Arcade vs Floik
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedArcade compared with Floik
Floik is the budget option at $39 per month and produces interactive demos, step-by-step guides and explainer videos from a single capture, which is good coverage for a very small team. Arcade costs $50 and is a substantially more capable and better-looking demo product with real branching, brand kits and analytics integrations. Take Floik if three output formats for under forty dollars is the requirement; take Arcade if the demo is doing commercial work on your homepage.
Floik compared with Arcade
Arcade costs $50 a seat and produces noticeably better-looking demos, with brand kits, branching, a Figma plugin and analytics integrations into PostHog, Mixpanel and Amplitude. Floik costs $39 and produces three formats instead of one, but with weaker polish and much thinner analytics. Choose Arcade if the demo represents your brand on a public landing page; choose Floik if breadth of output matters more than visual quality.
Choose Arcade if
Marketing and sales teams at B2B SaaS companies that want good-looking interactive demos and product videos on the website, in launch emails and in outbound, with one flat $50 seat price and no audience meter, and that can live with recapturing screens rather than editing HTML when the product changes.
Choose Floik if
Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.
Side by side
13 attributes| Attribute | Arcade | Floik |
|---|---|---|
| Category | Onboarding | Onboarding |
| Starting price | $0 (Free), then $50/mo ($42.50 billed annually) | $39/mo (Pro, billed annually; $49 monthly); the free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period |
| Pricing model | Freemium per-seat subscription with unlimited demo views on every tier, metered secondarily by AI credits. There is no monthly active user charge, because the demo is hosted by Arcade rather than running inside your product. | Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product. |
| Free plan | One seat, one published demo and one published video, 200 AI credits a month, unlimited AI demo creation, AI voiceover, hotspots, chapters, camera recording, background music and mobile view. | One user, five published and ten created Flos, 5-minute videos, 25 guide steps, basic CTA branching, AI transcription, subtitles and embedding; no AI voiceover, logo or exports. Published Flos lock after 7 days of full access and a 60-day reminder period. |
| Free trial | No separate trial; the free plan is the evaluation path | Starter works as a 7-day trial: published Flos have full access for 7 days, then a 60-day reminder period, then lock |
| Best for | Marketing and sales teams at B2B SaaS companies that want good-looking interactive demos and product videos on the website, in launch emails and in outbound, with one flat $50 seat price and no audience meter, and that can live with recapturing screens rather than editing HTML when the product changes. | Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one. |
| Setup time | Under an hour for a first demo, and often under thirty minutes. Install the Chrome extension, walk the flow, add hotspots and a CTA, publish, embed. There is no engineering involvement at any point and nothing to install in your own product. | Under an hour to a first published Flo. Record the workflow, let the AI process it, pick a format, brand it, publish. No engineering involvement, nothing installed in your product, and no configuration required before the first useful output exists. |
| Learning curve | Low. Arcade is the easiest tool in this segment to get a good-looking result from on the first attempt, which is precisely why teams that struggled to make demos with other tools end up here. The hard part is editorial rather than technical: most first demos are two or three times longer than they should be, and cutting them down is the skill. | Very low. Floik is deliberately simpler than its competitors, which is both the appeal and the constraint: there is less to learn because there is less to configure. The one place judgement is needed is deciding which of the three formats a given workflow actually deserves, since producing all three for every workflow creates a maintenance burden three times larger than necessary. |
| Platforms | Chrome extension capture, Desktop application capture, Figma plugin, Hosted demo playback with no script in your product, Website and email embeds, MP4 and GIF export | Browser and desktop app capture, MP4 upload, Hosted Flo playback with no script in your product, Website, help center and email embeds, MP4, PDF, HTML, GIF and Markdown export (annual plans) |
| Compliance | SOC 2 Type II on every plan | GDPR, ISO compliance stated on the pricing page (standard not named) |
| Founded | 2021 | 2022 |
| Headquarters | San Francisco, California, United States | Bengaluru, India, under London-headquartered Kovai.co |
| Ownership | Venture-backed | Acquired, owned by Kovai.co |
Strengths and limitations
Arcade
Strengths
- The best-looking output in this segment with the least effort, largely because brand kits enforce consistency across every creator rather than relying on individual taste.
- No audience meter of any kind: unlimited demo views on every tier including free, so a demo that goes viral costs the same as one nobody watches.
- Four capture paths (Chrome extension, desktop app, Figma plugin, camera) cover more source material than any competitor here, and the Figma plugin uniquely lets you demo a feature that does not exist yet.
- The same capture becomes a clickable demo, an MP4, a GIF, a translated version or an AI-narrated video, so one piece of work serves the website, ads, email and social.
Limitations
- HTML capture is Enterprise-only, so on the $50 tier your demos are image-based and cannot be repaired by editing markup after a UI change.
- Demos decay silently. A capture is frozen on the day it was made, and a stale demo keeps running perfectly while showing an interface that no longer exists, which is a worse failure mode than a visibly broken in-app tooltip.
- AI credits (800 a month on Growth) turn a flat per-seat price into a variable one for teams that lean on voiceover, text-to-video and translation.
- It does nothing for signed-up users, so it complements an in-app onboarding platform rather than replacing one; two purchases, not one.
Floik
Strengths
- One capture produces three formats, which is a genuine structural efficiency rather than a marketing line, and it removes the usual choice between a demo, a guide and a video.
- Among the lowest published prices in this category: $39 a month billed annually for the full three-format product.
- No viewer meter of any kind, so audience growth never changes the bill.
- Custom domain on the $39 Pro tier, where most competitors reserve it for enterprise contracts.
Limitations
- No HTML capture, so demos are image-based and a UI change means recapturing rather than editing markup, which is the same trap Arcade's mid tier has.
