Loox vs Yotpo
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLoox compared with Yotpo
Both meter by order volume, both syndicate into Google, and both are Shopify-centric, but Yotpo is a $1.4B venture-backed suite whose reviews product exists partly to sell you SMS, loyalty, and email. Yotpo's self-serve tiers are Free, $15, and $119; Loox is $14.99, $49.99, and $299.99. Yotpo has the broader platform and a free plan; Loox has the better visual review product and includes rich snippets and API access at the bottom. Take Yotpo if you want the bundle, Loox if you want reviews to look good.
Yotpo compared with Loox
Both meter by order volume and both are Shopify-centric. Loox is the better visual review product, with photo-for-discount collection, smart visual sorting, AI review stories, and a bundled referral engine, at $14.99 to $49.99, with rich snippets and API access on every tier. Yotpo has a free plan Loox lacks and Google Seller Ratings Loox cannot offer. If reviews are the whole job and they need to look good, take Loox; if you want Seller Ratings or a retention suite, take Yotpo.
Choose Loox if
Shopify stores selling visually driven products, apparel, home, beauty, accessories, where a customer photo does more work than a paragraph, especially smaller stores under 500 total orders who can start at $14.99 with rich snippets, API access, and branding removal all included.
Choose Yotpo if
Shopify merchants who intend to consolidate reviews, loyalty, SMS, and email onto a single vendor and want the reviews module as the on-ramp, plus very small stores under 50 monthly orders who can use the free plan indefinitely.
Side by side
13 attributes| Attribute | Loox | Yotpo |
|---|---|---|
| Category | Social Proof | Social Proof |
| Starting price | $14.99 per month (Beginner) (free trial) | $0 (Free, up to 50 monthly orders), then $15 per month (Starter) (free plan available) |
| Pricing model | Monthly subscription tiered by order volume and feature set, with SEO, branding removal, API access, and the full widget library included on every tier. | Freemium self-serve tiers for the reviews product through the Shopify app store, order-scaled above the published floors, with the wider SMS, email, loyalty, and subscriptions suite sold through sales on custom contracts. |
| Free plan | No | Free covers up to 50 monthly orders with automatic review requests, customizable email templates, sentiment analysis and profanity checks, on-site review display, and AI chat support. |
| Free trial | Free trial offered on every plan through the Shopify app store | Free plan serves as the evaluation path on the self-serve tiers |
| Best for | Shopify stores selling visually driven products, apparel, home, beauty, accessories, where a customer photo does more work than a paragraph, especially smaller stores under 500 total orders who can start at $14.99 with rich snippets, API access, and branding removal all included. | Shopify merchants who intend to consolidate reviews, loyalty, SMS, and email onto a single vendor and want the reviews module as the on-ramp, plus very small stores under 50 monthly orders who can use the free plan indefinitely. |
| Setup time | An hour or two. Install from the Shopify app store, run the importer if you are migrating, configure the review request with a photo-for-discount offer, and place the gallery, star widget, and product-page block in your theme. The photo incentive is the one setting worth thinking about carefully, since it determines whether you get images or text. | An hour or two for the reviews product: install the Shopify app, configure the request timing and template, and place widgets in the theme. Google Seller Ratings on the Pro tier then takes several weeks to accumulate the review volume Google requires before stars appear. Suite deployments involving loyalty and SMS are a different order of project entirely and involve onboarding staff. |
| Learning curve | Low. The interface is merchant-facing and the defaults are sensible. The referral engine on the Convert tier is the only part that rewards deliberate configuration, since offer structure and fraud thresholds both matter. | Low for the reviews app, considerably higher for the platform. The reviews interface is standard ecommerce tooling. Once loyalty, SMS, and segmentation enter the picture you are administering a marketing platform rather than configuring an app. |
| Platforms | Shopify, Web application, Theme embed widgets and app blocks, Browser-based photo and video capture, REST API and webhooks | Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, Web application, JavaScript embed widgets |
| Compliance | GDPR-facing privacy policy, Shopify app review standards, No SOC 2 or ISO 27001 published | GDPR, SOC 2, CCPA |
| Founded | 2015 | 2011 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel and New York, United States |
| Ownership | Bootstrapped | Venture-backed |
Strengths and limitations
Loox
Strengths
- The photo-for-discount incentive is the most effective visual-review collection mechanism in this category and is the reason Loox stores end up image-heavy.
- SEO rich snippets included on the $14.99 entry plan rather than gated behind a premium tier.
- Loox branding removal on every plan, including the cheapest one.
- API access and webhooks from $14.99, where REVIEWS.io reserves its API for a $499 tier.
Limitations
- Order-metered pricing, so growth raises your software bill for identical software; Judge.me charges $15 flat at any volume.
- Video reviews are gated to the $49.99 Convert tier, and Judge.me gives them away on its free plan.
