Leadinfo vs Whois Visiting
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentWhois Visiting compared with Leadinfo
Leadinfo is the EU consolidator of this category, having acquired CANDDi, Visitor Queue, and LeadRebel, with 70-plus integrations, screen recordings, personas, and strong Benelux and DACH data, from about 69 euros a month with seat limits. Whois Visiting matches it at the entry price, beats it on unlimited users and white label, and loses badly on data depth, integration breadth, and published compliance. Choose Leadinfo for European coverage and platform depth; choose Whois Visiting for agency resale and seat economics.
Choose Leadinfo if
European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score.
Choose Whois Visiting if
UK and international B2B companies that want straightforward company-level identification with contact discovery attached, marketing agencies that need a genuinely white-labelled visitor identification product to resell under their own brand, and teams that want unlimited users without a seat tax.
Side by side
13 attributes| Attribute | Leadinfo | Whois Visiting |
|---|---|---|
| Category | Visitor ID | Visitor ID |
| Starting price | 69 euros per month (Starter) (14 days trial) | From $69 per month (14 days trial) |
| Pricing model | Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers. | Monthly or annual subscription with the rate calculated from your website traffic volume during the free trial, unlimited users included on every plan, and a 20 percent discount for paying annually. |
| Free plan | No | No |
| Free trial | 14 days, no credit card required, with a reported count of identified companies during the trial | 14 days, full access, no credit card required |
| Best for | European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score. | UK and international B2B companies that want straightforward company-level identification with contact discovery attached, marketing agencies that need a genuinely white-labelled visitor identification product to resell under their own brand, and teams that want unlimited users without a seat tax. |
| Setup time | Well under an hour for identification and alerts: install the script, connect Slack and a CRM, and identified companies begin appearing immediately. Setting up personas, automations, and Leadbot properly takes longer and is where the platform earns its price. | Under five minutes in practice. Sign up, take the tracking code, drop it in the site header, and companies begin appearing. The vendor claims under two minutes for the code itself and tracking begins immediately. |
| Learning curve | Moderate. The company feed and screen recordings are intuitive, but the automation layer (automations, Leadbot, Autopilot) is a workflow product with real configuration decisions, and the capped automation counts on Starter and Scale mean you have to be deliberate about which ones you build. | Low. The product is a filtered real-time list of identified companies with a detail view, alerts, and an email finder. There is no scoring model to tune and no data platform concepts to absorb. |
| Platforms | JavaScript tracking script for any website, Web application, Slack app | Web application, JavaScript tracking code, White-label deployment for agencies |
| Compliance | Stated 100 percent GDPR compliance with opt-out capabilities, All data processed on AWS servers in Ireland and Frankfurt, within EU jurisdiction, Company-level identification only; no person-level de-anonymization of visitors | GDPR page and privacy policy published; no detailed legal basis analysis, certification, or audit documentation available |
| Founded | 2017 | 2012 |
| Headquarters | Rotterdam, Netherlands | Northampton, United Kingdom, with a presence in Silicon Valley, California |
| Ownership | Majority-owned by team.blue | Privately held |
Strengths and limitations
Leadinfo
Strengths
- Screen recordings of identified company sessions are genuinely differentiated: watching a prospect hesitate on your pricing page is worth more than any engagement score.
- A large, well-specified database (220 million companies, 195 countries, 45 data points per record) with automatic bot detection filtering the feed before you see it.
- The company publishes a realistic expectation (around 30 percent of visitors identified) and reports the actual count during the trial rather than leading with a best-case number.
- All data processed on AWS servers in Ireland and Frankfurt, keeping processing inside EU jurisdiction with stated GDPR compliance and opt-out capabilities.
Limitations
- Seat caps of 3 on Starter and 10 on Scale are the meanest terms among the European tools here, and force a jump to 359 euros for a team that grows rather than a business that grows.
- Automation counts are capped alongside seats (3 and 10), which is a tight limit for a product whose value proposition leans on automation.
- Company-level only, so no plan will tell you which individual visited.
- The pricing ladder is coarse: Starter's 100 companies and Scale's 5,000 leave nothing in between, so a business identifying 300 companies a month overpays substantially at Scale or is squeezed at Starter.
Whois Visiting
Strengths
- Fourteen years of continuous operation with a real customer base of 2,000-plus businesses, which is a stability profile most of this category cannot claim.
- A genuine white-label product rather than a multi-client dashboard, which makes it the strongest agency option among small company-level tools.
- Unlimited users on every plan, so team size never becomes a cost decision.
- The built-in 4.5 million company prospecting database with employee email export means one subscription covers both inbound signal and outbound list building.
Limitations
- The price is calculated from your traffic during the trial, so the published $69 floor is not a quote and you cannot budget in advance.
- No published match rate, methodology, or independent verification, so resolution quality is entirely something you have to establish yourself.
- No person-level identification. The email finder gives you contacts who work at the company, not the human who was on your site.
- Compliance documentation is thin: a GDPR page and a privacy policy, but no published legal basis analysis, data residency statement, or visitor opt-out workflow.
Pricing compared
Leadinfo
Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers.
- Starter69 euros
- Scale159 euros
- Pro359 euros
Scale at 159 euros a month is the plan that makes Leadinfo interesting, and it is good value: 5,000 identified companies, screen recordings, personas, LinkedIn Ads and GA4 integration, and real-time CRM syncing for less than most competitors charge for identification alone. The gap between Starter and Scale is the widest sensible jump in the category (100 companies to 5,000 for 90 euros), which makes Starter look more like a pricing anchor than a serious plan. The weak spot is seats: capping at 3 and 10 is stingy next to Snitcher's unlimited users on every tier and Leadfeeder's unlimited users on free, and it means a growing team pays 359 euros for headcount rather than for capability. Judged on capability per euro at Scale, this is among the better deals here; judged on commercial terms for a team of any size, the seat policy is the thing that costs you.
