EasyWebinar vs GoTo Webinar
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedEasyWebinar compared with GoTo Webinar
GoTo Webinar is the operationally proven incumbent with unlimited recording, a 3,000-attendee ceiling, SSO, a public API, and the deepest Salesforce and Marketo connectors. EasyWebinar is the funnel tool with automation, checkout, SMS, and a CRM at a lower entry price. A company running large conventional webinars into a mature marketing operation should take GoTo; a small business selling directly from webinars should take EasyWebinar and will use far more of what it pays for.
GoTo Webinar compared with EasyWebinar
EasyWebinar covers live, automated, simulive, and evergreen in one subscription from 44 dollars a month, with an automation and funnel layer GoTo does not attempt. GoTo is the better live platform at scale, with unlimited recording, higher ceilings, and enterprise administration. A marketer buying for conversion should look at EasyWebinar; a company buying for reliable large-audience broadcasts and CRM hygiene should buy GoTo.
Choose EasyWebinar if
Course creators, coaches, agencies, and small software companies who need live and automated webinars in one subscription, sell directly from the webinar room, and would rather have registration, reminders, checkout, and lead tracking in a single tool than assemble them from four.
Choose GoTo Webinar if
Marketing and training teams at established small and mid-size companies who run large, conventional webinars, need audiences above the few hundred that cheaper tools cap at, and value a proven platform with deep marketing-automation connectors and predictable per-organizer billing over a modern interface.
Side by side
13 attributes| Attribute | EasyWebinar | GoTo Webinar |
|---|---|---|
| Category | Webinars | Webinars |
| Starting price | $44 per month (Launch, 50 live attendees, live webinars only) (7 days trial) | $49 per organizer per month billed annually (Lite, up to 250 attendees); $59 month to month (free trial) |
| Pricing model | Monthly tiers priced on live-attendee capacity, with separate automated-viewer allowances, AI funnel credits, and feature gates on automation, CRM depth, and administration. | Per-organizer subscription across four tiers whose primary difference is the attendee ceiling. Feature differences between tiers are modest, so you are mostly buying room size. |
| Free plan | No | No |
| Free trial | 7 days of full access on every plan | A free trial is offered on the pricing page; length is set by the current promotion rather than published as a fixed term |
| Best for | Course creators, coaches, agencies, and small software companies who need live and automated webinars in one subscription, sell directly from the webinar room, and would rather have registration, reminders, checkout, and lead tracking in a single tool than assemble them from four. | Marketing and training teams at established small and mid-size companies who run large, conventional webinars, need audiences above the few hundred that cheaper tools cap at, and value a proven platform with deep marketing-automation connectors and predictable per-organizer billing over a modern interface. |
| Setup time | Two to three hours for a first complete funnel. Creating the webinar and registration page is quick, especially with AI funnel generation, but configuring the reminder sequence, the offer timing, the checkout, and the CRM scoring rules is where the time goes and it is worth doing carefully once. | An hour for a first webinar. Scheduling, branding the registration page, and configuring the reminder sequence are straightforward. Wiring a CRM connector properly, especially Marketo or Salesforce field mapping, is a half-day job for someone who knows the target system. |
| Learning curve | Moderate, mostly because the product covers more ground than a pure webinar tool. Understanding the difference between live, automated, simulive, and evergreen, and how the separate live-attendee and automated-viewer allowances apply to each, takes a session. The CRM layer adds concepts a webinar buyer may not have expected to learn. | Low for attendees, moderate for organizers. The desktop presenter console carries two decades of accumulated options and the first dry run will surface several settings you did not know existed. Run a practice session before your first real event; the platform supports practice mode specifically for this. |
| Platforms | Browser-based for hosts and attendees with no download, Mobile browser support, RTMP multistreaming via EasyCast | Windows and macOS desktop applications for organizers and panelists, Browser-based attendance with no download required, iOS and Android apps for attendees, Web administration and scheduling |
| Compliance | GDPR handling for registrant data, PCI handled by the payment processor for built-in checkout, No public SOC 2 report advertised | SOC 2, GDPR, HIPAA-supporting configurations available through GoTo, ISO 27001 within the GoTo platform |
| Founded | 2013 | 2003 |
| Headquarters | Las Vegas, Nevada, United States | Boston, Massachusetts, United States |
| Ownership | Privately held and founder-led | Private equity owned (Francisco Partners and Evergreen Coast Capital, the private equity affiliate of Elliott Management) |
Strengths and limitations
EasyWebinar
Strengths
- Live, automated, simulive, and evergreen webinars from one subscription, which is the cleanest solution to the two-product problem that WebinarJam and EverWebinar create.
- Built-in checkout inside the webinar room, so a paid session or an in-session offer does not lose people to a redirect.
- SMS reminders alongside email on every tier, which materially lifts show rates and which GoTo Webinar and Zoho do not offer at all.
- An included CRM with lead scoring, pipeline stages, and revenue attribution back to individual webinars, which almost no competitor in this category attempts.
Limitations
- The 44-dollar Launch tier is nearly unusable as a real plan: live-only, five total webinars, two-hour sessions, and no checkout or CRM.
