Attention Insight vs Crazy Egg
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentCrazy Egg compared with Attention Insight
The dividing line is traffic. Crazy Egg's heatmaps aggregate what real visitors did, which needs a live page and enough pageviews to be meaningful; Attention Insight predicts where eyes will land on a mockup nobody has seen yet, so it works at the design stage and on ad creative that has not run. It is also cheaper, from about $19 a month, but has no recordings, no A/B testing, and no behavioral data of any kind. Teams that buy both use Attention Insight before launch and Crazy Egg after.
Choose Attention Insight if
Designers, agencies, and ad teams who need to evaluate attention on a design, ad creative, or landing page before it goes live, and who want an objective figure to support a recommendation in a client review.
Choose Crazy Egg if
Small marketing teams, agencies, and ecommerce operators who want cheap heatmaps with real segmentation, some session recordings, and built-in A/B testing on one bill, and who benefit from unlimited team seats and unlimited domains rather than a per-site or per-seat structure.
Side by side
13 attributes| Attribute | Attention Insight | Crazy Egg |
|---|---|---|
| Category | CRO | CRO |
| Starting price | From roughly $19 per month for a small monthly analysis allowance (free trial) | $29 per month ($348 per year) (free trial) |
| Pricing model | Self-serve subscription metered by number of analyses per month, with higher tiers adding team seats, API access, and white-label reporting. Annual billing is discounted. | Subscription metered on tracked pageviews per month, with separate per-plan caps on session recordings and heatmap reports, and unlimited team members and domains on every tier. |
| Free plan | No | No |
| Free trial | Free trial with a limited number of analyses | Free trial available on every plan |
| Best for | Designers, agencies, and ad teams who need to evaluate attention on a design, ad creative, or landing page before it goes live, and who want an objective figure to support a recommendation in a client review. | Small marketing teams, agencies, and ecommerce operators who want cheap heatmaps with real segmentation, some session recordings, and built-in A/B testing on one bill, and who benefit from unlimited team seats and unlimited domains rather than a per-site or per-seat structure. |
| Setup time | Minutes. There is nothing to install: upload a design or paste a URL and the analysis returns immediately. | Under thirty minutes. One script covers every domain and every report, with documented paths through Google Tag Manager, Shopify, and WordPress. Heatmap reports need creating per page, which is the only ongoing setup task. |
| Learning curve | Low to use, higher to interpret responsibly. The important discipline is stating clearly, especially to clients, that the output is a prediction of attention rather than a measurement of behavior. | Very low for the reports themselves. The part that rewards a little study is the filter set: knowing to compare paid against organic on a confetti map, or converters against non-converters on a scroll map, is what separates a useful subscription from a pretty one. A/B testing adds a second concept set but stays approachable. |
| Platforms | Web application, Design tool plugins, API on higher tiers | Any website via a single JavaScript snippet, Google Tag Manager, Shopify, WordPress, Unlimited domains per account |
| Compliance | GDPR | GDPR and CCPA considerations addressed in the vendor's privacy documentation, Confirm current certification scope and data processing terms during procurement |
| Founded | 2019 | 2005 |
| Headquarters | Vilnius, Lithuania | United States |
| Ownership | Private, independent | Founder-owned, privately held, never externally funded |
Strengths and limitations
Attention Insight
Strengths
- Works with no traffic and no tracking code, which no behavioral tool can do.
- Results arrive in seconds, fitting inside a design review rather than after it.
- Quantified attention percentages turn subjective design debates into measurable comparisons.
- Inexpensive relative to any form of real user research.
Limitations
- Predicts visual salience, not comprehension, motivation, or conversion.
- Static views only; interactive flows and scrolling behavior are not modelled as journeys.
- Accuracy claims are averages, and unusual layouts or imagery can fall outside the model's training distribution.
- Easily over-interpreted by stakeholders who hear heatmap and assume real users.
Crazy Egg
Strengths
- Five distinct heatmap report types over the same data, which gives more analytical range than the single heat visualisation most competitors ship.
- More than twenty audience filters including UTM parameters, conversion goals, and custom variables, applied to both heatmaps and recordings.
