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Crazy Egg

The original heatmap tool, still cheap and still useful

Crazy Egg is a website optimisation tool built around five heatmap report types (click, scroll, confetti, overlay, and list) plus session recordings, A/B testing, surveys, pop-up calls to action, error tracking, and traffic analytics; it meters on tracked pageviews with separate caps on recordings and heatmap reports, includes unlimited team seats and unlimited domains on every plan, and starts at $29 a month.

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Overview

Crazy Egg is the tool that made heatmaps a normal thing to buy. Founded in 2005 by Neil Patel, Hiten Shah, and Rohan Thambrahalli, and launched in 2006, it arrived when the only way to know where people clicked was to guess. Twenty years later it is still privately owned by its founders, has taken no outside funding, and employs somewhere around 43 people. In a category where the two best-known names, Hotjar and Heap, were both absorbed into Contentsquare, that independence is not sentimentality; it is the reason Crazy Egg still has its own published prices.

The product has widened well beyond heatmaps without losing the plot. You get five heatmap report types, each answering a different question: click maps for hot zones, scroll maps for what nobody ever sees, confetti maps for individual clicks segmented by source, overlay maps for per-element click share, and list maps for the raw numbers. On top sit session recordings, A/B testing, surveys with more than fifty templates, pop-up calls to action, error tracking, and a traffic analytics view with AI-generated analysis that describes patterns in plain language without you writing a prompt.

The pricing shape is the thing to understand before comparing it with anything else. The meter is tracked pageviews, and separately each plan caps recordings and heatmap reports. Starter is $29 a month for 5,000 pageviews, 50 recordings, and 5 heatmap reports; Plus is $99 for 150,000 pageviews, 1,000 recordings, 75 heatmap reports, and unlimited A/B testing; Pro is $249 for 500,000 pageviews and 5,000 recordings. Team members and domains are unlimited on every plan, which is unusually generous and means an agency or a multi-brand business is not punished for structure.

Where Crazy Egg is strongest is the combination of cheap heatmaps and included A/B testing. From the $99 Plus tier onward you can run unlimited tests with device-type targeting, and the Pro tier adds targeting by country, UTM parameters, and conversion goals. That makes it a plausible single purchase for a small marketing team that wants to see the problem and then test the fix. Where it is weakest is depth: this is a marketing tool, not a developer tool and not a product analytics platform, and Starter's 50 recordings a month is a sample so small it is closer to a demo than a research method.

Best for

Small marketing teams, agencies, and ecommerce operators who want cheap heatmaps with real segmentation, some session recordings, and built-in A/B testing on one bill, and who benefit from unlimited team seats and unlimited domains rather than a per-site or per-seat structure.

Not the right fit for

  • Engineering teams debugging the front end; Crazy Egg's error tracking is a marketing-level signal, not console logs, network waterfalls, or stack traces, so LogRocket or OpenReplay is the right tool.
  • Teams whose main need is session replay volume; 50 recordings a month on Starter and 1,000 on Plus are small numbers next to Microsoft Clarity's unlimited free recordings.
  • Product teams analysing behaviour inside a signed-in application; there is no event-based funnel, retention, or cohort analysis of the kind Mixpanel or Amplitude provide.
  • Serious experimentation programmes; the A/B testing is a page-variant tool with device and UTM targeting, not a statistics platform with sequential testing or variance reduction.
  • High-traffic sites on the cheap plans; 5,000 tracked pageviews on Starter is exhausted by a modest site in days, so the real entry point for most businesses is $99 rather than $29.

How it works

  1. 1

    You install a single tracking script, either directly or through Google Tag Manager, Shopify, or WordPress. Because domains are unlimited, the same account can cover a marketing site, a store, and a blog without a pricing conversation.

  2. 2

    Heatmap reports are created per page, historically called Snapshots, and each one gathers interaction data for that page. Every heatmap can be viewed as five report types over the same underlying data, and Crazy Egg automatically segments by device so desktop, tablet, and mobile behaviour are not averaged into one misleading picture.

  3. 3

    More than twenty audience filters let you slice the data by date range, traffic source and UTM parameters, device type, conversion goals, and custom variables. That is what turns a confetti map from a pretty picture into an answer, because the clicks of paid traffic and organic traffic are usually telling different stories.

  4. 4

    Recordings run alongside up to the plan's recording cap and are watched to explain what the heatmaps only imply. AI Analysis runs automatically on heatmaps, describing patterns and optimisation opportunities in plain language rather than requiring you to interpret the colours yourself.

