Webinars priced on registrants, with the replay cut into content automatically
Contrast is a webinar and video engagement platform for B2B marketing teams that runs live, pre-recorded, and on-demand sessions with branded registration pages and emails, in-session polls, Q and A and chat, then uses AI to cut the replay into shareable clips and repurposed assets; it is priced on unique registrants per month rather than on host seats or room capacity, and offers a genuinely free tier.
Overview
Contrast is one of the newer entrants in a category dominated by products designed a decade ago, and it shows in the two decisions that define it. First, it charges for registrants rather than for live viewers, on the explicit reasoning that live attendance is only a fraction of the audience a webinar eventually reaches and pricing should follow the value delivered rather than the peak concurrency. Second, it treats the recording as raw material rather than an archive: AI clip generation, transcripts, and repurposing tools are built into the core product rather than sold as an add-on.
The company was founded around 2020 by Tim Minton, Salim Semaoune, and Maxim Filippov, operating between London and Paris, and has raised a single seed round from two institutional investors and an angel. It is small. That is a genuine risk factor on a long procurement cycle and simultaneously the reason the product moves quickly and the pricing is aggressive.
The free plan is real rather than decorative: one branded webinar channel, unlimited team members, and up to thirty registrants a month with no credit card required. That is enough to run a genuine test with a real audience, which most competitors in this category do not permit. Paid pricing starts around 69 dollars (roughly 60 euros) a month for a Pro plan supporting up to 250 registrants a month, unlimited webinars, 150 stored videos, AI-generated clips, and the integration set.
The clearest positioning signal is the HubSpot relationship. Contrast is built for marketing teams whose system of record is HubSpot, with Salesforce, Google Analytics, Zapier, and Make behind it. If your webinar program exists to feed a HubSpot workflow and you want the replay turned into LinkedIn clips without a video editor, Contrast is aimed squarely at you. If you need twelve-hour sessions, expo halls, certificates, or an enterprise compliance package, it is not.
Best for
Small and mid-size B2B marketing teams, particularly HubSpot shops, who run a regular webinar program, care more about the content the recording produces than about broadcast production values, and want pricing that scales with total audience reached rather than with peak live concurrency.
Not the right fit for
- Anyone needing all-day sessions, multi-track agendas, expo halls, or attendee networking; Contrast is a webinar tool, not a virtual venue, and there is no equivalent of Livestorm's twelve-hour Enterprise sessions.
- Buyers whose procurement requires SOC 2, SSO, and a formal data residency commitment; Contrast is a small seed-stage company and does not publish that apparatus.
- Teams running a dedicated evergreen funnel with timed offers and conditional logic; Contrast's on-demand mode is a replay, not an automation engine, and eWebinar will outperform it substantially.
- Production-led broadcasters wanting scene composition, custom overlays, multi-camera, and 4K local recording; StreamYard and Riverside exist for that and Contrast does not compete.
- Organizations that need vendor longevity as a hard criterion; a single seed round and a small team is a real consideration on a multi-year commitment, however good the product is today.
How it works
- 1
You create a webinar and choose whether it runs live, from a pre-recorded video played at a scheduled time, or on demand so it starts whenever a registrant arrives. Recurring sessions are supported for anything you run repeatedly. Contrast generates a branded registration page and the confirmation and reminder email sequence around it.
- 2
Everything is browser-based on both sides. Presenters run the session from a webinar studio with consistent branding applied across the registration page, the viewer experience, and the emails, so the whole journey looks like your company rather than like a vendor. Screen sharing, video conferencing between presenters, and guest speakers are all handled in the browser.
- 3
During the session you run polls, take moderated questions, highlight audience messages on the stream, and push calls to action. Attendee behaviour is tracked per person, so you know who watched, for how long, what they answered, and what they clicked.
- 4
Afterwards is where Contrast does something the older tools do not. The replay is published as an on-demand asset that keeps capturing registrations, and AI cuts the recording into short clips suitable for LinkedIn and other social channels, with transcripts available for written repurposing. A single one-hour webinar becomes an on-demand asset plus a handful of distributable clips without anyone opening an editor.
- 5
Registration and engagement data flows into HubSpot, Salesforce, Google Analytics, Zapier, and Make, so attendance and poll answers become workflow triggers and lead-scoring inputs in the systems your team already lives in.
Feature breakdown
26 features in 5 modulesSession formats
Live, pre-recorded, on-demand, and recurring, all in the same product.- Live webinars
- A real presenter in a browser-based studio with chat, Q and A, and polls, plus guest speakers who also join without installing anything.
