Is EZ Texting or SlickText cheaper?

EZ Texting starts at $25 per month on Launch, or $20 per month billed annually (14 days trial). SlickText starts at $29 per month for 500 credits (14 days trial).

EZ Texting vs SlickText

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

SlickText compared with EZ Texting

EZ Texting is the closest direct analogue: mass texting, keywords, an inbox, and a long US track record. SlickText's advantages are the year-long rollover on annual plans, the included short code, and the behavioural Shopify segmentation. Compare them on the number type you actually need and on how lumpy your sending calendar is, because the rollover policy is where the money is.

Choose EZ Texting if

US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth.

Choose SlickText if

Small and mid-sized US businesses that want real SMS marketing machinery rather than a plain texting inbox, especially Shopify merchants under roughly 50,000 messages a month who want revenue attribution without an ecommerce-platform contract, and any team that sends in lumpy bursts and wants unused credits to roll over.

Side by side

13 attributes

Attribute	EZ Texting	SlickText
Category	SMS	SMS
Starting price	$25 per month on Launch, or $20 per month billed annually (14 days trial)	$29 per month for 500 credits (14 days trial)
Pricing model	Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately.	Credit-based monthly subscription across eight published tiers, with one SMS segment costing one credit and MMS costing three credits per segment, plus carrier fees passed through.
Free plan	No	No
Free trial	14 days with no credit card required	14 days, all features, no credit card required
Best for	US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth.	Small and mid-sized US businesses that want real SMS marketing machinery rather than a plain texting inbox, especially Shopify merchants under roughly 50,000 messages a month who want revenue attribution without an ecommerce-platform contract, and any team that sends in lumpy bursts and wants unused credits to roll over.
Setup time	The vendor quotes setup within one business day on self-serve plans, which describes account and number provisioning. Actual sending waits on A2P carrier registration, which EZ Texting handles for you but which still typically takes one to four weeks. Enterprise with a dedicated short code is quoted at four to twelve weeks, driven almost entirely by short code provisioning.	An afternoon to send your first campaign, but plan one to two weeks of calendar time before you can send at volume, because A2P 10DLC registration or toll-free verification sits in the middle and neither is under SlickText's control.
Learning curve	Low. Twenty years of iteration has produced an interface a volunteer coordinator or a front-desk employee can use unaided, and the campaign calendar and templates make repeatable programs easy. The workflows and automations layer takes an afternoon. The main conceptual hurdle is credit accounting, particularly that an MMS is three credits and an emoji can multiply segment count.	Low for campaigns and keywords, moderate for workflows and behavioural segmentation. The Shopify event triggers are the part worth reading the documentation for.
Platforms	Web application, iOS and Android apps, US and Canadian SMS, MMS, and RCS, Local, high-volume, high-speed, and short code numbers	Web application, Mobile-responsive web, REST API, Webhooks
Compliance	A2P carrier registration included in all plans, Automatic STOP and opt-out suppression, Opt-in based service with an anti-spam policy, Age verification for age-gated products, Trust and compliance tooling at platform level	TCPA consent workflows, CTIA messaging guidelines, A2P 10DLC brand and campaign registration, Double opt-in and age verification
Founded	2006	2012
Headquarters	Santa Monica, California, United States, with a San Francisco presence	Jamestown, New York, with a second headquarters in Nashville, Tennessee
Ownership	Privately held with institutional investors including AEA Investors, Morgan Stanley Expansion Capital, ROCA Partners, and Canadian Imperial Bank of Commerce. Acquired by CallFire in 2012, with all CallFire brands consolidated under the EZ Texting name in 2018.	PE-owned (Iron Creek Partners and Main Street Capital)

Strengths and limitations

EZ Texting

Strengths

The broadest feature list in this comparison set, including RCS, text-to-pay and text-to-give through Stripe, age verification, AI translation across six languages, and a smart contact cleaner that competitors simply do not ship.
A2P carrier registration is included in every plan rather than passed through, which removes the setup obstacle that stalls the most small-business texting programs.
A low genuine entry point: $25 a month, or $20 annually, with a 14-day trial requiring no credit card.
Unlimited contacts and free inbound messages mean neither list growth nor genuine two-way conversation inflates the bill.

Limitations

All three self-serve tiers include the same 500 credits, so higher tiers buy a discount rather than volume, and the overage rate ends up setting your real cost.
Overage at 3 to 4 cents per credit is two to four times what volume-oriented platforms charge per message, which makes growth expensive.
The gap from Scale at $125 to Enterprise at $3,000 is enormous with nothing in between, so a business outgrowing its plan has nowhere to go inside the product.
One user seat on every self-serve plan with $10 per additional seat, which is stingier than SimpleTexting's three and much worse than Sakari's and Textmagic's unlimited users.

