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Landingi

Unbounce's feature set at a third of the entry price, from a 30-person Polish bootstrapper

Landingi is a Polish landing page platform for digital marketers that combines a drag-and-drop visual builder, an AI page generator (Lunar), an AI optimization agent (Solis), behavioral tracking (EventTracker), server-side A/B/X testing, programmatic page generation, and 170-plus marketing integrations, sold on tiered plans metered by monthly visitors starting at $24 a month on annual billing.

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Overview

Landingi grew out of an agency's own problem. Błażej Abel ran an interactive agency from 2005 and later a software house building landing pages for clients; in 2011 he built a tool to make his own team faster, and formalized it as a company in 2013 after an acceleration program. That origin explains the product's shape: it is built for people who produce a lot of pages, not for people who produce one beautiful one.

The current positioning is an "AI Landing Page Operation System", organized in three stages. Build covers Lunar (an AI generator that turns an offer, audience, and goal into a complete page), a visual drag-and-drop builder, a form builder, and 400-plus templates. Optimize covers Solis (an AI agent that reads behavioral data and issues recommendations), EventTracker (click, scroll, form-interaction, and lead tracking), server-side A/B/X testing, and Smart Sections for updating recurring elements across many pages at once. Scale covers programmatic landing page generation from structured data, automatic translation across 35-plus languages, and Orbit, an MCP server bridging the platform to external LLMs that Landingi lists as coming rather than shipped.

The reason a startup should care is the price gap. Landingi's entry plan is $24 a month on annual billing with 2,000 monthly visitors, 10 active pages, and five seats. Unbounce's entry plan is $22 with 500 visitors, five pages, and one seat. Same category, four times the traffic and five times the seats. Landingi is also a genuinely small company, roughly 30 people between Gliwice and Dallas, largely self-funded, which is both the reason for the pricing and the reason to check the security posture before betting a large program on it.

Best for

Marketing teams and small agencies that need to produce, publish, and test a real volume of campaign pages against a CRM, want conversion tooling comparable to Unbounce, and are unwilling to pay Unbounce or Instapage prices to get it.

Not the right fit for

  • Anyone building a company website; there is no CMS or blog, and Landingi is a campaign page platform that sits alongside a site rather than replacing one.
  • Design-led brands; the builder is capable but the output ceiling is nowhere near Framer's, and template-derived pages look like template-derived pages.
  • SEO-led acquisition strategies, because visitor metering means organic growth increases the bill without any corresponding spend efficiency.
  • Startups whose entire traffic is a single landing page; $24 a month for 2,000 visitors is more machinery and more cost than Carrd or Umso would need for the same job.
  • Buyers who need a mature security paper trail; Landingi lists audit logs, 2FA, and role-based access control but does not publicly advertise a SOC 2 report, and it is a roughly 30-person company.

How it works

  1. 1

    You either describe the campaign to Lunar and get a complete generated page (structure, sections, and conversion-focused copy) or start from one of 400-plus templates in the visual builder. The builder is drag-and-drop with per-element control, and the form builder handles data capture natively rather than by embedding a third-party form.

  2. 2

    Pages publish to a custom domain, rationed by plan (1 on Build, 3 on Optimize, 10 on Scale) with extra domains sold at $5 a month each. Smart Sections let a header, footer, or offer block be edited once and updated across every page that uses it, which is the difference between managing thirty campaign pages and drowning in them.

  3. 3

    Measurement runs through EventTracker, which records clicks, scroll depth, form interactions, lightbox opens, and leads on the page itself, and feeds that behavioral data to Solis, the AI agent that produces alerts and optimization recommendations. A/B/X testing runs server-side, so variants are chosen before render rather than by a client-side script that can flash the wrong version.

  4. 4

    At the top end, programmatic landing pages generate large sets of targeted variants from a template plus structured data (locations, keywords, industries), and the multi-language layer translates a page set across 35-plus languages automatically. Everything routes outward through more than 170 CRM, analytics, and marketing automation integrations.

Feature breakdown

25 features in 5 modules

Build

Getting pages made, which for this audience means quickly and in quantity.
Lunar AI page generator
Turns a stated offer, audience, and goal into a complete landing page including structure, sections, and conversion-oriented copy, rather than just generating text into an existing layout.
Visual drag-and-drop builder
Per-element positioning and styling with pixel-level control, the conventional builder that most day-to-day editing happens in.
400-plus templates
An industry-organized template library, notably larger than what most competitors at this price offer.
Form builder
Native multi-field form construction with validation and routing, so lead capture does not depend on an embedded third-party widget.
AI assistant for copy and SEO
In-builder generation and rewriting of headlines, body copy, and metadata, separate from Lunar's whole-page generation.
Smart Sections
Shared blocks that update everywhere they appear from a single edit, the feature that makes managing dozens of campaign pages tractable.

