Reditus
Affiliate software with a B2B SaaS partner marketplace attached, for companies whose problem is recruitment
Reditus is a Dutch-built affiliate and referral platform for B2B SaaS companies that combines program management (native Stripe tracking, MRR-based recurring commissions, approvals, partner tiers, automated payouts) with a curated marketplace of more than 26,000 B2B SaaS affiliates and AI-driven matching, so companies can recruit partners rather than only manage the ones they already have.
Overview
Most affiliate software solves the wrong half of the problem. Tracking, attribution, and payouts are commodity features that half a dozen vendors execute competently for $49 a month; what actually kills new programs is that nobody signs up to promote. Reditus was built around that observation. Alongside a conventional program-management product it runs a curated marketplace listing your program to more than 26,000 B2B SaaS affiliates, with AI matching that suggests partners based on your industry, product type, and what has worked for comparable companies.
The company is a bootstrapped operation founded in 2021 in the Netherlands by Joran Hofman, who came out of customer success and ran the affiliate side of B2B SaaS long enough to be irritated by it. The product covers both in-app customer referrals and traditional affiliate programs in one dashboard, tracks MRR and recurring commissions through a native Stripe integration, and reports 200-plus B2B SaaS customers and more than $10M in affiliate revenue generated across the network.
The commercial structure is where Reditus diverges most sharply from its peers. Entry is $99 a month for the Growth plan, self-serve with a 14-day trial and no credit card, capped at $60,000 in annual recurring revenue from affiliates. Above that, Scale Up at $399 a month and Enterprise from $799 both require a demo and a twelve-month commitment. Automated payouts carry a fee of 5% when funded by card or 2% by invoice. So this is the most expensive tool in the startup tier of this category, and it only makes sense if the marketplace actually delivers partners you could not have recruited yourself.
Best for
B2B SaaS companies with a product worth promoting and no partner network to promote it: teams that have concluded their bottleneck is finding credible affiliates in their category, and that can justify $99 a month plus payout fees for access to a curated marketplace rather than a cheaper tool with an empty portal.
Not the right fit for
- Consumer or prosumer products; the marketplace is explicitly B2B SaaS, so the recruitment advantage that justifies the price evaporates outside that niche.
- Price-sensitive early-stage teams; at $99 the entry plan costs more than double Affonso's and twice Rewardful's, and the $60,000 annual affiliate revenue cap is not generous for the money.
- Companies that already have their partners; if you know who is going to promote you, you are paying a marketplace premium for tracking you could buy for $49.
- Buyers who refuse annual commitments: only the $99 Growth plan is genuinely self-serve, while Scale Up and Enterprise are demo-gated with twelve-month contracts, so the self-serve story ends one tier up.
- Programs where payout volume is large; the 5% card-funded automated payout fee is the highest percentage in this comparison and is worth routing around by paying via invoice at 2%.
How it works
- 1
Setup is a native Stripe connection plus a copy-paste tracking code, which the vendor says gets a program live in an afternoon. Because commissions are computed against subscription revenue, the platform tracks MRR and recurring payouts rather than treating a conversion as a one-off event, which is the baseline requirement for any SaaS affiliate tool.
- 2
You then decide which motions you are running. Reditus handles both in a single dashboard: an in-app referral program, where a widget or share link inside your product creates a customer-to-customer loop, and a traditional affiliate program with approvals, partner tiers, and enablement material. Running both in one place avoids the common setup where a referral widget and an affiliate portal are two unrelated tools with two unrelated ledgers.
- 3
The marketplace is the reason to be here. Your program is listed to Reditus's network of more than 26,000 B2B SaaS affiliates, and the AI discovery layer proposes matches based on your industry, product category, and past success patterns rather than leaving you to browse. You can inspect an affiliate's industry focus, audience size, past performance, website, and social profiles before approving them, which is a meaningfully better signal than a name and an email address. AI searches are metered by plan: one a month on Growth, five on Scale Up, unlimited on Enterprise.
- 4
Payouts can be automated, with Reditus charging 5% when the payout is funded by credit card and 2% when funded by invoice, a spread that reflects card processing costs and quietly rewards paying by bank. For companies switching from another platform, the vendor offers free white-glove migration that preserves existing tracking links through redirects so partners do not have to update anything.
