Tally vs Typeform
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentTypeform compared with Tally
Tally gives away unlimited responses, conditional logic, file uploads, payments, and calculations on a free plan, and charges mainly to remove branding and add a custom domain. Typeform charges $348 a year for 100 responses a month and gates the custom domain to Enterprise. Choose Typeform when the conversational format and completion rate are worth real money on a customer-facing form; choose Tally in every case where the arithmetic matters more than the aesthetic, which for most small businesses is most cases.
Choose Tally if
Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
Choose Typeform if
Marketing and brand teams running customer-facing forms where completion rate and visual quality justify a premium price, with predictable monthly volume that fits inside a tier, and a preference for one polished tool over a cheaper one they have to style themselves.
Side by side
13 attributes| Attribute | Tally | Typeform |
|---|---|---|
| Category | Forms | Forms |
| Starting price | EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free) | $0 (free, 10 responses a month), then $29 per month billed annually for Basic |
| Pricing model | Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately. | Per-account monthly subscription with a hard monthly response cap and a fixed number of bundled seats on every tier. Response volume, not seat count, is what moves you up the ladder. |
| Free plan | Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Subject to published fair-usage guidelines. | Unlimited forms but only 10 responses per month across the whole account since February 2026, with no logic, no integrations, and Typeform branding. It is a demo, not a starting tier. |
| Free trial | No separate trial; the free plan is permanent and unlimited on submissions | 14 days on Growth Flow; the free plan otherwise serves as the evaluation path |
| Best for | Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool. | Marketing and brand teams running customer-facing forms where completion rate and visual quality justify a premium price, with predictable monthly volume that fits inside a tier, and a preference for one polished tool over a cheaper one they have to style themselves. |
| Setup time | Minutes. A working form with logic and an integration is a 15-minute job, and there is no account requirement for respondents, no domain setup, and no data model to design first. | Under an hour for a working form, including logic. Creator AI can produce a usable draft in minutes, and the template library means most common forms start from something rather than from nothing. |
| Learning curve | The lowest in the category for anyone who has used Notion. The only non-obvious parts are the calculator (variables are configured per block) and hidden fields, both of which the help docs cover in a page each. | Low for building, moderate for the workflow builder. The genuinely important learning is commercial rather than technical: understanding that the response meter is account-wide and that hitting it pauses collection, so someone needs to own watching it. |
| Platforms | Web app, Embeds (inline, popup, full page), Custom domains on paid tiers | Web app, Responsive hosted forms, Inline, popup, slider, side-tab, and full-page embeds, Email-embedded first question, QR code |
| Compliance | GDPR compliant, built and hosted in the EU (Belgium-based company), Data encrypted in transit and at rest, No cookie tracking on respondent-facing forms | GDPR with a data processing agreement, HIPAA available on Enterprise only |
| Founded | 2020 | 2012 |
| Headquarters | Belgium (Tally BV, EU-hosted) | Barcelona, Spain |
| Ownership | Bootstrapped | Venture-backed, privately held |
Strengths and limitations
Tally
Strengths
- Genuinely unlimited free tier: unlimited forms and submissions with logic, calculations, payments, file uploads, and signatures included, not withheld as paid bait.
- The document-style editor is the fastest way to build a form of any tool in this category, especially for teams already fluent in Notion.
- Flat workspace pricing with unlimited collaborators, so team growth does not create a bill the way per-seat tools do.
- EU-built and EU-hosted with no respondent cookie tracking, which clears European privacy reviews without a negotiation.
Limitations
- Analytics are minimal: visits, completion, and drop-off, with the useful historical depth reserved for Pro. Serious response analysis happens elsewhere.
- No in-app or website-behavior survey targeting at all, so product teams wanting NPS or in-product feedback need a second tool.
- The free plan's limits are governed by fair-usage language rather than a published number, which is fine for most teams and unnerving for anyone planning very high volume.
- Compliance posture is thinner than rivals: GDPR and EU hosting are documented, but there is no advertised SOC 2 Type II certification of the kind Fillout and Formbricks publish.
Typeform
Strengths
- The conversational format genuinely improves completion on longer consumer-facing forms, which is a revenue effect rather than a cosmetic one.
- Around 300 native integrations, the largest catalogue among mainstream form builders, so most stacks connect without paying for Zapier in the middle.
- Conditional logic and the visual workflow builder are included on every paid tier rather than being an upsell, and the branching model is powerful enough for real qualification flows.
- Drop-off analytics and Insights AI turn responses into something you can act on inside the tool instead of exporting to a spreadsheet first.
Limitations
- The response cap is a hard stop that pauses your form rather than billing an overage, which is the worst possible failure mode for a lead-generation form during a successful campaign.
- The free plan was cut to 10 responses a month in February 2026, removing what used to be a viable path for very small users and damaging goodwill in the process.
- Custom domain, HIPAA, and SSO are all Enterprise-only, which is aggressive gating in a category where competitors ship custom domains under $30 a month.
