Is GoTo Webinar or Zoho Meeting cheaper?

GoTo Webinar starts at $49 per organizer per month billed annually (Lite, up to 250 attendees); $59 month to month (free trial). Zoho Meeting starts at $0 (free tier); Zoho Webinar Standard from about $8 per organizer per month billed annually (free plan available).

GoTo Webinar vs Zoho Meeting

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

GoTo Webinar compared with Zoho Meeting

Zoho Webinar undercuts GoTo dramatically, starting around 8 dollars per organizer per month annually and reaching 5,000 attendees on its top edition for roughly 66 dollars. GoTo justifies the gap only through ecosystem depth: unlimited recording, mature Salesforce and Marketo connectors, a bundled meeting product, and a twenty-year operational record. If your stack is Zoho, or if price is the binding constraint, Zoho wins on arithmetic that is hard to argue with.

Zoho Meeting compared with GoTo Webinar

GoTo Webinar costs 49 dollars for 250 attendees and 399 for 3,000; Zoho reaches 5,000 for roughly 66 dollars per organizer. GoTo counters with unlimited recording storage, a mature public API, SSO, a bundled meeting product, and the deepest Salesforce and Marketo connectors in the category. If your marketing operations run on Salesforce, GoTo earns its price. If they run on Zoho, or on nothing, Zoho's arithmetic is very hard to argue with.

Choose GoTo Webinar if

Marketing and training teams at established small and mid-size companies who run large, conventional webinars, need audiences above the few hundred that cheaper tools cap at, and value a proven platform with deep marketing-automation connectors and predictable per-organizer billing over a modern interface.

Choose Zoho Meeting if

Small businesses and startups already running Zoho CRM, Zoho Campaigns, or Zoho One who need real webinar capability at the lowest credible price, plus price-sensitive teams anywhere who value attendee capacity and reporting over interface polish.

Side by side

13 attributes

Attribute	GoTo Webinar	Zoho Meeting
Category	Webinars	Webinars
Starting price	$49 per organizer per month billed annually (Lite, up to 250 attendees); $59 month to month (free trial)	$0 (free tier); Zoho Webinar Standard from about $8 per organizer per month billed annually (free plan available)
Pricing model	Per-organizer subscription across four tiers whose primary difference is the attendee ceiling. Feature differences between tiers are modest, so you are mostly buying room size.	Per-organizer subscription across Free, Standard, Professional, and Enterprise editions, with an attendee tier selected within each edition. Meetings and webinars are priced separately but share one account.
Free plan	No	Zoho Webinar free covers 20 attendees for up to 60 minutes with screen sharing, polls, Q and A, and raise-hand. Zoho Meeting free covers 100 participants for 60 minutes.
Free trial	A free trial is offered on the pricing page; length is set by the current promotion rather than published as a fixed term	14 days with no credit card required
Best for	Marketing and training teams at established small and mid-size companies who run large, conventional webinars, need audiences above the few hundred that cheaper tools cap at, and value a proven platform with deep marketing-automation connectors and predictable per-organizer billing over a modern interface.	Small businesses and startups already running Zoho CRM, Zoho Campaigns, or Zoho One who need real webinar capability at the lowest credible price, plus price-sensitive teams anywhere who value attendee capacity and reporting over interface polish.
Setup time	An hour for a first webinar. Scheduling, branding the registration page, and configuring the reminder sequence are straightforward. Wiring a CRM connector properly, especially Marketo or Salesforce field mapping, is a half-day job for someone who knows the target system.	Under an hour if you already have a Zoho account, since the webinar console sits inside the same admin surface. From a cold start, add time for account provisioning and organization setup, which is Zoho-wide rather than webinar-specific.
Learning curve	Low for attendees, moderate for organizers. The desktop presenter console carries two decades of accumulated options and the first dry run will surface several settings you did not know existed. Run a practice session before your first real event; the platform supports practice mode specifically for this.	Low. The console is conventional and the presenter controls are unsurprising. The genuinely confusing part is Zoho's own product structure: understanding what is Zoho Meeting, what is Zoho Webinar, which edition gates which feature, and what you may already own through Zoho One takes longer than learning the software.
Platforms	Windows and macOS desktop applications for organizers and panelists, Browser-based attendance with no download required, iOS and Android apps for attendees, Web administration and scheduling	Browser-based for organizers and attendees with no download, iOS and Android apps, Desktop apps for Windows, macOS, and Linux, Phone dial-in with toll-free add-on
Compliance	SOC 2, GDPR, HIPAA-supporting configurations available through GoTo, ISO 27001 within the GoTo platform	GDPR, SOC 2, ISO 27001, HIPAA-supporting configurations within the Zoho platform
Founded	2003	1996
Headquarters	Boston, Massachusetts, United States	Chennai, India, with US headquarters in Austin, Texas
Ownership	Private equity owned (Francisco Partners and Evergreen Coast Capital, the private equity affiliate of Elliott Management)	Privately held and bootstrapped

Strengths and limitations

GoTo Webinar

Strengths

Unlimited cloud recording storage on every tier, including the cheapest, which is unusual in a category where storage is a standard upsell.
The deepest marketing automation connector set in the category, with Salesforce, HubSpot, and Marketo integrations that mature marketing operations teams already have processes built around.
Twenty years of operational reliability at scale; a 2,000-person webinar on GoTo is a boring event, which is exactly what you want it to be.
GoTo Meeting is bundled with every licence, so the subscription covers everyday video meetings as well as webinars.

