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Breakcold

Social selling in a CRM shell, with every channel in one inbox

Breakcold is an AI-native sales CRM built around a unified multichannel inbox and a LinkedIn engagement feed, letting a small team read and reply to LinkedIn, email, WhatsApp, Telegram, Instagram, X, and Facebook conversations from inside the deal record, with pipelines, enrichment, meeting recording, and an MCP endpoint that lets AI assistants act on the CRM directly; it is sold as a single $59 per month plan with additional seats at $10.

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Overview

Breakcold began life in 2021 as a cold email tool, which is where the name comes from, and has spent the years since walking away from that positioning. What it sells in 2026 is a CRM whose organising idea is conversation rather than record-keeping. Every prospect page carries the full thread history from LinkedIn, Gmail or Outlook, WhatsApp, Telegram, Instagram, X, and Facebook, and you reply from the record. The prospect receives the message natively in whichever app they use; there is no Chrome extension to click and no separate inbox to maintain.

Sitting alongside that inbox is the engagement feed, which is the feature people actually buy the product for. It pulls the LinkedIn posts of the people in your pipeline into a scrollable stream so you can like, comment, and DM without opening LinkedIn. That is a social-selling motion rather than a sequencing motion. It suits founder-led sales and relationship-driven B2B, where the warming happens in public before any message gets sent, and it is a poor fit for anyone whose plan is to push a thousand cold emails a day.

The 2026 version leans hard on AI agents. Breakcold exposes the CRM through the Model Context Protocol so Claude, ChatGPT, and similar assistants can read records, enrich contacts, and take actions against your pipeline. Enrichment fills more than fifty data points automatically without overwriting anything a human typed, AI formulas score records, and smart views filter on natural-language criteria. A meeting recorder transcribes calls and files the summary against the contact.

Pricing was simplified to one plan. Fifty-nine dollars a month buys one seat, two connected accounts, three thousand AI CRM actions, and unlimited contacts, pipelines, custom fields, and enrichment. Extra seats and extra connected accounts are ten dollars each. The company is bootstrapped, small, and headquartered in Paris, which is worth knowing on both sides of the ledger: the founder answers support himself, and there is no venture balance sheet behind the roadmap.

Best for

Founder-led sales teams and small B2B agencies whose pipeline is built on LinkedIn relationships and multichannel conversation rather than cold volume, and who want one $59 subscription to replace a CRM plus three separate inboxes.

Not the right fit for

  • High-volume cold emailers; there is no relay, no inbox rotation, and no secondary-domain pooling, so sending is capped by your own mailbox and Breakcold openly expects you to pair it with a dedicated sender.
  • Teams that need a real sequence engine with conditional branching across channels; the campaign layer is light and this is a conversation tool wearing a CRM shell, not a Klenty or Reply.io competitor.
  • Anyone who needs calling; there is no dialer, no click-to-call, no recording, and no local presence, so a phone motion requires an entirely separate vendor.
  • Companies with procurement requirements; Breakcold is a bootstrapped team of a handful of people in Paris with no SOC 2 marketing, no SSO on the standard plan, and no enterprise contract vehicle.
  • Sales organisations that need rep-level performance management; reporting is pipeline and activity oriented and will not satisfy a manager who wants sequence-level conversion analysis across a floor of reps.

How it works

  1. 1

    You connect your accounts: a LinkedIn account, a Gmail or Outlook mailbox, a calendar, and whichever of WhatsApp, Telegram, Instagram, X, and Facebook you actually sell on. The base plan covers two connected accounts and each additional one costs ten dollars a month, which is the number to model before you sign up.

  2. 2

    Contacts arrive by import, by enrichment, or by capture from a browsing session. Enrichment populates more than fifty fields including work email, phone, job title, LinkedIn URL, and company data, and it is careful not to overwrite values a human entered by hand.

  3. 3

    The unified inbox becomes the daily surface. Every message across every connected channel lands there and attaches itself to the right prospect and deal automatically, so a LinkedIn DM, an email reply, and a WhatsApp message about the same opportunity sit in one thread history rather than in three apps.

