Trigify vs Unify
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedTrigify compared with Unify
Unify is a broader platform that combines forty or more signal types with AI agents, multichannel sequencing, and its own sending infrastructure, starting free and moving to $20 and $60 per seat per month, but the website intent and signal-triggered automation live on the sales-quoted Business tier. Trigify owns social and community signals more deeply and exposes them through an API, CLI, and MCP for $40 a month. Choose Unify if you want signal detection and outbound execution from one vendor; choose Trigify if you want the sharpest public social signals and already have a sequencer you like.
Unify compared with Trigify
Trigify goes deeper on public social and community signals and exposes everything through an API, CLI, and MCP for $40 a month flat, but it stops at routing and expects you to bring a sequencer. Unify detects, researches, and sends in one system, starting free and at $20 per seat. Pick Unify if you want the whole motion from one vendor and your signals are firmographic events; pick Trigify if your buyers live in public conversations and you want the raw signal in your own stack.
Choose Trigify if
Founder-led and small sales teams selling into markets where buyers are visibly active on LinkedIn, X, or Reddit, agencies running signal-based outbound for several clients at once, and technical GTM operators who want signals available through an API or MCP rather than trapped in a vendor dashboard.
Choose Unify if
Fast-growing technology companies with a real outbound motion who want signal detection, AI research, and sending from one vendor instead of three, and small teams who want to start free or at $20 a seat on job-change-triggered outbound before committing to the full signal platform.
Side by side
13 attributes| Attribute | Trigify | Unify |
|---|---|---|
| Category | Signals | Signals |
| Starting price | $40 per month (Starter) (14 days trial) | $0 (Free), then $20 per seat per month (Base) (free plan available) |
| Pricing model | Self-serve credit-based subscription with per-plan caps on listening searches, workflows, and seats, plus published per-credit overage. | Per-seat subscription with a monthly credit allowance per seat, plus a custom-priced annual Business tier that holds the intent and automation features. |
| Free plan | No | Free includes limited credits, AI outbound, the full 1.1 billion people and 65 million company data layer, multichannel sequencing, standard language models, and up to 3 seats. |
| Free trial | 14 days on all self-serve plans | 14 days of full access on Pro, no credit card required |
| Best for | Founder-led and small sales teams selling into markets where buyers are visibly active on LinkedIn, X, or Reddit, agencies running signal-based outbound for several clients at once, and technical GTM operators who want signals available through an API or MCP rather than trapped in a vendor dashboard. | Fast-growing technology companies with a real outbound motion who want signal detection, AI research, and sending from one vendor instead of three, and small teams who want to start free or at $20 a seat on job-change-triggered outbound before committing to the full signal platform. |
| Setup time | An afternoon. Create an account, define one listening search against a competitor's post or a topic, connect Slack, and run a historical backfill. Getting a workflow with sensible ICP filters into production is more like a week of iteration. | A day to be sending on the self-serve tiers: create an account, connect a mailbox, import or build a list, and launch a sequence. Business deployments take longer because the website tag, product event feed, and read-write CRM mapping all have to be configured and validated. |
| Learning curve | Moderate, and the difficulty is judgement rather than software. Building searches is easy; deciding which engagement actually indicates intent, and resisting the urge to sequence everyone the tool finds, is the skill that determines whether the tool works. | Moderate. Sequences are familiar to anyone who has used an outbound tool, but Plays require thinking in triggers rather than lists, and teams coming from static list building tend to build Plays that fire far too broadly at first. |
| Platforms | Web application, REST API, Command line interface, MCP server, Chrome-based workflows via integrations | Web application, Email sending infrastructure, Managed mailboxes on Business, Dialer in beta on Business |
| Compliance | GDPR obligations apply to enriched personal data, No publicly advertised SOC 2 attestation | GDPR obligations apply to enriched contact data and outbound sending, Enterprise security documentation available through the Business sales process |
| Founded | 2023 | 2023 |
| Headquarters | Cardiff, United Kingdom | San Francisco, California, United States |
| Ownership | Venture-backed | Venture-backed |
Strengths and limitations
Trigify
Strengths
- Person-level social and community signals with a name attached, which is a fundamentally warmer starting point than an anonymous account-level intent score.
- A $40 entry price in a category where the established players start at thousands of dollars a month, which is the difference between a startup running a signal motion and not running one.
- Historical replay and backtesting let you start with a year of accumulated signals rather than waiting for new activity, so time to first value is days rather than a quarter.
