Bonjoro

Name: Bonjoro
Brand: Bonjoro
Price: 015 USD

A CRM trigger fires, you record a hello, the customer remembers you

Bonjoro is a personal video messaging tool built around lifecycle triggers: it watches your CRM, email platform, or store for events like a signup, a purchase, or a subscription, then queues a task telling you to record a short one-to-one video for that specific person, which is delivered on a branded page with a call-to-action button and tracked for opens and views; it runs on web, iOS, and Android with a genuinely unlimited free tier.

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Overview

Bonjoro started in 2017 as an internal hack at Matt Barnett's previous company. Barnett, a British industrial designer living in Sydney, was filming short video greetings for inbound leads during his commute because a twelve-hour time zone gap made calls impossible. It worked well enough that the hack became the company, which hit 100 users within weeks of launch and grew to tens of thousands largely through word of mouth and a founder who wore a bear suit to conferences.

The product is deliberately narrow and has stayed that way. Bonjoro is not trying to be a screen recorder, a hosting platform, or an outbound machine. It is a queue. Something happens in your business, Bonjoro puts a task in front of you with that person's CRM fields visible while you record, you film for thirty seconds on your phone, and it goes out on a branded page with a button. The discipline of that loop is the product, and it is why churn-sensitive businesses like it more than sales teams do.

The free plan is the most generous in this category by a mile: unlimited videos, CRM integrations, unlimited screen recording, and mobile apps, with Bonjoro branding on the page. Starter at $15 a month billed annually removes the branding and adds CTA buttons and unlimited CRM workflows. Pro at $29 adds workspaces, scheduling, and more templates. Grrrowth at $79 covers three users with team analytics, one-to-many videos, and a custom domain. Company starts at $399 for ten or more users with REST API access.

Where Bonjoro is weak is scale. There is no voice cloning, no dynamic per-prospect background, no bulk generation, and no animated GIF thumbnail built from a prospect's own website. Every video is a real video of a real person recorded one at a time. That is the point, and it is also the ceiling. If your motion needs 300 videos a month, Bonjoro will make you record 300 videos, and Sendspark or Potion will not.

Best for

Founder-led and customer-obsessed small businesses using video at lifecycle moments: welcoming trial signups, thanking first-time buyers, saving at-risk accounts, and closing warm inbound, especially teams already running HubSpot, ActiveCampaign, or Shopify who want a trigger to tell them when to record.

Not the right fit for

High-volume outbound; there is no bulk generation, no voice cloning, and no dynamic background, so 300 sends a month means 300 recordings and Sendspark or Potion will do that job without your time.
Screen-heavy explanation and product walkthroughs; screen recording exists but Bonjoro is built for a face talking to one person, and Loom is a far better recorder for anything longer than a minute.
Teams that need deep CRM writeback and revenue analytics; Bonjoro tracks opens and views and pushes basic activity, but it is not going to sit inside a Salesforce opportunity the way Vidyard does.
Anyone who wants an API without an enterprise commitment; REST API access is a Company-tier feature starting at $399 a month for ten or more users.
Buyers who find the tone grating; Bonjoro's branding is aggressively playful, the top tier is called Grrrowth, and if a bear suit at a conference makes you wince you will not enjoy the product's voice.

How it works

1
You connect your systems: HubSpot, ActiveCampaign, Shopify, Mailchimp, Intercom, Stripe, or roughly anything else through Zapier. Bonjoro watches for the events you care about, such as a trial signup, a first purchase, an upgrade, or a support resolution.
2
When one fires, Bonjoro creates a task in your queue. Crucially, the task shows the custom fields from your CRM at the moment you press record, so you know who this person is, what plan they bought, and what they said in the signup form without switching tabs.
3
You record on your phone or in the browser. Most Bonjoros are under a minute and are deliberately rough, because the whole persuasive mechanism is that a human clearly took time for one specific person rather than producing something polished for everyone.
4
Bonjoro sends it on a branded page carrying your logo, your message template, and a call-to-action button or an embedded app. Paid tiers serve this from your own domain via CNAME. Delivery goes by email, and the tool is explicit that open and view rates on these are far above normal marketing email.
5
You get notified when they open and watch, the interaction is tracked, and on team tiers a manager sees analytics by filmer and by workflow. Group videos on higher tiers let you send one recording to a segment when the one-to-one economics do not work.

Feature breakdown

22 features in 4 modules

The trigger queue

The mechanism that separates Bonjoro from every other recorder in this category.

