Clay vs HeyReach
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in B2B Data Providers and the best in LinkedIn Outreach for every option we track, with award winners called out.
The short answer
Editorial assessmentHeyReach compared with Clay
Complements, not competitors: Clay builds and enriches the audience, HeyReach executes it on LinkedIn. The native integration is the reason they're named together in modern GTM stacks.
Choose Clay if
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Choose HeyReach if
Agencies and outbound teams scaling LinkedIn volume across multiple sender accounts with centralized reply management.
Side by side
13 attributes| Attribute | Clay | HeyReach |
|---|---|---|
| Category | Data | |
| Starting price | Free plan; paid from $167/mo billed annually (Launch) | $79/sender/mo (14 days trial) |
| Pricing model | Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth. | Per-sender (connected LinkedIn account) monthly pricing; seats, campaigns, and inbox users are unlimited. Agency bundles discount sender packs. |
| Free plan | 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. | No |
| Free trial | 14 days | 14 days |
| Best for | GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines. | Agencies and outbound teams scaling LinkedIn volume across multiple sender accounts with centralized reply management. |
| Setup time | First enriched table in an hour via templates; a production pipeline (sources, then waterfalls, then scoring, then delivery) typically takes 2-4 weeks to harden. | An afternoon to connect senders and launch; new accounts should ramp a week before full pacing. |
| Learning curve | The steepest in this report, genuinely a skill. Templates, the academy, and a large creator ecosystem (courses, agencies) flatten it substantially. | Low-to-moderate, the product is focused; the real learning is portfolio strategy (how many senders, whose identities, what pacing). |
| Platforms | Web app, Chrome extension, REST API | Web app (cloud execution), REST API |
| Compliance | SOC 2 Type II, GDPR program | GDPR-aligned processes |
| Founded | 2017 | 2022 |
| Headquarters | New York City, US | Skopje, North Macedonia |
| Ownership | Venture-backed (private) | Bootstrapped |
Strengths and limitations
Clay
Strengths
- Waterfall coverage decisively beats any single data provider.
- Claygent turns open-web research into a scalable, auditable pipeline step.
- Deep native integrations across the modern outbound stack (sequencers, CRMs, signals).
- Template/creator ecosystem compounds, proven workflows are one click away.
Limitations
- Real learning curve, tables, waterfalls, and prompt design reward (effectively require) a technical operator.
- Credit economics are powerful but unforgiving without active management.
- Not a proprietary data source; quality ceilings are its providers'.
- Enterprise governance (SSO, roles, audit) only matures at top tiers.
HeyReach
Strengths
- Sender rotation with pooled limits, the only proven path to LinkedIn volume at scale.
- Unified inbox with reply-as-sender makes multi-identity operations actually manageable.
- Best API and Clay/CRM integrations in the category; built to be composed.
- Unlimited seats/campaigns pricing is agency-native.
Limitations
- The model requires operating multiple LinkedIn accounts, acquisition, upkeep, and policy exposure are inherent.
- Per-identity depth (engagement scraping, granular behavioral tuning) trails Expandi.
- LinkedIn-only; multichannel programs need a partner email platform.
- Reporting is operational rather than analytical; agencies build client analytics downstream.
Pricing compared
Clay
Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth.
- Free$0
- Launch$167
- Growth$446
- EnterpriseCustom
Clay's effective price is workflow-dependent: well-designed tables deliver coverage and personalization no single vendor matches at any price, while naive configurations burn credits alarmingly. Teams treating credit design as part of the craft consistently report it as the stack's highest-ROI line item.
HeyReach
Per-sender (connected LinkedIn account) monthly pricing; seats, campaigns, and inbox users are unlimited. Agency bundles discount sender packs.
- Growth$79
- Agency (25 senders)$999
- Unlimited$2,999
Per aggregate invite delivered, HeyReach's rotation economics beat single-account tools decisively once you run 3+ senders. The subscription is rarely the binding cost, maintaining a healthy account portfolio is, and HeyReach's tooling (health monitoring, auto-withdraw) is what keeps that portfolio productive.
Editorial verdict on each
Clay
Clay is the most consequential product in this report: it moved the center of outbound gravity from databases and sequencers to the orchestration layer between them, and its valuation sprint reflects substance, not froth. The costs are honest, a real learning curve and credit economics that punish sloppiness, but teams that invest in the craft get coverage, research, and personalization nothing else assembles. If your outbound has an engineer, this is their instrument.
Read the full Clay profileHeyReach
MomentumHeyReach won the volume half of LinkedIn outreach by shipping cold email's rotation playbook with the plumbing agencies actually need: pooled limits, one inbox, unlimited seats, and a real API. The model's costs are honest, you must field an account portfolio and carry the policy exposure, but for teams whose targets exceed any single account's ceiling, it is the category's clearest answer and its momentum is deserved.
Read the full HeyReach profileClay profile last reviewed 2026-09-26; HeyReach last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in B2B Data Providers
26 trackedB2B data providers supply the contact and company information (emails, phone numbers, firmographics, and buying signals) that feeds prospecting lists and enrichment workflows.
The largest self-serve contact database in the category, fused with sequencing, data and execution in one product.
Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data.
Founded in 2022 and already at 40,000 users, Prospeo shipped AI Search, lookalikes, and an MCP server in 2025 as its database passed 280M leads.
Semantic search over the live web with contact data attached made prospecting a language problem rather than a database subscription.
Signup to verified emails in five minutes with zero configuration, and failed searches cost nothing, so nobody needs training to get value from Anymailfinder.
The best in LinkedIn Outreach
19 trackedLinkedIn outreach tools automate connection requests, messages, and profile interactions on LinkedIn, turning the network into a programmable prospecting channel.
Cloud-based execution, dedicated IPs, and human-behavior mimicking set the safety standard the rest of the category is measured against.
Full sequence automation and team analytics at a materially lower per-seat price than the category's leaders.
Multi-account sender rotation aimed squarely at agencies made HeyReach the fastest-rising name in LinkedIn automation.
A cloud library of automations you assemble yourself made LinkedIn workflows programmable long before agents were a category.
A first template campaign launches within 30 minutes of installing the extension, and a 99 plus template library makes new users productive inside an hour.
Frequently asked questions
6 questionsWhat is the difference between Clay and HeyReach?
Complements, not competitors: Clay builds and enriches the audience, HeyReach executes it on LinkedIn. The native integration is the reason they're named together in modern GTM stacks.
Is Clay or HeyReach cheaper?
Clay starts at Free plan; paid from $167/mo billed annually (Launch). HeyReach starts at $79/sender/mo (14 days trial). The billing models differ, so the entry price is rarely the whole cost. Clay pricing model: Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. HeyReach pricing model: Per-sender (connected LinkedIn account) monthly pricing; seats, campaigns, and inbox users are unlimited. Agency bundles discount sender packs.
Does Clay or HeyReach have a free plan?
Clay has a free plan. 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. Trial terms: 14 days. HeyReach has no free plan. Trial terms: 14 days.
Who should choose Clay?
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Who should choose HeyReach?
Agencies and outbound teams scaling LinkedIn volume across multiple sender accounts with centralized reply management.
What are the best alternatives to Clay and HeyReach?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Lusha (Best Value), Prospeo (Momentum). SaaSTracker profiles 19 products in LinkedIn Outreach. The Summer 2026 awards in the category went to Expandi (Category Leader), Dripify (Best Value), PhantomBuster (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