  5. 5

    Then you act inside the same tool. A/B tests change page content and split traffic, with targeting by device on Plus and by country, UTM, and conversion on Pro. Pop-up calls to action deploy buttons, pop-ups, and sticky bars without a developer, and surveys ask visitors directly using one of fifty-plus templates. Error tracking flags pages where something is breaking.

Feature breakdown

25 features in 5 modules

Heatmap reports

Five views of the same data, which is more analytical range than most competitors offer.
Click maps
The classic heat visualisation showing which parts of a page attract activity, with brighter areas indicating more clicks. The fastest way to find people clicking things that are not links.
Scroll maps
How far down the page visitors get and what content is never seen, which is the report that settles most arguments about where a call to action belongs.
Confetti maps
Every individual click plotted as a colour-coded dot, segmentable by traffic source and other attributes, so you can see that paid visitors and organic visitors behave completely differently on the same page.
Overlay maps
Click metrics attached to specific page elements, which isolates the performance of a single button or link rather than a region of the page.
List maps
A purely numerical report of clicks per page element, for when you want the figures rather than the picture and need to paste them into a document.
Automatic device segmentation
Heatmaps split visitors by desktop, tablet, and mobile automatically, so a mobile layout problem is visible rather than diluted by desktop behaviour.
AI Analysis
Runs on every heatmap automatically, describing behaviour patterns and optimisation opportunities in plain language with no prompting required.

Segmentation and analytics

The filter set is where Crazy Egg is more capable than its price suggests.
Twenty-plus audience filters
Date range, traffic source and UTM parameters, device type, conversion goals, and custom variables, applied across heatmaps and recordings alike.
Custom variables
Attach your own attributes such as plan, account type, or order value to visitors, which is how a general-purpose heatmap tool becomes specific to your business.
Traffic analytics
Real-time traffic reporting with AI-automated analysis, giving a lightweight view of acquisition alongside the behaviour data rather than sending you back to another tab.
Goals and conversion tracking
Define conversions and filter heatmaps and recordings by whether the visitor converted, which is the difference between describing behaviour and diagnosing it.
Error tracking
Surfaces pages where visitors are hitting errors, giving a marketing team an early signal that something is broken without waiting for a support ticket.

Session recordings

Present and useful, but capped tightly, which is the main structural limitation.
Session recordings
Visual playback of visitor sessions, capped per plan at 50 a month on Starter, 1,000 on Plus, 5,000 on Pro, and 10,000 on Enterprise.
Long recording storage
Six months of recording storage on Starter and two years on Plus and Pro, which is far more generous than the 60 day defaults common elsewhere in the category.
Filtered recording lists
The same twenty-plus audience filters apply to recordings, so you can watch only the sessions from a campaign, a device, or visitors who failed to convert.
AI export of recordings and heatmaps
The Pro tier adds AI export capability for heatmaps and recordings, useful for pushing findings into other tools or reports.

Testing and conversion tools

The reason Crazy Egg can be a single purchase rather than half of one.
Unlimited A/B testing
Included from the $99 Plus tier with no cap on the number of tests, which is unusual at this price point.
Device-type test targeting
Plus allows tests to be targeted by device, so a mobile-only change can be tested without disturbing desktop traffic.
Advanced test targeting
Pro adds targeting by country, UTM parameters, and conversion goals, and Enterprise adds full audience segment targeting.
Pop-up calls to action
Buttons, pop-ups, and sticky bars deployed without a developer, which is how a small marketing team turns a heatmap insight into a change the same day.
Surveys
More than fifty customisable templates for asking visitors directly, which fills the gap that behavioural data alone cannot: intent.

Account structure and deployment

Unusually generous limits on the things other vendors charge for.
Unlimited team members
No per-seat charge on any plan, so the designer, the copywriter, and the founder can all have logins without changing the bill.
Unlimited domains
Track as many sites as you like on one subscription, which makes Crazy Egg noticeably cheaper than per-site competitors for agencies and multi-brand businesses.
Single-script installation
One tracking code covers all reports and all domains, with documented setup through Google Tag Manager, Shopify, and WordPress.
SAML SSO
Available on the Enterprise tier at $599 a month, which is the only administration feature reserved for the top plan.

Use cases

4 documented

Marketing team redesigning a landing page

Conversion rate dropped after a redesign and the team is arguing about which change caused it, with no data beyond the aggregate number.