  4. 4

    The engagement feed shows what your pipeline is posting on LinkedIn. You react, comment, and message from inside the record, which is the social-selling loop the product is built around. Tasks can be created straight out of a conversation and assigned with reminders.

  5. 5

    Outbound campaigns exist for email but are deliberately modest. Breakcold sends from your own connected mailbox, so provider limits apply and there is no inbox rotation or relay. For genuine cold volume the intended pattern is to run a dedicated sender such as Lemlist, Smartlead, or Reply.io and let Breakcold be the CRM and inbox those tools report into.

  6. 6

    AI assistants connect through the MCP endpoint and can query the CRM, enrich records, draft follow-ups, and update fields on instruction, which is the most genuinely modern thing in the product.

Feature breakdown

27 features in 5 modules

Unified multichannel inbox

The reason the product exists and the thing it does better than any CRM at this price.
Seven-plus channels in one thread
LinkedIn, Gmail, Outlook, WhatsApp, Telegram, Instagram, X, and Facebook conversations all land in a single inbox and attach to the matching prospect record.
Reply natively from the CRM
A message composed in Breakcold arrives in the prospect's LinkedIn or WhatsApp as a normal message from you; nothing about it looks automated on their end.
Full LinkedIn sync
DMs, connection requests, InMails, and Sales Navigator threads sync on their own and attach to records without any manual export.
No Chrome extension required
Syncing is server side rather than extension-driven, which is a deliberate design decision and means the CRM stays current whether or not your browser is open.
Auto-sync of conversation history
Existing threads are pulled in rather than starting from the day you signed up, so a record is useful immediately.
Team roles and permissions
Role-based access and workspaces let an agency keep several client books separate under one account.

Social selling and engagement

The LinkedIn-first workflow that separates Breakcold from ordinary CRMs.
Prospect engagement feed
A curated stream of the LinkedIn posts published by people in your pipeline, so you can warm a list by reacting and commenting before anyone sends a message.
Like, comment, and DM in place
Engagement actions happen from inside the deal record rather than by switching to LinkedIn and losing your place.
Lead capture from browsing
Prospects found while browsing can be added to a pipeline with their profile data attached rather than retyped.
Meeting recorder
Calls are captured, transcribed, and summarised, with the key points filed directly against the contact record.
Tasks from conversations
Create and assign a task straight out of a message thread with a reminder, which is how follow-up discipline survives a busy week.

Pipeline and data

A competent small-team CRM underneath the inbox.
Unlimited pipelines and contacts
No record caps and no pipeline caps on the standard plan, which is unusual at this price and removes the usual growth penalty.
Automatic enrichment
More than fifty data points including email, phone, LinkedIn, job title, and company details fill themselves in, and manual entries are never overwritten.
Custom objects and fields
Data structures beyond the standard People and Company records, so a business with an unusual shape does not have to bend itself to the CRM.
AI formulas and scoring
Custom scoring expressions computed by AI across record fields, used to prioritise who gets attention this week.
Smart views
AI-powered filters that segment the database on criteria you describe rather than on a rigid filter builder.
Token-based usage on active contacts
Enrichment and AI actions are metered against active contacts rather than the whole database, so a large dormant list does not consume the allowance.

AI agents and automation

The 2026 repositioning, and the most forward-looking part of the product.
MCP endpoint
Claude, ChatGPT, and other assistants connect through the Model Context Protocol and can read, enrich, and act on CRM data in real time rather than being handed exports.
AI CRM actions allowance
The base plan includes three thousand AI CRM actions a month, which is the meter that actually governs heavy AI use.
AI drafting and follow-ups
Replies and follow-up messages can be drafted from thread context, though they need reading before sending; this is assistance, not autonomy.
Data hygiene automation
Agents can be pointed at deduplication, field completion, and stale-record cleanup rather than a human doing it quarterly.
Webhooks in and out
Real-time inbound ingestion and outbound triggers so Breakcold can sit in the middle of a stack rather than at the end of it.