Limitations

The presenter experience is a dated desktop application, and next to Livestorm or Demio the whole product feels like enterprise software from an earlier generation.
The 250-attendee floor means small teams overbuy; there is no fifty-seat or hundred-seat plan for a business whose webinars draw forty people.
Per-organizer licensing gets expensive fast for teams with several people who each need to host their own sessions.
Reminder sequences are email only, with no SMS and no behavioural branching, which leaves show rate on the table compared with tools that text registrants.

Zoho Meeting

Strengths

By far the lowest price per attendee seat in the category, with a 5,000-attendee edition at roughly 66 dollars per organizer per month that has no comparable competitor.
Native Zoho CRM and Zoho Campaigns integration with no connector, so registration and attendance become CRM records automatically for the very large number of small businesses already on Zoho.
A genuinely permanent free tier for both meetings and webinars, letting a business prove the format at zero cost before spending anything.
Meetings and webinars in one product and one account, so a small business may not need a separate video conferencing subscription at all.

Limitations

The room and registration experience are plain and dated next to Demio, Livestorm, or Contrast, which matters if the webinar is a brand moment.
Integration depth outside Zoho's own products is shallow, so a Salesforce or Marketo shop gets little of the value that justifies the price.
On-demand webinars are the only evergreen format and they are locked to the Enterprise edition, with no just-in-time scheduling or funnel machinery anywhere.
Breakout rooms are a meetings feature rather than a webinar feature, so structured training delivery inside a webinar is not supported.

Pricing compared

GoTo Webinar

Per-organizer subscription across four tiers whose primary difference is the attendee ceiling. Feature differences between tiers are modest, so you are mostly buying room size.

Lite$49 (annual) or $59 (monthly)
Standard$99 (annual) or $129 (monthly)
Pro$199 (annual) or $249 (monthly)
Enterprise$399 (annual) or $499 (monthly)

GoTo Webinar is priced for audiences, not for teams. At 99 dollars a month for a 500-seat room with unlimited recording, marketing automation connectors, and a bundled meeting product, it is competitive with anything at that capacity and cheaper than Zoom Webinars once you climb past a few hundred attendees. At 49 dollars for a 250-seat room it is poor value for a small business that draws forty people, because there is no smaller, cheaper room to buy and no discount for using a fraction of it. The per-organizer model compounds this: three presenters who each need to host means three licences. Buy it when your audience is genuinely large and your marketing operations already run on Salesforce or Marketo; look elsewhere when your webinars are intimate or your team is multi-presenter.

Zoho Meeting

Per-organizer subscription across Free, Standard, Professional, and Enterprise editions, with an attendee tier selected within each edition. Meetings and webinars are priced separately but share one account.

Free$0
StandardFrom about $8 per organizer (annual), around $9 monthly
ProfessionalFrom about $16 per organizer (annual), around $19 monthly
EnterpriseUp to about $66 per organizer

On price per attendee seat, nothing in this category is close. A 500-attendee webinar licence on Zoho costs a fraction of GoTo Webinar Standard at 99 dollars or Demio Growth at around 164, and the 5,000-attendee Enterprise edition at roughly 66 dollars per organizer is an order of magnitude cheaper than equivalent capacity anywhere else. That value is real and it is why Zoho keeps winning small-business evaluations on spreadsheet comparisons. What the spreadsheet does not capture is that the room is plainer, the evergreen story is thin and gated to Enterprise, breakouts are not a webinar feature, and the integration advantage evaporates the moment your CRM is not Zoho. If you are in the Zoho ecosystem, this is close to free money. If you are not, treat the price as a discount for a less polished product rather than a free lunch.

Editorial verdict on each

GoTo Webinar

GoTo Webinar is the safe, unexciting, operationally excellent choice for large conventional webinars. Unlimited recording on every tier, the deepest marketing automation connectors in the category, a real API, SSO, a bundled meeting product, and twenty years of running thousand-person sessions without incident are all genuine reasons to buy it. The costs are equally clear: a dated presenter console, a 250-attendee floor that forces small teams to overbuy, per-organizer licensing that punishes multi-presenter teams, email-only reminders, and a hard attendee cap that turns real registrants away when you underestimate a session. If your audiences are in the hundreds or thousands and your marketing operations run on Salesforce or Marketo, this is still the right answer. If your webinars draw forty people and you care how the room looks, Demio, Livestorm, or Zoho Webinar will serve you better for less.

Read the full GoTo Webinar profile

Zoho Meeting

Best Value

Zoho Meeting wins webinar evaluations on arithmetic and loses them on feel. A 500-attendee licence for a fraction of what GoTo Webinar or Demio charge, a 5,000-attendee edition at roughly 66 dollars per organizer, meetings included, 24-hour sessions, a permanent free tier, and native Zoho CRM sync with no connector make it the cheapest credible webinar platform a small business can buy. The costs are a plain room, evergreen capability that barely exists and is locked to Enterprise, breakouts that live on the meetings side rather than in webinars, YouTube as the only simulcast destination, and metered recording storage. The real decision is not about webinars at all: if your business already runs on Zoho, this is close to free capability and you should turn it on today. If it does not, you are choosing a less polished product to save money, which is a perfectly rational trade as long as you make it deliberately.

Read the full Zoho Meeting profile

GoTo Webinar profile last reviewed 2026-08-22; Zoho Meeting last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.