Salesforge
A sending stack first, an AI SDR second, priced so you can buy either
Salesforge is a multi-channel cold outreach platform built around its own email infrastructure products, offering a human-driven plan from $40 per month with unlimited mailbox connections, warmup, mailbox rotation, and a unified email and LinkedIn inbox, plus an optional autonomous AI SDR called Agent Frank at $499 per month that finds prospects from a 500M-contact database, writes and sends outreach in more than 20 languages, and can run in auto-pilot or ask for approval before every message.
Overview
Salesforge is the outbound arm of what its founder Frank Sondors calls the Forge stack: Salesforge for sequencing, Mailforge and Infraforge for mailbox infrastructure, Warmforge for warmup, Primeforge for Google Workspace and Microsoft 365 sending, Leadsforge for the contact database, and Primebox for a unified inbox across email and LinkedIn. Agent Frank, the AI SDR, sits on top of all of it. That architecture matters more than the agent branding, because deliverability infrastructure is the part of outbound that actually breaks.
The company is a Lithuanian and Estonian-rooted operation that bootstrapped to roughly $1M in ARR inside ten months with a four-person team, then took a $500k pre-seed in April 2024. Public estimates put headcount somewhere between 31 and well over a hundred depending on the source, which is a reminder to treat third-party company data in this space carefully. What is verifiable is the growth story: Sondors has been unusually public about the ARR ramp, and the product roster has expanded fast.
The pricing is the friendliest in the category for a small business. Pro at $40 a month covers one user, 1,000 active contacts, 5,000 emails, one LinkedIn sender, unlimited mailbox connections, and unlimited premium warmup. Growth at $80 a month covers unlimited users, 10,000 active contacts, 50,000 emails, unlimited LinkedIn senders, and API access. Agent Frank is a separate $499 a month for 1,000 active contacts, billed quarterly, with additional volume at roughly $0.25 per contact. Mailboxes come from Infraforge at $33 a month for ten, or Megaforge at $69 a month for twenty across multiple ESPs.
Be skeptical about Agent Frank specifically. Reviewers rate the email quality and the price against a human rep well, but the recurring critique is that it is a strong send engine with a contact database attached rather than a targeting brain: no meaningful buying signals, single-source data with no waterfall fallback, and a dependence on the quality of the list you point it at. Salesforge itself sits around 4.6 on G2 while Agent Frank as a standalone offering draws closer to 3.9 in aggregated review coverage. That gap is the whole story: the infrastructure is good, the agent is ordinary.
Best for
Small B2B teams running genuine cold outbound at volume who need mailbox infrastructure, warmup, and rotation handled properly, and who want the option to add an autonomous agent later without changing platforms.
Not the right fit for
- Teams whose outbound needs to be signal-driven; Agent Frank has no meaningful buying-signal layer and cannot tell a company that just raised from one in a hiring freeze.
- Anyone hoping the agent fixes a bad list, since the platform's own strength is deliverability and no amount of inbox placement rescues irrelevant targeting.
- Buyers who want one all-inclusive invoice, because the real cost is Salesforge plus mailboxes plus Agent Frank, and the Forge stack is deliberately modular.
- Small teams selling into a market of a few hundred named accounts, where high-volume cold sending infrastructure is the wrong tool entirely.
- Organizations needing enterprise governance: SSO, audit trails, and formal security attestations are not the published strength of this stack.
How it works
- 1
You start with infrastructure, not with the agent. Either connect mailboxes you already own, which is unlimited on every plan, or buy them from Infraforge at $33 a month for ten or Megaforge at $69 a month for twenty spread across multiple email service providers. New domains then sit in a mandatory warmup period of roughly two weeks before real volume starts.
- 2
Warmforge runs the warmup and monitoring, and Salesforge handles smart mailbox rotation and dynamic IPs so volume is spread rather than concentrated. This is the part of the product that reviewers rate most highly and the reason many teams buy it without ever turning the agent on.
- 3
For the human path, you build sequences across email and LinkedIn with AI personalization credits metered monthly (300 on Pro, 1,000 on Growth), plus email validation credits and social action credits on the same meters. Replies land in Primebox, a unified inbox that merges email and LinkedIn responses with sentiment analysis.
