Trustmary

Name: Trustmary
Brand: Trustmary
Price: 026 USD

Surveys that turn satisfied customers into reviews, with everything else sold as an add-on

Trustmary is a Finnish customer feedback and review platform that runs 3-in-1 surveys measuring satisfaction, gathering open feedback, and requesting a review in one flow, converts the positive responses into text and video testimonials, and displays them through website widgets with schema markup and A/B testing; it is metered by monthly widget views and survey responses, with capabilities such as white-labelling, analytics, experiments, lead generation forms, and AI search visibility priced as separate monthly add-ons.

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Overview

Trustmary was founded in 2015 in Jyvaskyla, Finland, and has raised $2.2M, comprising a $1.34M equity investment from Vendep Capital and an $888,000 loan from Business Finland. It employs roughly 20 to 26 people and cites more than 1,800 companies as customers. That makes it one of the few venture-backed, properly staffed vendors in a category otherwise populated by one and two-person bootstrapped products, and it shows in the shape of the product: this is a feedback platform first and a testimonial widget second.

The central mechanic is the 3-in-1 survey. Rather than asking for a review cold, Trustmary asks a satisfaction question, collects open feedback, and requests a review in the same flow, then routes the outcome by score. Promoters are asked to make their answer public as a testimonial, while unhappy responses stay internal as feedback. The company claims two to four times more survey responses and a 30 percent conversion rate from feedback to review. That routing is the correct design and it is the reason a business with no reviews can generate a pipeline of them rather than begging individually.

Around the survey sit widgets that are unusually mature by category standards: an all-in-one review widget, a dynamic widget, a dedicated Google review widget, schema markup for search visibility, and genuine A/B testing so you can measure whether a testimonial block actually lifts conversion rather than assuming it does. Integrations cover HubSpot, Pipedrive, Zapier, Make, Google Sheets, and QuickBooks, so review requests can be triggered by a closed deal or a paid invoice. The 2026 product line adds an AI search visibility feature aimed at getting a business surfaced in AI overviews and chatbot recommendations.

The commercial model is where small businesses run into trouble. Pricing meters two things, monthly widget views and monthly survey responses, and the free Solo plan allows only 200 views and 5 responses, which any real website exhausts within days. The published Starter and Business configurations land at $203 and $463 a month billed annually, and a build-your-own plan starts at $26. On top of that, roughly eleven capabilities are sold as separate monthly add-ons: white-labelling at $19, review translations at $10, experiments at $29, analytics at $59, lead generation forms at $29, premium integrations at $98, premium support at $98, and AI visibility at $197. Assembling what competitors bundle at $29 can easily produce a three-figure monthly bill.

Best for

Established small and mid-sized businesses that already run a customer feedback program, want review generation triggered automatically from a CRM or accounting system, and will genuinely use survey routing, A/B testing, and analytics rather than only needing a wall of love.

Not the right fit for

Anyone who just wants testimonials on a website; the metering and add-on model makes this the most expensive route to a simple wall of love in the category.
Businesses with meaningful web traffic on a tight budget; widget views are metered, so a popular page consumes your allowance simply by being visited.
Buyers who dislike unbundled pricing; white-labelling, analytics, experiments, translations, lead forms, premium integrations, and premium support are each a separate monthly line item.
Solo founders and creators; the free Solo plan's 200 monthly widget views and 5 survey responses will not survive a single day of normal traffic.
Teams wanting testimonials repurposed into social content, reels, and case study drafts; Trustmary is a measurement platform, not a content pipeline.