CRM and platform triggers: Automatically create a video task when someone signs up, subscribes, purchases, upgrades, or makes an inquiry, so you are prompted at the moment a video actually matters rather than remembering later.
CRM fields visible while recording: Custom fields from your CRM appear on screen as you film, so you can name the plan they bought or reference what they wrote in the signup form without leaving the recorder.
Unlimited CRM workflows: Starter and above remove the cap on how many trigger-to-task workflows you can run, so a business with a dozen lifecycle moments can cover all of them.
Task queue and assignment: Videos to record land in a queue that can be assigned across a team, which turns an intention into a repeatable daily habit.
Zapier automation: Anything not natively connected can fire a Bonjoro task through Zapier, which covers most of the long tail of small-business tooling.

Recording and sending

Deliberately fast and deliberately unpolished.

Mobile and desktop recording: Record and send from iOS, Android, or the browser. The mobile path is the one most Bonjoro users actually live in, filming between other tasks.
Unlimited videos on every tier including free: There is no video count cap anywhere in the lineup, which is unique in this category. Free users are limited by branding, not by volume.
Unlimited screen recording: Included even on the free plan, for the cases where a face alone is not enough to explain something.
Message templates: Pre-written surrounding copy for common scenarios so the email around the video does not have to be composed each time. Two templates on Starter, five on Pro, unlimited on Company.
Video scheduling: Pro and above let you record now and deliver later, which matters when your recording time and your recipient's business hours do not overlap.
One-to-many group videos: Grrrowth and above allow a single recording to be sent to a segment, which is the escape valve for when per-person economics stop working.

Branded delivery pages

Where the video lands and what the recipient can do next.

Call-to-action buttons: Attach a button to the video page so a welcome message can end in a booked onboarding call and a save attempt can end in a discount claim. Starter and above.
Embedded apps in the video page: Drop scheduling, forms, or other tools directly into the page so the next step happens without another click out to a third-party link.
Custom branding: Remove Bonjoro branding and apply your logo and colors from the Starter tier, which is the main practical reason to leave the free plan.
Custom domain via CNAME: Grrrowth and Company serve video pages from your own domain, so a customer never sees a third-party vendor name in the link.
High open and view rates: Bonjoro's central claim is that lifecycle-triggered personal video massively outperforms normal marketing email on opens and engagement, which is consistent with what its customers report.

Teams and analytics

Enough structure to run this as a company habit rather than a founder's hobby.

Workspaces: Pro and above allow separate private workspaces so support, sales, and success can run their own queues and templates without colliding.
Admin and filmer-only roles: Restrict some team members to recording without giving them access to workflow configuration or analytics.
Team analytics: Grrrowth and above report on volume and engagement by filmer and by workflow, which is how a manager keeps the habit alive past month two.
View and open notifications: Alerts when a recipient opens and watches, so a follow-up lands while the video is still fresh.
One-to-one training: Starter includes a personal training session and Grrrowth extends it to the team, which is unusually hands-on for a $15 product.
REST API access: Available on the Company tier from $399 a month for programmatic task creation and delivery.

Use cases

4 documented

SaaS founder welcoming trial signups

Forty trials a week, an automated welcome email that gets 22 percent opens, and no idea which of those people are worth talking to.

A HubSpot trigger queues a task per signup with their company and use case visible, the founder films thirty seconds naming them and their stated goal, and reply rates on those messages run multiples above the automated sequence.

Ecommerce brand thanking first-time buyers

Repeat purchase rate is the whole business and the post-purchase email flow is indistinguishable from every competitor's.

A Shopify trigger fires on first order, someone on the team films a fifteen-second thank you naming the product, and the CTA button on the branded page offers a discount on a complementary item.

Customer success lead saving at-risk accounts

A usage-drop signal in the CRM currently produces a templated check-in email that nobody answers.

The same signal queues a Bonjoro task, a real person films a short and specific message with the account's usage data on screen while recording, and the embedded scheduling app books the save call directly from the page.

Agency owner closing warm inbound

Ten inbound inquiries a week that all get the same proposal email, competing against three other agencies sending the same thing.

Each inquiry triggers a personal video referencing what they wrote in the form, sent from the agency's own domain with a booking button attached, and the differentiation happens before any proposal is written.

Pricing

from $0 (Free), then $15 per month billed annually (Starter)

Freemium subscription with unlimited videos on every tier, priced per plan rather than strictly per seat, with substantial annual discounts.