A scroll map shows the new hero pushed the form below the fold for most visitors, a confetti map shows paid traffic behaving differently from organic, and an A/B test on the $99 plan confirms the fix before it ships permanently.

Agency managing twelve client sites

Per-site pricing from other vendors makes behaviour analytics uneconomical to offer as a standard part of every retainer.

Unlimited domains and unlimited seats on one subscription means all twelve sites are covered by a single plan, with client staff given logins at no extra cost.

Ecommerce operator investigating a product page

One product converts far worse than the rest of the catalogue and the difference is not obvious from the analytics.

An overlay map shows the size guide link absorbing most clicks, recordings show visitors bouncing after opening it, and a survey confirms sizing anxiety. The fix is a copy and image change rather than a price cut.

Small SaaS marketing site with no developer time

Every change to the site requires a developer who is busy with product work, so optimisation ideas die in the backlog.

Pop-up calls to action and A/B test variants are deployed from Crazy Egg without touching the codebase, and surveys gather intent data that the marketing team can act on directly.

Pricing

from $29 per month ($348 per year)

Subscription metered on tracked pageviews per month, with separate per-plan caps on session recordings and heatmap reports, and unlimited team members and domains on every tier.

PlanPriceIncludes
Starter$29
per month ($348 per year)
  • 5,000 tracked pageviews per month
  • 50 recordings per month
  • 5 heatmap reports
  • 6 months recording storage
  • Unlimited domains, team members, analytics, and surveys

The pageview cap is the binding constraint. Most real business sites exhaust 5,000 pageviews quickly, making this a trial tier in practice.

Plus$99
per month ($1,188 per year)
  • 150,000 tracked pageviews per month
  • 1,000 recordings per month
  • 75 heatmap reports
  • 2 years recording storage
  • Unlimited A/B testing with device-type targeting and error tracking

The real entry point for a working business, and the tier where A/B testing arrives.

Pro$249
per month ($2,988 per year)
  • 500,000 tracked pageviews per month
  • 5,000 recordings per month
  • 100 heatmap reports
  • 2 years recording storage
  • Advanced A/B test targeting by country, UTM, and conversion, plus AI export
Enterprise$599
per month ($7,188 per year)
  • 1,000,000 tracked pageviews per month
  • 10,000 recordings per month
  • 200 heatmap reports
  • SAML SSO
  • Full audience segment targeting for tests

Published rather than quoted, which is rare for a tier called Enterprise and a point in Crazy Egg's favour.

Billing notes

  • There are three meters, not one: tracked pageviews, recordings, and heatmap reports, and any of the three can be the constraint that forces an upgrade.
  • Team members and domains are unlimited on every plan, which removes the two charges that make competitors expensive for agencies and multi-site businesses.
  • Recording storage is unusually long at six months on Starter and two years on Plus and above, where much of the category defaults to 30 or 60 days.
  • A/B testing only exists from the $99 Plus tier, so anyone buying Crazy Egg specifically to run tests should treat $99 as the real starting price.
  • Annual pricing is published for every tier including Enterprise at $599 a month, with no sales call required to see a number.
  • The 5,000 pageview Starter allowance is small enough that a site with any real traffic will exceed it, so model your monthly pageviews before assuming $29 is your price.

Value assessment: Crazy Egg looks like the cheapest option in the category and is really a $99 product once you account for how quickly 5,000 tracked pageviews disappear. At that price the value is strong: 150,000 pageviews, 1,000 recordings, 75 heatmap reports, two years of recording storage, unlimited A/B testing, unlimited seats, and unlimited domains. Working out your bill from user numbers means multiplying by pages per visit. A site with 10,000 monthly visitors viewing three pages each generates around 30,000 tracked pageviews, comfortably inside Plus at $99. The same site at 100,000 monthly visitors generates roughly 300,000 pageviews, which needs Pro at $249. Against Lucky Orange, where a comparable session volume costs $199, Crazy Egg is competitive and adds A/B testing that Lucky Orange does not have, while lacking live chat that Lucky Orange does. Against Microsoft Clarity, which is free and unlimited, Crazy Egg's argument is segmentation depth, five report types, long storage, testing, and a vendor relationship. Against Convert or VWO for testing specifically, it is a tenth of the price and a fraction of the statistical rigour.

