Bonjoro vs Loom
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedBonjoro compared with Loom
Loom is the better recorder by a wide margin, with better editing, transcription in 50-plus languages, and embedding across 400-plus tools, at $15 to $20 a seat. Bonjoro records worse and does something Loom cannot: it fires a task from a CRM trigger and shows you the customer's fields while you film. Buy Loom to explain things; buy Bonjoro to build relationships at specific lifecycle moments.
Loom compared with Bonjoro
Bonjoro is deliberately narrow: one-to-one relationship videos fired by CRM triggers when someone signs up or buys, with a genuinely unlimited free tier and Starter at $15 per month annually. Loom is a general recorder with no trigger engine. Choose Bonjoro if the job is greeting and retaining customers at moments in a lifecycle; choose Loom if the job is explaining things to your team and your customers on demand.
Choose Bonjoro if
Founder-led and customer-obsessed small businesses using video at lifecycle moments: welcoming trial signups, thanking first-time buyers, saving at-risk accounts, and closing warm inbound, especially teams already running HubSpot, ActiveCampaign, or Shopify who want a trigger to tell them when to record.
Choose Loom if
Distributed teams that want to replace status meetings, code walkthroughs, design feedback, and support explanations with recordings, especially teams already inside Atlassian tools, plus solo operators and small companies who can live inside the free 25-video allowance.
Side by side
13 attributes| Attribute | Bonjoro | Loom |
|---|---|---|
| Category | Video | Video |
| Starting price | $0 (Free), then $15 per month billed annually (Starter) (free plan available) | $0 (Starter), then $18 per user per month billed monthly (Business) (free plan available) |
| Pricing model | Freemium subscription with unlimited videos on every tier, priced per plan rather than strictly per seat, with substantial annual discounts. | Freemium per-seat subscription with three published tiers and a quote-only Enterprise tier, discounted roughly 17 percent for annual billing. |
| Free plan | Unlimited videos, CRM integrations, unlimited screen recording, and iOS and Android apps, with Bonjoro branding on the delivery page. | Starter includes 25 videos per person, a hard five-minute cap per recording, 720p, transcriptions, comments, and emoji reactions, for workspaces of up to 50 members. |
| Free trial | 14 days on paid tiers; no credit card required for the free plan | Free Starter plan serves as the evaluation path; paid tiers can be trialed from within the product |
| Best for | Founder-led and customer-obsessed small businesses using video at lifecycle moments: welcoming trial signups, thanking first-time buyers, saving at-risk accounts, and closing warm inbound, especially teams already running HubSpot, ActiveCampaign, or Shopify who want a trigger to tell them when to record. | Distributed teams that want to replace status meetings, code walkthroughs, design feedback, and support explanations with recordings, especially teams already inside Atlassian tools, plus solo operators and small companies who can live inside the free 25-video allowance. |
| Setup time | Under an hour to a working workflow. Connect HubSpot, ActiveCampaign, or Shopify, choose the trigger event, write the surrounding message template, and the first task appears the next time that event fires. The free plan means you can prove the loop before paying anything. | Under ten minutes. Install the Chrome extension or desktop app, sign in with Google or your work account, grant screen and microphone permissions, and record. There is nothing to configure before the first useful video. |
| Learning curve | Trivial to operate and hard to sustain. The interface takes minutes. The genuine difficulty is behavioural: someone has to film every day, and most Bonjoro implementations that fail do so because the queue grew to 40 unrecorded tasks and everyone stopped looking at it. | Near zero for recording. The part teams get wrong is cultural rather than technical: async video only replaces meetings if people agree to watch recordings instead of asking for a call, and that convention has to be set explicitly. |
| Platforms | Web, iOS, Android, Chrome extension | Chrome extension, macOS desktop app, Windows desktop app, iOS, Android, Web |
| Compliance | GDPR | SOC 2, GDPR, Covered by Atlassian's enterprise security and compliance program |
| Founded | 2017 | 2015 |
| Headquarters | Sydney, Australia | San Francisco, California, United States |
| Ownership | Founder-controlled, largely bootstrapped with some early angel and venture participation | Owned by Atlassian (NASDAQ: TEAM) |
Strengths and limitations
Bonjoro
Strengths
- The trigger queue is a genuinely different product idea: it tells you when to record rather than waiting for you to remember, which is the difference between video as an intention and video as a habit.
- CRM custom fields visible at the moment of recording is a small feature with a large effect on how specific and credible the video sounds.
- Unlimited videos on every tier including free, with the paywall on branding and team features rather than on volume, which is the friendliest structure in the category.
- Genuinely cheap: $15 a month annually for branded one-to-one video with CTA buttons and unlimited workflows.
Limitations
- No dynamic personalization at all: no voice cloning, no per-prospect background, no animated GIF thumbnail built from a prospect's website, and no bulk generation.