Whois Visiting
Monthly or annual subscription with the rate calculated from your website traffic volume during the free trial, unlimited users included on every plan, and a 20 percent discount for paying annually.
- MonthlyFrom $69
- AnnualFrom $745.20
- White labelQuoted
Judged on the floor price with unlimited users, Whois Visiting is reasonable value for company-level identification, sitting below Leadinfo and SalesViewer at entry and above Leadberry. The email finder and the 4.5 million company prospecting database add genuine capability that competitors either charge separately for or do not offer, and for an agency the white-label product is worth more than any feature comparison, because it changes what the agency can sell rather than what it can see. The honest problem is that you cannot know your price until the trial ends, and a vendor that scales the rate with traffic is structurally incentivised in the opposite direction from a customer who wants more traffic. Do the trial, get the number in writing, and compare it against Leadinfo, SalesViewer, and Snitcher at your actual volume rather than at the advertised floor.
Editorial verdict on each
Leadinfo
Leadinfo is the European visitor identification tool for teams that want to understand behaviour rather than just collect account names. Screen recordings are the standout: watching an identified prospect stall on your pricing page produces better decisions than any engagement score, and combined with personas, a 220-million-company database, EU processing in Ireland and Frankfurt, and an automation layer that runs through to meeting booking, the Scale tier at 159 euros for 5,000 identified companies is one of the better capability-per-euro deals in the category. Two things should give you pause. The seat and automation caps (3 and 10 below the top tier) are the stingiest terms among the European options and will push a growing team to 359 euros for reasons unrelated to data. And the pricing ladder is coarse enough that a business identifying a few hundred companies a month is either squeezed at Starter or paying for volume it will never use at Scale. If unlimited seats matter more than behavioural depth, Snitcher or Leadfeeder are better commercial fits. If you want to see what your buyers actually did, this is the one.
Read the full Leadinfo profileWhois Visiting
Whois Visiting is a solid, unglamorous company-level identification tool with two features that genuinely set it apart from its price peers: a 4.5 million company prospecting database that makes one subscription cover inbound signal and outbound list building, and a real white-label product that lets an agency sell this as its own service. For an agency, that combination makes it the first thing to look at in this price bracket. For a direct buyer, the picture is more mixed. The floor price is competitive and unlimited users are a real saving, but the vendor calculates your actual rate from your own traffic, publishes no match rate, and publishes little compliance detail, which means you are running a fourteen-day trial to discover both what it resolves and what it costs. Do exactly that, get the number in writing, and compare it at your real volume against Leadberry below it and Leadinfo, SalesViewer, and Snitcher above it before you sign anything.
Read the full Whois Visiting profileLeadinfo profile last reviewed 2026-08-22; Whois Visiting last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Website Visitor Identification
19 trackedWebsite visitor identification tools reveal which companies, and in some markets which individual people, are browsing a site anonymously, so a sales team can follow up on interest that never filled in a form.
The category's grown-up: European data residency, a free tier, and a real company behind the pixel.
Company-level visitor identification at $24 a month with unlimited leads, and a free tier that actually works.
Not a company name in your Slack but an actual person with a LinkedIn profile: the pitch that set this category on fire.
Cookieless, IP-free identification with actual GDPR and CCPA certifications behind the claim, solving the category's compliance problem at the mechanism level.
One tracking code, identified companies the same day, and no scoring model or segment builder to learn keeps LeadLander's curve the lowest in the category.
Frequently asked questions
6 questionsWhat is the difference between Leadinfo and Whois Visiting?
Leadinfo is the EU consolidator of this category, having acquired CANDDi, Visitor Queue, and LeadRebel, with 70-plus integrations, screen recordings, personas, and strong Benelux and DACH data, from about 69 euros a month with seat limits. Whois Visiting matches it at the entry price, beats it on unlimited users and white label, and loses badly on data depth, integration breadth, and published compliance. Choose Leadinfo for European coverage and platform depth; choose Whois Visiting for agency resale and seat economics.
Is Leadinfo or Whois Visiting cheaper?
Leadinfo starts at 69 euros per month (Starter) (14 days trial). Whois Visiting starts at From $69 per month (14 days trial). The billing models differ, so the entry price is rarely the whole cost. Leadinfo pricing model: Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers. Whois Visiting pricing model: Monthly or annual subscription with the rate calculated from your website traffic volume during the free trial, unlimited users included on every plan, and a 20 percent discount for paying annually.
Does Leadinfo or Whois Visiting have a free plan?
Leadinfo has no free plan. Trial terms: 14 days, no credit card required, with a reported count of identified companies during the trial. Whois Visiting has no free plan. Trial terms: 14 days, full access, no credit card required.
Who should choose Leadinfo?
European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score.
Who should choose Whois Visiting?
UK and international B2B companies that want straightforward company-level identification with contact discovery attached, marketing agencies that need a genuinely white-labelled visitor identification product to resell under their own brand, and teams that want unlimited users without a seat tax.
What are the best alternatives to Leadinfo and Whois Visiting?
SaaSTracker profiles 19 products in Website Visitor Identification. The Summer 2026 awards in the category went to Leadfeeder (Category Leader), Leadberry (Best Value), RB2B (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