Optimize

The measurement and testing layer, which is where Landingi competes directly with Unbounce.
Server-side A/B/X testing
Variants are selected server-side rather than swapped by a client script, which avoids the content flash and measurement noise of front-end testing tools.
EventTracker
First-party behavioral tracking of clicks, scroll depth, form interactions, lightbox opens, and leads, without adding a separate heatmap or session tool.
Solis optimization agent
An AI agent that reads EventTracker data plus page context and issues alerts and specific optimization recommendations rather than just reporting numbers.
Conversion analytics
Reporting organized around conversions and variant performance, with traffic-source breakdowns for campaign attribution.
Lightboxes and popups
On-page overlay units tracked by EventTracker alongside the rest of the page's interactions.

Scale

The volume features that differentiate Landingi from ordinary page builders.
Programmatic landing pages
Generate large sets of targeted page variants from a template plus structured data such as locations, keywords, or industries. Neither Framer, Carrd, nor Umso has anything comparable.
Multi-language translation
Automatic translation across 35-plus languages, managed within the same page set rather than as duplicated pages.
Orbit MCP server
A bridge connecting Lunar, Solis, and the platform to an external LLM. Landingi lists it as coming rather than generally available, so do not buy on the strength of it.
Unlimited active pages above the entry tier
Build caps at 10 active pages and Optimize at 100; Scale and Enterprise are unlimited, so the practical ceiling is visitors rather than page count.
Extra domains as an add-on
Additional custom domains are $5 a month each, which lets a multi-brand or agency setup expand without jumping an entire tier.

Integrations and delivery

Where leads go and how fast pages load.
170-plus integrations
Native connections across CRM, analytics, email, and marketing automation, one of the broadest catalogs in the category.
CDN-backed hosting
Pages are served from a CDN with a stated 99.9% uptime commitment.
Custom code and scripts
JavaScript and CSS injection per page for tracking pixels, chat widgets, and anything the builder does not cover natively.
Webhooks and automation
Outbound webhooks alongside native connectors so leads can reach systems without a prebuilt integration.

Team and governance

The access controls, and the seat generosity that is Landingi's quiet advantage.
Five seats on the entry plan
Build includes 5 users, Optimize 10, and Scale and Enterprise unlimited. Unbounce gives one user at a comparable price, which is the single sharpest commercial contrast between the two.
Role-based access control
Permission roles rather than uniform account access, relevant for agencies separating client work from internal editing.
Audit logs
Change history for accountability on higher tiers, part of the enterprise feature set Landingi advertises.
Two-factor authentication
Account-level 2FA available, though Landingi does not publicly advertise full SSO on self-serve tiers.
GDPR-ready workflows
Consent and data-handling workflows built for European operation, unsurprising for a company headquartered in Poland.

Use cases

4 documented

Demand-gen marketer at a 40-person B2B company

Six campaigns a quarter each need a dedicated page and a variant, leads must land in the CRM automatically, and the budget for landing page software is under $150 a month.

The Optimize plan at $119 a month covers 30,000 visitors, 100 active pages, 10 seats, and server-side A/B/X testing, with EventTracker and Solis providing the behavioral read. Unbounce's nearest equivalent costs more and gives fewer seats.

Small agency running campaigns for multiple clients

Each client needs pages on their own domain, and the agency wants to bill for measured conversion improvement, not page production hours.

Three custom domains on Optimize plus $5-a-month extra domains scale the client roster without a tier jump, and Smart Sections make maintaining near-identical page sets across clients manageable. Visitor caps are the thing to model carefully as client traffic grows.

Growth lead building a location or keyword page set

Needs 200 near-identical pages targeting different cities or search terms, and building them by hand in a design tool would take weeks.

Programmatic landing pages generate the set from a template and a structured data source, and Smart Sections keep them maintainable afterward. This is the specific job that Framer, Carrd, and Umso cannot do at all.

European marketer expanding across multiple language markets

A campaign needs to run in six countries and translating and maintaining six copies of each page manually is not viable.

Automatic translation across 35-plus languages inside one page set, with GDPR-ready consent handling from a European vendor, handles both the language problem and the compliance one in the same tool.

