Adzooma

Name: Adzooma
Brand: Adzooma
Price: 069 USD

Cheap oversight across Google, Microsoft, and Meta, with nothing changed without your say-so

Adzooma is a small-business advertising oversight platform from ClickTech that connects to Google Ads, Microsoft Advertising, and Meta Ads and returns a scored performance audit, a prioritised list of optimization opportunities you apply in a couple of clicks, continuous alerts on account changes, and budget pacing tracking, alongside SEO and web-vitals scorecards for your website; it charges a flat $0, $69, or $179 a month regardless of ad spend and explicitly makes no changes to your campaigns without approval.

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Overview

Adzooma is the cheapest credible way for a small business to get a second opinion on its ad accounts, and its pricing is the most honest thing about it. There is a genuinely free tier that connects unlimited ad accounts, Silver is $69 a month, Gold is $179, and none of those numbers move when your ad spend does. An advertiser spending $5,000 a month and one spending $100,000 pay exactly the same, which in a category where nearly every competitor tiers by spend is a real structural advantage for anyone growing.

The product itself is an audit and alert layer rather than a management platform. Connect Google, Microsoft, and Meta and Adzooma returns a Live Performance Score out of a hundred with strengths, weaknesses, and a prioritised opportunity list tagged high, medium, or low by urgency, effort, and impact. You apply what you agree with in a couple of clicks. Alongside it sits a genuinely useful alerts engine with thirty prebuilt templates, monitoring as frequently as every fifteen minutes, plus a budget tracker showing pacing across all three networks in one place.

Two things about the product's history matter to a buyer. Adzooma went entirely free in July 2020, funded by a Marketplace it has since removed, and that Marketplace generated the worst reviews the company has, including reports of continued charging after cancellation and one user paying $350 for two website visits. The paid tiers are a reversal of that free-for-all model, undertaken without a dated announcement. The second is that automation has quietly been de-marketed: the 2020 and 2021 era shipped automation rules and Facebook automation templates, and today the product pages repeatedly answer no to whether Adzooma changes anything automatically, though the fair use policy still enumerates automation rule execution limits.

Adzooma is owned and operated by ClickTech Solutions, a Nottingham-founded, now London-based company that built Adzooma as its first product rather than acquiring it. The platform is alive: the blog posts roughly twice a month through August 2026 and the marketing site has been rebuilt around 2026-era features including a Performance Max toolkit, a Shopping Ads Enhancer, and an AI ad copy optimiser. What it lacks is a changelog. The last dated product announcement is the V4 relaunch of March 2024, which leaves a two and a half year gap in dated product communication.

Best for

Small businesses and small agencies spending under roughly ten thousand dollars a month across Google, Microsoft, and Meta who want cheap continuous oversight, prioritised suggestions, and alerts, and whose growth would otherwise be taxed by a competitor that prices on ad spend.

Not the right fit for

Anyone who wants true automation; the product now explicitly refuses to change anything without approval, which is a reversal from the 2020 era and reads as a regression to buyers who remember it.
Serious paid search operations, where reviewers consistently describe the recommendations as surface-level and note the tool gets outgrown quickly.
Meta-heavy advertisers, since Meta support is genuinely shallower and is excluded from Shopping, ad copy AI, extensions, scheduling, and conversion tracking features.
Single-account advertisers, who reviewers note get thinner insight than agencies running many accounts through the same dashboard.
Buyers who need an API, single sign-on, or a published security certification, none of which exist.

How it works

1
You create an account, which the vendor states takes under a minute with no credit card, and connect Google Ads, Microsoft Advertising, and Meta Ads through OAuth. Management-level access is required because the opportunities are applied directly to the account. There is no pixel, no tag, and no export.
2
Adzooma runs a Performance Audit against live data and returns a score out of a hundred with strengths, weaknesses, and missed opportunities. Every opportunity carries a high, medium, or low priority tag ranked by urgency, effort, and impact, and the list reorders dynamically so the highest-value fix stays at the top.
3
You work the list. Applying a recommendation takes a couple of clicks from inside Adzooma without switching to the ad platform, and bulk changes can be applied across multiple campaigns or accounts at once. Nothing is ever applied on your behalf: the product FAQs state repeatedly that Adzooma makes no changes automatically and that you stay in full control.
4
The always-on layer runs alongside. Alerts monitor accounts at account, campaign, or ad group level as often as every fifteen minutes and notify by email or Slack, the Budget Tracker shows monthly spend pacing across all three networks refreshed daily, and reports on PPC, SEO, and web metrics regenerate monthly, weekly, or daily depending on tier, brandable on the paid plans for client delivery.