Outbound and integrations

Deliberately shallow on sending, deliberately open on connection.
Email campaigns from your own mailbox
Sequenced email is supported but sends through your connected Gmail or Outlook account, so your provider's daily limit is the ceiling and there is no rotation across mailboxes.
Sender integrations
Lemlist, Smartlead, and Reply.io connect in, which is the vendor's own recommended pattern when real cold volume is required.
Twenty-plus native integrations
Clay, Zapier, Make, Slack, and calendar tools connect directly rather than through a generic bridge.
API access
A REST API for pulling records and pushing updates from internal systems.
Calendar and email sync
Two-way calendar and mailbox sync keeps meetings and threads attached to the right record without manual logging.

Use cases

4 documented

Solo founder selling on LinkedIn

Pipeline lives across LinkedIn DMs, a Gmail inbox, and a few WhatsApp threads, and nothing is written down anywhere that survives a busy week.

One $59 subscription gives a pipeline, a unified inbox across all three channels, automatic enrichment, and an engagement feed for warming prospects before the ask. The whole cost is $708 a year with no per-seat multiplication.

Five-person agency team

Five people each work their own LinkedIn accounts and mailboxes, and the client cannot see what is happening because nothing is centralised.

The base plan plus four extra seats at $10 each is $99 a month, and if each rep needs their own LinkedIn plus mailbox connected the account cost adds roughly $80 more. Model both numbers before comparing to a per-seat CRM; connected accounts, not seats, are where the bill grows.

Consultant running relationship-led sales

Deals close after months of commenting on posts and occasional check-ins, and a traditional CRM full of empty activity fields adds nothing.

The engagement feed makes the warming loop into a daily ten-minute routine, the meeting recorder files the substance of every call, and the AI assistant surfaces who has gone quiet.

Team already running a dedicated cold email sender

Smartlead or Lemlist handles the volume outbound, but positive replies then disappear into a personal inbox with no pipeline behind them.

Breakcold takes over at the reply, pulling the conversation into a record, attaching the LinkedIn thread and any WhatsApp follow-up, and giving the deal a stage. The sender stays where it is; Breakcold becomes the CRM layer.

Pricing

from $59 per month

A single published plan billed monthly, with seats and connected accounts sold as ten-dollar add-ons and AI usage metered as CRM actions against active contacts.

PlanPriceIncludes
Breakcold$59
per month
  • 1 seat and 2 connected accounts included
  • 3,000 AI CRM actions per month
  • Unlimited contacts, pipelines, and custom fields
  • Unlimited person and company enrichment
  • Full multichannel inbox across LinkedIn, email, WhatsApp, Telegram, Instagram, X, and Facebook
  • Meeting recorder, MCP and AI assistant access, team roles and permissions

One plan, no feature gating, which is refreshing after a decade of four-tier grids that hide CRM sync behind the top row.

Additional seat$10
per seat per month
  • Full product access for each extra team member
  • No feature differences between seats
Additional connected account$10
per account per month
  • Each extra LinkedIn profile, mailbox, or messaging account beyond the two included
  • The real driver of cost growth on a team

Billing notes

  • Only monthly billing is published on the pricing page; there is no advertised annual discount, so budget at the full $708 a year for a single seat.
  • Connected accounts, not seats, are what make the bill move. A five-person team where every rep needs a LinkedIn profile plus a mailbox connected needs roughly ten connected accounts, eight of which are billable at $10 each.
  • Tokens are consumed only by active contacts, so a large archive of dormant records does not eat the enrichment or AI allowance.
  • Three thousand AI CRM actions a month is generous for a small team but is a real meter; heavy agent-driven automation through the MCP endpoint will test it.
  • There is a 14-day free trial and no free plan, so evaluation is time-boxed rather than open-ended.