Pricing

from $24/mo (Build, billed annually)

Tiered subscription metered on monthly visitors, with active pages, custom domains, and seats also rationed by tier; extra domains and AI credits sold as add-ons.

PlanPriceIncludes
Build$24
per month, billed annually
  • 2,000 visitors per month
  • 10 active pages
  • 1 custom domain
  • 5 users

Four times Unbounce's entry traffic allowance and five times its seats at roughly the same price. Still thin traffic for anything running paid spend.

Optimize$119
per month, billed annually
  • 30,000 visitors per month
  • 100 active pages
  • 3 custom domains
  • 10 users

The plan most serious buyers land on, and the point where Landingi's testing and behavioral tooling becomes worth operating.

ScaleFrom $229
per month, billed annually
  • 100,000 to 500,000 visitors per month
  • Unlimited active pages
  • 10 custom domains
  • Unlimited users

Priced as a range depending on the visitor band you need.

EnterpriseFrom $1,199
per month, billed annually
  • 1M+ visitors per month
  • 100 custom domains
  • Unlimited pages and users
  • Audit logs and governance controls

A tenfold jump from Scale, and the point at which this stops being a startup purchase.

Add-ons

  • Extra custom domain ($5 per domain per month): The cheap way for an agency to add a client brand without moving up a tier.
  • AI credits ($15 for 5,000, $25 for 10,000, $40 for 20,000): Pay-as-you-go top-ups for Lunar, Solis, and the AI assistant beyond the plan allotment.

Billing notes

  • Prices shown are annual-billing rates; Landingi states annual billing includes two months free versus monthly, so monthly rates run roughly 20% higher.
  • Metering is on monthly visitors. Landingi does not sell extra visitor packages: if you need more traffic than your plan allows, the only option is to upgrade to the next tier, and the jumps are steep.
  • That upgrade path is the trap to model before buying. Build's 2,000 visitors to Optimize's 30,000 is a jump from $24 to $119, and Optimize to Scale is $119 to $229 or more. A page that starts working can multiply your bill by five overnight.
  • Seats are unusually generous: 5 on the $24 entry plan against Unbounce's 1, and unlimited from Scale upward.
  • Custom domains are rationed (1 on Build, 3 on Optimize, 10 on Scale) but extra domains are only $5 a month, which is a far cheaper escape hatch than Unbounce offers.
  • There is no free plan; evaluation is a 14-day full-feature trial on any tier.
  • AI features draw on a credit allotment with pay-as-you-go top-ups, so heavy Lunar and Solis use is a metered second cost line.

Value assessment: Landingi is the value pick in the conversion-platform half of this category, and the comparison that matters is Unbounce. For roughly the same $22 to $24 entry price you get four times the traffic and five times the seats, plus programmatic page generation and multi-language support that Unbounce does not offer at any tier. Unbounce answers with Smart Traffic, off-site popups, and sixteen years of ecosystem, which are real. Where Landingi stops being a bargain is above 30,000 visitors a month: with no extra-visitor packages, growth forces whole-tier upgrades, and the Enterprise floor at $1,199 is a cliff rather than a step. Buy it for the $24 to $119 band, model the traffic curve honestly, and reassess before you cross 30,000 visitors.

Strengths & limitations

Strengths

  • The most generous entry tier in the conversion-platform category: 2,000 visitors, 10 pages, and 5 seats for $24 a month, against Unbounce's 500 visitors, 5 pages, and 1 seat for $22.
  • Programmatic landing page generation from structured data is a genuine capability gap over Unbounce, Framer, Carrd, and Umso alike.
  • Server-side A/B/X testing avoids the content flash and measurement noise that client-side testing scripts introduce.
  • EventTracker plus Solis gives first-party behavioral data and AI-generated recommendations in one product, instead of stitching a heatmap tool onto a page builder.
  • 170-plus integrations and 400-plus templates are unusually deep catalogs for a company of roughly 30 people.
  • A European vendor with GDPR-oriented workflows and built-in translation across 35-plus languages, which matters more than most US-centric comparisons acknowledge.
  • Extra custom domains at $5 a month let agencies grow a client roster without a tier jump.