Feature breakdown

31 features in 4 modules

Audit and opportunities

The core loop: score the account, rank the fixes, apply what you agree with.

Performance Audit: Pulls live data from Google, Microsoft, and Meta and returns a Live Performance Score out of a hundred with strengths, weaknesses, and missed opportunities.
Opportunity engine: Surfaces prioritised optimization recommendations; the free tier sees a limited number and paid tiers see all available.
Priority tagging: Every insight carries a high, medium, or low tag ranked by urgency, effort, and impact, with dynamic reordering so the highest-value fix stays at the top of the list.
One-click apply: Recommendations are applied from the Adzooma dashboard in a couple of clicks without switching into the ad platform.
Bulk changes: Applies changes across multiple campaigns or accounts at once, which is the main reason the tool is more useful to agencies than to single advertisers.
Progress tracking: Audit progress indicators update as fixes are implemented, so the score reflects work done rather than staying static.

Alerts and monitoring

The best-developed part of the product, and read-only by design.

Automated alerts: Continuous monitoring of Google, Microsoft, and Meta accounts that notifies on meaningful performance change; explicitly read-only, making no campaign changes of its own.
Thirty prebuilt alert templates: Predefined rules built around common paid search risks and performance shifts, so alerting works before you configure anything.
Custom alerts: User-defined thresholds, metrics, and logical conditions, available on Silver and Gold only.
Alert scope levels: Alerts can be scoped to account, campaign, or ad group level rather than firing only at the top.
Alert frequency: Checks run daily, weekly, hourly, or as often as every fifteen minutes depending on plan, which is faster than several tools costing more.
Timezone control and history: Alerts run in your chosen timezone and Alert History records when each ran and when conditions triggered.
Email and Slack delivery: Alert notifications go to email or a Slack channel, and this is available on the free tier as well as the paid ones.
Budget Tracker: Sets monthly spend targets per account and shows under, over, or on-budget pacing across Google, Meta, and Microsoft in one dashboard refreshed every twenty-four hours; read-only, so it will not adjust campaigns for you.

Optimization modules

Network-specific tooling, mostly Google and Microsoft.

Performance Max Toolkit: Checks Performance Max asset gaps across text, logos, images, and video, plus brand exclusions, budget adequacy, and missing audience signals.
Shopping Ads Enhancer: Covers product feed attribute and categorisation errors, high versus low performer segmentation, out-of-stock handling, negative keywords, smart bidding, in-market audiences, and dynamic product remarketing on Google and Microsoft Shopping.
Ad Copy Optimiser: AI-generated responsive search ad headlines and descriptions plus Performance Max asset group text based on landing page, campaign focus, and tone of voice, all editable before applying; Google and Microsoft only.
Targeting and bidding recommendations: Recommends smart bidding strategies, bid increases on high click-through keywords, pausing non-converters, impression-share gaps, negative keyword conflicts, and device, age, and gender bid adjustments.
Ad scheduling and delivery: Recommends day and hour scheduling, standard versus accelerated delivery, and ad rotation settings on Google and Microsoft.
Ad extensions and assets: Flags missing structured snippets, callouts, sitelinks, and call extensions across Google and Microsoft Ads.
Audience Expansion checks: Flags campaigns missing the Microsoft Audience Network or Google Search Partners placements, remarketing tags, and location targeting gaps.
Conversion Tracking module: Enables call conversion tracking, enhanced conversions, and conversion values, and flags broken tracking with guided fixes.
Microsoft UET setup: Guided implementation of the Universal Event Tracking tag for conversions, remarketing audiences, and smart bidding.

Reporting and website scorecards

Client-facing output plus two modules nobody else in this category ships.

