Contrast vs Livestorm
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedContrast compared with Livestorm
Both are European browser-based webinar platforms, and the meter is the difference: Livestorm charges for attendees who showed up, Contrast for registrants who signed up. Contrast is cheaper, has a real free tier, and does far more with the recording afterwards through AI clipping. Livestorm is the more complete event platform with twelve-hour sessions, certificates, granular roles, and ISO 27001. Start with Contrast when budget and content output matter most; move to Livestorm when compliance review and event scale enter the picture.
Livestorm compared with Contrast
Both are European, both are browser-based, both do live plus on-demand well. Contrast is smaller, cheaper, has a real free tier for up to thirty registrants a month, and leans harder into AI clip repurposing and HubSpot-native workflows. Livestorm is the more complete event platform with twelve-hour sessions, certificates, and deeper role management. Start with Contrast if you are a small team testing whether webinars work at all; move to Livestorm when the program is established and the compliance review has begun.
Choose Contrast if
Small and mid-size B2B marketing teams, particularly HubSpot shops, who run a regular webinar program, care more about the content the recording produces than about broadcast production values, and want pricing that scales with total audience reached rather than with peak live concurrency.
Choose Livestorm if
European and EU-data-conscious marketing teams running a steady program of live webinars, product demos, and customer onboarding sessions, especially those with high registration volume and typical no-show rates, who want attendees to join in a browser with zero friction and would rather pay for people who turned up than for a seat licence.
Side by side
13 attributes| Attribute | Contrast | Livestorm |
|---|---|---|
| Category | Webinars | Webinars |
| Starting price | $0 (Free), then around $69 (roughly 60 euros) per month for Pro (free plan available) | Pro at approximately 2.50 euros per attendee credit; third-party trackers report an entry block around 105 euros per month (free trial) |
| Pricing model | Freemium, metered on unique registrants per month. Webinars, team members, and sessions are unlimited on paid plans; the meter is the audience, not the events or the seats. | Attendee-credit consumption model. One credit is consumed per unique participant per session across a rolling twelve-month period. Team members are not counted, and no-shows consume nothing. |
| Free plan | One branded webinar channel, unlimited team members, and up to thirty registrants per month, with no credit card required. | No |
| Free trial | A free trial of paid features is available in addition to the permanent free plan | A trial is available on request through the signup flow; Livestorm does not publish a fixed trial length on the pricing page |
| Best for | Small and mid-size B2B marketing teams, particularly HubSpot shops, who run a regular webinar program, care more about the content the recording produces than about broadcast production values, and want pricing that scales with total audience reached rather than with peak live concurrency. | European and EU-data-conscious marketing teams running a steady program of live webinars, product demos, and customer onboarding sessions, especially those with high registration volume and typical no-show rates, who want attendees to join in a browser with zero friction and would rather pay for people who turned up than for a seat licence. |
| Setup time | Well under an hour. Create the webinar, restyle the registration page, connect HubSpot, and set the reminder schedule. Because the free plan needs no credit card, you can have a real session configured before anyone approves a budget. | Under an hour for a first event. Create the event, choose the format, restyle the registration page, edit the reminder emails, and connect your CRM. There is no software rollout and nothing for attendees to prepare, so the usual pre-launch IT work simply does not exist. |
| Learning curve | Low. The studio is browser-based and deliberately uncluttered. The parts worth spending time on are the HubSpot field mapping, so registration data lands somewhere useful, and deciding how you want the AI clips reviewed before they go out. | Low for the basic live event. The parts that take practice are the automated event mode, the role and permission model in a larger workspace, and the analytics export, which is powerful but not self-explanatory. |
| Platforms | Web browser (attendees and presenters, desktop and mobile), Embeddable registration and replay, Mobile web access on iOS and Android | Web browser (attendees and presenters, desktop and mobile), iFrame embed on your own site, RTMP simulcast to YouTube, LinkedIn, X, and custom endpoints |
| Compliance | GDPR | ISO 27001, GDPR |
| Founded | 2020 | 2016 |
| Headquarters | London, United Kingdom, with operations in Paris, France | Paris, France (fully remote team) |
| Ownership | Venture-backed (seed stage) | Venture-backed |
Strengths and limitations
Contrast
Strengths
- A genuinely useful free plan with thirty registrants a month and a branded channel, which almost no competitor offers.
- AI clip generation and transcripts built into the core product, so the repurposing work that normally never happens actually happens.
- Registrant-based pricing prices your real audience including replay viewers, rather than pricing peak live concurrency.
- Unlimited webinars and unlimited team members on paid plans, which removes the seat arithmetic that dominates competitor pricing.