- 4
For the AI path, Agent Frank is configured with a knowledge base of your product materials, a tone, an availability schedule, and personalization sources such as prospect websites, blog posts, and LinkedIn profiles. In co-pilot mode it drafts and waits for your approval on each message; in auto-pilot it sends without review. It prospects continuously from Leadsforge's 500M-contact database or works a list you upload, writes in over 20 languages, and pushes meetings to your calendar. A dedicated account manager is included at that price point.
Feature breakdown
26 features in 5 modulesEmail infrastructure
The genuine differentiator, and the reason most customers stay.- Unlimited mailbox connections
- Every plan including Pro at $40 allows unlimited connected mailboxes, so scaling volume does not scale the license fee.
- Infraforge private infrastructure
- Dedicated sending infrastructure from $33 a month for ten mailboxes, for teams that want isolation rather than shared sending capacity.
- Megaforge multi-ESP distribution
- $69 a month for twenty mailboxes spread across multiple email service providers, which reduces the blast radius when one provider throttles you.
- Mailforge shared infrastructure
- Shared distributed sending capacity for teams that want volume without provisioning their own domains.
- Primeforge for Google and Microsoft
- Google Workspace and Microsoft 365 mailbox provisioning and domain management, for teams that specifically want major-provider sending reputation.
- Smart mailbox rotation and dynamic IPs
- Volume is distributed across the mailbox pool with rotating IPs rather than concentrated on a handful of addresses.
Deliverability and warmup
Warmforge, and the two weeks you cannot skip.- Unlimited premium warmup
- Included on every plan rather than sold as an add-on, which is a meaningful cost difference against competitors who meter warmup seats.
- Mandatory two-week ramp
- New domains warm for roughly two weeks before live campaigns. Plan the calendar around it; there is no way to buy your way past it.
- ESP matching
- Sending is matched to recipient email service providers on the Growth plan, so Google-hosted recipients are approached from appropriate infrastructure.
- Email validation credits
- 300 a month on Pro and 1,000 on Growth, with bounce protection built into the sending flow rather than requiring a separate verification vendor.
- Deliverability monitoring
- Warmforge provides free warmup and placement monitoring so you can see whether messages are landing in the primary inbox.
Agent Frank
The AI SDR layer, sold separately and worth judging separately.- Auto-pilot and co-pilot modes
- Co-pilot asks for approval before each message; auto-pilot sends unattended. The existence of co-pilot is the vendor conceding that unattended sending is a choice, not a default.
- Continuous prospecting
- Frank sources new contacts matching your ICP from the Leadsforge database of over 500M verified B2B leads, or works lists you upload.
- 20-plus languages
- Outreach in American English, Brazilian Portuguese, French, German, Spanish, Japanese, and others, with custom languages available on request.
- Knowledge base grounding
- You load product brochures, documentation, and site links so the agent's claims track your actual product rather than inventing capability.
- Tone and schedule configuration
- Tonality, sending availability windows, and personalization sources such as prospect websites and LinkedIn profiles are all configurable.
- Dedicated account manager
- Included at the $499 price point, along with a shared Slack channel, which is a service layer rather than a software feature.
Multi-channel sequencing
Email plus LinkedIn from one place, with credits as the meter.- Unlimited LinkedIn senders on Growth
- LinkedIn seats are not priced individually on Growth, which is unusual; Pro includes one sender.
- Conditional multi-channel sequences
- Branching logic combines email and LinkedIn steps based on prospect behavior rather than firing a fixed ladder.
- AI personalization credits
- 300 a month on Pro and 1,000 on Growth. This is the real ceiling on personalized volume, and it is easy to exhaust before the email allowance.
- Social action credits
- LinkedIn actions are metered separately at 300 on Pro and 1,000 on Growth, so multi-channel plans need both meters modeled.
- A/B testing and multi-language sequences
- Reserved for the Growth plan, along with API access and priority support.
Inbox and reply handling
Primebox, the unified inbox that keeps replies in one place.- Unified email and LinkedIn inbox
- Replies from both channels land in Primebox rather than in separate tools, which matters once you have a dozen mailboxes rotating.
