Crazy Egg vs Microsoft Clarity
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentCrazy Egg compared with Microsoft Clarity
Clarity is free, unlimited, and covers recordings and heatmaps competently, which makes any paid heatmap tool justify itself. Crazy Egg's answers are five report types rather than one, twenty-plus filters including UTM and custom variables, two year recording storage, unlimited A/B testing, surveys, and pop-up calls to action. If you only need to watch sessions and read a heatmap, Clarity is the rational choice. If you need to segment properly and act inside the same tool, Crazy Egg is worth $99.
Choose Crazy Egg if
Small marketing teams, agencies, and ecommerce operators who want cheap heatmaps with real segmentation, some session recordings, and built-in A/B testing on one bill, and who benefit from unlimited team seats and unlimited domains rather than a per-site or per-seat structure.
Choose Microsoft Clarity if
Any small business with a website, because it costs nothing, installs in ten minutes, and answers questions that traffic analytics cannot. Particularly strong for ecommerce stores, marketing sites, and lead generation pages where the question is why visitors are not converting on a specific page.
Side by side
13 attributes| Attribute | Crazy Egg | Microsoft Clarity |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Starting price | $29 per month ($348 per year) (free trial) | $0 (free plan available) |
| Pricing model | Subscription metered on tracked pageviews per month, with separate per-plan caps on session recordings and heatmap reports, and unlimited team members and domains on every tier. | Free. There is no paid tier, no enterprise edition, no traffic-based metering, and no upgrade path of any kind. |
| Free plan | No | Everything. Unlimited traffic, unlimited projects, unlimited sites, unlimited team members, no sampling, all features including Copilot. The only limit is 30 day data retention. |
| Free trial | Free trial available on every plan | Not applicable; the entire product is free with no trial period and no credit card |
| Best for | Small marketing teams, agencies, and ecommerce operators who want cheap heatmaps with real segmentation, some session recordings, and built-in A/B testing on one bill, and who benefit from unlimited team seats and unlimited domains rather than a per-site or per-seat structure. | Any small business with a website, because it costs nothing, installs in ten minutes, and answers questions that traffic analytics cannot. Particularly strong for ecommerce stores, marketing sites, and lead generation pages where the question is why visitors are not converting on a specific page. |
| Setup time | Under thirty minutes. One script covers every domain and every report, with documented paths through Google Tag Manager, Shopify, and WordPress. Heatmap reports need creating per page, which is the only ongoing setup task. | Ten minutes. Create a project, paste the tag or install the platform app, and data appears within a couple of hours. Mobile SDK installation takes longer but is a normal dependency addition rather than a project. |
| Learning curve | Very low for the reports themselves. The part that rewards a little study is the filter set: knowing to compare paid against organic on a confetti map, or converters against non-converters on a scroll map, is what separates a useful subscription from a pretty one. A/B testing adds a second concept set but stays approachable. | Very low. The interface is designed for people who do not do analytics for a living, insights are surfaced automatically rather than requiring you to know what to look for, and Copilot answers questions in chat. A shop owner can get value on day one. |
| Platforms | Any website via a single JavaScript snippet, Google Tag Manager, Shopify, WordPress, Unlimited domains per account | Web via JavaScript tag, Android and iOS native SDKs, Flutter and React Native, Shopify, WordPress, Wix, Squarespace, and Google Tag Manager install apps |
| Compliance | GDPR and CCPA considerations addressed in the vendor's privacy documentation, Confirm current certification scope and data processing terms during procurement | GDPR ready, CCPA ready, Consent API required in consent-required jurisdictions, Microsoft enterprise security and privacy programme |
| Founded | 2005 | 2018 |
| Headquarters | United States | Redmond, Washington, United States |
| Ownership | Founder-owned, privately held, never externally funded | Owned and operated by Microsoft Corporation |
Strengths and limitations
Crazy Egg
Strengths
- Five distinct heatmap report types over the same data, which gives more analytical range than the single heat visualisation most competitors ship.
- More than twenty audience filters including UTM parameters, conversion goals, and custom variables, applied to both heatmaps and recordings.
- Unlimited team members and unlimited domains on every plan, which makes it dramatically cheaper than per-site competitors for agencies and multi-brand companies.
- Unlimited A/B testing included from $99 a month, so seeing the problem and testing the fix happen in one tool on one bill.
Limitations
- Three separate meters, covering pageviews, recordings, and heatmap reports, make it easy to hit a wall on one while well inside the others.
- Starter at 5,000 tracked pageviews and 50 recordings is too small for a real business site, so the effective starting price is $99 rather than $29.
- Heatmap reports are capped per plan, at 5 on Starter and 75 on Plus, which limits how many pages you can study at once.
- The A/B testing is a page variant tool with targeting, not a statistics platform; there is no sequential testing, no variance reduction, and no published methodology.