Value assessment: For a solo founder, $59 for an unlimited-contact CRM with a genuine seven-channel inbox and unlimited enrichment is very strong value; the comparable stack assembled from a CRM plus an enrichment tool plus a LinkedIn inbox tool costs more and integrates worse. For a five-rep team the picture is still good at roughly $180 a month all in, but the connected-account charge means you should count accounts rather than heads. What you are not buying is a sequence engine, a dialer, or deliverability infrastructure. If your sales motion is cold volume, Breakcold is cheap because it does not do the expensive part, and you will end up paying a second vendor for it.

Strengths & limitations

Strengths

  • The unified inbox is the real thing: seven-plus channels, server-side sync with no extension dependency, and replies that land natively in the prospect's app.
  • LinkedIn coverage is unusually complete for a CRM, including DMs, InMails, connection requests, and Sales Navigator threads syncing automatically.
  • The engagement feed makes social selling a routine rather than an aspiration, which no conventional CRM at this price does.
  • Unlimited contacts, pipelines, custom fields, and enrichment on the base plan removes the usual penalty for growing your database.
  • The MCP endpoint is genuinely ahead of the category and lets AI assistants operate on live CRM data rather than on exports.
  • One flat plan with no feature gating, so nothing important is hidden behind a tier you did not budget for.
  • Bootstrapped and founder-run, with a public reputation for fast, personal support.

Limitations

  • The sequencing layer is thin. Email campaigns send from your own mailbox with no rotation or relay, and the vendor's own guidance is to run a dedicated sender alongside for volume.
  • No dialer, no call steps, no recording of outbound calls, so any telephone motion sits entirely outside the product.
  • Connected-account pricing can surprise a growing team; the headline $59 covers two accounts, and a five-rep multichannel team needs several times that.
  • No annual billing discount is published, which is unusual and makes the yearly cost higher than a comparable tool with a 20 percent annual saving.
  • Reporting is oriented to pipeline and activity rather than to sequence and rep performance, so a sales manager wanting cohort conversion analysis will find it shallow.
  • The company is very small and bootstrapped with no published SOC 2 or enterprise security programme, which rules it out for regulated buyers.
  • The product has repositioned twice, from cold email to social selling CRM to AI-native CRM, so third-party reviews and pricing comparisons you find online are frequently describing an older product.

Head-to-head comparisons

5 alternatives

Breakcold vs Reply.io

from $59/user/mo

Reply.io is the sequencing platform Breakcold is not: automated LinkedIn steps, a dialer, SMS and WhatsApp, warm-up, and an AI SDR that runs outreach end to end. Breakcold is the conversation and relationship layer, with a better inbox and a real CRM underneath. Teams running volume outbound should buy Reply.io; teams whose pipeline comes from LinkedIn relationships should buy Breakcold, and plenty of people end up running both.

Full Breakcold vs Reply.io comparison

Breakcold vs La Growth Machine

from 60 EUR/identity/mo (Basic, monthly; 50 EUR/mo equivalent on annual)

La Growth Machine automates genuine multichannel sequences across LinkedIn, email, and X with identity-aware branching, which is exactly the engine Breakcold lacks. Breakcold answers with a proper CRM, unlimited enrichment, and an inbox that covers WhatsApp and Telegram too. Choose La Growth Machine to run the campaign, Breakcold to manage what happens after someone replies.

Full Breakcold vs La Growth Machine comparison

Breakcold vs Salesmate

from $23 per user per month (Basic); $39 for sequences; $63 for the power dialer

Salesmate is the more conventional choice: a full CRM with sequences at $39 a seat and a power dialer at $63, plus quotes, tickets, and goal management. Breakcold has nothing like that breadth but crushes it on LinkedIn and messaging-app coverage. Pick Salesmate if the sales motion is calls and formal pipeline management, Breakcold if it is DMs and comments.

Full Breakcold vs Salesmate comparison

Breakcold vs Streak

from $0 (free email tools), then $49 per user per month billed annually

Streak puts a CRM inside Gmail and is superb if email is where your relationships live and your team is on Google Workspace. Breakcold assumes email is only one of six or seven places a deal happens and is channel-agnostic by design. Streak also costs $49 a seat against Breakcold's $59 flat, so a team of five inverts the comparison in Breakcold's favour on price.