Strengths & limitations

Strengths

  • Five distinct heatmap report types over the same data, which gives more analytical range than the single heat visualisation most competitors ship.
  • More than twenty audience filters including UTM parameters, conversion goals, and custom variables, applied to both heatmaps and recordings.
  • Unlimited team members and unlimited domains on every plan, which makes it dramatically cheaper than per-site competitors for agencies and multi-brand companies.
  • Unlimited A/B testing included from $99 a month, so seeing the problem and testing the fix happen in one tool on one bill.
  • Recording storage of six months on Starter and two years on Plus and above, far longer than the 30 to 60 day norm in this category.
  • Published pricing on every tier including Enterprise at $599, with no sales call required to find out what anything costs.
  • Twenty years old, founder-owned, and never funded, which in a category defined by acquisitions is a meaningful stability argument.

Limitations

  • Three separate meters, covering pageviews, recordings, and heatmap reports, make it easy to hit a wall on one while well inside the others.
  • Starter at 5,000 tracked pageviews and 50 recordings is too small for a real business site, so the effective starting price is $99 rather than $29.
  • Heatmap reports are capped per plan, at 5 on Starter and 75 on Plus, which limits how many pages you can study at once.
  • The A/B testing is a page variant tool with targeting, not a statistics platform; there is no sequential testing, no variance reduction, and no published methodology.
  • No live chat, which Lucky Orange includes at a lower entry price and which is often the deciding feature for small ecommerce buyers.
  • Not a developer tool: error tracking is a marketing signal rather than console logs, network detail, or stack traces.
  • No free tier, and Microsoft Clarity offers unlimited free recordings and heatmaps, which is a hard comparison for any paid entry tier to answer.

Head-to-head comparisons

5 alternatives

Crazy Egg vs Lucky Orange

from $32 per month billed annually (Build, 3,500 sessions)

The direct rival. Lucky Orange meters only on sessions with every feature included from $32 a month and adds live chat, which Crazy Egg does not have. Crazy Egg meters on pageviews with separate recording and heatmap caps, offers five heatmap report types instead of three, keeps recordings for up to two years, and includes unlimited A/B testing from $99. Choose Crazy Egg if you want to test as well as observe; choose Lucky Orange if you want everything unlocked at the lowest possible entry price and value live chat.

Full Crazy Egg vs Lucky Orange comparison

Crazy Egg vs Microsoft Clarity

from $0

Clarity is free, unlimited, and covers recordings and heatmaps competently, which makes any paid heatmap tool justify itself. Crazy Egg's answers are five report types rather than one, twenty-plus filters including UTM and custom variables, two year recording storage, unlimited A/B testing, surveys, and pop-up calls to action. If you only need to watch sessions and read a heatmap, Clarity is the rational choice. If you need to segment properly and act inside the same tool, Crazy Egg is worth $99.

Full Crazy Egg vs Microsoft Clarity comparison

Crazy Egg vs Mouseflow

from $0 (Free, 500 sessions per month), then $25 per month (Essential)

Mouseflow is the CRO specialist's tool, with friction scoring, form analytics, and deeper funnel analysis. Crazy Egg is broader and more marketing-oriented, adding A/B testing, pop-up calls to action, and traffic analytics, with unlimited seats and domains. A conversion analyst will find Mouseflow more rigorous; a small marketing team that has to both diagnose and fix will get more done in Crazy Egg.

Full Crazy Egg vs Mouseflow comparison

Crazy Egg vs Convert Experiences

from $299 per month billed annually ($399 monthly)

Convert Experiences is a dedicated A/B testing platform at $299 a month billed annually for 100,000 tested users, with sequential testing, sample ratio mismatch checks, multivariate testing, and a proper QA workflow. Crazy Egg includes unlimited testing at $99 with far less statistical machinery. Run Crazy Egg's tests for straightforward copy and layout changes; move to Convert when the decisions are big enough that the statistics have to be defensible.

Full Crazy Egg vs Convert Experiences comparison

Crazy Egg vs PostHog

from $0 (generous monthly free tiers; pay only past the allowance)

PostHog is a product analytics platform with replay, flags, experiments, and error tracking, aimed at software products and priced on usage with a large free allowance. Crazy Egg is a website tool aimed at marketers, with heatmaps as the centre of gravity and no event-based product analytics. A SaaS company usually needs PostHog for the app and may still want Crazy Egg for the marketing site.

