Leadberry

Name: Leadberry
Brand: Leadberry
Price: 024 USD

Company-level visitor ID at $24 a month with unlimited leads and a free tier that actually works

Leadberry is a B2B website visitor identification tool that resolves anonymous traffic to the companies behind it, attaches firmographics, contact people, LinkedIn profiles, and visit behaviour, and lets you filter, alert on, export, and push those companies into a CRM; it has run since 2010 out of Budapest and Los Angeles as a bootstrapped product of Brandlift Inc., and prices from a free 25-lead plan to $44 a month for unlimited leads, which is the cheapest serious tier in the category.

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Overview

Leadberry has been quietly doing one thing since 2010, which makes it older than most of the venture-funded companies that now dominate this category's marketing. It is a product of Brandlift Inc., a digital agency with offices in Los Angeles and Budapest, founded and run by Adam Jankovits, and it has never taken outside money. Public figures put it around $660,000 in annual revenue with roughly a thousand customers and about six employees. That is not a rocket ship. It is a durable small business selling a tool to other small businesses, and the pricing reflects it.

The pricing is the reason to pay attention. Paid tiers run $24, $34, and $44 a month on annual billing (or $29, $39, and $49 monthly) and every one of them says unlimited leads. In a category where nearly every competitor meters you on identified companies per month and prices the meter aggressively, a flat $44 for unlimited company identification is a genuinely different commercial shape. There is also a free plan, Leadberry Light, that gives you 25 unique leads a month permanently. For a business testing whether visitor identification is worth anything at all, that free tier answers the question at zero cost and zero risk.

What you get is company-level identification and nothing more ambitious than that. Leadberry resolves an anonymous session to an organisation, attaches company data (website, industry, description, social profiles), suggests contact people at that company with names, positions, phone numbers, emails, and LinkedIn profiles, and shows you visit behaviour: source, frequency, time on site, pages viewed. It surfaces your LinkedIn connections at the identified company, including connection degree, which is a small feature that converts better than most. Filters cut the feed by name, pageviews, time on site, visited URLs, campaign parameters, geography, and traffic source. Alerts email you when a prospect visits. Exports go out as CSV or XLS, and Zapier plus native CRM connectors handle routing.

The honest weaknesses follow from the same smallness that makes the price possible. Leadberry does not publish how its identification works beyond calling it a proprietary algorithm, does not publish a match rate, does not document a public API, does not name its integration partners specifically, and does not publish GDPR documentation with the depth a European buyer will want despite the company being half Hungarian. The marketing numbers on the site are cumulative vanity figures (leads recovered, uptime) rather than resolution rates. You are buying on price and simplicity, and you should verify quality yourself on the free plan before you commit to anything.

Best for

Small B2B businesses and agencies testing whether website visitor identification is worth anything at all, teams that want unlimited company identification on a flat sub-$50 monthly bill rather than a metered one, and salespeople who will actually use the LinkedIn connection-degree feature to find a warm path into an identified account.

Not the right fit for

Anyone who needs a named individual off an anonymous visit. Leadberry identifies the company and suggests contacts who work there; it does not tell you which human was on your site.
Consumer businesses. Company-level resolution on residential and mobile traffic returns internet service providers, and the people data layer assumes a corporate org chart.
European buyers who need a documented GDPR position. Despite half the company being in Budapest, Leadberry publishes little compliance detail, no data residency information, and no visitor opt-out mechanics, which will not survive a serious privacy review.
Developers or revenue operations teams who need an API. Leadberry does not document one; routing is Zapier, native CRM connectors, and CSV or XLS export.
Buyers who want published match rates and methodology. The site quotes cumulative leads recovered and uptime rather than resolution rate, so you have to measure quality yourself on the free plan.

How it works

1
You sign up (the vendor claims thirty seconds, no credit card) and connect your website so Leadberry can see the traffic it needs to analyse.
2
As visitors arrive, Leadberry matches the session against its company data to resolve the organisation behind the pageview. The vendor describes this as a proprietary algorithm rather than publishing the mechanism; functionally it is company-level resolution of the kind that works on corporate networks and fails on residential and mobile connections.
3
Each identified company arrives with firmographics (website, industry, a business description, social profiles) plus visit metrics: where the traffic came from, how often the company returns, how long it spent, and which pages it read.
4
People data is layered on top, suggesting contacts at the identified company with names, positions, phone numbers, email addresses, and LinkedIn or other social profiles, so an account name becomes someone you can approach.
5
The LinkedIn layer shows the company's LinkedIn page and, more usefully, which of your own connections work there and at what degree, which turns a cold company into a warm introduction more often than any other feature here.
6
Filters narrow the feed by lead name, pageviews, time on site, visited URLs, campaign parameters, geolocation, and traffic source or medium. What survives the filter triggers customisable email alerts, exports to CSV or XLS, or pushes into a CRM, email automation tool, or anything else through Zapier.