- Pre-recorded sessions played as scheduled
- Upload a recording and schedule it as a session, so you get the discipline of a fixed time and the safety of a rehearsed take. Chat and Q and A still run live with a moderator.
- On-demand webinars
- The replay becomes a permanently available asset that keeps capturing registrations after the live date has passed, which is where most of the eventual audience comes from.
- Recurring webinars
- Repeat a configured session on a schedule without rebuilding the registration page, emails, and engagement setup each time.
- Unlimited webinars on paid plans
- The meter is registrants, not events, so running four sessions a month costs the same as running one if the audience is the same size.
Branding and the attendee experience
The journey looks like your company, not like a vendor.- Customizable webinar studio
- Consistent branding is applied across the registration page, the viewer experience, and the emails, which is unusually joined-up for a product at this price.
- Branded webinar channel
- A hub page collecting your upcoming and on-demand sessions, available even on the free plan, which turns a scattered webinar program into a browsable library.
- Nothing to install
- Attendees and presenters both join in a browser on desktop or mobile, with no client, plugin, or IT approval required.
- Branded registration pages
- Generated per webinar with configurable fields that map into your CRM, hosted by Contrast under your branding.
- Automated reminder emails
- Confirmation, reminder, and follow-up sequences run automatically and inherit the same branding as the rest of the journey.
Engagement
In-session tools aimed at conversion rather than at entertainment.- Polls
- Timed polls with per-attendee attribution, so answers become qualification data in HubSpot rather than a moment on screen.
- Q and A
- A moderated question queue kept separate from chat so real questions do not get lost under conversation.
- Live chat with on-stream highlighting
- Moderators can promote an audience message onto the stream itself, which is a small production touch that makes a webinar feel like a broadcast rather than a lecture.
- Surveys
- Structured feedback capture built into the session flow rather than sent as a separate email afterwards.
- Calls to action
- Push an offer or link into the session at the point in the script where it makes sense, with click tracking per attendee.
- Screen sharing and slides
- Standard presentation controls in the browser studio, with multiple presenters able to share in turn.
Content repurposing
The reason to choose Contrast over an older competitor.- AI-generated clips
- The platform cuts the recording into short shareable segments automatically, so a one-hour session produces LinkedIn-ready content without anyone opening a video editor.
- Transcripts
- Full session transcripts available for written repurposing, SEO content, and accessibility.
- Video library and storage
- Recordings are stored and organized within the platform, with the Pro plan covering around 150 stored videos.
- Replay distribution
- Replays can be published to the branded channel, embedded on your own site, or gated behind a registration form to keep generating leads.
- Animations and stream graphics
- Lightweight on-stream animation and graphic tools that raise production quality without a separate studio product.
Data and integrations
Built for a marketing team whose system of record is HubSpot.- HubSpot integration
- The deepest connector Contrast ships and the clearest signal of who the product is for: registration, attendance, and engagement data lands in HubSpot as workflow and lead-scoring input.
- Salesforce integration
- Registration and attendance sync for teams running Salesforce as the primary CRM.
- Viewer engagement analytics
- Per-attendee watch duration, drop-off, poll answers, and CTA clicks rather than a flat attendance list.
- Google Analytics
- Registration funnel tracking wired into your existing web analytics so webinar traffic is attributable alongside everything else.
- Zapier and Make
- Two automation platforms supported rather than one, which covers most workflows the native connectors miss.
Use cases
4 documentedHubSpot-native B2B marketing team
Monthly customer webinars whose value depends entirely on registration and engagement data reaching HubSpot workflows, plus a content team that wants clips from every session and never gets them because editing never gets prioritized.
Registration and poll data flows straight into HubSpot lead scoring, and AI clip generation produces the social assets automatically, which is the difference between a webinar program that produces one asset and one that produces six.
Startup testing whether webinars work at all
Nobody knows yet whether the audience will show up, and committing to a 45 or 99 dollar a month platform before running a single session is hard to justify.
The free plan runs a real session with up to thirty registrants and a branded channel at zero cost, which is enough to get an actual answer before any budget conversation happens.
Content marketer treating webinars as a content engine
Each webinar should yield a replay, a blog post, and half a dozen social clips, but in practice it yields a recording nobody watches because the repurposing work never happens.
Transcripts and AI clips come out of the platform by default, the on-demand replay keeps capturing registrations against the branded channel, and one hour of live content genuinely becomes a month of distribution.
Team with high replay-to-live ratio
Live attendance is fifty people but the replay reaches four hundred over the following quarter, and a platform priced on live room capacity charges for the wrong number entirely.