- Sentiment analysis on replies
- Responses are classified so positive replies surface ahead of out-of-office and unsubscribes.
- Primebox AI on Growth
- AI-assisted reply handling is a Growth feature, with the Pro plan getting the inbox but not the AI layer.
- Leadsforge contact database
- Over 500M verified B2B leads searchable in the stack. Reviewers note it is a single source with no waterfall fallback, so coverage gaps stay gaps.
Use cases
4 documentedAgency running cold email for several clients
Each client needs isolated sending domains and separate mailboxes, and buying warmup and infrastructure per client from separate vendors is administratively miserable.
Growth at $80 a month with unlimited users and unlimited mailbox connections, plus Infraforge mailboxes at $33 per ten, keeps each client isolated on its own domains inside one platform with warmup included.
Bootstrapped SaaS founder starting cold outbound properly
Previous attempts sent from the company's main domain and hurt deliverability for real customer email, which is the classic self-inflicted outbound wound.
Separate sending domains through Infraforge, two weeks of Warmforge warmup, and mailbox rotation on Pro at $40 a month keep cold volume away from the primary domain entirely.
Small team evaluating an AI SDR against a hire
There is budget for either a junior SDR at roughly $75k plus tooling or an experiment with an agent, and nobody wants to spend a quarter finding out.
Agent Frank at $499 a month in co-pilot mode gives the team drafted, researched outreach that a human approves message by message, so the quality question gets answered before anyone commits to unattended sending.
European team selling across several languages
The addressable market spans Germany, France, and Spain, and translated template outreach reads badly enough to damage the brand.
Agent Frank writes natively in more than 20 languages and Growth supports multi-language sequences, so each market gets messaging in its own language without hiring per-market SDRs.
Pricing
from $40 per month (Pro), with Agent Frank from $499 per monthModular. A per-user platform subscription with credit meters, plus separate mailbox infrastructure products, plus Agent Frank as an optional AI SDR billed quarterly.
| Plan | Price | Includes |
|---|---|---|
| Pro | $40 per user per month, or $48 monthly equivalent on annual with two months free |
One user. The credit meters, not the email allowance, are what you will hit first. |
| Growth | $80 per month, or $96 monthly equivalent on annual with two months free |
Unlimited users at $80 total is the standout number in this stack; most competitors charge per seat. |
| Agent Frank | $499 per month, billed quarterly |
Additional volume runs about $0.25 per contact; a tier-three add-on of roughly $416 a month covers up to another 1,000 active contacts. |
Add-ons
- Infraforge mailboxes (From $33 per month for 10 mailboxes): Private dedicated sending infrastructure.
- Megaforge mailboxes ($69 per month for 20 mailboxes): Multi-ESP distribution to reduce single-provider risk.
- Agent Frank extra volume (About $0.25 per contact): Tier three adds roughly $416 a month for up to 1,000 more active contacts.
Billing notes
- The 14-day free trial is real but tiny: 50 contacts, 100 emails, and 50 credits on each meter, which is enough to test the interface and not enough to test results.
- Annual billing gives two months free, quoted as $48 and $96 monthly equivalents on the pricing page rather than as a discount off the monthly rate.
- Agent Frank is billed quarterly, so the smallest realistic commitment to the AI SDR is roughly $1,500.
- Mailboxes are a separate purchase unless you bring your own; budget $33 to $69 a month on top of the platform fee for infrastructure.
- Personalization and social action credits, not the email allowance, are the practical ceiling on how much personalized multi-channel outreach a plan supports.
- New sending domains require roughly two weeks of warmup before live campaigns, so the first fortnight of any new infrastructure is paid ramp.
Value assessment: Judged as an outbound sending platform, Salesforge is among the best value in go-to-market software: $80 a month for unlimited users, unlimited mailbox connections, unlimited LinkedIn senders, unlimited warmup, and an API is a price that most competitors cannot match on any one of those lines. Judged as an AI SDR, Agent Frank at $499 a month billed quarterly is priced sensibly against a human but delivers a send engine with a single-source database rather than a targeting brain, and reviewers say so. The right way to buy this is infrastructure first at $40 or $80, prove the list and the messaging with a human driving, then decide whether Frank is worth another $499 to remove the typing.