Feature breakdown

24 features in 5 modules

Identification and company data

Company-level resolution with enough firmographic context to qualify without leaving the tool.

Company identification: Resolves anonymous pageviews to the specific organisation behind them, which is the core of the product and the only identification layer it offers.
Firmographic enrichment: Each identified company arrives with website URL, industry, a business description, and social media profiles attached.
People data: Suggested contacts at the identified company including names, positions, phone numbers, email addresses, and LinkedIn or other social profiles.
Similar leads: Expands an identified company into comparable prospects by industry and location, which turns a single visit into a small target list.
Proprietary matching: The vendor describes identification as a proprietary algorithm without publishing the mechanism or a match rate, so quality has to be verified on your own traffic.

Visit behaviour and filtering

The layer that separates a company that read your pricing page from one that bounced off a blog post.

Visitor metrics: Traffic source, visit frequency, time on site, and pages viewed per identified company, which is what makes a name actionable.
Behavioural filters: Filter the feed by pageviews, time on site, and specific visited URLs so only companies showing real interest reach anyone.
Campaign and source filters: Campaign parameters and traffic source or medium can be filtered on, which is how you judge whether paid spend brought the right organisations.
Geolocation filters: Narrow by country or region, essential when your sales team only covers certain territories.
Lead name filters: Direct filtering by company name for tracking a defined target account list rather than working the whole feed.

LinkedIn and warm paths

The feature most likely to actually produce a meeting.

Company LinkedIn page: The identified company's LinkedIn profile surfaces directly in the lead record rather than requiring a manual search.
Shared connections: Shows which of your own LinkedIn connections work at the identified company, converting a cold account into an introduction request.
Connection degree: Displays first, second, or third degree connection distance so you can judge how warm the path really is before asking for it.
Social profiles across networks: Other social profiles for both the company and suggested contacts are attached alongside LinkedIn.

Alerts, export, and routing

Getting the lead out of the dashboard, which is where most visitor ID tools quietly die.

Customisable email alerts: Real-time email notifications when a prospect visits, configurable so the alert only fires on companies that matter.
CSV and XLS export: Full prospect data exports in both formats, which also makes it easy to audit real match quality rather than trusting the dashboard.
CRM connectors: Native connections into CRM systems, email automation, and reporting tools, though the vendor does not name its partners specifically on the features page.
Zapier: Covers Slack, Microsoft Teams, and anything else without a native connector, which is how routing gets done in practice.
Reporting: Built-in reporting on the identified lead flow, adequate for a small team and not a substitute for a real attribution tool.

Commercial structure

The reason a small business should look here first.

Permanent free plan: Leadberry Light gives 25 unique leads a month at no cost forever, which is enough to decide whether the category is worth anything on your traffic.
Unlimited leads on paid tiers: Every paid plan from $24 upward advertises unlimited leads rather than a monthly identification meter, which is a fundamentally different commercial shape from the rest of the category.
Sub-$50 ceiling on self-serve: The top self-serve tier is $44 a month billed annually, or $49 monthly, above which you are into a quoted Ultimate plan.
Seven-day trial without a card: Full access, thirty-second signup, no payment details, which combined with the free plan makes evaluation genuinely risk-free.
Bootstrapped and long-running: Operating since 2010 with no outside funding, which in this category is a stability argument rather than a lack of ambition.

Use cases

4 documented

Small B2B company sceptical that visitor ID works at all

Every competitor in the category wants $99 to $500 a month and a credit card before showing whether their tool resolves anything on this particular website.

Leadberry Light identifies 25 companies a month permanently free, which is enough of a sample to judge whether the traffic resolves at a useful rate before anyone spends money.

Salesperson looking for a warm introduction

An identified account looks like a fit, but a cold email to a stranger at that company converts at close to nothing.