- Unlimited team members and unlimited domains on every plan, which makes it dramatically cheaper than per-site competitors for agencies and multi-brand companies.
- Unlimited A/B testing included from $99 a month, so seeing the problem and testing the fix happen in one tool on one bill.
Limitations
- Three separate meters, covering pageviews, recordings, and heatmap reports, make it easy to hit a wall on one while well inside the others.
- Starter at 5,000 tracked pageviews and 50 recordings is too small for a real business site, so the effective starting price is $99 rather than $29.
- Heatmap reports are capped per plan, at 5 on Starter and 75 on Plus, which limits how many pages you can study at once.
- The A/B testing is a page variant tool with targeting, not a statistics platform; there is no sequential testing, no variance reduction, and no published methodology.
Pricing compared
Attention Insight
Self-serve subscription metered by number of analyses per month, with higher tiers adding team seats, API access, and white-label reporting. Annual billing is discounted.
- StarterFrom about $19
- ProfessionalFrom about $59
- Agency and APIQuoted
At entry pricing this costs less than an hour of design time and can prevent a hero layout that hides the call to action, which is a good trade for any team shipping designs regularly. The value collapses if the output is over-interpreted: it predicts looking, not buying, and no reasonable price makes that a substitute for testing. Treated as a pre-launch sanity check and a persuasion tool in client reviews, it is inexpensive and useful.
Crazy Egg
Subscription metered on tracked pageviews per month, with separate per-plan caps on session recordings and heatmap reports, and unlimited team members and domains on every tier.
- Starter$29
- Plus$99
- Pro$249
- Enterprise$599
Crazy Egg looks like the cheapest option in the category and is really a $99 product once you account for how quickly 5,000 tracked pageviews disappear. At that price the value is strong: 150,000 pageviews, 1,000 recordings, 75 heatmap reports, two years of recording storage, unlimited A/B testing, unlimited seats, and unlimited domains. Working out your bill from user numbers means multiplying by pages per visit. A site with 10,000 monthly visitors viewing three pages each generates around 30,000 tracked pageviews, comfortably inside Plus at $99. The same site at 100,000 monthly visitors generates roughly 300,000 pageviews, which needs Pro at $249. Against Lucky Orange, where a comparable session volume costs $199, Crazy Egg is competitive and adds A/B testing that Lucky Orange does not have, while lacking live chat that Lucky Orange does. Against Microsoft Clarity, which is free and unlimited, Crazy Egg's argument is segmentation depth, five report types, long storage, testing, and a vendor relationship. Against Convert or VWO for testing specifically, it is a tenth of the price and a fraction of the statistical rigour.
Editorial verdict on each
Attention Insight
Attention Insight solves a narrow problem well: knowing whether a design directs attention where you intended before anyone has seen it. That is exactly when it is cheapest to fix, and no traffic-dependent heatmap tool can help at that moment. The quantified attention percentages are also unusually effective in client conversations, converting a design argument into a comparison. The risk is entirely in interpretation, since a predicted heatmap looks identical to a measured one and stakeholders will not naturally distinguish them. Used as a pre-launch screen and stated honestly as a model, it is cheap insurance. Used as evidence of conversion impact, it is worse than nothing.
Read the full Attention Insight profileCrazy Egg
Crazy Egg is the sensible heatmap purchase for a small marketing team, provided you price it honestly at $99 rather than $29. Five heatmap report types with twenty-plus audience filters give it more analytical range than tools that charge more, unlimited seats and unlimited domains make it unusually cheap for agencies and multi-brand businesses, two year recording storage beats the category norm, and unlimited A/B testing means you can act on what you find without a second subscription. It is twenty years old, founder-owned, and unfunded, which in this particular category counts for something real. The reservations are honest ones: three separate meters make it easy to hit a wall, the recording caps are modest next to Microsoft Clarity's free unlimited offer, the testing lacks any statistical depth, and there is no live chat if that is what you were hoping for. Buy it to understand and improve a marketing site. Do not buy it to debug software or to analyse behaviour inside a signed-in product.
Read the full Crazy Egg profileAttention Insight profile last reviewed 2026-08-22; Crazy Egg last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.