Leadberry vs Leadinfo
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentLeadberry compared with Leadinfo
Leadinfo is the EU-native consolidator of this category, having absorbed CANDDi, Visitor Queue, and LeadRebel, with 70-plus integrations, screen recordings, personas, and strong Benelux and DACH data. It prices from about 69 euros a month with seat limits. Leadberry is a fraction of the price with unlimited leads and unlimited simplicity. Choose Leadinfo if you sell into Europe and need the deeper data and the automation builder; choose Leadberry if you want the cheapest workable feed.
Choose Leadberry if
Small B2B businesses and agencies testing whether website visitor identification is worth anything at all, teams that want unlimited company identification on a flat sub-$50 monthly bill rather than a metered one, and salespeople who will actually use the LinkedIn connection-degree feature to find a warm path into an identified account.
Choose Leadinfo if
European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score.
Side by side
13 attributes| Attribute | Leadberry | Leadinfo |
|---|---|---|
| Category | Visitor ID | Visitor ID |
| Starting price | $0 (Leadberry Light), then $24 per month billed annually (Essential) (free plan available) | 69 euros per month (Starter) (14 days trial) |
| Pricing model | Flat monthly subscription with unlimited lead identification on all paid tiers, plus a permanent free plan capped at 25 leads a month; tiers differ on capability rather than on identification volume. | Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers. |
| Free plan | Leadberry Light gives 25 unique identified leads per month permanently at no cost. | No |
| Free trial | 7 days, full access, no credit card required, roughly thirty-second signup | 14 days, no credit card required, with a reported count of identified companies during the trial |
| Best for | Small B2B businesses and agencies testing whether website visitor identification is worth anything at all, teams that want unlimited company identification on a flat sub-$50 monthly bill rather than a metered one, and salespeople who will actually use the LinkedIn connection-degree feature to find a warm path into an identified account. | European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score. |
| Setup time | Minutes. The vendor advertises a thirty-second signup with no credit card, and identified companies begin appearing without configuration. Setting up meaningful filters and alerts is another half hour well spent. | Well under an hour for identification and alerts: install the script, connect Slack and a CRM, and identified companies begin appearing immediately. Setting up personas, automations, and Leadbot properly takes longer and is where the platform earns its price. |
| Learning curve | Very low, and lower than anything else in this category. The interface is a filtered list of companies with a detail view; there is no scoring model to tune, no segment builder to learn, and no data platform concepts to absorb. | Moderate. The company feed and screen recordings are intuitive, but the automation layer (automations, Leadbot, Autopilot) is a workflow product with real configuration decisions, and the capped automation counts on Starter and Scale mean you have to be deliberate about which ones you build. |
| Platforms | Web application, Website integration, CSV and XLS export | JavaScript tracking script for any website, Web application, Slack app |
| Compliance | Privacy policy published; no detailed GDPR legal basis, certification, or audit documentation available | Stated 100 percent GDPR compliance with opt-out capabilities, All data processed on AWS servers in Ireland and Frankfurt, within EU jurisdiction, Company-level identification only; no person-level de-anonymization of visitors |
| Founded | 2010 | 2017 |
| Headquarters | Budapest, Hungary and Los Angeles, California, United States | Rotterdam, Netherlands |
| Ownership | Bootstrapped; a product of Brandlift Inc., a digital agency | Majority-owned by team.blue |
Strengths and limitations
Leadberry
Strengths
- Flat unlimited-lead pricing on every paid tier, so cost per identified company falls toward zero as traffic grows rather than staying fixed like every metered competitor.
- A permanent free plan at 25 leads a month that makes evaluating the whole category genuinely free, which no venture-funded competitor offers on the same terms.
- The cheapest paid entry point in the category at $24 a month, with a $44 ceiling on self-serve.
- The LinkedIn layer showing shared connections and connection degree at identified companies is the single most conversion-relevant feature here and is unusual at this price.
Limitations
- No published match rate and no published identification methodology beyond the phrase proprietary algorithm, so you have to measure quality yourself.
- Company-level only. It never tells you which human visited, only which organisation and who works there.
- No documented public API, which rules it out for any team that wants to build on the data rather than read it in a dashboard or a CSV.
- Compliance documentation is thin: no published GDPR legal basis detail, no data residency statement, no visitor opt-out mechanics, which is awkward for a company half-based in the EU.
Leadinfo
Strengths
- Screen recordings of identified company sessions are genuinely differentiated: watching a prospect hesitate on your pricing page is worth more than any engagement score.