The LinkedIn layer shows which existing connections work at the company and at what degree, turning the outreach into a referral request rather than a cold approach.

Agency running visitor ID across several client sites

Metered per-company pricing across a portfolio would cost more than the service the agency charges for, and each client's traffic volume is unpredictable.

Flat unlimited-lead pricing at $44 a month makes cost predictable regardless of traffic spikes, and CSV exports let the agency present results in its own reporting format.

Marketer judging whether paid campaigns reach the right companies

Ads produce sessions and no form fills, so campaign performance is measured on clicks rather than on whether in-profile organisations arrived.

Campaign parameter and traffic source filters break the identified company feed down by campaign, which is a defensible answer to whether the spend reached the target market.

Pricing

from $0 (Leadberry Light), then $24 per month billed annually (Essential)

Flat monthly subscription with unlimited lead identification on all paid tiers, plus a permanent free plan capped at 25 leads a month; tiers differ on capability rather than on identification volume.

Plan	Price	Includes
Leadberry Light	$0 per month	25 unique identified leads per month Company identification and firmographics Permanent, not a trial The most useful free tier in this category for evaluation purposes, because it lets you measure resolution on your own traffic before spending anything.
Essential	$24 per month billed annually ($29 monthly)	Unlimited identified leads Company and people data Visitor metrics and filtering Email alerts CSV and XLS export The cheapest unlimited company identification available anywhere in this category.
Pro	$34 per month billed annually ($39 monthly)	Unlimited identified leads LinkedIn integration with shared connections and degree Expanded filtering CRM and Zapier integrations Where most small businesses should land; the LinkedIn connection layer is worth the extra ten dollars on its own.
Premium	$44 per month billed annually ($49 monthly)	Unlimited identified leads Full feature set Similar leads prospect expansion Priority support The top self-serve tier, and still cheaper than most competitors' entry plans.
Leadberry Ultimate	From $299 per month	Unlimited identified leads Agency and multi-site management Custom terms The only tier requiring a sales conversation; everything below it signs up in the browser.

Billing notes

Annual billing saves roughly five dollars a month at every paid tier, which is a small enough discount that monthly billing is a reasonable default while you evaluate.
Unlimited leads on paid tiers means there is no per-identification meter to model, which removes the single largest source of billing surprise in this category.
Per-identity math at two volume steps, which is where the flat model gets interesting: at 300 identified companies a month the Pro tier costs about 11 cents each, and at 3,000 identified companies a month the same $34 costs about 1 cent each. Compare that with metered competitors at 7 to 33 cents per identified company at every volume, and the flat model wins decisively the moment your traffic is meaningful.
The free Leadberry Light plan is permanent rather than a trial, so a very small site can run indefinitely at zero cost on 25 leads a month.
The Ultimate tier jumps from $44 to $299, which is a large gap with nothing in between; if you outgrow Premium you are effectively re-entering the market rather than upgrading.

Value assessment: On unit economics Leadberry is not close to being beaten. Unlimited company identification for $34 a month means the cost per identified company falls toward zero as your traffic grows, while every metered competitor holds you at somewhere between 7 and 33 cents each forever. If company-level identification is what you need and your site has real volume, no other product in this category is in the same price universe. What you give up is everything around the reveal: there is no published match rate, no documented API, no first-party data platform, no intent scoring, no EU data residency statement, and no compliance file. That is a fair trade for a small business testing the category or running a simple alert-and-export workflow, and a bad trade for a team that wants to build something on top of the data.

Strengths & limitations

Strengths

Flat unlimited-lead pricing on every paid tier, so cost per identified company falls toward zero as traffic grows rather than staying fixed like every metered competitor.
A permanent free plan at 25 leads a month that makes evaluating the whole category genuinely free, which no venture-funded competitor offers on the same terms.
The cheapest paid entry point in the category at $24 a month, with a $44 ceiling on self-serve.
The LinkedIn layer showing shared connections and connection degree at identified companies is the single most conversion-relevant feature here and is unusual at this price.
Sixteen years of continuous operation, bootstrapped, with an agency parent behind it, which is a stability profile most of this category cannot match.
People data with names, titles, phones, emails, and social profiles is included rather than being a paid enrichment add-on.
Setup is genuinely trivial: thirty-second signup, no credit card, and results without configuration work.

