Lucky Orange vs Microsoft Clarity
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentLucky Orange compared with Microsoft Clarity
Clarity is free, unlimited, and genuinely good at recordings and heatmaps, which makes it the default first stop. What it does not have is unlimited surveys and announcements, live chat, funnels of Lucky Orange's kind, or a commercial relationship where you are the customer rather than the data source. If budget is zero, start with Clarity. If the site is a business and you want the whole behaviour toolkit and a vendor accountable to you, Lucky Orange costs $32 a month.
Choose Lucky Orange if
Small ecommerce stores, marketing teams, and founders who own a website and need to understand why visitors are not converting, especially buyers who want recordings, heatmaps, surveys, chat, and funnels included in a single session-metered price rather than bought as four separate products.
Choose Microsoft Clarity if
Any small business with a website, because it costs nothing, installs in ten minutes, and answers questions that traffic analytics cannot. Particularly strong for ecommerce stores, marketing sites, and lead generation pages where the question is why visitors are not converting on a specific page.
Side by side
13 attributes| Attribute | Lucky Orange | Microsoft Clarity |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Starting price | $32 per month billed annually (Build, 3,500 sessions) (7 days trial) | $0 (free plan available) |
| Pricing model | Subscription metered purely on recorded sessions per month, with every feature included on every plan and no per-feature or per-seat charges. | Free. There is no paid tier, no enterprise edition, no traffic-based metering, and no upgrade path of any kind. |
| Free plan | No | Everything. Unlimited traffic, unlimited projects, unlimited sites, unlimited team members, no sampling, all features including Copilot. The only limit is 30 day data retention. |
| Free trial | 7 days with full access to all features | Not applicable; the entire product is free with no trial period and no credit card |
| Best for | Small ecommerce stores, marketing teams, and founders who own a website and need to understand why visitors are not converting, especially buyers who want recordings, heatmaps, surveys, chat, and funnels included in a single session-metered price rather than bought as four separate products. | Any small business with a website, because it costs nothing, installs in ten minutes, and answers questions that traffic analytics cannot. Particularly strong for ecommerce stores, marketing sites, and lead generation pages where the question is why visitors are not converting on a specific page. |
| Setup time | Fifteen minutes on most platforms. Install through Shopify, BigCommerce, Magento, Drupal, HubSpot, or Google Tag Manager, verify data is arriving, and recordings start immediately. An expert install service is available if you would rather not touch the site at all. | Ten minutes. Create a project, paste the tag or install the platform app, and data appears within a couple of hours. Mobile SDK installation takes longer but is a normal dependency addition rather than a project. |
| Learning curve | Very low. Watching a recording and reading a heatmap require no training, which is exactly why this class of tool spreads inside small companies. The skill that takes longer is filtering: deciding which twenty sessions are worth watching out of thousands is the difference between insight and a wasted afternoon. | Very low. The interface is designed for people who do not do analytics for a living, insights are surfaced automatically rather than requiring you to know what to look for, and Copilot answers questions in chat. A shop owner can get value on day one. |
| Platforms | Any website via JavaScript snippet, Shopify and Shopify Plus, BigCommerce, Magento, Drupal, HubSpot, phpBB, Google Tag Manager | Web via JavaScript tag, Android and iOS native SDKs, Flutter and React Native, Shopify, WordPress, Wix, Squarespace, and Google Tag Manager install apps |
| Compliance | GDPR and CCPA considerations documented in a security overview, Confirm current certification status and data processing terms with the vendor during procurement | GDPR ready, CCPA ready, Consent API required in consent-required jurisdictions, Microsoft enterprise security and privacy programme |
| Founded | 2010 | 2018 |
| Headquarters | Overland Park, Kansas, United States | Redmond, Washington, United States |
| Ownership | Bootstrapped, privately held | Owned and operated by Microsoft Corporation |
Strengths and limitations
Lucky Orange
Strengths
- Every feature is included on every plan, so recordings, heatmaps, surveys, announcements, live chat, funnels, and Discovery AI all arrive at $32 a month rather than as four separate line items.
- Dynamic heatmaps capture interactions inside dropdowns and pop-ups, which is where screenshot-based heatmap tools quietly fail on modern sites.
- A single, understandable meter: sessions. No seats, no events, no per-feature charges, which makes budgeting genuinely simple.
- Bootstrapped since 2010 with no outside funding, which in a category where competitors keep being acquired and repriced is a real form of stability.
Limitations
- No free plan at all, only a seven day trial, which makes it hard to adopt gradually and puts it at a disadvantage against Microsoft Clarity for zero-budget buyers.
- Data storage starts at 60 days and longer retention is a paid upgrade, so historical comparison costs extra.
- No developer tooling: no console output, no network waterfall, no error correlation, no stack traces, so it cannot support frontend debugging.