How it works

1
You build a survey from templates covering NPS, CSAT, and star reviews, with conditional logic so the questions branch on the answers. The 3-in-1 design measures satisfaction, collects open feedback, and asks for a public review in a single flow rather than three separate campaigns.
2
You distribute it across the channels your customers actually use: email, SMS, a QR code, a direct URL, or an on-site popup. Triggers can be automated from HubSpot, Pipedrive, QuickBooks, Zapier, or Make, so the ask fires when a deal closes or an invoice is paid rather than when someone remembers.
3
Responses route by sentiment. Happy customers are invited to publish their answer as a text or video testimonial, or to leave a Google review through a Review Connection. Unhappy responses stay internal, feeding the AI-powered feedback analysis and review analyzer dashboard rather than your homepage.
4
Published testimonials go onto the site through widgets: an all-in-one review widget, a dynamic widget, or a dedicated Google review widget, with schema markup for search engines. A/B testing measures whether the widget changes conversion, analytics reports what it did, and the AI visibility add-on targets presence in AI overviews and chatbot answers rather than only classic search results.

Feature breakdown

32 features in 5 modules

Surveys and feedback collection

The heart of the product, and the reason it is not simply a widget vendor.

3-in-1 surveys: A single flow that measures satisfaction, collects open feedback, and requests a public review, which is what produces the vendor's claimed 30 percent conversion from feedback to review.
NPS surveys: Standard zero to ten Net Promoter Score measurement with templates, used as the routing signal for who gets asked to go public.
CSAT measurement: Customer satisfaction scoring for transactional moments where NPS is the wrong instrument.
Conditional logic: Question branching based on prior answers, so a detractor and a promoter see genuinely different follow-ups rather than the same form.
Multi-channel distribution: Email, SMS, QR code, direct URL, and on-site placement, which covers offline businesses as well as web-native ones.
Automated sending: Surveys triggered on a schedule or from a connected system rather than sent manually in batches.
Multi-language surveys: Survey delivery in multiple languages, relevant for a Finnish vendor whose customers are frequently multilingual by default.
Testimonial forms: Dedicated collection forms for customers you want to ask directly rather than through a survey flow.

Reviews and testimonials

Turning a satisfied response into something publishable, including on Google.

Video testimonials: Video collection alongside text, recorded through the browser without the customer installing an application.
Google review collection: Route happy respondents to leave a public Google review, which for a local business is worth more than an on-site testimonial because it affects the map pack.
Review Connections: Connections to external review platforms, priced as a $10 per month add-on rather than included in the base plan.
Review translations: Automatic translation of collected reviews, sold as a $10 per month add-on.
Sentiment routing: Positive responses are pushed toward publication while negative ones are retained as internal feedback, which is the ethical and the effective way to run review generation.

Website widgets and display

Mature display tooling with real measurement attached.

All-in-one review widget: A combined display element aggregating reviews from multiple sources into one embeddable block.
Dynamic review widget: A widget that varies what it shows based on context rather than rendering a fixed set of quotes on every page.
Google review widget: A dedicated widget for surfacing Google Business Profile reviews on the site, which is the specific proof local buyers trust most.
Schema markup: Structured data emitted so search engines can read review content and ratings from your pages, included in the platform rather than gated as an add-on.
Widget view metering: Every widget impression counts against your plan: 200 monthly views on the free Solo plan, 5,000 on the published Starter configuration, and 25,000 on Business. This is the single most important number to model.
White-labelling: Removal of Trustmary branding is a $19 per month add-on rather than a tier feature, which is unusual pricing in this category.

Measurement and optimization

The capabilities that justify the platform framing, most of them charged separately.

A/B testing: Genuine split testing of review widgets so you can measure whether social proof lifts conversion on a given page. Sold as the Experiments add-on at $29 per month.
Analytics: Reporting on widget and survey performance, sold as a $59 per month add-on.
AI feedback analysis: Automated analysis of open-text feedback to identify recurring themes rather than reading responses one by one.
Review analyzer dashboard: Aggregate view of what reviews are saying across sources, aimed at product and positioning decisions rather than marketing display.
Lead generation forms: Forms combined with feedback collection so a review widget can also capture demand, priced at $29 per month.
AI search visibility: A 2026 add-on at $197 per month aimed at surfacing a business in AI overviews and chatbot recommendations rather than only in classic search results.

Integrations and administration

CRM and accounting triggers, with the better connectors behind a paywall.