Full Crazy Egg vs PostHog comparison

Implementation & onboarding

Setup time
Under thirty minutes. One script covers every domain and every report, with documented paths through Google Tag Manager, Shopify, and WordPress. Heatmap reports need creating per page, which is the only ongoing setup task.
Learning curve
Very low for the reports themselves. The part that rewards a little study is the filter set: knowing to compare paid against organic on a confetti map, or converters against non-converters on a scroll map, is what separates a useful subscription from a pretty one. A/B testing adds a second concept set but stays approachable.
Onboarding
Fully self-serve with a free trial on every plan and published prices up to and including Enterprise. No sales call is required at any point, which is worth noting in a category where most testing vendors gate their numbers.
Migration notes
Heatmaps and recordings are generated from live traffic and cannot be imported from another tool, so there is no migration in the usual sense. The practical approach is to run Crazy Egg alongside an existing tool for a few weeks during the trial. Leaving costs you the recording archive, which on Plus and Pro can be up to two years of data, so export anything that supports a live decision before cancelling. Heatmap report configurations are quick to recreate elsewhere; the audience filters and custom variables are the part that takes real work to rebuild.

Platform, API & security

Platforms
Any website via a single JavaScript snippetGoogle Tag ManagerShopifyWordPressUnlimited domains per account
API
Custom variables can be passed from your own JavaScript for segmentation, and Pro adds AI export of heatmaps and recordings. This is not an API-first platform and should not be selected for programmatic data access.
Compliance
GDPR and CCPA considerations addressed in the vendor's privacy documentationConfirm current certification scope and data processing terms during procurement
Data residency
No regional hosting option is published. Buyers with EU data residency requirements should confirm arrangements with the vendor before recording European visitor traffic.
SSO
SAML SSO is available on the Enterprise tier at $599 a month.
Security notes
As with any session recording tool, test masking behaviour against your own forms before recording checkout, login, or account pages. Recording storage is long by category standards at up to two years, which is a benefit for analysis and a consideration for data minimisation policies.

Support & resources

Channels
Email supportIn-app supportOnboarding assistance on higher tiers
Documentation
Documentation and an extensive marketing blog covering heatmap interpretation, A/B testing practice, and conversion optimisation, which is one of the longest-running content libraries in the category.
Community
No large formal user community, but the Crazy Egg blog has been a widely read conversion optimisation resource for well over a decade and functions as the de facto knowledge base.

Company

Founded
2005
Headquarters
United States
Ownership
Founder-owned, privately held, never externally funded
Founders
Neil Patel, Hiten Shah, Rohan Thambrahalli
Employees
Approximately 43 (2026)
Funding
No outside funding raised; the company has been owned by its founders since 2005.

Timeline

  1. 2005Founded by Neil Patel, Hiten Shah, and Rohan Thambrahalli to make click tracking visual and affordable at a time when heatmapping was an enterprise research technique.
  2. 2006Launches publicly as an accessible heatmapping service and quickly becomes the default name in the category.
  3. 2012Crazy Egg acquires Hello Bar, extending the product from observation into on-page calls to action, which is the origin of the pop-up and sticky bar tooling.
  4. 2019Session recordings and A/B testing are built into the platform, turning a heatmap tool into a broader website optimisation suite.
  5. 2024AI Analysis ships across heatmaps, automatically describing behaviour patterns and optimisation opportunities in plain language without prompting.
  6. 2026Still founder-owned and unfunded at roughly 43 staff, with published pricing from $29 to $599 a month, unlimited seats and domains on every plan, and recording storage up to two years.

Integrations

  • Google Tag Manager
  • Shopify
  • WordPress
  • Google Analytics
  • Custom JavaScript variables
  • Hello Bar (same ownership)

Frequently asked questions

10 questions

What is Crazy Egg?

Crazy Egg is a website optimisation tool built around heatmaps. It offers five heatmap report types, click, scroll, confetti, overlay, and list, plus session recordings, A/B testing, surveys, pop-up calls to action, error tracking, and traffic analytics. It meters on tracked pageviews with separate caps on recordings and heatmap reports, and includes unlimited team members and unlimited domains on every plan.

How much does Crazy Egg cost?

Starter is $29 a month, or $348 a year, for 5,000 tracked pageviews, 50 recordings, and 5 heatmap reports. Plus is $99 a month for 150,000 pageviews, 1,000 recordings, 75 heatmap reports, and unlimited A/B testing. Pro is $249 for 500,000 pageviews and 5,000 recordings. Enterprise is $599 for 1,000,000 pageviews, 10,000 recordings, and SAML SSO. Every plan includes a free trial and there is no permanently free tier.

