Frase

1. 1

   You begin with research. Frase pulls the live SERP for your query, analyzes what the ranking pages cover, and produces a brief with headings, questions, and topical coverage. That brief flows straight into the outline builder and then into drafting, which is the point of the design: there is no export step between research and writing.

2. 2

   Drafting can be manual, assisted, or delegated to Frase's agent, which is trained on your existing published work so output carries the brand's voice rather than default AI cadence. As you write, the page is scored twice, once for SEO competitiveness against current rankers and once for GEO readiness, meaning the structural qualities that make a page quotable by an answer engine.

3. 3

   Publishing is native. Finished pieces push to WordPress, Webflow, Sanity, Wix, or FraseCMS, which Frase hosts itself with a free tier up to 100,000 page views and paid tiers above that. Content Guard then watches published pages for ranking and traffic decay and queues suggested revisions, with human approval required on each change rather than silent auto-editing.

4. 4

   Running alongside all of this, AI Visibility checks your tracked prompts daily against the engines your plan covers and reports mentions, citations, and share of voice shifts. From the Professional tier, Frase also reports when AI crawlers hit your site, which tells you whether the models are ingesting your content at all, a prerequisite for being cited that mention-tracking alone cannot answer.

Tiered subscription metered on articles per month, audit pages, seats, sites, Content Guard pages, and which AI engines are tracked. Optional pay-as-you-go on higher tiers, off by default.

Value assessment: Frase is the best dollar-for-surface-area buy in this category and it is not particularly close. Nothing else under $50 per month gives a solo operator research, briefs, AI drafting, dual SEO and GEO scoring, native publishing, decay monitoring, and two-engine AI visibility tracking in one subscription. The honest counterweight is that every one of those modules is thinner than the specialist equivalent, and two pricing decisions push the effective cost up quietly: $29 per extra seat, and the fact that half the AI engines live behind the $239 tier. Price it for the team you have in six months, not the one seat you are starting with.

Setup time

Under an hour to run a first research document and draft. Connecting a CMS and configuring Content Guard adds another hour or two. AI Visibility needs someone to write a sensible prompt set, which is the only part requiring real thought.

Learning curve

Low to moderate. Individual screens are approachable, but the product has grown wide enough that a new user spends the first sessions figuring out which of the many modules they actually need.

Onboarding

Fully self-serve with a 7 day no-card trial. Dedicated account management is an Enterprise feature only, so smaller customers rely on docs and email support.

Migration notes

Content published to WordPress, Webflow, Sanity, or Wix is yours and unaffected by leaving. Sites hosted on FraseCMS are a genuine lock-in point and should be treated as such before adopting it. AI Visibility trend history does not transfer to another vendor.

Platforms

Web appWordPress integrationWebflow integrationSanity integrationWix integrationFraseCMS hosting

API

Not prominently documented on the public pricing pages; teams planning programmatic use should confirm availability with Frase directly.

Compliance

Not published in detail on the public site

Data residency

Not publicly specified; the company describes itself as remote-first.

SSO

SSO and SAML are Enterprise-tier features.

Security notes

Publishing integrations require write access to your CMS, which is a meaningfully higher permission than most tools in this category request; review the connected-app scopes before granting them.

Channels

Email supportIn-app supportDedicated account manager on Enterprise

Documentation

Product documentation and a content library covering SEO and GEO workflows.

Community

No prominent official user community; a large ecosystem of third-party tutorials exists from Frase's earlier years as a briefing tool.

Founded

2016

Headquarters

Remote-first; historically associated with Boston, Massachusetts, and with Birmingham, Alabama through its parent

Ownership

Acquired by Copysmith in October 2022 and operated within that group

Founders

Tomas Ratia, Cody Jacques

Employees

Approximately 11 (third-party estimate); not disclosed by the company

Funding

Raised roughly $10.9M across two rounds before the acquisition, per third-party databases; terms of the Copysmith deal were not disclosed.

Frase is the value pick and the honest one, provided you go in knowing what you are buying: breadth, not depth. For $39 per month a founder gets research, briefs, AI drafting, dual SEO and GEO scoring, native publishing, decay monitoring, and AI visibility on two engines, which is a complete workflow that no competitor comes close to matching at that price. Where the story frays is at the tier boundaries. Claude and Gemini tracking sit behind a $239 plan, extra seats cost $29 each, and the company discloses almost nothing about itself since the 2022 Copysmith acquisition. Buy it as a startup's first and only content tool, and expect to graduate to a specialist for whichever job turns out to matter most.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.