Limitations

No published match rate and no published identification methodology beyond the phrase proprietary algorithm, so you have to measure quality yourself.
Company-level only. It never tells you which human visited, only which organisation and who works there.
No documented public API, which rules it out for any team that wants to build on the data rather than read it in a dashboard or a CSV.
Compliance documentation is thin: no published GDPR legal basis detail, no data residency statement, no visitor opt-out mechanics, which is awkward for a company half-based in the EU.
The integrations page names Zapier and generic CRM categories rather than specific partners, so verify your particular CRM before committing.
The jump from $44 Premium to $299 Ultimate is a cliff with nothing in between, and Ultimate requires a sales conversation.
Site marketing leans on cumulative vanity metrics such as total leads recovered and six-month uptime rather than any figure that predicts your results.

Head-to-head comparisons

5 alternatives

Leadberry vs Salespanel

from $99 per month billed annually (Customer Data Platform or Account Reveal)

Both are small, bootstrapped, company-level tools around the same market. Salespanel costs $99 a month, meters visitors, and gives you a real first-party customer data platform with collection APIs, retroactive identity stitching, predictive scoring, and a documented REST API. Leadberry costs $24 to $44 with unlimited leads and gives you a clean feed, filters, LinkedIn connections, alerts, and export. Take Salespanel if you will build on the data; take Leadberry if you will read it.

Full Leadberry vs Salespanel comparison

Leadberry vs Whois Visiting

from From $69 per month

The closest peer in shape: another long-running UK-adjacent company-level tool with a 14-day free trial, unlimited users, an email finder, and a white-label path for agencies. Whois Visiting prices from $69 a month and calculates your rate from traffic volume during the trial. Leadberry is cheaper, flat, unlimited, and has a permanent free tier. Take Whois Visiting for the agency white-label option and the prospecting database; take Leadberry for the better commercial terms.

Full Leadberry vs Whois Visiting comparison

Leadberry vs Leadfeeder

from 0 euros (Lite), then 79 euros per month billed annually (Discover)

Leadfeeder (Dealfront) has a permanently free tier, a claimed 45 percent match rate, EU data residency, native Google Analytics and CRM integrations, and a full sales intelligence platform behind it. Leadberry has none of that scale but charges $34 flat for unlimited leads where Leadfeeder meters you from about 99 euros. If procurement, EU hosting, or a published match rate matter, Leadfeeder. If unit cost matters and you are a five-person company, Leadberry.

Full Leadberry vs Leadfeeder comparison

Leadberry vs Leadinfo

from 69 euros per month (Starter)

Leadinfo is the EU-native consolidator of this category, having absorbed CANDDi, Visitor Queue, and LeadRebel, with 70-plus integrations, screen recordings, personas, and strong Benelux and DACH data. It prices from about 69 euros a month with seat limits. Leadberry is a fraction of the price with unlimited leads and unlimited simplicity. Choose Leadinfo if you sell into Europe and need the deeper data and the automation builder; choose Leadberry if you want the cheapest workable feed.

Full Leadberry vs Leadinfo comparison

Leadberry vs SalesViewer

from 99 euros per month (Pro 50, 50 company detections)

SalesViewer is the German answer, from 99 euros a month for 50 company detections, with a genuinely documented GDPR and CCPA posture, a certified data protection stance, an opt-out mechanism, and mobile apps. Leadberry is half the price with unlimited detections and almost no published compliance detail. This is a straightforward trade: SalesViewer if a privacy officer has to sign the purchase, Leadberry if nobody is asking.

Full Leadberry vs SalesViewer comparison

Implementation & onboarding

Setup time: Minutes. The vendor advertises a thirty-second signup with no credit card, and identified companies begin appearing without configuration. Setting up meaningful filters and alerts is another half hour well spent.
Learning curve: Very low, and lower than anything else in this category. The interface is a filtered list of companies with a detail view; there is no scoring model to tune, no segment builder to learn, and no data platform concepts to absorb.
Onboarding: Entirely self-serve up to the $44 Premium tier. Start on Leadberry Light rather than the trial if you want an unhurried evaluation, since the free plan is permanent and the trial is only seven days.
Migration notes: No historical backfill, so identification starts when you connect the site. Because there is no API, migrating away means CSV or XLS export rather than a programmatic dump, which is fine at this scale. If you are replacing a metered competitor, run both for a fortnight and compare identified companies per thousand sessions, since Leadberry publishes no match rate to plan against.