Plan	Price	Includes
Free	$0 per month	Unlimited videos CRM integrations Unlimited screen recording iOS and Android apps Bonjoro branding on delivery pages The most generous free tier in this category. Unlimited sends with branding is a far better trade than a video count cap.
Starter	$15 per month billed annually, $25 billed monthly	Unlimited videos Custom branding with Bonjoro branding removed Call-to-action buttons Unlimited CRM workflows Two message templates and one-to-one training Removing the branding and adding CTA buttons is what makes Bonjoro look like your company rather than a tool you bolted on.
Pro	$29 per month billed annually, $39 billed monthly	Unlimited branded videos Workspaces Video scheduling Five message templates Everything in Starter Marked as the most popular plan; scheduling and workspaces are what separate a personal habit from a departmental process.
Grrrowth	$79 per month billed annually, $99 billed monthly, three users included	Team analytics Team training One-to-many group videos Custom domain via CNAME Everything in Pro At three users this is about $26 per seat annually, which is competitive with Loom Business while doing a completely different job.
Company	From $399 per month, ten or more users	Dedicated account manager Priority support REST API access Custom domain Unlimited message templates The only tier with API access, which is a steep gate for a feature most competitors ship several tiers lower.

Billing notes

Annual billing saves up to 40 percent: Starter drops from $25 to $15, Pro from $39 to $29, and Grrrowth from $99 to $79 per month.
Every tier including free allows unlimited videos, so unlike almost every competitor Bonjoro never meters your usage; the paywall is on branding, workflows, and team features.
Grrrowth includes three users and Company starts at ten, so the pricing is plan-based rather than strictly per seat, which favors small teams and penalizes teams of four to nine.
REST API access only exists on the Company tier from $399 a month, which is the single sharpest cliff in the lineup.
Bonjoro also sells a separate testimonials product with its own pricing, so a video testimonial workflow is not included in these plans.

Value assessment: Bonjoro is priced honestly and unusually well for what it does. Unlimited videos on a free plan is close to unheard of in this category, and $15 a month annually for branded video with CTA buttons and unlimited CRM workflows is cheap for a tool that reliably lifts activation and retention. The value question is not price, it is whether your team will actually record. Bonjoro's entire economic case rests on humans filming one-to-one videos every day, and the tool cannot manufacture that discipline. Teams that keep the habit get outsized returns for $15 to $79 a month. Teams that do not are paying for an unused queue, and no amount of trigger automation fixes that. The one genuinely poor-value decision is putting the REST API behind a $399 Company tier.

Strengths & limitations

Strengths

The trigger queue is a genuinely different product idea: it tells you when to record rather than waiting for you to remember, which is the difference between video as an intention and video as a habit.
CRM custom fields visible at the moment of recording is a small feature with a large effect on how specific and credible the video sounds.
Unlimited videos on every tier including free, with the paywall on branding and team features rather than on volume, which is the friendliest structure in the category.
Genuinely cheap: $15 a month annually for branded one-to-one video with CTA buttons and unlimited workflows.
Deep native integration with the small-business stack that actually matters here, including HubSpot, ActiveCampaign, Shopify, Mailchimp, and Intercom.
Mobile-first recording that fits into gaps in the day, which is how the founder originally used it and why the habit sticks for people it sticks for.
Bootstrapped and long-lived since 2017 with tens of thousands of users, so it is not a company burning venture money toward an uncertain exit.

Limitations

No dynamic personalization at all: no voice cloning, no per-prospect background, no animated GIF thumbnail built from a prospect's website, and no bulk generation.
The recorder itself is basic; anything longer than a minute or heavier on screen content is better served by Loom.
REST API access requires the Company tier at $399 a month for ten or more users, which is a very high gate for programmatic access.
The pricing structure has an awkward gap: Grrrowth covers three users and Company starts at ten, leaving teams of four to nine without a natural tier.
CRM writeback is shallow compared with Vidyard; you get opens, views, and basic activity rather than engagement data sitting on an opportunity record.
The brand voice is loud and jokey in a way that some buyers will find unprofessional when presenting the tool internally.

Head-to-head comparisons

3 alternatives

Bonjoro vs Loom

from $0 (Starter), then $18 per user per month billed monthly (Business)

Loom is the better recorder by a wide margin, with better editing, transcription in 50-plus languages, and embedding across 400-plus tools, at $15 to $20 a seat. Bonjoro records worse and does something Loom cannot: it fires a task from a CRM trigger and shows you the customer's fields while you film. Buy Loom to explain things; buy Bonjoro to build relationships at specific lifecycle moments.