- The Beginner cap is 500 total orders rather than 500 per month, which is a much lower ceiling than it first appears.
- No free plan at all, only a trial, unlike Judge.me and Yotpo.
Yotpo
Strengths
- The only self-serve option in this batch that combines reviews with loyalty, SMS, email, and subscriptions on shared customer data.
- Google Seller Ratings support at the $119 tier, which Judge.me and Loox structurally cannot provide.
- Sentiment analysis and profanity screening included on the free plan, which most competitors do not offer at any price.
- The mail-in review form lets customers respond inside the email rather than clicking through, which measurably lifts response rates.
Limitations
- Beaten on the reviews product itself by cheaper focused competitors: Judge.me offers more at $15 flat than Yotpo does at $119.
- Yotpo's own website publishes no prices at all; the self-serve tiers exist only on the Shopify app store listing.
- Both paid tiers scale with order volume, so the published prices are floors and your real cost is not knowable in advance.
- The free plan caps at 50 monthly orders, which is far tighter than Judge.me's unlimited free plan.
Pricing compared
Loox
Monthly subscription tiered by order volume and feature set, with SEO, branding removal, API access, and the full widget library included on every tier.
- Beginner$14.99
- Convert$49.99
- Unlimited$299.99
Loox is well priced at the bottom and hard to defend in the middle. At $14.99, getting rich snippets, branding removal, API access, webhooks, and the complete widget library is genuinely good value, better structured than most competitors who reserve SEO for a premium tier. Above 500 orders the calculus changes, because Convert at $49.99 is competing directly with Judge.me at $15 flat with unlimited orders, free photo and video, free rich snippets, AI replies, and 130-plus integrations. Loox's answer is the visual product: photo-for-discount incentives, smart visual sorting, AI review stories, and a referral engine that is a second product in the box. For a store whose conversion genuinely turns on how the reviews look, that is a defensible $35 a month. For a store that just wants stars and text on product pages, it is not, and the $299.99 Unlimited tier is difficult to justify against anything.
Yotpo
Freemium self-serve tiers for the reviews product through the Shopify app store, order-scaled above the published floors, with the wider SMS, email, loyalty, and subscriptions suite sold through sales on custom contracts.
- Free$0
- Starter$15
- Pro$119
- Suite (SMS, email, loyalty, subscriptions)Custom
Judged purely as a reviews product, Yotpo is poor value. Its $15 Starter tier gives you photo and video collection and rich snippets, where Judge.me's $15 gives unlimited reviews, unlimited video, rich snippets, AI replies, AI summaries, smart display, 16 widgets, social syndication, and 130-plus integrations, flat, at any order volume. Its $119 Pro tier's headline features, AI summaries and smart sorting, are Judge.me's $15 features, and its genuinely distinctive one, Google Seller Ratings, is available from REVIEWS.io at $99 without a platform attached. The free plan is real but capped at 50 monthly orders, which is a threshold most stores cross quickly. Yotpo becomes good value only under one condition: that you actually consolidate loyalty, SMS, and email onto it, in which case shared customer data across products is worth something no point solution can match. Buy the platform or do not buy Yotpo.
Editorial verdict on each
Loox
Loox is the best-looking review product in this category and the correct choice for a Shopify store whose conversion genuinely depends on how the proof looks. The photo-for-discount mechanic works, smart visual sorting means your gallery leads with the images that sell, and the tiering is unusually honest at the bottom, with rich snippets, branding removal, API access, and the full widget library all included at $14.99. The problem is the middle of the range. Once you pass 500 total orders or want video, you are at $49.99 competing with Judge.me at $15 flat, which includes video free and matches Loox on structured data. That is a real $35 a month you have to justify on aesthetics and the bundled referral engine, and for many stores it is justifiable. The $299.99 Unlimited tier is much harder to defend. Start on Beginner, move to Convert only when video and referrals matter to you, and price Judge.me honestly before you do.
Read the full Loox profileYotpo
Yotpo is a strong platform and a weak reviews purchase. As a reviews app it is comprehensively beaten on price and features by Judge.me, which does more for $15 flat at any order volume than Yotpo does at $119, and beaten on visual quality by Loox. Its two genuine advantages are Google Seller Ratings, which the cheap Shopify apps cannot produce, and shared customer data across reviews, loyalty, SMS, email, and subscriptions, which no point solution can match. If you want Seller Ratings alone, REVIEWS.io delivers them at $99 without a suite attached. If you genuinely intend to consolidate retention marketing onto one vendor with real institutional durability and a security program that survives procurement, Yotpo is the credible option here and the reviews product is a reasonable place to start on the free tier. Buy the platform deliberately, or buy something else and skip the upgrade prompts.
Read the full Yotpo profileLoox profile last reviewed 2026-08-22; Yotpo last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.