Microsoft Clarity
Strengths
- Genuinely free with no traffic limits, no sampling, and no upgrade pressure, at a scale where Microsoft processes over a petabyte of data a month.
- Unlimited projects and unlimited team members, which makes it the obvious default for agencies and for companies with many small sites.
- Automatic machine learning insights (rage clicks, dead clicks, excessive scrolling, quick backs, JavaScript errors) require no configuration and are the fastest route to finding a broken page.
- Installation is genuinely ten minutes through Shopify, WordPress, Wix, Squarespace, or Google Tag Manager, with no developer required.
Limitations
- Thirty day data retention, absolute and unpurchaseable. No historical comparison, no quarter-over-quarter analysis, no year-ago baseline.
- You cannot delete an individual user's data. The only deletion mechanism is deleting the entire project, which is a poor fit for a clean data subject erasure process.
- No product analytics model worth the name: no behavioural cohorts, no proper retention analysis, no experimentation, and only basic funnels.
- No engineering context in recordings. There is no console output, no network inspection, no stack traces, and no application state, so it cannot be used to debug frontend failures.
Pricing compared
Crazy Egg
Subscription metered on tracked pageviews per month, with separate per-plan caps on session recordings and heatmap reports, and unlimited team members and domains on every tier.
- Starter$29
- Plus$99
- Pro$249
- Enterprise$599
Crazy Egg looks like the cheapest option in the category and is really a $99 product once you account for how quickly 5,000 tracked pageviews disappear. At that price the value is strong: 150,000 pageviews, 1,000 recordings, 75 heatmap reports, two years of recording storage, unlimited A/B testing, unlimited seats, and unlimited domains. Working out your bill from user numbers means multiplying by pages per visit. A site with 10,000 monthly visitors viewing three pages each generates around 30,000 tracked pageviews, comfortably inside Plus at $99. The same site at 100,000 monthly visitors generates roughly 300,000 pageviews, which needs Pro at $249. Against Lucky Orange, where a comparable session volume costs $199, Crazy Egg is competitive and adds A/B testing that Lucky Orange does not have, while lacking live chat that Lucky Orange does. Against Microsoft Clarity, which is free and unlimited, Crazy Egg's argument is segmentation depth, five report types, long storage, testing, and a vendor relationship. Against Convert or VWO for testing specifically, it is a tenth of the price and a fraction of the statistical rigour.
Microsoft Clarity
Free. There is no paid tier, no enterprise edition, no traffic-based metering, and no upgrade path of any kind.
- Clarity for web$0
- Clarity for mobile apps$0
There is no meaningful value analysis to perform because the price is zero at every volume. At 10,000 monthly users it is free with no sampling. At 100,000 monthly users it is free with no sampling. At ten million it is still free with no sampling, which is not true of a single other product in this category. What you are trading is retention, analytical depth, and engineering detail: 30 days of history, no cohort analysis, no console or network capture, no warehouse export, and no ability to delete a single user's data. For a small business whose behavioural question is about a specific page in the last month, Clarity is unbeatable and the only correct answer is to install it. For anything longitudinal or analytical, it is a supplement rather than a substitute, and the right posture is to run it alongside whatever you actually pay for.
Editorial verdict on each
Crazy Egg
Crazy Egg is the sensible heatmap purchase for a small marketing team, provided you price it honestly at $99 rather than $29. Five heatmap report types with twenty-plus audience filters give it more analytical range than tools that charge more, unlimited seats and unlimited domains make it unusually cheap for agencies and multi-brand businesses, two year recording storage beats the category norm, and unlimited A/B testing means you can act on what you find without a second subscription. It is twenty years old, founder-owned, and unfunded, which in this particular category counts for something real. The reservations are honest ones: three separate meters make it easy to hit a wall, the recording caps are modest next to Microsoft Clarity's free unlimited offer, the testing lacks any statistical depth, and there is no live chat if that is what you were hoping for. Buy it to understand and improve a marketing site. Do not buy it to debug software or to analyse behaviour inside a signed-in product.
Read the full Crazy Egg profileMicrosoft Clarity
Best ValueEvery small business with a website should install Microsoft Clarity, and the argument takes about one sentence: it is free at any traffic volume, it installs in ten minutes, and it will show you a broken page you did not know about within the first week. Rage clicks and scroll heatmaps answer conversion questions that traffic analytics cannot, and the Copilot layer means a non-analyst can get the answer without knowing what to filter on. It is not a product analytics platform, it is not a debugging tool, and its 30 day retention window means it cannot answer a single historical question. Treat it as the free thing you run alongside whatever you pay for, not as the thing that saves you from paying, and it is the best value in this category by an enormous margin.
Read the full Microsoft Clarity profileCrazy Egg profile last reviewed 2026-08-22; Microsoft Clarity last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.