What does Crazy Egg cost for a site with 10,000 or 100,000 monthly visitors?

The meter is tracked pageviews, so multiply visitors by pages per visit. A site with 10,000 monthly visitors viewing three pages each produces around 30,000 pageviews, which fits comfortably in Plus at $99 a month with room to spare. At 100,000 monthly visitors that becomes roughly 300,000 pageviews and needs Pro at $249. Watch the recording cap alongside the pageview cap, because 1,000 recordings a month on Plus is a sample rather than full coverage of that traffic.

Is $29 a month a realistic price for Crazy Egg?

Rarely. The Starter tier allows 5,000 tracked pageviews, 50 recordings, and only 5 heatmap reports a month, which a modest business site will exhaust within days, and it excludes A/B testing entirely. Treat Starter as an extended trial or a tool for a very low-traffic page, and budget $99 as the real entry point for a working business.

What are the five heatmap report types and why do they matter?

Click maps show where activity concentrates. Scroll maps show how far people get and what is never seen. Confetti maps plot every individual click as a dot that can be segmented by traffic source, which reveals that paid and organic visitors behave differently on the same page. Overlay maps attach click metrics to specific elements. List maps give the raw numbers per element. Having five views over one dataset is more analytical range than most competitors offer, and confetti segmentation is the report experienced optimisers reach for first.

Does Crazy Egg do A/B testing well enough to replace a testing platform?

For straightforward changes, yes. Unlimited tests are included from the $99 Plus tier with device-type targeting, and Pro adds targeting by country, UTM parameters, and conversion goals. What it does not have is the statistical machinery of a dedicated platform: no sequential testing, no variance reduction, no published methodology, no sample ratio mismatch checking of the kind Convert Experiences ships. Use it for copy and layout tests; move to a specialist when the decision is expensive enough that the statistics have to survive scrutiny.

How long does Crazy Egg keep session recordings?

Six months on Starter and two years on Plus, Pro, and Enterprise. That is considerably longer than most competitors, where 30 to 60 days is the norm and longer windows are paid upgrades. It is a real advantage for seasonal analysis, and a consideration if your data minimisation policy prefers shorter retention.

Can I use Crazy Egg across multiple websites?

Yes, and this is one of its strongest structural advantages. Domains are unlimited on every plan, as are team members, so an agency running a dozen client sites or a company with several brands pays one subscription and gives everyone a login. The shared meter is pageviews across all of those domains, so the total traffic is what determines your tier.

How does Crazy Egg compare with Microsoft Clarity, which is free?

Clarity offers unlimited recordings and heatmaps at no cost and is genuinely good, so any paid tool has to justify itself. Crazy Egg's justification is depth and action: five heatmap report types instead of one, more than twenty audience filters including UTM parameters and custom variables, two year recording storage, unlimited A/B testing, surveys, pop-up calls to action, and a vendor whose revenue comes from your subscription rather than from anything else. If you only need to watch and observe, use Clarity.

Who owns Crazy Egg and is it a stable vendor?

Crazy Egg was founded in 2005 by Neil Patel, Hiten Shah, and Rohan Thambrahalli, launched in 2006, and remains owned by its founders with no outside funding and roughly 43 employees. It acquired Hello Bar in 2012. In a category where Hotjar and Heap were both folded into Contentsquare and Smartlook was wound down under Cisco, a twenty-year-old independent vendor with published prices is about as stable a bet as this shelf offers.

Editorial verdict

Crazy Egg is the sensible heatmap purchase for a small marketing team, provided you price it honestly at $99 rather than $29. Five heatmap report types with twenty-plus audience filters give it more analytical range than tools that charge more, unlimited seats and unlimited domains make it unusually cheap for agencies and multi-brand businesses, two year recording storage beats the category norm, and unlimited A/B testing means you can act on what you find without a second subscription. It is twenty years old, founder-owned, and unfunded, which in this particular category counts for something real. The reservations are honest ones: three separate meters make it easy to hit a wall, the recording caps are modest next to Microsoft Clarity's free unlimited offer, the testing lacks any statistical depth, and there is no live chat if that is what you were hoping for. Buy it to understand and improve a marketing site. Do not buy it to debug software or to analyse behaviour inside a signed-in product.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.