PPC Performance Report: An overall account score with detailed campaign performance and prioritised recommendations, refreshed monthly on Free, weekly on Silver, and daily on Gold.
SEO Performance Report: Scores your website out of a hundred across keyword performance, onsite SEO, page speed, and backlinks with competitor comparison and keyword and backlink gap analysis.
Web Metrics Report: Mobile and desktop site speed and stability scored out of a hundred and banded poor, needs improvement, or good, flagging largest contentful paint, cumulative layout shift, and render-blocking resources.
Custom report branding: Applies your logo and colours at profile or project level for client-ready PDF exports, on Silver and Gold only.
Projects and Profiles: Groups client accounts into projects and separates PPC, SEO, and web metrics profiles, which are the units capped by tier.
Multi-account management: Unlimited connected ad accounts on every tier including free, subject to a fair use policy, with a unified cross-client dashboard.
Unlimited user seats: One seat on Free, unlimited on Silver and Gold with a fair-use ceiling of fifty concurrent users, which is unusually generous at $69 a month.
Education module: In-platform learning content available on all tiers, tied into ClickTech's wider education products.

Use cases

4 documented

Small business owner running their own ads

Nobody on the team is a paid search specialist, the accounts have drifted, and hiring an agency for a $4,000 monthly budget makes no sense.

The free tier scores all three accounts and surfaces the highest-priority fixes, three alerts catch the worst failure modes, and Slack notifications mean a broken campaign gets noticed the same day rather than at month end, all for nothing.

Small agency with a dozen small clients

Client budgets are too small to justify a per-spend-priced platform, but each account still needs monitoring and a monthly report.

Silver at $69 covers unlimited connected accounts and unlimited seats, ten alerts per account catch problems, branded reports go out monthly, and the flat price means a client doubling their spend costs the agency nothing extra.

Marketer who keeps discovering budget overruns after the fact

Spend across Google, Microsoft, and Meta lives in three interfaces and pacing is reconstructed monthly from a spreadsheet.

The Budget Tracker sets monthly targets per account and shows under, over, or on-budget pacing across all three networks in one dashboard, with alerts firing before the overrun rather than after. Note it reports rather than acts, so somebody still has to pause the campaign.

Ecommerce store on Google Shopping

The product feed periodically breaks, disapprovals go unnoticed, and out-of-stock items keep receiving spend.

The Shopping Ads Enhancer flags feed attribute and categorisation errors, handles out-of-stock treatment, and segments high from low performers, and the Performance Max Toolkit catches asset gaps and missing audience signals before they cost a month.

Pricing

from $0 (Free), then $69 per month (Silver)

Flat monthly or annual subscription in three tiers, entirely independent of ad spend, with unlimited connected ad accounts on every tier.

Plan	Price	Includes
Free	$0 per month	Monthly PPC performance reports and opportunity analysis Limited number of opportunities 1 SEO profile and 1 web metrics profile Unlimited ad accounts connected 3 PPC alerts with email and Slack notifications Budget tracking and 1 user seat Genuinely useful rather than a demo. The main constraints are the opportunity cap, monthly rather than daily refresh, and the single seat.
Silver	$69 per month, or $700 per year	Weekly reports and opportunity analysis All available opportunities 5 SEO profiles and 5 web metrics profiles 10 PPC alerts plus custom alerts Unlimited user seats and unlimited ad accounts Performance report branding and priority support Marked as recommended. Unlimited seats at $69 is the most generous seat policy in this category by a distance.
Gold	$179 per month, or $1,800 per year	Daily reports and opportunity analysis Unlimited SEO and web metrics profiles Unlimited PPC alerts and all alert templates Custom alerts and report branding Unlimited user seats and unlimited ad accounts Priority support
Enterprise	Negotiated per month	Bespoke configuration described by the vendor as something they can build No published pricing