Full Breakcold vs Streak comparison

Breakcold vs Overloop

from $69/user/mo (Starter)

Overloop is an outbound-first engagement tool with a lighter CRM and an AI agent that builds campaigns. Breakcold is a CRM-first tool with a lighter campaign engine. If your problem is generating conversations, Overloop; if your problem is that conversations are already happening in six apps and nobody can find them, Breakcold.

Full Breakcold vs Overloop comparison

Implementation & onboarding

Setup time
An afternoon. Connecting accounts and letting history sync is the slow part and mostly runs unattended. Importing contacts and defining a pipeline takes another hour. There is nothing to install locally because sync is server side.
Learning curve
Low for anyone who has used a modern CRM, with one adjustment: the daily habit is the inbox and the engagement feed, not the pipeline board. Teams that keep treating it as a record store never get the value.
Onboarding
Fully self-serve with a 14-day trial and no sales call. The founder is well known for answering support personally, which is a real advantage at this size and a real single point of failure.
Migration notes
CSV import handles contacts and companies, and enrichment fills the gaps rather than requiring a clean export. Conversation history syncs from the connected accounts themselves, so you get past threads without migrating them. There is no importer for another CRM's activity log or deal history, and moving off Breakcold means an export plus rebuilding pipelines elsewhere.

Platform, API & security

Platforms
Web applicationChrome extension for lead captureMCP endpoint for AI assistants
API
REST API and webhooks for inbound ingestion and outbound triggers, plus an MCP server that lets Claude, ChatGPT, and similar assistants read and act on CRM data directly.
Compliance
GDPR (EU-based company)
Data residency
Company is based in Paris, France; no separately advertised regional hosting options.
SSO
Not advertised on the standard plan; role-based permissions and workspaces cover team access control.
Security notes
Encryption in transit and at rest with role-based access control and workspace separation. There is no publicly marketed SOC 2 attestation, which is the expected gap for a bootstrapped team of this size and a genuine blocker for regulated buyers.

Support & resources

Channels
In-app chatEmail supportDirect founder access, which customers cite repeatedly
Documentation
A help centre plus an unusually large blog covering CRM workflows, LinkedIn selling, and tool comparisons, much of which functions as product documentation.
Community
Active founder presence on LinkedIn and X, which is where most product announcements and user discussion happen.

Company

Founded
2021
Headquarters
Paris, France
Ownership
Bootstrapped, founder-owned
Founders
Arnaud Belinga
Employees
Fewer than 10
Funding
No outside funding. The founders have publicly described starting the company with roughly $1,200 and growing it without venture capital.

Timeline

  1. 2021Founded in Paris as a cold email tool, which is where the name comes from, funded out of pocket rather than by investors.
  2. 2022Pivots toward social selling, adding the LinkedIn and Twitter engagement feed that becomes the product's signature feature.
  3. 2023Repositions as a sales CRM built around a unified multichannel inbox rather than as an outreach tool, and collects a large volume of public reviews.
  4. 2025Expands the inbox to WhatsApp, Telegram, Instagram, and Facebook and adds a meeting recorder, custom objects, and AI enrichment.
  5. 2026Repositions again as an AI-native CRM, shipping an MCP endpoint for AI assistants and consolidating pricing into a single $59 plan with $10 seats and connected accounts.

Integrations

  • LinkedIn and LinkedIn Sales Navigator
  • Gmail and Google Workspace
  • Microsoft Outlook
  • WhatsApp, Telegram, Instagram, X, and Facebook messaging
  • Google Calendar and Outlook Calendar
  • Clay
  • Lemlist, Smartlead, and Reply.io
  • Slack
  • Zapier and Make
  • Claude and ChatGPT via MCP
  • REST API and webhooks

Frequently asked questions

10 questions

What is Breakcold?