- The recorder itself is basic; anything longer than a minute or heavier on screen content is better served by Loom.
- REST API access requires the Company tier at $399 a month for ten or more users, which is a very high gate for programmatic access.
- The pricing structure has an awkward gap: Grrrowth covers three users and Company starts at ten, leaving teams of four to nine without a natural tier.
Loom
Strengths
- The recording experience is still the best in the category: parallel upload means the link is ready instantly, and the extension and desktop app are both genuinely reliable under load.
- Embedding is unmatched, with the player unfurling natively across more than 400 tools including the entire Atlassian suite, Notion, Slack, Figma, and GitHub.
- Transcription and closed captions in more than 50 languages are included on the free tier rather than paywalled.
- Atlassian ownership means real security engineering, SSO and SCIM, custom retention policies, and an uptime SLA, which is more compliance surface than any independent vendor in this category offers.
Limitations
- Zero dynamic personalization: no per-prospect backgrounds, no animated GIF thumbnails generated per contact, no bulk generation from a CSV, and no per-prospect landing pages.
- CRM logging is minimal, and the only first-party CRM connector is Salesforce on the quote-only Enterprise tier, so HubSpot users get nothing native.
- The free tier's five-minute recording cap is much tighter than Vidyard's 30 minutes or Bubbles' unlimited screen recordings, and it stops most real use cases dead.
- Editing is shallow: trim, stitch, text, arrows, and boxes. No multi-track timeline, no zoom and pan, no b-roll.
Pricing compared
Bonjoro
Freemium subscription with unlimited videos on every tier, priced per plan rather than strictly per seat, with substantial annual discounts.
- Free$0
- Starter$15
- Pro$29
- Grrrowth$79
- CompanyFrom $399
Bonjoro is priced honestly and unusually well for what it does. Unlimited videos on a free plan is close to unheard of in this category, and $15 a month annually for branded video with CTA buttons and unlimited CRM workflows is cheap for a tool that reliably lifts activation and retention. The value question is not price, it is whether your team will actually record. Bonjoro's entire economic case rests on humans filming one-to-one videos every day, and the tool cannot manufacture that discipline. Teams that keep the habit get outsized returns for $15 to $79 a month. Teams that do not are paying for an unused queue, and no amount of trigger automation fixes that. The one genuinely poor-value decision is putting the REST API behind a $399 Company tier.
Loom
Freemium per-seat subscription with three published tiers and a quote-only Enterprise tier, discounted roughly 17 percent for annual billing.
- Starter$0
- Business$18
- Business plus AI$24
- EnterpriseCustom
Business at $18 monthly is priced as the category default rather than as a bargain, and after the Atlassian acquisition it stopped being cheap. What you get for it is the most reliable recorder in the category, the best embedding story anywhere, transcription in 50-plus languages, and no usage meter to model. For an internal communication use case that is good value, particularly if you already run Jira and Confluence and can use the bug report flow. For a sales use case it is poor value, because the personalization and CRM machinery that justifies a higher price elsewhere simply is not here, and the one CRM connector Loom does ship is locked behind a quote. Buy it for the team, not for the pipeline.
Editorial verdict on each
Bonjoro
Bonjoro is the only tool in this category built around a genuinely different idea, and that idea is a queue rather than a recorder. Something happens in your business, you get told to film a thirty-second video for one specific person with their CRM fields in front of you, and it goes out branded with a button attached. For founder-led SaaS, ecommerce brands chasing repeat purchase, and success teams fighting churn, that mechanism reliably outperforms the automated email it replaces, and at $15 a month billed annually it is close to free. The unlimited free tier is the most generous in the category and lets you prove the loop before paying. The limits are real: no dynamic personalization, a basic recorder, shallow CRM writeback, and a REST API gated behind a $399 tier. And the whole thing rests on a human being willing to record every day, which is a bet on your team's discipline rather than on Bonjoro's software. Make that bet knowingly and it is one of the best-value tools here.
Read the full Bonjoro profileLoom
Category LeaderLoom is still the best pure recorder in async video, and the reason is unglamorous engineering: it uploads while you talk, so the link is always ready. Add transcription in 50-plus languages on the free tier, embedding across more than 400 tools, and Atlassian's security program behind it, and it remains the safe default for a team that wants to stop holding meetings. Buy it for internal communication, support explanations, and design and code review, ideally on Business plus AI where filler word removal quietly makes every recording watchable. Do not buy it for sales. There is no dynamic personalization, no per-prospect landing page, and the only CRM connector is Salesforce behind an Enterprise quote. The five-minute free cap and post-acquisition price increases also mean Loom is no longer the cheap option it once was, and buyers who care mainly about price should look hard at Bubbles.
Read the full Loom profileBonjoro profile last reviewed 2026-08-22; Loom last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.