- Not a product analytics tool. There are no event-based retention curves, cohorts, or feature adoption reports, so an in-app product question needs a different vendor.
Microsoft Clarity
Strengths
- Genuinely free with no traffic limits, no sampling, and no upgrade pressure, at a scale where Microsoft processes over a petabyte of data a month.
- Unlimited projects and unlimited team members, which makes it the obvious default for agencies and for companies with many small sites.
- Automatic machine learning insights (rage clicks, dead clicks, excessive scrolling, quick backs, JavaScript errors) require no configuration and are the fastest route to finding a broken page.
- Installation is genuinely ten minutes through Shopify, WordPress, Wix, Squarespace, or Google Tag Manager, with no developer required.
Limitations
- Thirty day data retention, absolute and unpurchaseable. No historical comparison, no quarter-over-quarter analysis, no year-ago baseline.
- You cannot delete an individual user's data. The only deletion mechanism is deleting the entire project, which is a poor fit for a clean data subject erasure process.
- No product analytics model worth the name: no behavioural cohorts, no proper retention analysis, no experimentation, and only basic funnels.
- No engineering context in recordings. There is no console output, no network inspection, no stack traces, and no application state, so it cannot be used to debug frontend failures.
Pricing compared
Lucky Orange
Subscription metered purely on recorded sessions per month, with every feature included on every plan and no per-feature or per-seat charges.
- Build$32
- Grow$72
- Expand$199
- Scale$839
- EnterpriseCustom
For a website-focused buyer, Lucky Orange is priced well below the category norm for the feature set, mostly because everything is included rather than sold as modules. Working out your bill needs one number: monthly sessions, not users. A site attracting roughly 10,000 monthly visitors will generate something like 12,000 to 15,000 sessions once return visits are counted, which lands on Grow at $72 a month or just above it. A site at 100,000 monthly visitors will generate well over 100,000 sessions and needs Expand at $199 for 50,000 with sampling, or Scale at $839 for 300,000 without. That is the point where Microsoft Clarity, which is free and unmetered, becomes a serious alternative for anyone who only needs recordings and heatmaps. What you are paying Lucky Orange for above Clarity is unlimited surveys and announcements, live chat, funnels, Discovery AI, better filtering, and a vendor whose business model is your subscription rather than your data. For a small ecommerce operation that is easily worth $72 a month; for a high-traffic content site it is a harder sum.
Microsoft Clarity
Free. There is no paid tier, no enterprise edition, no traffic-based metering, and no upgrade path of any kind.
- Clarity for web$0
- Clarity for mobile apps$0
There is no meaningful value analysis to perform because the price is zero at every volume. At 10,000 monthly users it is free with no sampling. At 100,000 monthly users it is free with no sampling. At ten million it is still free with no sampling, which is not true of a single other product in this category. What you are trading is retention, analytical depth, and engineering detail: 30 days of history, no cohort analysis, no console or network capture, no warehouse export, and no ability to delete a single user's data. For a small business whose behavioural question is about a specific page in the last month, Clarity is unbeatable and the only correct answer is to install it. For anything longitudinal or analytical, it is a supplement rather than a substitute, and the right posture is to run it alongside whatever you actually pay for.
Editorial verdict on each
Lucky Orange
Lucky Orange is the best-value behaviour analytics tool for a small business that owns a website and needs to know why it is not converting. Everything is in every plan, the meter is a single number you can understand, and $32 a month buys recordings, dynamic heatmaps, unlimited surveys and announcements, live chat, funnels, and an AI that tells you where to look. The vendor has been bootstrapped and independent since 2010, which in this particular category is worth something concrete. Buy it if your questions are commercial: checkout abandonment, landing page confusion, form drop-off. Do not buy it to debug JavaScript, do not buy it to model product usage inside a signed-in application, and do not buy it before checking two numbers: how many sessions your traffic really produces, and how long you need the recordings to stay around, because the 60 day default storage window and the session meter are where an apparently cheap plan becomes an expensive one.
Read the full Lucky Orange profileMicrosoft Clarity
Best ValueEvery small business with a website should install Microsoft Clarity, and the argument takes about one sentence: it is free at any traffic volume, it installs in ten minutes, and it will show you a broken page you did not know about within the first week. Rage clicks and scroll heatmaps answer conversion questions that traffic analytics cannot, and the Copilot layer means a non-analyst can get the answer without knowing what to filter on. It is not a product analytics platform, it is not a debugging tool, and its 30 day retention window means it cannot answer a single historical question. Treat it as the free thing you run alongside whatever you pay for, not as the thing that saves you from paying, and it is the best value in this category by an enormous margin.
Read the full Microsoft Clarity profileLucky Orange profile last reviewed 2026-08-22; Microsoft Clarity last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.