- Branding removal at $59 a month is the highest price in the category for what is functionally a checkbox.
Pricing compared
Tally
Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.
- FreeEUR 0
- ProEUR 20
- BusinessEUR 65
On capability per dollar Tally is close to unbeatable, because for a large share of teams the correct answer is zero dollars. The paid tier is honest about what it sells: branding, domain, team workspaces, and partial submissions, not access to features you already needed. At 20 euros a month flat for unlimited collaborators and unlimited responses, Pro undercuts Fillout's Business tier by a factor of three and Paperform's Pro tier by more than half, and it does so without a submission meter running in the background. The catch is scope, not price: if you need in-app surveys, a real database behind the form, or a SOC 2 report, the cheapness is irrelevant because Tally does not do those things.
Typeform
Per-account monthly subscription with a hard monthly response cap and a fixed number of bundled seats on every tier. Response volume, not seat count, is what moves you up the ladder.
- Free$0
- Basic$29
- Plus$59
- Business$99
- Talent$119
- Growth Flow$349
- EnterpriseCustom
Typeform is the most expensive way to collect a small number of responses and a reasonable way to collect a large number of them. At 100 responses a month you are paying $348 a year for something Tally, Fillout, and Google Forms will do for nothing, and you are paying it for design quality and completion rate rather than capability. At 10,000 responses a month, $1,188 a year with drop-off analytics, 300 integrations, and AI summarization is defensible against SurveyMonkey's per-seat team pricing. The genuinely bad value sits in the middle and at the edges: $59 a month to remove a badge, and an Enterprise quote to put a form on your own domain. Buy Typeform when completion rate is worth money to you and your volume is predictable. If either condition fails, the unlimited-response challengers win on arithmetic alone.
Editorial verdict on each
Tally
Best ValueTally is the default recommendation for any startup that needs forms and has not already committed to something else. The free tier is not a trial in disguise: unlimited submissions with logic, calculations, payments, and file uploads included is a real product, and the 20-euro Pro plan buys branding, a domain, and a shared workspace rather than access to features you were already using. The limits are honest ones: no in-app survey targeting, thin analytics, no public API, and no SOC 2 report. If your form is a front end for an operational process, buy Fillout; if your survey has to fire inside your product, buy Formbricks. For everything else, Tally is the tool you should try first and will probably never leave.
Read the full Tally profileTypeform
Category LeaderTypeform is the best-looking form builder in the mainstream market and the one most likely to lift completion on a customer-facing survey, and it has the integration catalogue and analytics to back that up. It is also the clearest example of the pricing model this whole category is now under attack for: you pay by the response, the cap is a hard stop rather than an overage, the free plan was cut to a token 10 responses a month in 2026, and basic expectations like a custom domain sit behind an Enterprise quote. Buy it if you are a marketing team with predictable volume and a real financial reason to care about completion rate, and put someone in charge of watching the counter. If your volume is spiky, your budget is tight, or you need a branded URL and HIPAA without a sales call, the newer unlimited-response tools and Jotform will serve you better for less money.
Read the full Typeform profileTally profile last reviewed 2026-08-22; Typeform last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Tally and Typeform?
Tally gives away unlimited responses, conditional logic, file uploads, payments, and calculations on a free plan, and charges mainly to remove branding and add a custom domain. Typeform charges $348 a year for 100 responses a month and gates the custom domain to Enterprise. Choose Typeform when the conversational format and completion rate are worth real money on a customer-facing form; choose Tally in every case where the arithmetic matters more than the aesthetic, which for most small businesses is most cases.
Is Tally or Typeform cheaper?
Tally starts at EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free). Typeform starts at $0 (free, 10 responses a month), then $29 per month billed annually for Basic. The billing models differ, so the entry price is rarely the whole cost. Tally pricing model: Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately. Typeform pricing model: Per-account monthly subscription with a hard monthly response cap and a fixed number of bundled seats on every tier. Response volume, not seat count, is what moves you up the ladder.
Does Tally or Typeform have a free plan?
Tally has a free plan. Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Trial terms: No separate trial; the free plan is permanent and unlimited on submissions. Typeform has a free plan. Unlimited forms but only 10 responses per month across the whole account since February 2026, with no logic, no integrations, and Typeform branding. It is a demo, not a starting tier. Trial terms: 14 days on Growth Flow; the free plan otherwise serves as the evaluation path.
Who should choose Tally?
Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
Who should choose Typeform?
Marketing and brand teams running customer-facing forms where completion rate and visual quality justify a premium price, with predictable monthly volume that fits inside a tier, and a preference for one polished tool over a cheaper one they have to style themselves.
What are the best alternatives to Tally and Typeform?
SaaSTracker profiles 23 products in Forms & Surveys. The Summer 2026 awards in the category went to Fillout (Momentum), Formbricks (Innovation), Google Forms (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