Feature breakdown
23 features in 6 modulesAffiliate discovery and marketplace
The differentiator; everything else in the product is table stakes by comparison.- Curated B2B SaaS marketplace
- Your program is listed to a network the vendor puts at more than 26,000 B2B SaaS affiliates, generating inbound applications rather than requiring pure cold recruitment.
- AI-driven matching
- Data-driven suggestions based on your industry, product type, and past success patterns, so the marketplace is a recommendation engine rather than a directory you have to browse.
- Affiliate quality transparency
- Before approving a partner you can review industry focus, audience size, past performance, website, and social profiles, which is far more due diligence than a typical signup form supports.
- Metered AI searches
- Discovery usage scales by plan at one AI search a month on Growth, five on Scale Up, and unlimited on Enterprise, with database access limited on the entry tier.
Program management
Affiliate and referral motions in a single dashboard rather than two disconnected tools.- Affiliate and referral in one place
- Customer referral programs and traditional affiliate programs share one dashboard and one ledger, avoiding the usual split between a referral widget and an affiliate portal.
- Partner approvals
- Applications are reviewed before partners go live, which matters more here than elsewhere because marketplace-sourced affiliates are strangers by definition.
- Partner tiers
- Structured tiers let you escalate commission terms as partners produce, rather than negotiating one-off deals with every performer.
- Partner enablement
- Assets and enablement material live with the program so recruited affiliates have something to promote with on day one.
- Performance management without spreadsheets
- A single view of partner performance replaces the exported CSV that most early programs actually run on.
In-app referrals
The customer-to-customer loop, built in rather than bolted on.- Referral widget
- An embeddable widget inside your product turns existing customers into referrers without sending them to an external portal.
- Shareable referral links
- Customers get personal links to share directly, the lighter-weight alternative to a full widget implementation.
- Same-day launch
- The vendor's stated day-one outcome is a live referral widget or share link, with tracking and fraud protection already active.
Tracking and attribution
Competent and Stripe-native, but not where Reditus is trying to win.- Native Stripe integration
- The primary billing connection, feeding subscription events into commission calculations without manual reconciliation.
- Copy-paste tracking code
- A single snippet handles site-side tracking, keeping implementation within reach of a non-technical founder.
- MRR and recurring commission tracking
- Commissions are computed against recurring revenue rather than one-off conversions, which is the correct model for subscription businesses and the reason generic affiliate tools fail here.
- Fraud protection
- Built-in fraud checks run from day one, which is more important than usual when a meaningful share of your partners arrived through a marketplace rather than your own network.
- Attribution window
- Cookie or attribution window length is not published on the vendor's public marketing pages; confirm the default and configurability during the trial.
Payouts and pricing mechanics
Automated distribution, with a fee structure that rewards paying by invoice.- Automated payouts
- Reditus handles commission distribution so a small team can manage hundreds of partners without a monthly payment project.
- Card versus invoice funding
- Automated payouts cost 5% when funded by credit card and 2% by invoice, a spread wide enough that funding method is a real budget decision at volume.
- Revenue-band plans
- Plans are capped on annual recurring revenue from affiliates: $60,000 on Growth, $360,000 on Scale Up, unlimited on Enterprise.
Onboarding and migration
Unusually hands-on for a product with a self-serve entry tier.- Free white-glove migration
- The vendor migrates an existing program at no charge, which is a genuine differentiator given how painful affiliate migrations normally are.
- Preserved tracking links
- Existing affiliate links are redirected rather than replaced, so partners do not have to update anything during a switch, removing the single biggest reason programs never migrate.
- Dedicated account management
- Scale Up includes a dedicated account manager and Enterprise adds a named customer success manager and custom program structures.
Use cases
4 documentedB2B SaaS founder with an empty affiliate portal
The program has been live for three months on a cheap tool, has eleven registered affiliates, nine of whom are customers who signed up out of curiosity, and has produced no revenue.
A marketplace listing to 26,000-plus B2B SaaS affiliates plus AI matching converts recruitment from a cold-outreach project into an inbound flow, which is the specific problem the extra $50 a month is buying.
Growth lead running referrals and affiliates separately
An in-app referral widget from one vendor and an affiliate portal from another produce two ledgers, two sets of rules, and arguments about who gets credited when a customer refers a company that a blogger also wrote about.
Reditus runs both motions in one dashboard with one attribution model, which removes the double-crediting arguments and the reconciliation work between two tools.