- EasyCRM duplicates what any company with an existing CRM already has, so a meaningful part of the subscription value is inapplicable to established teams.
- SSO, SAML, and API access are locked to the 349-dollar Scale tier, forcing companies with identity requirements to buy capacity they do not need.
- No breakout rooms, whiteboard, or certificates, so training and education delivery is poorly served compared with ClickMeeting.
GoTo Webinar
Strengths
- Unlimited cloud recording storage on every tier, including the cheapest, which is unusual in a category where storage is a standard upsell.
- The deepest marketing automation connector set in the category, with Salesforce, HubSpot, and Marketo integrations that mature marketing operations teams already have processes built around.
- Twenty years of operational reliability at scale; a 2,000-person webinar on GoTo is a boring event, which is exactly what you want it to be.
- GoTo Meeting is bundled with every licence, so the subscription covers everyday video meetings as well as webinars.
Limitations
- The presenter experience is a dated desktop application, and next to Livestorm or Demio the whole product feels like enterprise software from an earlier generation.
- The 250-attendee floor means small teams overbuy; there is no fifty-seat or hundred-seat plan for a business whose webinars draw forty people.
- Per-organizer licensing gets expensive fast for teams with several people who each need to host their own sessions.
- Reminder sequences are email only, with no SMS and no behavioural branching, which leaves show rate on the table compared with tools that text registrants.
Pricing compared
EasyWebinar
Monthly tiers priced on live-attendee capacity, with separate automated-viewer allowances, AI funnel credits, and feature gates on automation, CRM depth, and administration.
- Launch$44
- Growth$116
- Pro$198
- Scale$349
- EnterpriseCustom
Growth at 116 dollars a month is the number to judge EasyWebinar on, and at that price it is good value if you use the whole product. Live plus automated plus evergreen plus checkout plus a CRM with lead scoring plus multistreaming in one bill genuinely replaces three or four subscriptions for a solo operator or a small team. Against WebinarJam plus EverWebinar bought separately, it wins. Against Demio Growth at a similar price, the comparison is closer and comes down to whether you want a nicer room or a bundled funnel stack. The value case breaks in two places: if you already run a real CRM, half of what you are paying for is dead weight, and if you need SSO or API access you are pushed to 349 dollars regardless of your audience size. Buy it for the bundle, not for any single component.
GoTo Webinar
Per-organizer subscription across four tiers whose primary difference is the attendee ceiling. Feature differences between tiers are modest, so you are mostly buying room size.
- Lite$49 (annual) or $59 (monthly)
- Standard$99 (annual) or $129 (monthly)
- Pro$199 (annual) or $249 (monthly)
- Enterprise$399 (annual) or $499 (monthly)
GoTo Webinar is priced for audiences, not for teams. At 99 dollars a month for a 500-seat room with unlimited recording, marketing automation connectors, and a bundled meeting product, it is competitive with anything at that capacity and cheaper than Zoom Webinars once you climb past a few hundred attendees. At 49 dollars for a 250-seat room it is poor value for a small business that draws forty people, because there is no smaller, cheaper room to buy and no discount for using a fraction of it. The per-organizer model compounds this: three presenters who each need to host means three licences. Buy it when your audience is genuinely large and your marketing operations already run on Salesforce or Marketo; look elsewhere when your webinars are intimate or your team is multi-presenter.
Editorial verdict on each
EasyWebinar
EasyWebinar's pitch is a bundle, and the bundle is the right way to judge it. Growth at 116 dollars a month gives a small business live, automated, simulive, and evergreen webinars, SMS reminders, checkout inside the room, a CRM with lead scoring and revenue attribution, and multistreaming, which genuinely replaces three or four separate subscriptions and beats buying WebinarJam and EverWebinar as a pair. Ignore the 44-dollar headline: Launch is live-only, capped at five webinars, and not a plan to run a business on. The product loses on polish, on training features it does not attempt, and on the aggressive gating of SSO and API access to the 349-dollar tier. It also loses much of its value case for any company that already runs a real CRM, because half the bundle is then duplicate. Buy it if webinars are how you sell and you want one vendor for the whole funnel. Buy Demio if the room itself is the point, or ClickMeeting if you are teaching rather than selling.
Read the full EasyWebinar profileGoTo Webinar
GoTo Webinar is the safe, unexciting, operationally excellent choice for large conventional webinars. Unlimited recording on every tier, the deepest marketing automation connectors in the category, a real API, SSO, a bundled meeting product, and twenty years of running thousand-person sessions without incident are all genuine reasons to buy it. The costs are equally clear: a dated presenter console, a 250-attendee floor that forces small teams to overbuy, per-organizer licensing that punishes multi-presenter teams, email-only reminders, and a hard attendee cap that turns real registrants away when you underestimate a session. If your audiences are in the hundreds or thousands and your marketing operations run on Salesforce or Marketo, this is still the right answer. If your webinars draw forty people and you care how the room looks, Demio, Livestorm, or Zoho Webinar will serve you better for less.
Read the full GoTo Webinar profileEasyWebinar profile last reviewed 2026-08-22; GoTo Webinar last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.