HubSpot integration: Trigger review requests from CRM lifecycle events so the ask fires at the moment a deal closes.
Pipedrive integration: The same trigger model for teams running Pipedrive rather than HubSpot.
QuickBooks integration: Request reviews when an invoice is paid, which is the natural trigger for service businesses.
Zapier and Make: No-code automation coverage for everything outside the native connector list.
Google Sheets: Export responses into a spreadsheet for teams that do their real analysis outside the platform.
Premium integrations add-on: A $98 per month add-on, meaning some connector access sits outside the base subscription entirely.
HR package: A $59 per month add-on extending the survey machinery to employee feedback programs.

Use cases

4 documented

Local service business chasing Google reviews

The map pack ranking depends on review volume and recency, and asking every customer manually after a job never happens consistently.

A QuickBooks trigger fires a 3-in-1 survey when the invoice is paid, satisfied customers are routed to leave a Google review, and the Google review widget brings that proof back onto the site.

B2B company running a formal NPS program

NPS is measured quarterly in a survey tool, testimonials are collected separately by marketing, and neither process knows about the other.

One 3-in-1 survey does both jobs: the score feeds the customer success dashboard while promoters are converted into published testimonials, with detractors routed internally rather than onto the website.

Marketing team that wants to prove social proof works

A testimonial block was added to the pricing page and nobody can say whether it helped, because nothing was measured.

The Experiments add-on runs a genuine A/B test of the widget and the Analytics add-on reports the result, which is a capability no bootstrapped competitor in this category offers at any price.

Multi-language European business

Customers respond in Finnish, Swedish, and English, and the website needs testimonials that make sense to each audience.

Multi-language surveys collect in the customer's own language and the review translation add-on localises the resulting testimonials for each version of the site.

Pricing

from $0 (Solo), with a build-your-own plan from $26 per month

Usage-metered subscription with four plan names and a build-your-own configurator, priced by monthly widget views and monthly survey responses, with roughly eleven capabilities sold as separate monthly add-ons.

Plan	Price	Includes
Solo	$0 per month	5 monthly survey responses 200 monthly widget views Core survey and widget functionality Trustmary branding on widgets No add-ons included 200 widget views is a few hours of traffic on a modest site; treat this as a demo.
Build Your Plan	From $26 per month	Choose your own response and view volumes Scales from very small to very large Add-ons purchased separately The realistic entry point for a small business The configurator is where a small business should start, because the named tiers are priced for much larger usage.
Starter	$203 per month, billed annually	10 monthly survey responses 5,000 monthly widget views Full survey and widget feature set Add-ons priced separately The published configuration; the response allowance is strikingly low for the price.
Business	$463 per month, billed annually	50 monthly survey responses 25,000 monthly widget views Full survey and widget feature set Add-ons priced separately

Add-ons

AI Visibility ($197 per month): Presence in AI overviews and chatbot recommendations.
Premium Integrations ($98 per month)
Premium Support ($98 per month)
Analytics ($59 per month)
HR package ($59 per month): Employee feedback programs.
Lead generation forms ($29 per month)
Experiments ($29 per month): A/B testing of review widgets.
Whitelabel ($19 per month): Removes Trustmary branding.
Custom surveys ($10 per month)
Review Connections ($10 per month)
Review Translations ($10 per month)

Billing notes

Prices are driven by two meters, monthly widget views and monthly survey responses, and the named tiers only display a price once you select volumes, which is why third-party sources quote figures ranging from $19 to $556 for the same plan names.
Annual billing is discounted relative to monthly; the published Starter and Business figures of $203 and $463 are the annual-billed monthly rates at their default volumes.
Approximately eleven capabilities are add-ons rather than tier features, so the sticker price is rarely the final price. White-labelling alone is $19 per month, which competitors include at $12 to $29 total.
The vendor states that exceeding limits does not immediately hide widgets and that they will contact you, which is a softer overage policy than the hard cut-offs some reviewers have described historically.
The Build Your Plan configurator starting at $26 per month is the route a small business should price, not the named Starter tier.