- The API, CLI, and MCP server are unusual at this price and make Trigify usable as a data source inside a custom stack rather than only as an app.
Limitations
- The signal is only as good as your market's public behaviour, and entire industries are effectively invisible to it.
- A like or comment is a weak intent signal on its own, and the volume Trigify can produce makes it easy to build a high-volume, low-relevance outbound motion if you skip the filtering work.
- Public social platforms change their access rules regularly, which is a structural risk for any vendor whose core dataset is scraped from them.
- No website visitor identification, no product usage ingestion, and no third-party intent feed, so it covers one slice of the signal landscape rather than the whole picture.
Unify
Strengths
- Signal, research, and send in one system, so the context that triggered the play is still attached when the message goes out instead of being lost across three vendors.
- The free plan includes the full 1.1 billion people and 65 million company data layer, which is far more generous than the usual gated trial.
- Job change signals at $20 per seat per month undercut the dedicated job-change vendors by roughly two orders of magnitude.
- Research agents that browse the live web produce first touches grounded in something specific, which is the difference between triggered outbound and templated outbound.
Limitations
- The headline capabilities, website intent, product signals, and automatic signal triggering, are all on the sales-quoted annual Business tier, which undercuts the self-serve story.
- CRM sync is read-only until Business, so a self-serve buyer cannot make Unify write back to Salesforce or HubSpot.
- Self-serve tiers use standard language models rather than the advanced tier, so trial output quality is not the output quality a Business customer sees.
- Per-seat pricing plus per-seat credits means the bill scales with headcount even when signal volume does not.
Pricing compared
Trigify
Self-serve credit-based subscription with per-plan caps on listening searches, workflows, and seats, plus published per-credit overage.
- Starter$40
- Max$199
- EnterpriseCustom
Trigify is the cheapest credible way to run a signal-based motion, and the gap is not small. Starter at $40 a month buys person-level social signals, job change detection, enrichment, and workflow routing in a category where the recognised leaders start at $2,500 a month and $40,000 a year. Max at $199 with 40,000 credits and full API, CLI, and MCP access is arguably underpriced for what a technical team can build on top of it. The value case breaks only if your buyers are not publicly active, in which case no amount of cheap listening produces anything worth acting on. Judged against tools that own the same signal type, this is the best capability per dollar available to a small business.
Unify
Per-seat subscription with a monthly credit allowance per seat, plus a custom-priced annual Business tier that holds the intent and automation features.
- Free$0
- Base$20
- Pro$60
- BusinessCustom
Judged on the self-serve tiers alone, Unify is good value and honest about it: $20 a seat for job change signals, waterfall enrichment, AI copywriting, and multichannel sequencing undercuts buying a signal tool and a sequencer separately, and the free plan hands you the full data layer rather than a crippled demo. Judged against the marketing, it is a trap for the unwary, because the website intent and automatic signal triggering that make Unify look like a signal platform are annual Business features with no published price. The right way to buy it is to treat Base or Pro as a complete product for triggered outbound off job changes and funding, and to treat Business as a separate decision you make after that motion has produced pipeline.
Editorial verdict on each
Trigify
Trigify is the entry point to signal-based selling for companies that cannot spend $40,000 a year to find out whether signal-based selling works for them. It owns one signal type properly, public person-level social and community activity plus the job change and hiring events that surface there, and it delivers those signals all the way into a CRM, a Slack channel, or an AI agent rather than stopping at a dashboard. Buy it if your buyers post in public and you have the discipline to filter aggressively before you enrich. Do not buy it if your market is quiet online, if your best signal is on your own website or inside your product, or if you need a vendor that will pass an enterprise security review. At $40 a month with a 14-day trial, the cost of finding out is close to nothing, which is exactly the right shape for a small business testing a new motion.
Read the full Trigify profileUnify
MomentumUnify is the most complete answer in this category to the question of what happens after the signal fires, and for once the answer is not a dashboard. Plays run detection, enrichment, agent research, qualification, and sending in one system, and the free plan hands you the full data layer rather than a crippled sample. Buy Base at $20 a seat if you want a cheap, honest job-change motion with AI-written first touches, and treat that as a complete product. The caution is the tier boundary: website intent, product usage signals, automatic signal triggering, read-write CRM sync, and the better language models all sit behind an annual Business contract with no published price, which means the product most people think they are evaluating is not the one on the self-serve card. Evaluate what you can buy, prove the motion, then have the Business conversation from a position of evidence.
Read the full Unify profileTrigify profile last reviewed 2026-08-22; Unify last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.