Is Avoma or Grain cheaper?

Avoma starts at $19 per seat per month (Startup, billed annually) (14 days trial). Grain starts at $0 (Free, capped at 20 meetings), then about $15 per seat per month on Starter billed annually (free plan available).

Avoma vs Grain

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Avoma compared with Grain

Grain is cheaper and simpler: about $29 a seat gets AI coaching, interaction insights, and CRM sync with free viewer seats and no modules to assemble. Avoma at roughly $53 gets you weighted scorecards, semantic trackers, and real talk-pattern analytics, and another $29 buys deal risk and forecasting. Choose Grain if the goal is to start coaching this week on a small budget; choose Avoma if you have a methodology you actually intend to enforce and measure.

Grain compared with Avoma

Avoma is the more complete conversation intelligence product, with real weighted scorecards, smart trackers, and separately priced revenue intelligence, but the full stack lands near $53 per seat once you add the modules. Grain gives you capture, coaching clips, talk-ratio insight, and CRM sync for about $29. Choose Avoma if you want methodology scoring, deal risk alerts, and forecasting in one vendor; choose Grain if you want the coaching loop working next week for half the money.

Choose Avoma if

Sales and customer success teams between roughly 5 and 100 seats that want real methodology-based call scoring, competitor and objection tracking, and deal risk alerts, and would rather assemble those from priced modules than sign an enterprise contract to get them.

Choose Grain if

Small and mid-sized sales teams, from two reps to about fifty, who want recorded calls, coaching clips, talk-time insight, and CRM sync without an annual contract or a procurement cycle, plus customer success and product teams who need to share evidence from customer conversations across the company.

Side by side

13 attributes

Attribute	Avoma	Grain
Category	Call Coaching	Call Coaching
Starting price	$19 per seat per month (Startup, billed annually) (14 days trial)	$0 (Free, capped at 20 meetings), then about $15 per seat per month on Starter billed annually (free plan available)
Pricing model	Per-seat base subscription in three tiers with seat ceilings, plus separately priced per-seat add-on modules for conversation intelligence, revenue intelligence, and lead routing. Viewers and collaborators are free.	Per-recorded-seat subscription across four tiers with free unlimited viewer seats, billed monthly or annually, plus a meeting-count cap on the free plan only.
Free plan	No	Free covers 20 meetings with AI notes and viewing of the team's meetings; free viewer seats cannot record, upload, or import.
Free trial	14 days on the Organization plan with all add-ons enabled, no credit card required	14 days, plus a 30-day money-back guarantee on paid plans
Best for	Sales and customer success teams between roughly 5 and 100 seats that want real methodology-based call scoring, competitor and objection tracking, and deal risk alerts, and would rather assemble those from priced modules than sign an enterprise contract to get them.	Small and mid-sized sales teams, from two reps to about fifty, who want recorded calls, coaching clips, talk-time insight, and CRM sync without an annual contract or a procurement cycle, plus customer success and product teams who need to share evidence from customer conversations across the company.
Setup time	A day for capture, a week for the coaching layer. Calendar, conferencing, and CRM connections take under an hour; building scorecards that reflect your actual sales process and tuning trackers so they do not fire constantly is the work that takes real time.	Under an hour. Connect the calendar, set a capture rule, invite the reps, and the next external meeting is recorded. CRM connection on Business adds maybe thirty minutes of field mapping.
Learning curve	Moderate to high for admins because of the product's breadth, low for reps. The scorecard builder and tracker configuration are the two places where an unprepared buyer stalls, and using a stock MEDDICC or SPICED template as a starting point is the shortcut.	Low for reps, who mostly do nothing. Moderate for managers, because the value comes from building coaching playlists and reading interaction insights weekly, which is a habit rather than a feature.
Platforms	Web app, Chrome extension, Mobile access, Zoom, Google Meet, and Microsoft Teams bots, Dialer integrations	Web app, macOS and Windows desktop apps for bot-less capture, Chrome extension, Mobile access, MCP server
Compliance	SOC 2 Type II, GDPR, HIPAA (Enterprise tier)	SOC 2 Type II, GDPR
Founded	2017	2018
Headquarters	Palo Alto, California, United States	San Francisco, California, United States
Ownership	Venture-backed	Venture-backed

Strengths and limitations

Avoma

Strengths

Real custom scorecards built on named methodologies (MEDDICC, SPICED, BANT) with automated scoring across 100 percent of calls, which is genuine coaching infrastructure rather than AI commentary.
Smart trackers detect phrases semantically instead of by literal keyword, so competitor and churn signals surface even when a prospect uses different words.
Full talk-pattern analytics including talk-to-listen ratio, longest monologue, filler words, and patience, compared against top performers rather than reported in isolation.
Dialer integrations bring phone calls into the same archive as video meetings, which most competitors in this price band simply cannot do.