Registrant-based pricing prices the actual audience, and the on-demand asset is treated as a first-class part of the program rather than as an afterthought behind a paywall.
Pricing
from $0 (Free), then around $69 (roughly 60 euros) per month for ProFreemium, metered on unique registrants per month. Webinars, team members, and sessions are unlimited on paid plans; the meter is the audience, not the events or the seats.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 per month |
A genuinely usable free tier, which almost nothing else in this category offers. Thirty registrants is enough to run a real test. |
| Pro | About $69 (roughly 60 euros) per month, scaling with registrant volume |
Usage-based: the price rises as your monthly registrant volume does, so model your actual registration numbers rather than the headline. |
| Higher registrant volumes | Quoted, scaling from the Pro rate per month |
Contrast scales the same plan upward rather than gating features behind an enterprise tier, which is friendlier than the usual structure. |
Billing notes
- The meter is unique registrants per month, not live attendees. Someone who registers and never attends still counts, which is the opposite of Livestorm's model and worth modelling against your own no-show rate.
- Replay and on-demand viewers who register also count toward the monthly registrant allowance, so a popular evergreen asset consumes quota.
- Webinars, sessions, and team members are unlimited on paid plans, so running more events with the same audience costs nothing extra.
- The free plan is permanent rather than a trial, capped at thirty registrants a month and one channel.
- Video storage is capped (around 150 videos on Pro), which is a limit worth checking if you plan to keep years of archive in the platform.
- Pricing is quoted in both dollars and euros depending on region; third-party listings report roughly 69 dollars or 60 euros at the Pro entry point.
Value assessment: Contrast is the best value in this category for a small B2B team, with one important caveat about the meter. Around 69 dollars a month for unlimited webinars, unlimited team members, 250 registrants, AI clipping, and a real HubSpot integration undercuts Demio's comparable configuration and does more with the recording afterwards. The free tier alone is worth the shortlist slot because it lets you validate the channel before spending anything. The caveat is that registrants, not attendees, are metered: if your registration-to-attendance rate is poor, you are paying for people who never showed up, which is exactly the cost Livestorm's model removes. Contrast's counter-argument is that those registrants often watch the replay, and for most B2B programs that argument holds. Judged on capability per dollar, this is the aggressive challenger price in the category.
Strengths & limitations
Strengths
- A genuinely useful free plan with thirty registrants a month and a branded channel, which almost no competitor offers.
- AI clip generation and transcripts built into the core product, so the repurposing work that normally never happens actually happens.
- Registrant-based pricing prices your real audience including replay viewers, rather than pricing peak live concurrency.
- Unlimited webinars and unlimited team members on paid plans, which removes the seat arithmetic that dominates competitor pricing.
- Deep HubSpot integration plus Salesforce, Google Analytics, Zapier, and Make, aimed clearly at marketing operations rather than at IT.
- Live, pre-recorded, on-demand, and recurring formats all handled, with the branded channel turning a scattered program into a browsable library.
- Consistent branding applied across registration, viewing, and email, which is more joined-up than most tools at any price.
Limitations
- Very small company with a single seed round; vendor longevity is a legitimate concern on a multi-year commitment.
- No published SOC 2, SSO, or data residency commitments, which will end the conversation with a formal security review.
- Registrants are metered including no-shows, so a program with poor show-up rates pays for people who never attended.
- Video storage is capped at around 150 videos on Pro, which is a real constraint for a long-running program.
- The on-demand mode is a replay rather than an automation engine; there is nothing comparable to eWebinar's timed interactions and conditional logic.
- No expo halls, multi-track agendas, attendee networking, or all-day session support, so it does not stretch to conference-shaped events.
- Its own pricing page is aggressively bot-protected, which makes independent verification of the current rate card harder than it should be.
Head-to-head comparisons
4 alternativesContrast vs Livestorm
from Pro at approximately 2.50 euros per attendee credit; third-party trackers report an entry block around 105 euros per monthBoth are European browser-based webinar platforms, and the meter is the difference: Livestorm charges for attendees who showed up, Contrast for registrants who signed up. Contrast is cheaper, has a real free tier, and does far more with the recording afterwards through AI clipping. Livestorm is the more complete event platform with twelve-hour sessions, certificates, granular roles, and ISO 27001. Start with Contrast when budget and content output matter most; move to Livestorm when compliance review and event scale enter the picture.
Full Contrast vs Livestorm comparisonContrast vs Demio
from $45 per month billed annually (Starter, one host, fifty attendees)Demio is the more mature product with a longer track record, deeper automation formats, and generous event admin seats, priced per host with an attendee cap. Contrast is cheaper, prices on registrants, includes AI repurposing that Demio does not, and has a free tier Demio lacks. Choose Demio if you need series events and a settled vendor; choose Contrast if you want the replay turned into content automatically and would rather validate on a free plan first.