Limitations

  • No extra-visitor packages. Exceeding your traffic allowance forces a full tier upgrade, and the steps ($24 to $119 to $229) are large enough to be genuinely disruptive.
  • No free plan, only a 14-day trial, which is thin for a category where Framer, Carrd, and Umso all offer something permanent and free.
  • Orbit, the MCP server that connects Lunar and Solis to external LLMs, is listed as coming rather than shipped; do not buy on the strength of it.
  • No CMS or blog, so Landingi cannot serve as a website and has to sit alongside one.
  • Roughly 30 employees, no publicly advertised SOC 2, and no advertised SSO on self-serve tiers, which will not survive an enterprise security review despite the audit logs and 2FA on offer.
  • Design output is competent template-derived work; a team that cares how pages look will find Framer's ceiling much higher.

Head-to-head comparisons

3 alternatives

Landingi vs Unbounce

from $22/mo (Starter, billed annually) or $29/mo billed monthly

The head-to-head that decides this category for most buyers. At roughly the same entry price Landingi gives 2,000 visitors and 5 seats where Unbounce gives 500 and 1, and it adds programmatic page generation and 35-plus-language translation that Unbounce lacks entirely. Unbounce still owns Smart Traffic's per-visitor routing, popups that run on external sites, and a far larger ecosystem. Pick Landingi on economics and page volume; pick Unbounce when routing paid traffic is the actual job.

Full Landingi vs Unbounce comparison

Landingi vs Framer

from $10/mo (Basic, per site)

Different definitions of the word page. Framer costs $10 a month per site, meters bandwidth rather than visitors, and produces far better-looking work; Landingi costs $24 a month, meters visitors, and produces pages you can test, track, and generate in bulk. A startup usually wants Framer for the site and only adds Landingi once paid campaigns need dedicated, measured pages.

Full Landingi vs Framer comparison

Landingi vs Carrd

from $9/year (Pro Lite)

Not really competitors, but they answer the same question at opposite extremes. Carrd is $19 a year for ten one-page sites with no traffic metering and no testing whatsoever; Landingi is $288 a year for a measured, integrated, CRM-connected conversion program. If nobody is going to read the analytics, buy Carrd and keep the difference.

Full Landingi vs Carrd comparison

Implementation & onboarding

Setup time
A first page from a template or from Lunar is live within a day, with domain connection the main dependency. Getting EventTracker, integrations, and a testing cadence properly configured is a one to two week project for a marketing team.
Learning curve
Moderate. The builder itself is straightforward for anyone who has used a drag-and-drop tool, but Smart Sections, programmatic generation, and reading EventTracker data properly take real time to learn.
Onboarding
Self-serve signup with a 14-day full-feature trial on any tier; dedicated onboarding is reserved for the Enterprise tier.
Migration notes
There is no importer from other landing page tools, so moving in means rebuilding, which Lunar and the template library make faster than it sounds. Moving out is the harder direction: pages are hosted by Landingi with no export, so plan for redirects and a rebuild.

Platform, API & security

Platforms
Web appPages served from Landingi's CDN
API
Integration runs primarily through 170-plus native connectors and webhooks; Orbit, an MCP server bridging the platform to external LLMs, is announced but listed as coming rather than generally available.
Compliance
GDPR-ready data protection workflowsAudit logs, two-factor authentication, and role-based access control on higher tiersNo publicly advertised SOC 2 report
Data residency
Not publicly specified; the company operates from Poland with a North American office in Dallas.
SSO
Not advertised on self-serve tiers; enterprise access controls centre on RBAC, 2FA, and audit logs.
Security notes
Pages and lead data are hosted by Landingi on CDN-backed infrastructure with a stated 99.9% uptime commitment. Lead data flows outward through integrations, so overall data posture depends on the connected CRM as much as on Landingi.

Support & resources

Channels
Email supportLive chatDedicated support on Enterprise
Documentation
A substantial help center plus one of the largest content libraries on landing page and conversion practice published by any vendor in the category.
Community
No dedicated user community; support and education are vendor-published rather than peer-driven.

Company

Founded
2011
Headquarters
Gliwice, Poland (with a North American office in Dallas, Texas)
Ownership
Founder-led and independently held
Founders
Błażej Abel
Employees
Approximately 30 to 35, per third-party trackers in 2025 and 2026
Funding
Substantially self-funded; third-party trackers report a small total of roughly $260K across two early rounds involving investors including bValue, Innovation Nest, PFR Ventures, and FounderPartners, while other sources describe the company as bootstrapped. No large institutional round is disclosed.