Breakcold is an AI-native sales CRM built around a unified multichannel inbox. LinkedIn, email, WhatsApp, Telegram, Instagram, X, and Facebook conversations all sync into the prospect record, and you reply from the CRM while the prospect sees a normal message in their own app. It adds pipelines, automatic enrichment, a LinkedIn engagement feed, a meeting recorder, and an MCP endpoint for AI assistants.

How much does Breakcold cost?

There is a single plan at $59 per month that includes one seat, two connected accounts, three thousand AI CRM actions, and unlimited contacts, pipelines, custom fields, and enrichment. Extra seats are $10 a month each and extra connected accounts are $10 a month each. There is a 14-day free trial and no free plan, and no annual discount is published.

Does Breakcold send cold email sequences?

It can send sequenced email, but from your own connected Gmail or Outlook mailbox, so your provider's daily limit is a hard ceiling and there is no inbox rotation or secondary-domain pooling. Breakcold's own recommended pattern for real cold volume is to run Lemlist, Smartlead, or Reply.io as the sender and let Breakcold be the CRM and inbox those tools report into.

Is Breakcold a CRM or an outreach tool?

A CRM, despite the name. It started as a cold email product in 2021 and has repositioned twice since, first to social selling and then to an AI-native CRM. A lot of the reviews and pricing comparisons you will find online describe an older version of the product, so check the live pricing page rather than a third-party summary.

Which channels does the unified inbox actually cover?

LinkedIn including DMs, InMails, connection requests, and Sales Navigator threads, plus Gmail, Outlook, WhatsApp, Telegram, Instagram, X, and Facebook. Sync happens server side rather than through a browser extension, so records stay current whether or not your browser is open.

Does Breakcold have a dialer?

No. There is no click-to-call, no call recording of outbound calls, no local presence, and no call steps in a sequence. There is a meeting recorder that transcribes and summarises calls you take, but any telephone prospecting motion needs a separate tool such as Kixie, JustCall, or Aircall.

What does the MCP endpoint do?

It exposes the CRM through the Model Context Protocol so assistants like Claude and ChatGPT can read records, enrich contacts, draft follow-ups, and update fields against live data rather than working from exports. Actions consume the monthly AI CRM action allowance, which is three thousand on the base plan.

What does a five-person team really cost?

The base plan plus four additional seats is $99 a month, but seats are not the whole bill. Each connected account beyond the two included costs $10, and a five-rep team where everyone connects a LinkedIn profile and a mailbox needs about ten accounts. Budget closer to $180 a month, and count accounts rather than heads when comparing to per-seat CRMs.

Who is behind Breakcold and is it safe to build on?

It is bootstrapped and founder-run out of Paris, founded in 2021 by Arnaud Belinga, with a team in single figures and no outside funding. That means fast, personal support and a founder who answers directly, and it also means no venture safety net, no SOC 2, and no enterprise procurement path. Small teams should be comfortable; regulated buyers should not.

Where does Breakcold sit between a cold email tool and an enterprise platform?

It is neither, and it is honest about that. It has none of the deliverability infrastructure a cold email tool needs and none of the forecasting, governance, or conversation intelligence an enterprise engagement platform sells. It occupies a narrower slot: the CRM and inbox for people whose selling happens in conversations across many channels rather than in campaigns down one.

Editorial verdict

Breakcold is the best tool available for a specific way of selling: LinkedIn-led, relationship-driven, conversation-heavy, and spread across half a dozen apps that no ordinary CRM can see into. The unified inbox and the engagement feed genuinely change the daily routine, unlimited enrichment at $59 flat is strong value, and the MCP endpoint is ahead of everything else in this category. Just do not buy it expecting a sequence engine. Email campaigns run from your own mailbox with the ceiling that implies, there is no dialer at all, and the vendor will tell you to bring your own sender for volume. Count connected accounts rather than seats before you compare prices, and accept that you are buying from a handful of people in Paris with no SOC 2 and no investors. For a founder or a small agency selling on LinkedIn, that trade is a good one.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.