Full Bonjoro vs Loom comparison

Bonjoro vs Potion

from $99 per month per workspace (Starter)

Potion sits at the opposite end of the same spectrum: it clones your face, voice, and gestures so you never record again, at $99 a month for 750 generated videos. Bonjoro insists you actually film every message, at $15 a month for unlimited sends. Pick Potion when volume makes real recording impossible; pick Bonjoro when the fact that a human genuinely took two minutes for one person is the entire point of sending it.

Full Bonjoro vs Potion comparison

Bonjoro vs Bubbles

from $0 (Basic), then $12 per member per month billed yearly (Pro Teams)

Bubbles is async video for internal team conversation, with threaded video replies, channels, and an AI notetaker at $12 per member per month annually. Bonjoro is external one-to-one video fired by lifecycle triggers. They solve unrelated problems and many small companies end up with both: Bubbles for how the team talks to itself, Bonjoro for how the company talks to individual customers.

Full Bonjoro vs Bubbles comparison

Implementation & onboarding

Setup time: Under an hour to a working workflow. Connect HubSpot, ActiveCampaign, or Shopify, choose the trigger event, write the surrounding message template, and the first task appears the next time that event fires. The free plan means you can prove the loop before paying anything.
Learning curve: Trivial to operate and hard to sustain. The interface takes minutes. The genuine difficulty is behavioural: someone has to film every day, and most Bonjoro implementations that fail do so because the queue grew to 40 unrecorded tasks and everyone stopped looking at it.
Onboarding: Self-serve on Free, Starter, Pro, and Grrrowth, with a one-to-one training session included from the Starter tier and team training on Grrrowth, which is unusually hands-on at these prices. Company adds a dedicated account manager.
Migration notes: There is nothing meaningful to migrate in. Videos sent through Bonjoro live on hosted pages, so cancelling breaks links already sitting in customers' inboxes, but because these are moment-in-time relationship messages rather than reference material, that matters far less here than it does with a hosting platform. Workflows are quick to rebuild elsewhere because the logic lives in your CRM triggers.

Platform, API & security

Platforms: WebiOSAndroidChrome extension
API: REST API access on the Company tier only, from $399 a month for ten or more users; Zapier covers automation on lower tiers.
Compliance: GDPR
Data residency: Not published as a self-serve option; Bonjoro is headquartered in Sydney with a distributed team.
SSO: Not published on self-serve tiers.
Security notes: Custom domain hosting via CNAME on Grrrowth and Company, and admin versus filmer-only roles for restricting who can configure workflows. Security documentation is lighter than the enterprise-oriented vendors in this category, consistent with a bootstrapped company selling to small businesses.

Support & resources

Channels: Email supportOne-to-one training from the Starter tierTeam training on GrrrowthPriority support and account manager on Company
Documentation: Help center covering workflow setup, each native integration, branding, templates, and team management.
Community: Strong presence in customer-experience and founder communities, and a long-running content operation around personal video in retention; a member of the 1 percent pledge.

Company

Founded: 2017
Headquarters: Sydney, Australia
Ownership: Founder-controlled, largely bootstrapped with some early angel and venture participation
Founders: Matt Barnett
Employees: Small distributed team, not disclosed
Funding: Primarily bootstrapped. Reported early backing includes an Australian round with participation from Equity Venture Partners, Grand Prix Capital, and Tidal Ventures; no large institutional rounds disclosed.

Funding history

Round	Amount	Year	Notes
Early round	Reported around A$1M	2018	Participation reported from Equity Venture Partners, Grand Prix Capital, and Tidal Ventures; the company describes itself as bootstrapped.

Timeline

2016Matt Barnett starts filming personal video greetings for inbound leads during his Sydney commute to bridge a twelve-hour time zone gap with prospects, as an internal hack at his previous company Verbate.
2017Bonjoro launches as its own product and reaches 100 users within a couple of weeks, growing through organic word of mouth.
2019Adds CRM trigger workflows, turning the product from a video recorder into a queue driven by lifecycle events in HubSpot, ActiveCampaign, and Shopify.
2021Reaches tens of thousands of users and launches team features including workspaces, filmer roles, and analytics.
2022Launches a separate testimonials product for collecting and publishing customer video testimonials, priced independently.
2026Maintains a fully unlimited free tier and prices Starter at $15, Pro at $29, and Grrrowth at $79 per month billed annually, remaining an independent bootstrapped company.