Billing notes

The fee is completely independent of ad spend. At $5,000, $25,000, or $100,000 of monthly spend you pay $0, $69, or $179 depending only on the tier you choose. In a category where nearly every competitor tiers by spend, this is Adzooma's strongest structural argument.
Unlimited ad accounts are included on every tier including free, subject to a fair use policy that also enumerates limits of fifty concurrent users, fifteen thousand automation rule executions per calendar month, ten rules per thirty-minute slot, and ten thousand entities per automation rule.
Annual billing is advertised as saving twenty percent, but the arithmetic does not support the claim: Silver at $700 against $828 is 15.5 percent and Gold at $1,800 against $2,148 is 16.2 percent.
Prices are geo-switched. Silver is £49 or €59 monthly and Gold is £139 or €159, which makes UK and European customers materially better off than the dollar rate suggests.
There is no free trial of the paid tiers. The funnel is the free plan, then upgrade, so evaluation means using the constrained version rather than a full-featured trial.
The refund policy is unusually blunt: no partial service refunds are offered or claimed, and change of mind, dissatisfaction with functionality, and failure to cancel before renewal are all explicitly excluded.
Both paid tiers advertise a Performance Report Schedule feature tagged coming soon, with no published ship date.

Value assessment: Adzooma is the best value in this category at the bottom of the market and poor value at the top, and it knows which end it serves. The free tier is genuinely useful rather than a demo, Silver at $69 buys unlimited connected accounts and unlimited seats, and the price never moves as your spend grows, which over two years of growth is worth more than several features a competitor would charge you for. What you are not buying is depth. Reviewers describe the recommendations as surface-level and the consensus sweet spot is a small business under roughly five thousand dollars a month who wants an alerts dashboard and a health score. Judged against that job it is excellent and almost free. Judged as a management platform against Optmyzr or Adalysis, it is not really in the same category.

Strengths & limitations

Strengths

Flat pricing that is entirely independent of ad spend, which means growth never raises the bill and is a genuine structural advantage over almost every competitor here.
A permanent free tier that connects unlimited ad accounts and includes alerts, budget tracking, and Slack notifications, which no other product in this category matches.
Unlimited user seats on Silver at $69, where competitors charge per seat or cap teams entirely.
Covers three networks, Google, Microsoft, and Meta, where most tools at this price cover one.
The alerts engine is genuinely well built, with thirty prebuilt templates, account, campaign, or ad group scoping, monitoring as frequently as every fifteen minutes, timezone control, and alert history.
SEO and web-vitals scorecards are a real differentiator, since site speed and page experience affect ad performance and nothing else in this category reports on them.
Onboarding is the fastest here: account creation under a minute, OAuth connection, and audit results within minutes, with no tag, pixel, or export.
Priority tagging by urgency, effort, and impact with dynamic reordering is a sensible answer to the recommendation-fatigue problem.
Owned by ClickTech, which built Adzooma as its first product rather than acquiring it, holds Google Channel Partner status since 2017, and was named Microsoft Advertising Global Rising Star of the Year in 2021.

Limitations

Recommendations are surface-level; the third-party consensus is alerts and basic optimizations rather than genuine bid optimization, and serious operations outgrow the tool.
Automation has been de-marketed to the point of denial: the product pages repeatedly state Adzooma changes nothing automatically, a reversal from the 2020 and 2021 era, though the fair use policy still lists automation rule execution limits, so the capability survives unmarketed and undocumented.
Meta support is genuinely shallower than Google and Microsoft, and is excluded from Shopping, ad copy AI, extensions, scheduling, and conversion tracking modules.
No changelog or product updates page exists anywhere, and the last dated product announcement is the V4 relaunch of March 2024, leaving a two and a half year gap in dated product communication.
The Marketplace, which funded the free platform from 2020, has been removed with no announcement, and its billing scandal still dominates the review sites: reports of continued charging after cancellation, an undelivered gift card promotion, and one user paying $350 for two website visits.
The annual discount is advertised as twenty percent but is actually between 15.5 and 16.2 percent.
No free trial of the paid tiers, so evaluation means running the constrained free plan.
No API, no single sign-on, no documented two-factor authentication, and no SOC 2, ISO 27001, or published GDPR compliance page.
Documentation is extremely thin: six knowledge base categories built on a third-party widget rather than owned documentation.
Review volume is very low, eighteen reviews on G2 and twenty-two on Capterra, for a product claiming fifty thousand businesses, which is itself a signal worth weighing.
What happens to data, alerts, and report history after cancellation or downgrade is not documented anywhere, and the refund policy explicitly excludes dissatisfaction with functionality.
A Performance Report Schedule feature has sat tagged coming soon on both paid tiers with no ship date.