Full Contrast vs Demio comparisonContrast vs eWebinar
from $99 per montheWebinar cannot run a live session and Contrast cannot run a proper evergreen funnel, so these two are complements more often than rivals. eWebinar automates one recording exhaustively with twenty-five interaction types and unlimited attendees for 99 dollars a month; Contrast runs your live program and turns each session into distributable content. A small B2B team with both a live cadence and an always-on demo may well end up buying both.
Full Contrast vs eWebinar comparisonContrast vs Riverside
from $0 (Free), then $24 per month billed annually (Pro)Riverside records at studio quality with local-first capture and separate tracks, and now sells a 99-dollar Webinar plan with registration and lead capture for up to 100 registrants. Contrast is a webinar platform first with lighter production but far better registration, email, and CRM depth. Use Riverside when the recording quality is the point and the webinar is a secondary use; use Contrast when the webinar is the point and the clips are a bonus.
Full Contrast vs Riverside comparisonImplementation & onboarding
- Setup time
- Well under an hour. Create the webinar, restyle the registration page, connect HubSpot, and set the reminder schedule. Because the free plan needs no credit card, you can have a real session configured before anyone approves a budget.
- Learning curve
- Low. The studio is browser-based and deliberately uncluttered. The parts worth spending time on are the HubSpot field mapping, so registration data lands somewhere useful, and deciding how you want the AI clips reviewed before they go out.
- Onboarding
- Entirely self-serve, with email, phone, and live chat support available alongside a knowledge base, live online training, documentation, and video tutorials.
- Migration notes
- No bulk importer for another platform's event history or recordings. Past recordings can be uploaded manually into the video library and republished as on-demand assets, which is the practical migration path. Contacts and registration history should move through HubSpot or Salesforce rather than through Contrast. Registration pages and email sequences need rebuilding by hand.
Platform, API & security
- Platforms
- Web browser (attendees and presenters, desktop and mobile)Embeddable registration and replayMobile web access on iOS and Android
- API
- Zapier and Make are the primary automation surfaces, alongside native HubSpot, Salesforce, and Google Analytics connectors. A broad public REST API is not the headline surface.
- Compliance
- GDPR
- Data residency
- Not published; Contrast operates from London and Paris but does not advertise a formal residency commitment.
- SSO
- Not published as a self-serve feature.
- Security notes
- Contrast does not publish SOC 2 certification or SSO. As a seed-stage company that is unsurprising, but buyers with a formal security questionnaire should assume they will not get a completed certification package and plan accordingly.
Support & resources
- Channels
- Email supportLive chatPhone supportLive online training sessions
- Documentation
- Knowledge base with documentation and video tutorials covering setup, engagement tools, integrations, and repurposing.
- Community
- An active vendor-run blog and learning hub covering webinar strategy; no large independent user forum.
Company
- Founded
- 2020
- Headquarters
- London, United Kingdom, with operations in Paris, France
- Ownership
- Venture-backed (seed stage)
- Founders
- Tim Minton, Salim Semaoune, Maxim Filippov
- Employees
- Small; not publicly disclosed
- Funding
- A single seed round with two institutional investors and one angel investor; the amount is not publicly disclosed.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Seed | Not disclosed | Not disclosed | Contrast's only funding round to date, backed by two institutional investors and one angel. Neither the amount nor the date is published. |
Timeline
- 2020Founded by Tim Minton, Salim Semaoune, and Maxim Filippov as a video engagement platform for B2B marketing teams, operating between London and Paris.
- 2022Positions explicitly against seat-based and capacity-based pricing, adopting a registrant meter on the argument that live viewers are only a fraction of the eventual audience.
- 2023Raises a seed round from two institutional investors and an angel; the amount is not disclosed.
- 2024Ships AI content repurposing, cutting webinar recordings into shareable clips automatically as a core feature rather than an add-on.
- 2025Deepens the HubSpot integration and adds Make alongside Zapier, cementing the positioning as a marketing-operations tool.
- 2026Pricing settles at a permanent free tier for thirty registrants a month and a Pro plan from around 69 dollars supporting 250 registrants with unlimited webinars.
Integrations
- HubSpot
- Salesforce
- Google Analytics
- Zapier
- Make
- Slack
- Calendar (Google and Outlook) for registrant invitations
- LinkedIn and social channels for clip distribution
- Embeddable registration and replay for your own site
Frequently asked questions
10 questionsWhat is Contrast?