Company switching platforms without breaking partners
An established program with 150 partners needs to move, but reissuing every affiliate link means chasing 150 people to update their content, and most of them will not.
Free white-glove migration with redirects preserving existing links moves the program without partner action, which is the difference between a migration that happens and one that is postponed indefinitely.
Lean team managing hundreds of partners
Two people run partnerships alongside other jobs, and monthly payout administration plus performance reviews across 300 affiliates has become the bottleneck.
Automated payouts, partner tiers, and a single performance view let a small team manage the volume; funding payouts by invoice rather than card keeps the fee at 2% instead of 5%.
Pricing
from $99/mo (Growth)Subscription tiered on annual recurring revenue generated by affiliates, with automated payouts charged separately at 5% when funded by card or 2% by invoice; only the entry tier is self-serve.
| Plan | Price | Includes |
|---|---|---|
| Growth | $99 per month, or $1,188 billed annually |
The only genuinely self-serve tier, and the only one a startup can buy without a sales conversation. |
| Scale Up | $399 per month, billed annually at $4,788 |
The point at which Reditus stops being a self-serve product and starts being a sales-led one. |
| Enterprise | From $799 per month, billed annually at $9,588 |
|
Add-ons
- Automated payouts (5% when funded by credit card, 2% by invoice): The spread is large enough to matter: a program distributing $20,000 a month pays $1,000 on card versus $400 on invoice.
Billing notes
- Caps are expressed in annual recurring revenue from affiliates rather than monthly revenue, which makes direct comparison with Rewardful, Tolt, FirstPromoter, and Affonso awkward; $60,000 ARR is roughly $5,000 a month.
- Only the $99 Growth plan is self-serve. Scale Up and Enterprise both require booking a demo and committing to twelve months, so the self-serve path ends at the first upgrade.
- Automated payouts are billed separately at 5% (card) or 2% (invoice); funding method should be a deliberate decision, not a default.
- The vendor advertises savings of up to 40% on annual billing, though the published Growth annual figure of $1,188 works out to the same $99 a month as monthly billing, so confirm the discount that actually applies to your tier.
- Figures verified on the vendor pricing page in August 2026; there is no free plan.
Value assessment: Reditus is the most expensive entry point among the self-serve tools in this category and the hardest to justify on features alone: at $99 you get a competent Stripe-native affiliate platform that Rewardful sells for $49 and Affonso for around $15, with a $60,000 annual affiliate-revenue cap that is roughly comparable to what FirstPromoter allows on its $49 plan. The entire case rests on the marketplace. If listing to 26,000-plus B2B SaaS affiliates and AI matching produces even two or three productive partners you would not otherwise have found, the premium pays for itself many times over, because the constraint on most affiliate programs is supply of promoters, not quality of tracking. If you already know who your partners are, you are overpaying and should buy elsewhere.
Strengths & limitations
Strengths
- The only tool in this comparison where affiliate recruitment is the product rather than an afterthought, with a marketplace of 26,000-plus B2B SaaS affiliates and AI matching on top of it.
- Affiliate programs and in-app customer referrals run in one dashboard with one ledger, avoiding the two-tool split most companies end up with.
- Free white-glove migration that preserves existing tracking links through redirects, which removes the practical reason most programs never switch platforms.
- Affiliate vetting is unusually transparent: industry focus, audience size, past performance, website, and social profiles are visible before approval.
- Commissions are computed against MRR and recurring revenue, correctly modeling subscription economics rather than treating conversions as one-off events.
- Bootstrapped, focused, and specific: five years of building exclusively for B2B SaaS shows in how narrow and opinionated the product is.
Limitations
- The most expensive self-serve entry in the category at $99, with a $60,000 annual affiliate-revenue cap that competitors roughly match at half the price.
- The self-serve story ends immediately above the entry tier: Scale Up at $399 and Enterprise from $799 both require a demo and a twelve-month commitment, which is a procurement pattern startups specifically avoid.
- The 5% automated payout fee on card-funded payouts is the highest percentage in this comparison, and the 2% invoice alternative requires you to know the difference exists.
- AI discovery is heavily metered on the entry plan at a single search a month with limited database access, which throttles the exact capability the price premium is meant to buy.
- The marketplace advantage is only real for B2B SaaS; consumer, e-commerce, and prosumer products get an expensive affiliate tool with no compensating network.