Head-to-head comparisons

5 alternatives

Adzooma vs Opteo

from $129 per month (Basic)

Both are recommendation engines and the gap is depth against breadth and price. Adzooma at $69 covers Google, Microsoft, and Meta, adds SEO and web vitals scorecards, and has a free tier. Opteo at $129 is Google-only but materially deeper, with n-gram analysis, statistical ad testing, evidence attached to every recommendation, and automatic pausing before a budget overrun. Take Adzooma if budget is the binding constraint and you want three networks watched cheaply; take Opteo if Google is where your money is and the quality of the recommendation matters more than the price.

Full Adzooma vs Opteo comparison

Adzooma vs Optmyzr

from $209 per month on annual billing at the lowest spend tier, or about $299 per month billed monthly

Different price universes solving different problems. Adzooma is $69 with a free tier and explicitly refuses to change anything without approval. Optmyzr from roughly $299 has a real rule engine, Campaign Automator, Shopping and Performance Max depth, Amazon support, and root-cause diagnostics, and it runs unattended. If paid search is somebody's actual job, Optmyzr. If it is a task somebody does on Tuesdays, Adzooma, and the money saved is better spent on media.

Full Adzooma vs Optmyzr comparison

Adzooma vs Adalysis

from $149 per month, or $126 per month billed annually

The interesting comparison, because Adalysis at $149 is only twice the price of Adzooma Gold's near neighbour and does far more on Google and Microsoft: fully automated ad testing across six metrics with configurable confidence levels, impression-weighted quality score tracking, n-gram analysis, and a seven-tool budget suite, none of which Adzooma has. What Adzooma has that Adalysis does not is Meta, a free tier, SEO scorecards, and a price that never moves with spend. Choose Adalysis if your money is in search and testing is the bottleneck; choose Adzooma if you need cheap coverage across three networks.

Full Adzooma vs Adalysis comparison

Adzooma vs Madgicx

from $29 per month for the analytics entry offer; the full AI suite is priced by ad spend bracket

Adzooma watches your Meta account among two others and suggests fixes. Madgicx runs your Meta account, with an automation engine that executes, creative computer vision, and audience research, at an undisclosed price that scales with your spend. If Meta is a side channel you want monitored, Adzooma covers it for $69 flat. If Meta is the whole business, Adzooma's coverage is too thin and Madgicx is the serious option.

Full Adzooma vs Madgicx comparison

Adzooma vs AdRoll

from $0 platform fee on the self-service Ads package, with cost incurred as dynamic CPM on media

Both target small businesses without an ad operations function, from opposite ends. Adzooma is a management layer over accounts you already run, at $69 a month with published prices and a free tier. AdRoll is a media platform that buys inventory for you with no platform fee but no published cost either, and an undisclosed margin on the media. Take Adzooma to improve what you already run; take AdRoll to reach retargeting inventory outside Google and Meta.

Full Adzooma vs AdRoll comparison

Implementation & onboarding

Setup time: Minutes, and this is the product's genuine best quality. Account creation is stated at under a minute with no credit card, ad accounts connect through OAuth, and audit results appear within minutes. There is no tag, no pixel, and no manual export. The SEO and web metrics modules just need a domain.
Learning curve: Very low, by design. Adzooma translates account data into prioritised, plainly worded recommendations, and reviewers rate ease of use highly at 4.5 on Capterra. Anyone comfortable in a marketing dashboard can use it the day they sign up.
Onboarding: Entirely self-serve. There are no onboarding calls, implementation sessions, or training included on any tier. Support is email to help@adzooma.com plus an in-app contact route, with priority support on Silver and Gold. Note that management-level access to your Google, Microsoft, and Meta accounts is required, since opportunities are applied to the accounts directly.
Migration notes: Nothing to migrate in. On the way out, changes Adzooma applied live in the ad platforms, so they persist. What is not documented anywhere is what happens to alerts, automation rules, and report history on cancellation or downgrade, and none of the terms, refund policy, or knowledge base address data retention or export. Downgrading to Free cuts you to one seat, three alerts, no custom alerts, one SEO and one web profile, monthly rather than daily refreshes, and no report branding. Export any branded reports you need first.