SlickText

Strengths

Every number type is included in the plan price, including short codes, which is genuinely unusual and saves the businesses that need one four figures a month.
The best rollover terms published in this category: one month on monthly plans, a full year on annual plans.
Real marketing automation rather than a bulk sender, with workflows, behavioural segmentation on Shopify events, A/B testing, and revenue attribution in reporting.
Compliance tooling that goes past the minimum, including double opt-in, age verification, consent records, and AI recognition of opt-out intent phrased in plain English.

Limitations

Carrier pass-through fees are acknowledged but not published as a rate, so your true per-message cost is not knowable from the pricing page alone.
Credit pricing at the entry tiers is expensive per message, and anyone sending above roughly 100,000 a month should be looking at per-message platforms instead.
The inbox is competent but shallower than a dedicated conversational platform: no WhatsApp, no Apple Messages for Business, and less sophisticated agent routing than Heymarket or Textline.
Ecommerce depth stops at Shopify. There is no equivalent native model for WooCommerce, BigCommerce, or a headless stack beyond the API.

Pricing compared

EZ Texting

Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately.

Launch$25
Boost$75
Scale$125
EnterpriseFrom $3,000

EZ Texting is priced for the low end and gets awkward in the middle. At Launch, $30 all in with 500 credits and registration handled is a genuinely low barrier for a church, a salon, or a small nonprofit, and the breadth of features at that price is unmatched here. Once you are sending 10,000 or 20,000 credits a month the overage rate dominates the bill, and at 3 to 4 cents a credit you are paying two to four times what volume-oriented platforms charge, with no intermediate tier to escape into short of a $3,000 Enterprise contract. The single seat on every plan compounds this, adding $10 per person where SimpleTexting includes three and Sakari and Textmagic include unlimited. The honest read is that EZ Texting is very good value for a small organization sending modest volume that wants payments, translation, RCS, and registration handled without thinking, and poor value for anyone whose volume is growing quickly.

SlickText

Credit-based monthly subscription across eight published tiers, with one SMS segment costing one credit and MMS costing three credits per segment, plus carrier fees passed through.

Starter$29
Professional$49
Business$79
Growth$129
Scale$169
Enterprise Lite$319
Enterprise$579
Enterprise Plus$939

At the small end SlickText is priced fairly rather than cheaply. Starter at $29 for 500 credits works out to 5.8 cents a credit, which is a lot of money per message compared with a raw API, and the honest answer is that you are not buying messages, you are buying workflows, consent tooling, Shopify attribution, a shared inbox, and a phone number you do not have to fight a carrier for. The included short code alone is worth more than the plan fee for the handful of businesses that need one. The curve improves fast: Enterprise Plus at $939 for 50,000 credits is about 1.9 cents, which is competitive with mid-market SMS platforms and still generous on features. Where it stops making sense is above roughly 100,000 messages a month, where per-message ecommerce platforms and CPaaS providers are simply cheaper. The rollover policy is the quiet differentiator, and for any business with a lumpy sending calendar it is worth more than a small discount from a competitor.

Editorial verdict on each

EZ Texting

EZ Texting is the safe, broad, unexciting choice for a small US organization that wants to text customers and does not want to think about carriers. Twenty years of iteration has produced the longest feature list here, including RCS, Stripe-backed payments and donations, age verification, and AI translation that nobody else at this price offers, and including A2P registration in the plan removes the step that stalls the most small-business programs. At Launch, $30 all in is a genuinely low barrier. The problem is what happens next. All three self-serve tiers carry the same 500 credits, so growth is billed at 3 to 4 cents in overage, one seat per plan means every additional person costs $10 a month, and the leap from Scale at $125 to Enterprise at $3,000 leaves a growing business with nowhere sensible to go. Buy it if you are a church, school, clinic, restaurant, or franchise sending modest volume and you value breadth and handled compliance. Look at SimpleTexting if your team is larger, at Textmagic or Sakari if you have international contacts or many seats, and at Postscript if you sell on Shopify.

Read the full EZ Texting profile

SlickText

SlickText is the general SMS marketing platform to shortlist when your sending calendar is uneven and your store runs on Shopify. Two things on the pricing page do real work: every number type including short codes is bundled into the plan fee, and unused credits roll over for a month on monthly billing or a full year on annual. Both quietly save more money than the headline price differences between competitors. The product itself is a proper marketing tool, with workflows, behavioural segmentation, A/B testing, attribution, and more consent tooling than the price suggests. The reservations are the unpublished carrier pass-through, a two-way inbox that is competent rather than best in class, and a credit model that stops being competitive above roughly 100,000 messages a month. Below that line, for a business that wants marketing rather than telecom, it is one of the better buys in the category.

Read the full SlickText profile

EZ Texting profile last reviewed 2026-08-22; SlickText last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.