- A large, well-specified database (220 million companies, 195 countries, 45 data points per record) with automatic bot detection filtering the feed before you see it.
- The company publishes a realistic expectation (around 30 percent of visitors identified) and reports the actual count during the trial rather than leading with a best-case number.
- All data processed on AWS servers in Ireland and Frankfurt, keeping processing inside EU jurisdiction with stated GDPR compliance and opt-out capabilities.
Limitations
- Seat caps of 3 on Starter and 10 on Scale are the meanest terms among the European tools here, and force a jump to 359 euros for a team that grows rather than a business that grows.
- Automation counts are capped alongside seats (3 and 10), which is a tight limit for a product whose value proposition leans on automation.
- Company-level only, so no plan will tell you which individual visited.
- The pricing ladder is coarse: Starter's 100 companies and Scale's 5,000 leave nothing in between, so a business identifying 300 companies a month overpays substantially at Scale or is squeezed at Starter.
Pricing compared
Leadberry
Flat monthly subscription with unlimited lead identification on all paid tiers, plus a permanent free plan capped at 25 leads a month; tiers differ on capability rather than on identification volume.
- Leadberry Light$0
- Essential$24
- Pro$34
- Premium$44
- Leadberry UltimateFrom $299
On unit economics Leadberry is not close to being beaten. Unlimited company identification for $34 a month means the cost per identified company falls toward zero as your traffic grows, while every metered competitor holds you at somewhere between 7 and 33 cents each forever. If company-level identification is what you need and your site has real volume, no other product in this category is in the same price universe. What you give up is everything around the reveal: there is no published match rate, no documented API, no first-party data platform, no intent scoring, no EU data residency statement, and no compliance file. That is a fair trade for a small business testing the category or running a simple alert-and-export workflow, and a bad trade for a team that wants to build something on top of the data.
Leadinfo
Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers.
- Starter69 euros
- Scale159 euros
- Pro359 euros
Scale at 159 euros a month is the plan that makes Leadinfo interesting, and it is good value: 5,000 identified companies, screen recordings, personas, LinkedIn Ads and GA4 integration, and real-time CRM syncing for less than most competitors charge for identification alone. The gap between Starter and Scale is the widest sensible jump in the category (100 companies to 5,000 for 90 euros), which makes Starter look more like a pricing anchor than a serious plan. The weak spot is seats: capping at 3 and 10 is stingy next to Snitcher's unlimited users on every tier and Leadfeeder's unlimited users on free, and it means a growing team pays 359 euros for headcount rather than for capability. Judged on capability per euro at Scale, this is among the better deals here; judged on commercial terms for a team of any size, the seat policy is the thing that costs you.
Editorial verdict on each
Leadberry
Best ValueLeadberry is the price floor of this category and the right first stop for a small business that has never tried visitor identification. A permanent free plan lets you measure whether your traffic resolves at all, and if it does, $24 to $44 a month buys unlimited company identification with people data, behavioural filters, alerts, export, and the LinkedIn connection layer that actually produces meetings. On unit economics nothing else comes close. What you are giving up is everything a larger team eventually wants: a published match rate, an API, a compliance file, EU data residency, intent scoring, and a first-party data platform. Buy it if you want a clean company feed you will read and act on. Look at Salespanel, Snitcher, SalesViewer, or Leadinfo instead the moment someone in the business needs to build on the data or defend it to a privacy officer.
Read the full Leadberry profileLeadinfo
Leadinfo is the European visitor identification tool for teams that want to understand behaviour rather than just collect account names. Screen recordings are the standout: watching an identified prospect stall on your pricing page produces better decisions than any engagement score, and combined with personas, a 220-million-company database, EU processing in Ireland and Frankfurt, and an automation layer that runs through to meeting booking, the Scale tier at 159 euros for 5,000 identified companies is one of the better capability-per-euro deals in the category. Two things should give you pause. The seat and automation caps (3 and 10 below the top tier) are the stingiest terms among the European options and will push a growing team to 359 euros for reasons unrelated to data. And the pricing ladder is coarse enough that a business identifying a few hundred companies a month is either squeezed at Starter or paying for volume it will never use at Scale. If unlimited seats matter more than behavioural depth, Snitcher or Leadfeeder are better commercial fits. If you want to see what your buyers actually did, this is the one.
Read the full Leadinfo profileLeadberry profile last reviewed 2026-08-22; Leadinfo last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.