- Cookie and attribution window details are not published publicly, and the broader integration story beyond Stripe and HubSpot is thin compared with FirstPromoter's five native billing connections.
Head-to-head comparisons
3 alternativesReditus vs Rewardful
from $49/mo (Starter)Rewardful is half the price and the better pure affiliate platform: deeper Stripe integration, configurable cookie windows, first-touch or last-touch attribution, no percentage on payouts, and eight years of track record. Reditus costs more and exists to solve recruitment, which Rewardful barely attempts beyond a young Affiliate Finder. Buy Rewardful if you know who will promote you; buy Reditus if that is exactly what you do not know.
Full Reditus vs Rewardful comparisonReditus vs FirstPromoter
from $49/mo (Starter)FirstPromoter gives you more program machinery for less money: five billing integrations, three-level commissions, 18 report types, and a fully white-label portal at $49. Reditus gives you fewer knobs, a higher price, and a partner marketplace nobody else in this group has. The choice is not really about features; it is whether your constraint is program design or partner supply.
Full Reditus vs FirstPromoter comparisonReditus vs Affonso
from About $15/mo (Launch)Affonso is the opposite bet: roughly $15 to start, zero transaction fees, and an AI affiliate finder that is lighter than Reditus's curated marketplace but costs almost nothing. Reditus charges $99 plus 2% to 5% on payouts for a deeper B2B SaaS network and hands-on migration. Start with Affonso if budget discipline is the priority; pay for Reditus when you have decided that partner recruitment is a line item worth funding.
Full Reditus vs Affonso comparisonImplementation & onboarding
- Setup time
- A live program in an afternoon per the vendor: connect Stripe, paste the tracking code, publish the referral widget or share link. Marketplace recruitment is the longer arc, since it depends on partner applications and approvals rather than configuration.
- Learning curve
- Low. The product is deliberately narrow, and the concepts (programs, tiers, approvals, payouts) are standard; the marketplace side needs judgment about which partners to approve rather than technical skill.
- Onboarding
- Self-serve on the $99 Growth plan with a 14-day trial and no credit card. Scale Up adds a dedicated account manager, Enterprise adds white-glove onboarding and a named customer success manager, and both require a demo before purchase.
- Migration notes
- This is Reditus's strongest implementation story: free white-glove migration with existing affiliate links preserved through redirects, so partners never have to update the links already embedded in their content. That is a materially better migration path than the reissue-and-hope approach every other vendor in this category offers.
Platform, API & security
- Platforms
- Web appIn-app referral widgetAffiliate portalJavaScript tracking code
- API
- Not detailed on the public pages reviewed; the product leads with a native Stripe integration and a copy-paste tracking snippet, and a HubSpot connection is documented in the help center for syncing affiliates into the CRM.
- Compliance
- EU-based operation (Netherlands) with GDPR obligationsFraud protection active from program launch
- Data residency
- Not published; the company is based in the Netherlands.
- SSO
- Not published.
- Security notes
- Public pages carry no certification detail. Because marketplace-sourced affiliates are strangers rather than known contacts, buyers should pay particular attention to the approval workflow and fraud controls during the trial.
Support & resources
- Channels
- Email and in-app supportDedicated account manager on Scale UpNamed customer success manager on Enterprise
- Documentation
- Help center covering installation, integrations, payouts, and program setup, plus a substantial content operation including the Grow Your B2B SaaS podcast run by the founder.
- Community
- No formal user forum; the vendor's podcast and blog function as its community surface in the B2B SaaS growth niche.
Company
- Founded
- 2021
- Headquarters
- Utrecht, Netherlands
- Ownership
- Bootstrapped, founder-owned
- Founders
- Joran Hofman
- Employees
- Not disclosed; a small bootstrapped team
- Funding
- No significant outside funding disclosed; built and grown as a bootstrapped business.
Timeline
- 2021Founded in the Netherlands by Joran Hofman, who moved from customer success into building affiliate tooling specifically for B2B SaaS after finding existing options poorly fitted to subscription businesses.
- 2022Builds out the marketplace model, positioning Reditus as a network connecting SaaS companies with marketers who already reach the relevant audience rather than as pure tracking software.
- 2024Adds AI-driven affiliate matching on top of the marketplace, suggesting partners by industry, product type, and past success patterns.