Platform, API & security

Platforms: Web application at app.adzooma.com
API: No public API, developer portal, or API documentation was found.
Compliance: Privacy policy, cookie policy, terms and conditions, and a fair use policy published; no SOC 2, ISO 27001, GDPR compliance page, data processing agreement, or sub-processor list found
Data residency: Not published.
SSO: Not published.
Security notes: Adzooma requires management-level access to your Google, Microsoft, and Meta ad accounts, which is a significant permission grant for a product with no published security certifications and no documented two-factor authentication or user roles model. The AI features use an unnamed generative model, with the vendor stating only that necessary details are processed.

Support & resources

Channels: Email at help@adzooma.comIn-app contact form to a technical support teamPriority support on Silver and Gold
Documentation: Knowledge base at knowledgebase.adzooma.com built on a third-party widget, with only six categories and a master guide article. It is notably thin.
Community: No forum, Slack, or user group was found. There is a certified partner programme, an active blog posting roughly twice a month, and free lead-magnet performance report tools for Google, Microsoft, and Facebook ads.

Company

Founded: 2015
Headquarters: London, United Kingdom (ClickTech Solutions Ltd, previously Nottingham), remote-first across the UK, US, and Europe
Ownership: Owned and operated by ClickTech Solutions Ltd, which built Adzooma as its first product rather than acquiring it
Founders: Robert Wass, David Sharpe
Employees: Not disclosed
Funding: Backing in June 2018 from Fred Done, founder of Betfred, and Warren Jacobs of ActiveWin; no round sizes disclosed and no venture rounds found.

Funding history

Round	Amount	Year	Notes
Private backing	Not disclosed	2018	Fred Done, founder of Betfred, and Warren Jacobs of ActiveWin backed the company in June 2018.

Timeline

2015ClickTech Solutions founded in Nottingham, United Kingdom, with Adzooma originating as its first product; ClickTech's own pages date the launch to 2016.
2017Adzooma beta launches and the company becomes a Google Ads Channel Partner, a status it still holds.
2018Fred Done, founder of Betfred, and Warren Jacobs of ActiveWin back the company in June.
2020Makes the entire platform free on 15 July and launches the Adzooma Marketplace to monetise instead, a decision that generated the company's worst reviews and has since been reversed without announcement.
2023ClickTech acquires GreyMetrics for reporting and EDEE.ai for budget management, and acqui-hires a Seattle-based advertising software team.
2024ClickTech announces the Adzooma V4 relaunch on 6 March with a full visual redesign, expanded Meta Ads support, and Microsoft Performance Max; this remains the last dated product announcement.
2026Site rebuilt around Performance Max, Shopping, ad copy AI, and conversion tracking modules under paid Free, Silver, and Gold tiers, with the Marketplace removed and no public changelog.

Integrations

Google Ads
Microsoft Advertising
Meta Ads (Facebook and Instagram)
Slack, for alert notifications
Email notifications
Google Merchant Center feed data, via Shopping feed checks
ClickTech HUB, the vendor's sibling education product

Frequently asked questions

10 questions

What is Adzooma?

Adzooma is an advertising oversight platform from ClickTech that connects to Google Ads, Microsoft Advertising, and Meta Ads and returns a scored performance audit, a prioritised list of optimization opportunities you apply in a couple of clicks, continuous alerts, and budget pacing tracking across all three networks. It also produces SEO and web-vitals scorecards for your website, which nothing else in this category does.

How much does Adzooma cost and does the price scale with ad spend?

It does not scale with ad spend at all, which is its strongest commercial argument. There is a permanent free tier, Silver is $69 a month or $700 a year, and Gold is $179 a month or $1,800 a year. Prices are geo-switched, so Silver is £49 or €59 monthly. An advertiser spending $5,000 and one spending $100,000 pay exactly the same. Note the annual saving is advertised as twenty percent but is actually about sixteen.

Is the free plan actually usable?

Yes, more than most. Free includes monthly PPC, SEO, and web metrics reports, unlimited connected ad accounts, three PPC alerts with email and Slack delivery, and budget tracking, all for nothing. The constraints are a limited number of opportunities rather than all of them, monthly rather than weekly or daily refreshes, one SEO and one web metrics profile, and a single user seat. There is no free trial of the paid tiers, so the free plan is how you evaluate.

