Leadinfo vs SalesViewer
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentSalesViewer compared with Leadinfo
Leadinfo is the EU consolidator, having absorbed CANDDi, Visitor Queue, and LeadRebel, with 70-plus integrations, screen recordings, personas, and deep Benelux and DACH data from about 69 euros a month. It is cheaper, broader, and better integrated than SalesViewer at every comparable volume. SalesViewer's counterargument is its certification file, its cookieless and IP-free architecture, its published opt-out, and its independence from acquisition churn. If you want the deepest European data platform, Leadinfo; if you want the cleanest European legal position, SalesViewer.
Choose Leadinfo if
European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score.
Choose SalesViewer if
German, DACH, and wider European B2B companies whose purchase has to survive a data protection officer, businesses that need externally certified GDPR and CCPA compliance rather than a claim, and teams that want session video recording and mobile apps alongside company identification.
Side by side
13 attributes| Attribute | Leadinfo | SalesViewer |
|---|---|---|
| Category | Visitor ID | Visitor ID |
| Starting price | 69 euros per month (Starter) (14 days trial) | 99 euros per month (Pro 50, 50 company detections) (14 days trial) |
| Pricing model | Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers. | Monthly subscription metered on unique company detections per month, with website count rising by tier, no contract, cancellation at any time, and 20 percent off for annual billing. |
| Free plan | No | No |
| Free trial | 14 days, no credit card required, with a reported count of identified companies during the trial | 14 days, self-serve |
| Best for | European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score. | German, DACH, and wider European B2B companies whose purchase has to survive a data protection officer, businesses that need externally certified GDPR and CCPA compliance rather than a claim, and teams that want session video recording and mobile apps alongside company identification. |
| Setup time | Well under an hour for identification and alerts: install the script, connect Slack and a CRM, and identified companies begin appearing immediately. Setting up personas, automations, and Leadbot properly takes longer and is where the platform earns its price. | Minutes for the tracking code, with the vendor stating results appear within minutes of installation. Budget additional time to wire consent through your consent management platform properly, which the vendor's own guidance treats as part of the setup rather than an afterthought. |
| Learning curve | Moderate. The company feed and screen recordings are intuitive, but the automation layer (automations, Leadbot, Autopilot) is a workflow product with real configuration decisions, and the capped automation counts on Starter and Scale mean you have to be deliberate about which ones you build. | Low. Smart categories provide working groupings without configuration, scoring is automatic, and the interface is a filtered company feed with a detail view. The only genuinely new concept for most buyers is session video, which needs no learning at all. |
| Platforms | JavaScript tracking script for any website, Web application, Slack app | Web application, JavaScript tracking code, iOS app, Android app, API |
| Compliance | Stated 100 percent GDPR compliance with opt-out capabilities, All data processed on AWS servers in Ireland and Frankfurt, within EU jurisdiction, Company-level identification only; no person-level de-anonymization of visitors | GDPR certification (obtained 2018, re-certified 2020, with regular external audits by independent data protection experts), CCPA certification (obtained 2019, documented separately), European ISO-certified data centre hosting, Consent guidance aligned to section 25 of the German TDDDG |
| Founded | 2017 | 2010 |
| Headquarters | Rotterdam, Netherlands | Bochum, Germany |
| Ownership | Majority-owned by team.blue | Privately held German GmbH, founder-led, with a registered share capital of 25,000 euros |
Strengths and limitations
Leadinfo
Strengths
- Screen recordings of identified company sessions are genuinely differentiated: watching a prospect hesitate on your pricing page is worth more than any engagement score.
- A large, well-specified database (220 million companies, 195 countries, 45 data points per record) with automatic bot detection filtering the feed before you see it.
- The company publishes a realistic expectation (around 30 percent of visitors identified) and reports the actual count during the trial rather than leading with a best-case number.
- All data processed on AWS servers in Ireland and Frankfurt, keeping processing inside EU jurisdiction with stated GDPR compliance and opt-out capabilities.
Limitations
- Seat caps of 3 on Starter and 10 on Scale are the meanest terms among the European tools here, and force a jump to 359 euros for a team that grows rather than a business that grows.
- Automation counts are capped alongside seats (3 and 10), which is a tight limit for a product whose value proposition leans on automation.
- Company-level only, so no plan will tell you which individual visited.
- The pricing ladder is coarse: Starter's 100 companies and Scale's 5,000 leave nothing in between, so a business identifying 300 companies a month overpays substantially at Scale or is squeezed at Starter.