Integrations

HubSpot
ActiveCampaign
Shopify
Mailchimp
Intercom
Stripe
Salesforce
Drip and ConvertKit
Zapier
REST API on the Company tier

Frequently asked questions

10 questions

What is Bonjoro?

Bonjoro is a personal video messaging tool built around lifecycle triggers. It watches your CRM, email platform, or store for events like a signup, a purchase, or a subscription and queues a task telling you to record a short one-to-one video for that person. The video is delivered on a branded page with a call-to-action button and tracked for opens and views. It runs on web, iOS, and Android.

How much does Bonjoro cost?

The free plan is $0 and allows unlimited videos with Bonjoro branding on the delivery page. Starter is $15 a month billed annually or $25 monthly. Pro is $29 annually or $39 monthly. Grrrowth is $79 annually or $99 monthly and includes three users. Company starts at $399 a month for ten or more users and is the only tier with REST API access.

Is Bonjoro's free plan really unlimited?

Yes, on video count, which is unique in this category. The free plan allows unlimited videos, CRM integrations, unlimited screen recording, and the mobile apps. What you give up is branding: delivery pages carry Bonjoro's branding rather than yours, and you do not get CTA buttons, unlimited workflows, or team features. Most competitors cap you by video count or minutes instead.

How is Bonjoro different from Loom?

Loom is a general-purpose recorder you open when you decide to make a video. Bonjoro is a queue that tells you when to make one, driven by a trigger in your CRM, and shows you that person's custom fields while you record. Loom is a much better recorder with better editing, transcription, and embedding. Bonjoro is a better system for turning lifecycle moments into personal relationships.

Can Bonjoro send personalized videos at scale?

No, and it deliberately does not try. There is no voice cloning, no dynamic background pulled from a prospect's website, no animated GIF thumbnail generated per contact, and no bulk generation from a list. Every Bonjoro is a real recording made by a real person for one recipient. Grrrowth and above add one-to-many group videos as an escape valve, but if you need 300 personalized videos a month you want Sendspark or Potion.

Which integrations does Bonjoro have?

The ones a small business actually uses: HubSpot, ActiveCampaign, Shopify, Mailchimp, Intercom, Stripe, Salesforce, Drip, and ConvertKit natively, plus Zapier for everything else. Unlimited CRM workflows require the Starter tier or above. A REST API exists but only on the Company tier from $399 a month.

What does Bonjoro do about video analytics?

It notifies you when a recipient opens and watches, tracks interactions on the delivery page, and on Grrrowth and above reports engagement by filmer and by workflow so a manager can see who is keeping the habit. It is not a revenue intelligence tool: you will not get second-by-second engagement curves written onto a Salesforce opportunity the way Vidyard does.

Does Bonjoro work on mobile?

Yes, and mobile is the primary path for most users. The iOS and Android apps are where the queue lives for people who film between other tasks, which is how the founder originally used the product during his commute. Web recording is available too, including unlimited screen recording on every tier.

Who owns Bonjoro?

Bonjoro was founded in 2017 by Matt Barnett, a British industrial designer based in Sydney, and remains an independent founder-controlled company that describes itself as bootstrapped. There is reported early Australian angel and venture participation including Equity Venture Partners, Grand Prix Capital, and Tidal Ventures, but no large institutional rounds. The company is a member of the 1 percent pledge.

What is the biggest reason Bonjoro implementations fail?

The habit, not the software. Bonjoro's value depends entirely on somebody recording videos every day, and the tool cannot manufacture that discipline. The common failure mode is a queue that grows to forty unrecorded tasks and then gets ignored. Teams that succeed with it usually assign filming to specific people at a specific time of day and track it in team analytics rather than hoping enthusiasm lasts.

Editorial verdict

Bonjoro is the only tool in this category built around a genuinely different idea, and that idea is a queue rather than a recorder. Something happens in your business, you get told to film a thirty-second video for one specific person with their CRM fields in front of you, and it goes out branded with a button attached. For founder-led SaaS, ecommerce brands chasing repeat purchase, and success teams fighting churn, that mechanism reliably outperforms the automated email it replaces, and at $15 a month billed annually it is close to free. The unlimited free tier is the most generous in the category and lets you prove the loop before paying. The limits are real: no dynamic personalization, a basic recorder, shallow CRM writeback, and a REST API gated behind a $399 tier. And the whole thing rests on a human being willing to record every day, which is a bet on your team's discipline rather than on Bonjoro's software. Make that bet knowingly and it is one of the best-value tools here.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.