- No sandbox demos and no A/B testing, and branching is limited to call-to-action buttons, where competitors at similar prices offer fuller branching.
- The free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period, so it cannot host live content.
- Analytics are the shallowest in the segment: basic insights rather than per-step dropoff and conversion reporting.
Pricing compared
Arcade
Freemium per-seat subscription with unlimited demo views on every tier, metered secondarily by AI credits. There is no monthly active user charge, because the demo is hosted by Arcade rather than running inside your product.
- Free$0
- Growth$50
- EnterpriseCustom
At $50 a seat with unlimited views and unlimited published demos, Arcade is priced almost identically to Storylane and Supademo and beats all of them on how the output looks with the least effort, which for a small marketing team is the thing that actually determines whether demos get made. The free plan is genuinely usable rather than a trial in disguise. The value case weakens in two specific places. AI credits mean the flat price is only flat if you use AI lightly, and heavy narration or translation work quietly converts your subscription into a metered one. More importantly, HTML capture sits on Enterprise, so on the $50 tier every demo is an image-based artifact that can only be maintained by recapturing it. If your product ships UI changes monthly, that maintenance cost is real and it is invisible on the pricing page. Buy Growth for polish and speed; look at Storylane or Supademo if editable captures matter more than looks.
Floik
Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product.
- Starter$0
- Pro$39
- Pro Plus$119
- EnterpriseCustom
On pure cost per deliverable, Floik is the best value in this category and it is not close: $39 a month produces interactive demos, written guides and explainer videos from one recording, where Storylane, Arcade and Supademo each charge around $50 for one of those three and Guidde charges separately for another. What you give up is depth in every direction. There is no HTML capture, no sandbox demo, no A/B testing, branching is limited to call-to-action buttons, and the analytics are the thinnest here. The free plan is no longer a permanent home either, since published Flos lock after a short window. The seat ceiling is five. And the ownership question is real: since the Kovai acquisition, Floik's strategic purpose is strengthening Document360 rather than winning the demo platform market. Buy it because three formats for forty dollars solves a real problem for a team of one to five, not because it is going to out-execute better-funded specialists.
Editorial verdict on each
Arcade
Arcade is the interactive demo tool to buy when you want demos that look good and you want them made this week. The four capture paths are the widest in the segment, the Figma plugin genuinely lets you demo a feature that does not exist yet, brand kits keep a whole team's output consistent, and at $50 a seat with unlimited views there is no audience meter to model. The free plan never expires, so evaluating it costs nothing. Two caveats decide whether it is right for you. AI credits mean the flat price is only flat if you use AI lightly. And HTML capture is Enterprise-only, so on the $50 tier every demo is an image that can only be maintained by recapturing it, which is a real recurring cost at any company that ships UI changes monthly. If editable captures matter more than looks, Storylane or Supademo are the better buys. If looks and speed matter most, nothing here beats Arcade.
Read the full Arcade profileFloik
Floik solves a specific problem well: a small team needs a demo, a help guide and an explainer video, has one budget line, and cannot afford to produce each separately. One capture yielding all three for $39 a month billed annually is genuinely the best cost per deliverable in this category. Be clear about what you are trading away. There is no HTML capture, so maintaining a Flo means recapturing it. Branching stops at call-to-action buttons, and there is no sandbox demo and no A/B testing. The analytics are the thinnest here, the seat ceiling is five, page editing sits on Pro Plus, and the free plan now locks published content after a week. The ownership question deserves weight too: since Kovai acquired Floik in late 2024, its strategic job has been strengthening Document360, which brings stability but also means the standalone roadmap is not the parent's main concern. Buy it for breadth on a tight budget, not for depth.
Read the full Floik profileArcade profile last reviewed 2026-10-03; Floik last reviewed 2026-10-03. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Arcade and Floik?
Floik is the budget option at $39 per month and produces interactive demos, step-by-step guides and explainer videos from a single capture, which is good coverage for a very small team. Arcade costs $50 and is a substantially more capable and better-looking demo product with real branching, brand kits and analytics integrations. Take Floik if three output formats for under forty dollars is the requirement; take Arcade if the demo is doing commercial work on your homepage.
Is Arcade or Floik cheaper?
Arcade starts at $0 (Free), then $50/mo ($42.50 billed annually). Floik starts at $39/mo (Pro, billed annually; $49 monthly); the free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period. The billing models differ, so the entry price is rarely the whole cost. Arcade pricing model: Freemium per-seat subscription with unlimited demo views on every tier, metered secondarily by AI credits. There is no monthly active user charge, because the demo is hosted by Arcade rather than running inside your product. Floik pricing model: Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window.
Does Arcade or Floik have a free plan?
Arcade has a free plan. One seat, one published demo and one published video, 200 AI credits a month, unlimited AI demo creation, AI voiceover, hotspots, chapters, camera recording, background music and mobile view. Trial terms: No separate trial; the free plan is the evaluation path. Floik has a free plan. One user, five published and ten created Flos, 5-minute videos, 25 guide steps, basic CTA branching, AI transcription, subtitles and embedding; no AI voiceover, logo or exports. Trial terms: Starter works as a 7-day trial: published Flos have full access for 7 days, then a 60-day reminder period, then lock.
Who should choose Arcade?
Marketing and sales teams at B2B SaaS companies that want good-looking interactive demos and product videos on the website, in launch emails and in outbound, with one flat $50 seat price and no audience meter, and that can live with recapturing screens rather than editing HTML when the product changes.
Who should choose Floik?
Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.
What are the best alternatives to Arcade and Floik?
SaaSTracker profiles 25 products in Product Onboarding & PLG. The Summer 2026 awards in the category went to Userpilot (Category Leader), Product Fruits (Best Value), Supademo (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