Value assessment: Trustmary is the most capable platform in this category and the worst value for the ordinary buyer, and both statements are true for the same reason. Survey routing, CRM and accounting triggers, A/B testing, and a properly staffed 26-person company behind the product are things no bootstrapped rival offers. But you pay for them twice: once through view and response meters that charge you for your own website traffic, and again through an add-on menu where white-labelling, analytics, experiments, and translations are each a separate monthly charge. A business that runs a real feedback program, triggers reviews from HubSpot or QuickBooks, and measures widget performance will find the money defensible. A business that wants testimonials on a landing page is looking at several hundred dollars a month for something Famewall does at $12, and should not be in this evaluation at all.

Strengths & limitations

Strengths

3-in-1 surveys that measure satisfaction, collect feedback, and request a review in one flow, with sentiment routing so only happy customers are asked to go public.
CRM and accounting triggers through HubSpot, Pipedrive, and QuickBooks, so review requests fire on closed deals and paid invoices rather than on someone's memory.
Genuine A/B testing of review widgets, which no other tool in this category offers, so the conversion claim can actually be measured.
Google review collection and a dedicated Google review widget, which is the proof that matters most for local businesses.
Schema markup included in the platform rather than sold separately, so testimonials are readable by search engines.
A real company: founded 2015, roughly 20 to 26 employees, $2.2M raised from Vendep Capital and Business Finland, with more than 1,800 customers.
Multi-channel distribution including SMS and QR codes, which covers offline and service businesses that a purely web-based tool cannot reach.

Limitations

Metering by monthly widget views means you are charged for your own website traffic; a popular page consumes allowance without generating a single testimonial.
Roughly eleven capabilities are separate monthly add-ons, including white-labelling at $19, analytics at $59, and experiments at $29, so the effective price is far above the tier price.
The free Solo plan's 200 monthly widget views and 5 survey responses make it unusable as anything but a demonstration.
Survey response allowances on the named tiers are low relative to price: 10 per month on a configuration published at $203.
Pricing is opaque by design, with figures only appearing after selecting volumes, which is why published third-party quotes for the same plan vary by an order of magnitude.
No repurposing layer: no social image cards, no captioned reels, no case study generation, so testimonials stay on the site rather than becoming content.
No SOC 2 or ISO certification and no SSO are advertised, despite pricing that sits well above the self-serve competition.

Head-to-head comparisons

4 alternatives

Trustmary vs Senja

from $0 (free for 15 testimonials), then $29 per month (Starter)

Senja is a flat $29 to $59 with no view meter, unlimited widgets on every plan, and a strong repurposing layer of image cards, reels, and case study drafts. Trustmary brings survey routing, CRM triggers, and A/B testing that Senja has no equivalent for, at several times the price. Take Senja if the job is collect, display, and reuse; take Trustmary if you are running a measured feedback program and the survey layer is the point.

Full Trustmary vs Senja comparison

Trustmary vs Testimonial.to

from $0 (free), then $25 per month (Starter)

Testimonial.to includes NPS routing at $95 per space with no view meter and adds brand monitoring, social imports, and case study interviews. Trustmary's survey engine is deeper, with conditional logic, CSAT, multi-channel distribution, and CRM triggers, but nearly everything around it is an add-on. Choose Testimonial.to for a predictable bill and a broader proof library; choose Trustmary when the survey design itself, and measuring what the widgets do, is the requirement.

Full Trustmary vs Testimonial.to comparison

Trustmary vs Endorsal

from $0 (free), then $29 per month (Starter, billed annually at $351)

Both are review generation tools rather than display tools. Endorsal automates the ask over email and SMS from $29 to $59 and bundles conversion popups; Trustmary automates it through surveys triggered from HubSpot, Pipedrive, and QuickBooks with routing and measurement, at multiples of the price. Small businesses that just want more reviews should price Endorsal first; organizations that need the feedback data as well as the reviews should look at Trustmary.