Limitations

The headline $19 price is misleading as a conversation intelligence number; the coaching features that define the category cost $29 more per seat on top of a base tier.
Seat ceilings on Startup (25) and Organization (100) create forced upgrades as you grow, and Enterprise carries a 10-seat minimum with annual billing only.
The 14-day trial runs with all add-ons enabled, which sets expectations against a configuration most buyers will not purchase.
No free plan at all, unlike Grain, Sybill, and Fathom, so evaluation is time-boxed rather than open-ended.

Grain

Strengths

Genuinely self-serve: published prices, a free tier, a 14-day trial, a money-back guarantee, and no mandatory annual contract, in a category where almost every competitor gates the number behind a demo.
Supports both bot-based and bot-less capture, so the same account can record demos on video and capture sensitive calls without a visible notetaker.
Free unlimited viewer seats make company-wide access to the call archive affordable, which is how conversation intelligence actually changes behavior outside the sales team.
The clip and playlist model is the best-executed part of the product and remains the fastest way to turn a call into a coaching asset or a piece of internal evidence.

Limitations

The free plan's 20-meeting cap makes it an extended demo, not a usable free tier, unlike Sybill's free plan or Fathom's unlimited recording.
AI coaching and interaction insights sit on Business, so the coaching layer that justifies the category costs about double the entry price.
No published weighted scorecard engine with custom rubric criteria; coaching is AI-generated commentary and aggregate insight rather than the structured scoring Avoma and Demodesk offer.
No forecasting or deal board with pipeline risk scoring, so revenue leaders looking for the Gong or Clari feature set will find Grain incomplete.

Pricing compared

Avoma

Per-seat base subscription in three tiers with seat ceilings, plus separately priced per-seat add-on modules for conversation intelligence, revenue intelligence, and lead routing. Viewers and collaborators are free.

Startup$19
Organization$24
Enterprise$39

Avoma is the best unbundling in this category. The list of things it does at the top configuration reads like an enterprise revenue platform, and the entry point is $19. What you are really buying is the ability to pay for exactly the layer you need: a team that wants scorecards and trackers pays about $53 a seat, which is roughly a third of what Jiminny quotes and a small fraction of Gong. The honest counterweight is that $53 to $82 per seat is not cheap in absolute terms for a five-person team, and the base tier on its own is a note taker competing against products that cost half as much. Avoma's value is highest for the buyer who genuinely wants scorecards, trackers, deal risk, and CRM field write-back, and worst for the buyer who wanted a cheap notetaker and will end up paying module prices for features they never configure.

Grain

Per-recorded-seat subscription across four tiers with free unlimited viewer seats, billed monthly or annually, plus a meeting-count cap on the free plan only.

Free$0
Starterabout $15
Businessabout $29
EnterpriseCustom

Grain is one of the two or three genuinely self-serve entry points into this category, and at roughly $15 to $29 per recording seat it undercuts Jiminny by a factor of three and Gong by considerably more. The free viewer seats matter more than most buyers realize: the practical cost of giving a whole company access to customer calls is the number of people who record, not the number who watch. What you give up is depth. There is no forecasting engine, no weighted scorecard rubric, and no deal board of the kind Sybill or Avoma's revenue intelligence add-on provide. For a team under about fifty reps that wants recording, coaching clips, talk-ratio visibility, and CRM sync, the capability per dollar is excellent. For a team that wants the pipeline inspected, it is the wrong purchase at any price.

Editorial verdict on each

Avoma

Category Leader

Avoma is what happens when someone takes the Gong feature list and prices it in pieces. Custom MEDDICC scorecards, automated scoring across every call, semantic competitor trackers, patience and monologue metrics, deal risk alerts, forecasting, and CRM field write-back are all here, and a ten-person sales team can buy them with a credit card. That is a genuinely important thing to exist in this category. The catch is that the $19 headline is a note taker; the product this category is named after starts at about $53 a seat and reaches $82 with forecasting, and the seat ceilings will force a tier change as you grow. Buy Avoma if you have a sales methodology you actually intend to enforce, a manager who will build scorecards, and a CRM worth writing back to. If you just want calls recorded and clips shared, buy something cheaper and come back when you have a coaching problem worth $53 a head.

Read the full Avoma profile

Grain

Grain is the easiest way for a small sales team to start doing conversation intelligence at all. You can sign up with a card, record every external call within an hour, and be running coaching sessions off real clips by the end of the week, for roughly what one rep's lunch budget costs. The free viewer seats are the underrated part: they make the call archive a company asset rather than a sales tool. Be clear about what you are not getting. There is no forecasting, no deal board, and no weighted scorecard rubric, so if the problem you are solving is pipeline inspection rather than rep development, Avoma with the revenue intelligence module or a genuine enterprise platform is the correct answer. But for the two-to-fifty-rep team that has never listened back to a single call, Grain is the right first purchase, and the coaching tier at about $29 a seat is one of the better deals in this category.

Read the full Grain profile

Avoma profile last reviewed 2026-08-22; Grain last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.