SalesViewer
Strengths
- The strongest documented compliance position in this category: externally audited GDPR certification from 2018 and re-certified in 2020, a separate CCPA certification from 2019, and regular independent audits.
- Cookieless tracking that operates, per the vendor, without IP address references, which is an architectural answer to the category's central legal problem rather than a policy workaround.
- All data in European ISO-certified data centres, a migration completed in 2014 rather than retrofitted under regulatory pressure.
- A published voluntary visitor opt-out that the vendor describes as exceeding legal requirements, in a category where most vendors publish no opt-out mechanism at all.
Limitations
- By far the highest cost per identified company in this category, at roughly two euros at entry and still 84 cents at the top published tier.
- Fifty detections a month on a single website is a very small entry allowance, and the ladder gets expensive fast at 339 and 629 euros.
- Website count is gated by tier, so a company with several brands pays for volume it may not need.
- Company-level only. It never identifies the individual, and unlike US competitors it has no person-level layer to switch on anywhere.
Pricing compared
Leadinfo
Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers.
- Starter69 euros
- Scale159 euros
- Pro359 euros
Scale at 159 euros a month is the plan that makes Leadinfo interesting, and it is good value: 5,000 identified companies, screen recordings, personas, LinkedIn Ads and GA4 integration, and real-time CRM syncing for less than most competitors charge for identification alone. The gap between Starter and Scale is the widest sensible jump in the category (100 companies to 5,000 for 90 euros), which makes Starter look more like a pricing anchor than a serious plan. The weak spot is seats: capping at 3 and 10 is stingy next to Snitcher's unlimited users on every tier and Leadfeeder's unlimited users on free, and it means a growing team pays 359 euros for headcount rather than for capability. Judged on capability per euro at Scale, this is among the better deals here; judged on commercial terms for a team of any size, the seat policy is the thing that costs you.
SalesViewer
Monthly subscription metered on unique company detections per month, with website count rising by tier, no contract, cancellation at any time, and 20 percent off for annual billing.
- Pro 5099 euros
- Premium 250339 euros
- Individual 750629 euros
SalesViewer is the most expensive company-level identification per unit in this category, and it is not close. What justifies the price is not the reveal, which is comparable to a dozen cheaper tools, but everything wrapped around it: externally audited GDPR and CCPA certifications rather than assertions, European ISO-certified hosting since 2014, cookieless architecture that does not depend on a mechanism browsers are removing, a stated design that avoids IP address references entirely, a published voluntary opt-out, and consent guidance tied to actual German statute. Add video session recording and native mobile apps, neither of which competitors at any price reliably offer. If your purchase has to pass a data protection officer, that file is the product and two euros per identified company is cheap next to a stalled project. If nobody is asking those questions, you are overpaying by an order of magnitude and Leadberry, Salespanel, Snitcher, or Leadinfo will serve you better.
Editorial verdict on each
Leadinfo
Leadinfo is the European visitor identification tool for teams that want to understand behaviour rather than just collect account names. Screen recordings are the standout: watching an identified prospect stall on your pricing page produces better decisions than any engagement score, and combined with personas, a 220-million-company database, EU processing in Ireland and Frankfurt, and an automation layer that runs through to meeting booking, the Scale tier at 159 euros for 5,000 identified companies is one of the better capability-per-euro deals in the category. Two things should give you pause. The seat and automation caps (3 and 10 below the top tier) are the stingiest terms among the European options and will push a growing team to 359 euros for reasons unrelated to data. And the pricing ladder is coarse enough that a business identifying a few hundred companies a month is either squeezed at Starter or paying for volume it will never use at Scale. If unlimited seats matter more than behavioural depth, Snitcher or Leadfeeder are better commercial fits. If you want to see what your buyers actually did, this is the one.
Read the full Leadinfo profileSalesViewer
InnovationSalesViewer is the tool you buy when the data protection officer, not the sales director, has the final say. Cookieless tracking that the vendor says never references IP addresses, European ISO-certified hosting since 2014, externally audited GDPR and CCPA certifications, consent guidance tied to actual German statute, and a published voluntary opt-out add up to the only genuinely substantiated compliance story in this category, and video session recording plus native mobile apps are real product advantages on top. The price is the problem: roughly two euros per identified company at entry and still 84 cents at the top tier, which is ten to thirty times what Salespanel, Leadberry, or Snitcher charge for company-level data. Buy it in Germany, the DACH region, or anywhere else a compliance review can kill the project, and treat the premium as the cost of a purchase that gets approved. Anywhere else, it is a lot of money for a company name.
Read the full SalesViewer profileLeadinfo profile last reviewed 2026-08-22; SalesViewer last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.