Does Adzooma change my campaigns automatically?

No, and the product pages say so repeatedly: alerts make no changes, smart bidding is not applied automatically, and delivery settings are not altered on your behalf. This is a notable reversal from 2020 and 2021, when Adzooma marketed automation rules and Facebook automation templates. Automation rules do apparently still exist in the application, since the fair use policy enumerates execution limits, but they are entirely unmarketed and undocumented. Treat the product as an audit and alert layer.

Is Adzooma still actively developed?

Yes, though with a caveat worth knowing. The blog posts roughly twice a month unbroken through August 2026, the marketing site has been rebuilt around 2026-era features including a Performance Max toolkit and an AI ad copy optimiser, and there is no shutdown or sunset notice anywhere. But there is no changelog or product updates page of any kind, and the last dated product announcement is the March 2024 V4 relaunch, which is a two and a half year gap in dated product communication.

How good is the Meta support?

Shallower than Google and Microsoft, and this matters if Meta is a significant channel for you. Meta appears in the audit, the alerts, and the budget tracker, so basic oversight works. But it is excluded from the Shopping Ads Enhancer, the Ad Copy Optimiser, the ad extensions checks, the ad scheduling recommendations, and the conversion tracking and UET modules. Reviewers describe the Facebook integration as underdeveloped, and that is a fair reading of the feature matrix.

What is the story with the Adzooma Marketplace?

It was launched in July 2020 to fund the platform going entirely free, and it has since been removed with no announcement; the URL now returns raw image data. It also generated the worst reviews the company has, including reports of continued charging after cancellation, an undelivered gift card promotion in December 2023, and one user reporting they paid $350 for two website visits. Those reviews still dominate the review sites even though the Marketplace no longer exists, so read review dates carefully.

Who owns Adzooma?

ClickTech Solutions Ltd, a UK company founded in Nottingham in 2015 and now headquartered in London, which built Adzooma as its own first product rather than acquiring it. Founders Robert Wass and David Sharpe remain associated with the company. ClickTech acquired GreyMetrics and EDEE.ai in 2023. A commonly repeated claim that Click Consult owns Adzooma is false: Click Consult is an unrelated Cheshire agency acquired by the Ceuta Group.

Is Adzooma worth it when Google gives free recommendations?

For a small business, often yes, and the reason is coverage rather than depth. Google's recommendations only cover Google and are optimized partly for Google's revenue. Adzooma scores Google, Microsoft, and Meta in one place, alerts across all three as often as every fifteen minutes, tracks budget pacing across all three, and adds SEO and page-experience scorecards. At $0 or $69 a month that is a reasonable trade. What Adzooma will not do is beat a specialist tool on the depth of any single recommendation.

What happens to my data if I cancel or downgrade?

This is not documented anywhere, which is a genuine gap. The terms, refund policy, and knowledge base are all silent on data retention, export, and whether alerts, automation rules, and report history survive a downgrade. Changes you applied persist because they live in the ad platforms. The refund policy is blunt: no partial refunds, with change of mind, dissatisfaction with functionality, and failure to cancel before renewal all explicitly excluded. Export branded reports before you leave.

Editorial verdict

Adzooma is the right answer to a narrow question: how does a small business get continuous oversight of Google, Microsoft, and Meta accounts without paying a percentage of its growth to a software vendor. The free tier is genuinely useful, Silver at $69 buys unlimited accounts and unlimited seats, the alerts engine is better than the price suggests, and the SEO and web-vitals scorecards are a real differentiator nobody else offers. The flat pricing is worth more over a growth year than several features a competitor would charge extra for. What you should not expect is depth. Reviewers call the recommendations surface-level and they are right, Meta support is visibly thinner than Google and Microsoft, and the automation the product once marketed has been quietly de-marketed to the point where the FAQs now proudly say it changes nothing. Combine that with no changelog since March 2024, no API, no security certifications, and a review corpus still shaped by the Marketplace billing complaints, and the recommendation is clear but bounded: excellent value under about ten thousand dollars a month of spend, and something you will outgrow if paid media becomes somebody's full-time job.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.