Contrast is a webinar and video engagement platform for B2B marketing teams. It runs live, pre-recorded, and on-demand sessions with branded registration pages and emails, polls, Q and A and chat, and then uses AI to cut the replay into shareable clips and transcripts. It is priced on unique registrants per month rather than on seats or room capacity.
How much does Contrast cost?
There is a permanent free plan covering one branded webinar channel, unlimited team members, and up to thirty registrants a month with no credit card required. Pro starts around 69 dollars (roughly 60 euros) a month for up to 250 registrants, unlimited webinars, around 150 stored videos, AI clips, and the integration set, and scales upward with registrant volume.
What does a 500-registrant webinar cost on Contrast?
Five hundred registrants exceeds the 250 included in the Pro entry price, so you would move to a higher registrant allowance quoted from the Pro rate. Because the meter is monthly registrants rather than per-event, that same allowance also covers every other webinar you run that month and every replay registration, so the effective cost depends on your total monthly audience rather than on this one session.
Does Contrast charge for attendees or registrants?
Registrants. Contrast's stated reasoning is that live viewers are only a fraction of the audience a webinar eventually reaches, so pricing on live attendance prices the wrong number. The practical consequence is that no-shows still count against your allowance, which is the opposite of Livestorm's model. If your show-up rate is poor and your replays are unpopular, that works against you.
Is the free plan actually usable?
Yes, and it is one of the main reasons to shortlist Contrast. Thirty registrants a month, one branded channel, unlimited team members, and live webinars with chat, Q and A, and polls, with no credit card. That is enough to run a genuine test with a real audience and find out whether the channel works before any budget conversation, which most competitors do not permit.
What is the AI repurposing actually doing?
It cuts the recording into short segments suitable for social distribution and produces a full transcript for written repurposing. The value is not that the clips are better than a human editor's; it is that they exist at all. Most webinar programs produce a recording nobody watches because the editing work never gets prioritized, and this removes that step from the critical path.
Does Contrast integrate with HubSpot properly?
HubSpot is the deepest connector Contrast ships and the clearest signal of who the product is for. Registration, attendance, watch duration, poll answers, and CTA clicks flow in as workflow triggers and lead-scoring input. Salesforce, Google Analytics, Zapier, and Make are also supported. If HubSpot is your system of record, this is the strongest reason to pick Contrast over an older competitor.
Can Contrast run automated evergreen webinars?
Partly. It runs pre-recorded sessions at scheduled times and on-demand replays that keep capturing registrations, which covers the basic evergreen use case. What it does not have is an automation engine: no timed interaction library, no conditional logic, no just-in-time scheduling. If an always-on funnel is your primary strategy, eWebinar does that job far more thoroughly.
Who is behind Contrast and how stable is it?
Contrast was founded around 2020 by Tim Minton, Salim Semaoune, and Maxim Filippov, operating between London and Paris. It has raised a single seed round from two institutional investors and an angel; the amount is not disclosed. It is a small company, which means fast product movement and aggressive pricing, but also genuine vendor risk on a long commitment.
Will Contrast pass an enterprise security review?
Probably not in its current form. Contrast does not publish SOC 2 certification, SSO, or a formal data residency commitment. GDPR compliance is in place and the company is European, but if your buyer requires a certification package you should look at Livestorm, which publishes ISO 27001, or Zoom Webinars, which carries the full enterprise apparatus.
Editorial verdict
Contrast is the challenger worth taking seriously in this category, and the free plan makes trying it nearly costless. Registrant-based pricing measures the audience a B2B webinar actually reaches, AI clipping solves the repurposing problem that quietly kills most webinar programs, and the HubSpot integration is deep enough that marketing operations will not have to build workarounds. Buy it if you are a small HubSpot-centric team that wants webinars to produce content rather than just recordings, and start on the free tier to validate the channel. Do not buy it if your compliance team wants SOC 2 and SSO, if your program is really an evergreen funnel, or if vendor longevity on a multi-year contract is a hard requirement, because this is still a small seed-stage company however good the product is.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.
Awards & badges
1 heldContrast holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.
Innovation · Webinars & Virtual Events
“Priced webinars on registrants and cuts the replay into content automatically, treating the webinar as a content factory rather than an event.”
<a href="https://saastracker.org/products/contrast"><img src="https://saastracker.org/badges/embed/contrast/innovation-summer-2026.svg" width="180" height="180" alt="Contrast: Innovation, Webinars & Virtual Events. SaaSTracker Summer 2026 Awards." /></a>