- 2025Consolidates in-app customer referrals and traditional affiliate programs into a single dashboard with one attribution model and one ledger.
- 2026Reports 200-plus B2B SaaS customers, a marketplace of more than 26,000 affiliates, and over $10M in affiliate revenue generated, on a ladder running $99, $399, and $799-plus with automated payouts at 5% (card) or 2% (invoice).
Integrations
- Stripe (native)
- HubSpot
- Reditus affiliate marketplace
- Automated payout processing
- In-app referral widget and share links
- JavaScript tracking code
Frequently asked questions
10 questionsWhat is Reditus?
Reditus is an affiliate and referral platform for B2B SaaS companies, built in the Netherlands and founded in 2021. It combines conventional program management (Stripe tracking, MRR-based recurring commissions, approvals, tiers, automated payouts) with a curated marketplace of more than 26,000 B2B SaaS affiliates and AI matching, so recruitment is part of the product.
How much does Reditus cost?
Growth is $99 a month (or $1,188 billed annually) for up to $60,000 in annual recurring revenue from affiliates, and is self-serve with a 14-day trial and no credit card. Scale Up is $399 a month billed annually at $4,788 for up to $360,000 ARR, and Enterprise starts at $799 a month billed annually at $9,588. Both upper tiers require a demo and a twelve-month commitment.
What does Reditus charge for payouts?
Automated payouts cost 5% when funded by credit card and 2% when funded by invoice. That spread is wide enough to be a real budget decision: a program distributing $20,000 a month pays $1,000 on card against $400 by invoice, so funding method should be chosen deliberately.
What is the Reditus marketplace and is it worth the price?
It is a curated network of more than 26,000 B2B SaaS affiliates to whom your program is listed, plus AI matching that proposes partners by industry, product type, and past success patterns. It is worth the premium only if recruitment is genuinely your bottleneck; if you already know who will promote you, Rewardful or FirstPromoter give you comparable tracking for half the price.
Can Reditus handle in-app customer referrals as well as affiliates?
Yes, and running both in one dashboard is one of its selling points. A referral widget or share link inside your product drives customer-to-customer referrals, while the affiliate program handles external promoters, with a single ledger and attribution model covering both rather than two disconnected tools.
How hard is it to migrate to Reditus from another affiliate platform?
Easier than the category norm. Reditus offers free white-glove migration and preserves existing tracking links through redirects, so partners do not have to update links already embedded in published content. That removes the practical obstacle that keeps most established programs stuck on whatever tool they started with.
Is Reditus self-serve?
Only at the entry tier. The $99 Growth plan can be bought directly with a 14-day trial and no credit card. Scale Up at $399 and Enterprise from $799 both require booking a demo and committing to twelve months, so the moment a program outgrows $60,000 in annual affiliate revenue, the buying process becomes sales-led.
Does Reditus work for non-SaaS businesses?
The software would function, but the reason to pay for Reditus would not. The marketplace is explicitly a B2B SaaS network, so consumer, e-commerce, and prosumer companies get an expensive affiliate tool with none of the recruitment advantage. Those businesses should look at Affonso or Rewardful instead.
What billing systems does Reditus support?
The vendor leads with a native Stripe integration plus a copy-paste tracking code, and documents a HubSpot connection for syncing affiliate data into the CRM. Coverage of other billing providers is not published prominently, so companies on Paddle, Chargebee, Recurly, or Braintree should confirm support before buying, or look at FirstPromoter, which covers five natively.
Who founded Reditus?
Joran Hofman founded Reditus in 2021 in the Netherlands, coming from a customer success background into B2B SaaS growth. The company is bootstrapped and founder-owned, does not disclose headcount, and runs a substantial content operation including the Grow Your B2B SaaS podcast.
Editorial verdict
Reditus is priced for a problem most affiliate software pretends does not exist: nobody is promoting you. Its tracking, referral widget, and payout automation are competent without being remarkable, and on features alone it is poor value at $99 next to Rewardful at $49 or Affonso at around $15. The marketplace changes that math for one specific buyer, the B2B SaaS company whose program is live, correctly configured, and empty. For that company, two or three productive partners sourced from a 26,000-affiliate network pay for years of subscription. Everyone else is buying an expensive version of a commodity, and the demo-gated twelve-month contracts one tier up are a fair warning about where the product's center of gravity is heading.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.