Timeline

  1. 2005Błażej Abel's interactive agency begins building landing pages for clients, later evolving into a software house; the workflow problem it hits becomes the product idea.
  2. 2011Landingi starts as an internal tool to make the agency's own landing page production faster, built and funded by the founder.
  3. 2013The company is formally incorporated in Poland following an acceleration program, with early recognition at Startup Weekend.
  4. 2026Landingi reports more than 2 million pages created, 236 million leads generated, and customers in over 80 countries, naming Warner Bros Discovery, Avid, PayU, Bonduelle, and Tamedia among them.
  5. 2026The platform repositions as an AI Landing Page Operation System built around Lunar (AI generation), Solis (optimization agent), and EventTracker, with Orbit, an MCP server connecting them to external LLMs, announced as coming.

Integrations

  • HubSpot
  • Salesforce
  • Mailchimp
  • Google Analytics and Google Ads
  • Meta Ads pixels
  • Zapier
  • Webhooks
  • 170-plus native CRM, analytics, email, and marketing automation connectors

Frequently asked questions

10 questions

How much does Landingi cost?

Annual-billing plans are Build at $24 a month, Optimize at $119, Scale from $229, and Enterprise from $1,199. Monthly billing runs roughly 20% higher, since annual billing includes two months free. There is no free plan, only a 14-day full-feature trial on any tier.

What do you get on Landingi's cheapest plan?

Build at $24 a month on annual billing includes 2,000 monthly visitors, 10 active pages, one custom domain, and five user seats. That is four times the traffic and five times the seats Unbounce's similarly priced Starter plan offers, which is the main reason to look at Landingi at all.

What happens if you exceed Landingi's visitor limit?

You upgrade. Landingi does not sell additional visitor packages, so the only way to serve more traffic than your plan allows is to move to the next tier. That matters because the tiers are far apart: 2,000 visitors at $24, then 30,000 at $119, then 100,000 or more at $229 and up. Model your traffic curve before a campaign scales, not after.

Landingi or Unbounce?

Landingi gives dramatically more traffic and more seats per dollar at the entry point, plus programmatic page generation and 35-plus-language translation that Unbounce does not offer. Unbounce gives Smart Traffic's per-visitor routing, popups and sticky bars that run on sites it does not host, and a much larger ecosystem. If per-visitor routing on real paid spend is the job, Unbounce; otherwise Landingi is the better economics.

What are Lunar, Solis, and Orbit?

Lunar is Landingi's AI page generator, which produces a complete landing page (structure, sections, and copy) from a described offer, audience, and goal. Solis is an AI optimization agent that reads EventTracker behavioral data and issues alerts and recommendations. Orbit is an MCP server that would connect both to an external LLM, and Landingi lists it as coming rather than available.

What are programmatic landing pages?

They generate large sets of targeted page variants from one template plus a structured data source such as a list of cities, keywords, or industries, so 200 near-identical pages can be produced and maintained without building each by hand. It is the capability that separates Landingi from Framer, Carrd, and Umso most clearly.

Does Landingi have a free plan?

No. Landingi offers a 14-day free trial with full feature access on any plan, but there is no permanent free tier. If you need something free, Carrd, Umso, and Framer all have one, though none of them do conversion testing.

Can Landingi replace my website?

No. There is no CMS and no blog, so Landingi is a campaign page platform that runs alongside a website built elsewhere. Visitor metering also makes it a poor home for organic traffic, since SEO success would raise the bill without improving the economics.

How big is Landingi as a company?

Small. It was founded by Błażej Abel in Poland in 2011 and incorporated in 2013, is headquartered in Gliwice with a Dallas office, and employs roughly 30 to 35 people. It is largely self-funded with no significant institutional round disclosed, which is why the pricing undercuts the North American incumbents.

Is Landingi secure enough for a regulated company?

Probably not without a conversation. It advertises GDPR-ready workflows, audit logs, two-factor authentication, and role-based access control, which is a reasonable posture for a 30-person vendor, but it does not publicly advertise a SOC 2 report or SSO on self-serve tiers. Confirm those directly with the company before committing anything sensitive.

Editorial verdict

Landingi is the price-sensitive marketer's version of Unbounce, and on the entry tiers it is not a close contest: four times the traffic and five times the seats for roughly the same money, plus programmatic page generation and multi-language support the incumbent does not offer. The catch is what happens when you succeed. With no extra-visitor packages, growth forces whole-tier upgrades from $24 to $119 to $229, and the Enterprise floor at $1,199 is a wall rather than a step. Buy it for the $24 to $119 band with a clear-eyed traffic forecast, take the AI features as useful rather than decisive (Orbit is not shipped yet), and go in knowing you are betting on a 30-person company with no public SOC 2. For a startup running paid campaigns on a real budget, that is usually the right bet.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.