Full Trustmary vs Endorsal comparison

Trustmary vs ProveSource

from $0 (free under 1,000 monthly unique visitors), then $24 per month billed yearly (Starter)

ProveSource is a social proof notification tool metered by monthly unique visitors from $24 a month, showing live activity and review notifications as popups. Trustmary generates and measures the underlying reviews and displays them as durable widgets. They solve different problems and can coexist, but on a fixed budget the reviews are the asset and the notifications are the tactic, so Trustmary or a cheaper collection tool comes first.

Full Trustmary vs ProveSource comparison

Implementation & onboarding

Setup time: A day or more. Survey design, routing logic, connector configuration, and widget placement each need decisions, and the CRM or accounting trigger setup is a real integration task rather than pasting a script tag.
Learning curve: The steepest in this category. Conditional survey logic, sentiment routing thresholds, view metering, and an add-on catalogue all have to be understood before the tool is configured correctly. This is a platform to be administered, not a widget to be embedded.
Onboarding: Self-serve signup is available and a free plan exists, but the pricing page pushes toward a consultation because plan prices only resolve after selecting volumes. Premium support is a $98 per month add-on rather than a tier benefit.
Migration notes: Google review connections and integrations bring existing review data in, and Google Sheets export provides a straightforward route out for survey responses. The harder dependency is the survey and routing configuration, which does not transfer anywhere: leaving means rebuilding the request program in the new tool, not just swapping an embed script. Widget replacement itself is a per-page script swap like any competitor.

Platform, API & security

Platforms: Web applicationJavaScript embed widgetsEmail, SMS, and QR code survey distributionOn-site survey popupsBrowser-based video testimonial recording
API: Integrations with HubSpot, Pipedrive, QuickBooks, Google Sheets, Zapier, and Make, with a premium integrations tier sold as a $98 per month add-on.
Compliance: EU-based vendor operating under GDPRNo SOC 2 or ISO 27001 certification published
Data residency: Not published, though the company is headquartered and operated in Finland.
SSO: Not advertised on any published plan.
Security notes: As a Finnish company, Trustmary operates within the EU regulatory perimeter, which is a meaningful advantage for European buyers over the US and India-based alternatives in this category. No trust center, certification, or penetration test summary is published, and the platform holds survey response data and contact details rather than only marketing copy.

Support & resources

Channels: Email supportHelp centerDemo bookingPremium Support as a $98 per month add-on
Documentation: Help center covering surveys, widgets, integrations, and review connections, alongside an extensive marketing content library on review and feedback practice.
Community: No large public user community; support and consultation run through the vendor.

Company

Founded: 2015
Headquarters: Jyvaskyla, Finland
Ownership: Venture-backed
Employees: Approximately 20 to 26
Funding: $2.2M total, comprising a $1.34M equity investment from Vendep Capital and an $888,000 loan from Business Finland, announced to fund growth in Europe and North America.

Funding history

Round	Amount	Year	Notes
Equity investment	$1.34M	2021	Led by Vendep Capital, a Northern European SaaS-focused venture firm.
Government loan	$888K	2021	From Business Finland, the Finnish governmental funding organization, announced alongside the equity round.

Timeline

2015Founded in Jyvaskyla, Finland, initially focused on collecting customer feedback and converting it into usable reviews.
2021Announces $2.2M in funding, a $1.34M equity investment from Vendep Capital plus an $888,000 Business Finland loan, to drive growth in Europe and North America.
2023Consolidates the 3-in-1 survey model, measuring satisfaction, collecting open feedback, and requesting reviews in a single routed flow.
2024Expands widget tooling with the all-in-one and dynamic review widgets, Google review widget, schema markup, and A/B testing.
2026Repositions around making customer experience visible to AI as well as people, adding an AI search visibility add-on, and cites more than 1,800 customers.

Integrations

HubSpot
Pipedrive
QuickBooks
Zapier
Make
Google Sheets
Google Business Profile reviews
Website embed widgets
Email, SMS, and QR code distribution

Frequently asked questions

10 questions

What is Trustmary?

Trustmary is a Finnish customer feedback and review platform. It runs surveys that measure satisfaction, collect open feedback, and request a review in one flow, routes happy respondents toward publishing a testimonial or leaving a Google review, and displays the results through website widgets with schema markup and A/B testing. It has been operating since 2015 and employs roughly 20 to 26 people.