Strengths & limitations
Strengths
- Mailbox infrastructure, warmup, rotation, dynamic IPs, and ESP matching are handled properly and included rather than metered, which is where most cold outbound actually fails.
- Growth at $80 a month for unlimited users, unlimited mailbox connections, unlimited LinkedIn senders, and API access is exceptional value against per-seat competitors.
- Primebox unifies email and LinkedIn replies with sentiment analysis, which becomes essential once a dozen mailboxes are rotating.
- Agent Frank's co-pilot mode is an honest acknowledgement that unattended AI sending is a decision rather than a default, and it makes the agent testable without reputational risk.
- Native writing in more than 20 languages is a genuine advantage for European and multi-market teams whom most US-built competitors serve poorly.
- Modularity means you can buy only the sending stack and never touch the AI, or bring your own mailboxes and skip Infraforge entirely.
- The company reached roughly $1M ARR in under a year on a four-person team before raising a small pre-seed, which is a healthier commercial signal than a large round with no revenue.
Limitations
- Agent Frank has no meaningful buying-signal layer, so it cannot distinguish a company that just raised from one that is freezing hiring, and reviewers name this as its central weakness.
- The Leadsforge database is a single source with no waterfall fallback, so coverage gaps in your market stay gaps regardless of how much you spend.
- Aggregated review coverage puts Agent Frank around 3.9 while the Salesforge platform sits around 4.6, which is a clear signal about which half of the product is mature.
- The modular Forge stack means the real monthly cost is the platform plus mailboxes plus, optionally, the agent, and comparing that total against bundled competitors takes a spreadsheet.
- Personalization and social action credits cap personalized volume well below the headline email allowances, which is easy to miss when comparing plans.
- Agent Frank is billed quarterly, so evaluating the AI half requires about $1,500 despite the platform itself being genuinely cheap.
- Third-party data on company size varies wildly, from about 31 employees to well over a hundred, which suggests the vendor's operational scale is harder to verify than its marketing.
Head-to-head comparisons
5 alternativesSalesforge vs AiSDR
from $250 per month (Solo, 200 contacts)AiSDR bundles domains, mailboxes, warmup, LinkedIn allowances, and a service layer into a single $250 to $2,500 monthly price with quarterly billing above the entry tier. Salesforge unbundles all of it: $40 for the platform, $33 for ten mailboxes, $499 for the agent. Pick AiSDR for one invoice and someone else doing the setup; pick Salesforge if you want control of each layer and a much lower floor.
Full Salesforge vs AiSDR comparisonSalesforge vs Regie.ai
from $0 (Free), then $49 per month (Pro)Regie is a research and orchestration workspace at $49 a month that sends from your own Gmail or Outlook and has no infrastructure story at all. Salesforge is the reverse: world-class sending infrastructure with a weaker targeting brain. If your bottleneck is knowing who to contact, take Regie; if it is landing in the inbox at volume, take Salesforge.
Full Salesforge vs Regie.ai comparisonSalesforge vs Jeeva AI
from $0 (Free), then $95 per month (Growth)Jeeva publishes cheap self-serve tiers and has broadened into general digital workers across support, IT, and revenue. Salesforge stays entirely inside outbound and owns the deliverability layer that Jeeva does not. Choose Jeeva to experiment across workflows at low cost; choose Salesforge when cold email volume is the business and mailbox health decides whether it works.
Full Salesforge vs Jeeva AI comparisonSalesforge vs Smartlead
from $39/moSmartlead and Salesforge overlap heavily on the sending side: unlimited mailboxes, rotation, warmup, and a unified inbox are both vendors' core pitch. Salesforge adds native LinkedIn sequencing and the optional Agent Frank layer; Smartlead has a longer track record with agencies and a deeper white-label story. Agencies wanting client-facing reporting lean Smartlead; teams wanting email and LinkedIn plus an AI option in one place lean Salesforge.