Limitations
- Very small company with a single seed round; vendor longevity is a legitimate concern on a multi-year commitment.
- No published SOC 2, SSO, or data residency commitments, which will end the conversation with a formal security review.
- Registrants are metered including no-shows, so a program with poor show-up rates pays for people who never attended.
- Video storage is capped at around 150 videos on Pro, which is a real constraint for a long-running program.
Livestorm
Strengths
- Genuinely zero-install for both attendees and presenters, which lifts attendance rates and removes the most common day-of-event support ticket.
- Attendee-credit billing means no-shows are free, which is a real saving in a category where more than half of registrants routinely fail to attend.
- Unlimited team members at no additional cost, so a large marketing organization does not pay per host.
- Live, on-demand, and automated formats are all first-class rather than one of them being a token feature.
Limitations
- The pricing page publishes no flat monthly number and no free plan, so building a budget requires a conversation or a configuration exercise rather than reading a table.
- Running out of attendee credits blocks new joiners mid-session rather than billing you for the overage, which is an unusually harsh failure mode.
- Replay and on-demand views consume credits, which quietly makes evergreen content more expensive than it looks.
- Production control is thin compared with a studio tool: no scene composition, no multi-camera switching, no high-bitrate local recording.
Pricing compared
Contrast
Freemium, metered on unique registrants per month. Webinars, team members, and sessions are unlimited on paid plans; the meter is the audience, not the events or the seats.
- Free$0
- ProAbout $69 (roughly 60 euros)
- Higher registrant volumesQuoted, scaling from the Pro rate
Contrast is the best value in this category for a small B2B team, with one important caveat about the meter. Around 69 dollars a month for unlimited webinars, unlimited team members, 250 registrants, AI clipping, and a real HubSpot integration undercuts Demio's comparable configuration and does more with the recording afterwards. The free tier alone is worth the shortlist slot because it lets you validate the channel before spending anything. The caveat is that registrants, not attendees, are metered: if your registration-to-attendance rate is poor, you are paying for people who never showed up, which is exactly the cost Livestorm's model removes. Contrast's counter-argument is that those registrants often watch the replay, and for most B2B programs that argument holds. Judged on capability per dollar, this is the aggressive challenger price in the category.
Livestorm
Attendee-credit consumption model. One credit is consumed per unique participant per session across a rolling twelve-month period. Team members are not counted, and no-shows consume nothing.
- ProAbout 2.50 euros per attendee credit
- EnterpriseCustom quote
Livestorm is good value when your no-show rate is high and your attendance is uneven, and poor value when it is neither. Paying only for people who turned up is genuinely fairer than a seat licence with a fixed room cap, and the unlimited team members clause means a twenty-person marketing org pays the same as a solo operator for the same audience. The catch is forecasting. A quote-free per-credit model turns your webinar bill into a variable cost that rises exactly when a campaign works, and the hard block when credits run out during a live session is a worse failure mode than an overage invoice. If you can predict your annual attendee volume within twenty percent, buy the credits and the economics beat Demio or Zoom at similar volume. If you cannot, a capped per-seat platform will be less stressful even if it is nominally more expensive.
Editorial verdict on each
Contrast
InnovationContrast is the challenger worth taking seriously in this category, and the free plan makes trying it nearly costless. Registrant-based pricing measures the audience a B2B webinar actually reaches, AI clipping solves the repurposing problem that quietly kills most webinar programs, and the HubSpot integration is deep enough that marketing operations will not have to build workarounds. Buy it if you are a small HubSpot-centric team that wants webinars to produce content rather than just recordings, and start on the free tier to validate the channel. Do not buy it if your compliance team wants SOC 2 and SSO, if your program is really an evergreen funnel, or if vendor longevity on a multi-year contract is a hard requirement, because this is still a small seed-stage company however good the product is.
Read the full Contrast profileLivestorm
Category LeaderLivestorm is the best browser-first webinar platform for a marketing team that treats webinars as a lead channel rather than a big meeting, and the attendee-credit model is the fairest billing structure in the category for anyone whose no-show rate is typical. Zero-install attendance is not a marketing line; it measurably changes how many registrants become attendees. Buy it if you run a steady program with volatile attendance, have many occasional hosts, and want EU hosting with ISO 27001 behind it. Think twice if you need a fixed, forecastable monthly cost, because credits that run out block joiners mid-session, or if your strategy is really an evergreen funnel, in which case a dedicated automation tool will do more for less.
Read the full Livestorm profileContrast profile last reviewed 2026-08-22; Livestorm last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.