How much does Trustmary cost?

There is a free Solo plan with 5 monthly survey responses and 200 monthly widget views. A build-your-own plan starts at $26 per month. The published Starter configuration is $203 per month billed annually with 10 responses and 5,000 widget views, and Business is $463 with 50 responses and 25,000 views. Around eleven capabilities are additional monthly add-ons on top of any plan.

Why do published Trustmary prices vary so much between sources?

Because the price only appears after you select your monthly widget views and survey responses. Third-party review sites quote everything from $19 to $556 a month for the same plan names, and they are all reporting different configurations of the same slider. The only reliable way to price it is to enter your actual traffic and response volumes into the configurator yourself.

What does metering by widget views mean in practice?

Every time a page containing a Trustmary widget loads, that counts against your monthly allowance. The free plan's 200 views is a few hours of traffic on a modest site. This means your own marketing success increases your tooling bill even if your review volume never changes, which is a fundamentally different cost model from the flat-rate competitors in this category. The vendor says it contacts you rather than immediately hiding widgets when you exceed limits.

Which features are add-ons rather than included?

White-labelling at $19 per month, review translations at $10, review connections at $10, custom surveys at $10, experiments and A/B testing at $29, lead generation forms at $29, analytics at $59, an HR package at $59, premium integrations at $98, premium support at $98, and AI visibility at $197. Build the list you actually need before comparing the tier price against anything else.

How does the 3-in-1 survey work?

Instead of three separate campaigns, one flow measures satisfaction with an NPS or CSAT question, collects open-text feedback, and asks for a public review. Conditional logic branches on the answer, so promoters are invited to publish a testimonial or leave a Google review while unhappy respondents stay internal as feedback. The vendor claims this produces two to four times more survey responses and a 30 percent conversion from feedback to review.

Does Trustmary emit structured data for SEO?

Yes. Schema markup is part of the platform rather than a separate add-on, so search engines can read review content and ratings from pages carrying Trustmary widgets. The 2026 product line goes further with an AI visibility add-on at $197 per month, aimed at getting a business surfaced in AI overviews and chatbot recommendations, which is a distinct claim from classic rich results and considerably harder to verify.

Can Trustmary collect Google reviews?

Yes, and for a local business this is often the most valuable thing it does. Satisfied survey respondents can be routed to leave a public Google review, and a dedicated Google review widget brings that proof back onto your site. Review Connections to external platforms are priced as a $10 per month add-on.

Is Trustmary self-serve or do I need a sales call?

Signup is self-serve and a free plan exists, so you can start without talking to anyone. In practice the pricing page pushes toward a consultation because plan costs only resolve after selecting volumes, and premium support is a paid add-on rather than a tier benefit. It clears the bar for self-serve adoption, but it is the least frictionless purchase in this category.

Should a small business choose Trustmary?

Only if the survey program is the point. If you want more reviews and a wall of love, Famewall at $12 or Senja at $29 does that job for a fraction of the cost with no view meter. Trustmary earns its price when you need CRM or accounting triggered review requests, sentiment routing, conditional survey logic, and genuine A/B testing of whether social proof affects conversion, none of which the cheaper tools offer at any price.

Editorial verdict

Trustmary is the most serious company in this category and the one small businesses should be most careful about buying. The 3-in-1 survey with sentiment routing is the right way to generate reviews, CRM and QuickBooks triggers put the ask where it belongs, and A/B testing of review widgets is a capability nobody else here offers at any price. It is also backed by a properly staffed EU company rather than a solo founder, which matters if procurement is involved. Against that, the commercial model charges you for your own website traffic through widget view metering and unbundles roughly eleven capabilities into monthly add-ons, so removing the vendor's branding is a separate $19 line item and measuring your own widgets is another $29. Run the configurator with your real numbers before comparing anything. If you are building a measured feedback program, it is defensible. If you want testimonials on a page, you are in the wrong evaluation.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.