Full Salesforge vs Smartlead comparisonSalesforge vs Instantly
from $37/moInstantly pairs unlimited sending accounts and a large warmup network with its own lead database, and is the default cold email platform for high-volume senders. Salesforge matches it on infrastructure, beats it on native LinkedIn sequencing and multi-language writing, and offers Agent Frank as an upgrade path. If email is the only channel and volume is the goal, Instantly; if you want LinkedIn in the same sequences, Salesforge.
Full Salesforge vs Instantly comparisonImplementation & onboarding
- Setup time
- Two to three weeks before real volume. Connecting existing mailboxes takes an afternoon, but new domains bought through Infraforge or Megaforge need roughly two weeks of warmup, and there is no shortcut.
- Learning curve
- Moderate for the platform, low for Agent Frank. The complexity lives in the infrastructure decisions: how many domains, which ESP mix, how to rotate, how to interpret placement monitoring. The sequencing interface itself is conventional.
- Onboarding
- Fully self-serve at app.leadsforge.ai with a 14-day trial. Agent Frank customers get a dedicated account manager and a shared Slack channel, which is the main service difference between the paths.
- Migration notes
- Sequences and contacts import by CSV, and existing mailboxes connect without limit, so bringing an established sending setup across is straightforward. Mailboxes bought through Infraforge or Megaforge are a lock-in point: those domains and their earned reputation are provisioned inside the vendor's stack, so plan an exit before buying infrastructure rather than after.
Platform, API & security
- Platforms
- Web applicationEmail sending infrastructureLinkedIn automationUnified inbox
- API
- API access is included on the Growth plan and above, with 30-plus native integrations across the Forge stack and third-party CRMs.
- Compliance
- GDPR handling described in vendor materialsNo prominently published SOC 2 attestation on the marketing site
- Data residency
- Not published; the company operates from the Baltics with EU and US customers.
- SSO
- Not advertised on published plans.
- Security notes
- The practical risk is operational: LinkedIn automation at the volumes unlimited senders invite carries account restriction exposure that sits with you, and mailboxes provisioned inside Infraforge tie your sending reputation to the vendor's infrastructure.
Support & resources
- Channels
- Email and in-app supportPriority support on GrowthDedicated account manager and shared Slack channel with Agent Frank
- Documentation
- Product documentation across the Forge stack plus an extensive blog and tool directory covering deliverability, infrastructure, and competitor comparisons.
- Community
- Active founder-led presence on LinkedIn, where Frank Sondors publishes revenue and product updates openly.
Company
- Founded
- 2023
- Headquarters
- Baltics, with a distributed team serving US and EMEA customers
- Ownership
- Founder-led, lightly venture-backed
- Founders
- Frank Sondors
- Employees
- Estimates range from roughly 31 to over 100 depending on the source
- Funding
- Approximately $500k pre-seed raised in April 2024, after bootstrapping to roughly $1M ARR in under ten months with a four-person team.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Pre-seed | $500k | 2024 | Raised in April 2024 after the company had already reached roughly $1M ARR while bootstrapped. |
Timeline
- 2023Founded by Frank Sondors as a multi-channel cold outreach platform, bootstrapped with a four-person team.
- 2023Reaches roughly $1M ARR in under ten months with 800-plus customers across the US and EMEA.
- 2024Raises a $500k pre-seed round and expands the Forge stack with Mailforge, Infraforge, and Warmforge for infrastructure and deliverability.
- 2024Launches Agent Frank as an autonomous AI SDR with auto-pilot and co-pilot modes, priced separately from the sending platform.
- 2025Adds Primebox as a unified email and LinkedIn inbox with sentiment analysis, plus Leadsforge as a 500M-contact database inside the stack.
- 2026Publishes Pro at $40 and Growth at $80 with unlimited users, unlimited mailbox connections, and unlimited LinkedIn senders, keeping Agent Frank at $499 billed quarterly.
Integrations
- HubSpot
- Pipedrive
- Salesforce
- Gmail and Google Workspace
- Microsoft 365 and Outlook
- Slack
- Zapier and webhooks
- API access on Growth and above
- Mailforge, Infraforge, Megaforge, Warmforge, Primeforge, Leadsforge, and Primebox within the Forge stack
Frequently asked questions
10 questionsWhat is Salesforge?
Salesforge is a multi-channel cold outreach platform built on its own email infrastructure. It combines unlimited mailbox connections, warmup, mailbox rotation, dynamic IPs, and a unified email and LinkedIn inbox, with sequencing and AI personalization. Agent Frank, its autonomous AI SDR, is a separate product that sits on top of the same infrastructure.
How much does Salesforge cost?
Pro is $40 a month for one user with 1,000 active contacts and 5,000 emails. Growth is $80 a month for unlimited users with 10,000 active contacts, 50,000 emails, unlimited LinkedIn senders, and API access. Agent Frank is $499 a month billed quarterly for 1,000 active contacts. Mailboxes cost extra unless you bring your own: Infraforge starts at $33 a month for ten and Megaforge is $69 a month for twenty.
What is Agent Frank and how autonomous is it?
Agent Frank is Salesforge's AI SDR. It prospects from a 500M-contact database or a list you upload, writes personalized outreach in more than 20 languages, follows up, and books meetings. Co-pilot mode asks for your approval before each message; auto-pilot sends unattended. The honest read from reviewers is that it is a strong send engine with a database attached rather than a targeting system, since it has no meaningful buying-signal layer.
Do I have to buy mailboxes from Salesforge?
No. Mailbox connections are unlimited on every plan, so you can bring your own domains and inboxes. If you would rather not provision infrastructure yourself, Infraforge sells private mailboxes from $33 a month for ten and Megaforge sells twenty for $69 a month spread across multiple email service providers.
How long does warmup take before I can send?
Roughly two weeks for new domains, and it is mandatory rather than optional. Warmup itself is unlimited and included on every plan, but the calendar cost is real: budget two to three weeks between signing up and running meaningful volume, and do not point cold sequences at your primary company domain in the meantime.
What are the main complaints about Agent Frank?
That it lacks buying signals and cannot tell a freshly funded company from one in a hiring freeze, that its data comes from a single source with no waterfall fallback, and that strong deliverability does not compensate for a weak list or weak positioning. Aggregated review coverage puts Agent Frank near 3.9 while the Salesforge platform sits around 4.6, which is the clearest available summary of where the product is strong.
Is there a free trial?
Yes, 14 days, but it is small: 50 contacts, 100 emails, and 50 credits on each of the validation, personalization, and social action meters. That is enough to evaluate the interface and the deliverability setup, not enough to judge campaign results. Agent Frank is billed quarterly, so testing the AI half means committing roughly $1,500.
What actually limits my sending volume on each plan?
Not the email allowance. Personalization credits (300 on Pro, 1,000 on Growth) and social action credits at the same levels are the practical ceiling, because every AI-personalized message and every LinkedIn action draws from those meters. Model your volume against credits, not against the 5,000 or 50,000 email headline.
Does Salesforge handle LinkedIn as well as email?
Yes. Pro includes one LinkedIn sender and Growth includes unlimited senders, with conditional sequences that mix email and LinkedIn steps and replies from both channels landing in the Primebox unified inbox. Remember that the LinkedIn accounts are yours, so restriction risk from automation volume sits with your team rather than with the vendor.
Who is behind Salesforge?
It was founded in 2023 by Frank Sondors, operating from the Baltics with a distributed team. It bootstrapped to roughly $1M ARR in under ten months with a four-person team before raising a $500k pre-seed in April 2024. Public headcount estimates vary widely, from about 31 to over 100, so treat third-party company data on it with caution.
Editorial verdict
Buy Salesforge for the sending stack and treat Agent Frank as an optional extra rather than the reason to sign up. At $40 or $80 a month you get unlimited mailbox connections, unlimited premium warmup, rotation, dynamic IPs, ESP matching, native LinkedIn sequencing, and a unified inbox, which is the infrastructure most small teams get wrong and the part that decides whether cold outbound works at all. The Growth plan's unlimited users at $80 is close to unbeatable. The AI SDR is a different judgement: at $499 a month billed quarterly it is fairly priced against a human, its co-pilot mode is an honest design, and its multi-language writing is genuinely useful, but it has no buying-signal layer and a single-source database, so it amplifies whatever list you give it rather than improving on it. Start with the platform, prove your targeting with a human driving, and add Frank only once you know the list is right.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.