Platform, API & security

Platforms: Web applicationWebsite integrationCSV and XLS export
API: No public API is documented. Routing is handled through native CRM and email automation connectors, Zapier, and manual export.
Compliance: Privacy policy published; no detailed GDPR legal basis, certification, or audit documentation available
Data residency: Not published. The company operates from Budapest, Hungary and Los Angeles, California, but does not state where data is processed or stored.
SSO: Not published.
Security notes: Leadberry identifies companies rather than individuals, which keeps it out of the person-level legal territory that US tools handle by disabling the feature in Europe. That does not make it GDPR-free: company-level identification still processes data about visitors and still relies on a legitimate-interest argument you have to make in your own privacy notice. The vendor publishes no legal basis statement, no data processing agreement detail, no data residency information, and no visitor opt-out mechanism, which is a real gap for a company with a Hungarian office and one you should raise directly if compliance review is a gate.

Support & resources

Channels: Email support with a stated 24-hour responseIn-app supportPriority support on the Premium tier
Documentation: Product tour and help content on the vendor site; documentation is light relative to competitors.
Community: No official community forum.

Company

Founded: 2010
Headquarters: Budapest, Hungary and Los Angeles, California, United States
Ownership: Bootstrapped; a product of Brandlift Inc., a digital agency
Founders: Adam Jankovits
Employees: Roughly 6 (reported 2025)
Funding: No outside funding. Public figures put revenue at roughly $660,000 a year with around 1,000 customers as of 2025.

Timeline

2010Founded by Adam Jankovits as a B2B lead generation product of Brandlift Inc., the digital agency behind it, with offices in Budapest and Los Angeles.
2015Adds the LinkedIn layer showing shared connections and connection degree at identified companies, which becomes the feature most cited by customers.
2018Introduces the permanent Leadberry Light free plan at 25 leads a month, an unusual move in a category built on metered pricing.
2022Settles on flat unlimited-lead pricing across all paid tiers rather than following competitors into per-company metering.
2026Continues as a bootstrapped six-person operation with roughly 1,000 customers, holding self-serve pricing from $24 to $44 a month while the category around it raises venture capital and raises prices.

Integrations

CRM systems via native connectors
Email automation tools
Zapier
Slack and Microsoft Teams via Zapier
LinkedIn (connection and profile surfacing)
CSV and XLS export

Frequently asked questions

10 questions

What is Leadberry?

Leadberry is a B2B website visitor identification tool. It resolves anonymous traffic to the companies behind it, attaches firmographics, suggested contact people with emails and phone numbers, LinkedIn profiles, and visit behaviour, then lets you filter that feed, get email alerts on it, export it, and push it into a CRM. It has been running since 2010 out of Budapest and Los Angeles as a bootstrapped product of the agency Brandlift Inc. Paid plans run $24 to $44 a month with unlimited leads, and there is a permanent free plan at 25 leads a month.

Does Leadberry identify individual people?

No. Leadberry identifies the company behind a visit and then suggests people who work at that company, with names, titles, phone numbers, emails, and social profiles. It does not tell you which specific human was on your website. If a named visitor is the deliverable you need, look at RB2B, Knock2, Happierleads, or Leadpipe, and understand that those tools work differently and carry very different legal exposure.

What match rate should I expect?

Leadberry does not publish one, which is a real gap. The site quotes cumulative leads recovered and uptime rather than resolution rate. Company-level identification generally resolves well on corporate-network B2B traffic and poorly on residential, mobile, and VPN connections, so expect the answer to depend almost entirely on who visits you rather than on the vendor. The permanent free plan is the honest way to find out: run it for a month, count identified companies against total sessions, and decide from your own number.

How is this different from plain IP-to-company enrichment?

Mechanically it is the same family: an anonymous session resolves to an organisation rather than a person. What Leadberry adds on top is the workflow. Raw enrichment gives you a company name against an IP. Leadberry gives you visit behaviour (pages, frequency, dwell time), firmographic context, suggested contacts with direct details, your own LinkedIn connections at that company with the degree of separation, filters to cut the feed down, alerts when someone worth caring about visits, and export or CRM routing. Nothing here resolves an individual, so it does not carry the legal or ethical questions that person-level tools do.

Is Leadberry GDPR compliant?

The vendor publishes a privacy policy but not a documented legal basis, a data processing agreement, data residency information, or a visitor opt-out mechanism, which is thin for a company with a Hungarian office. What helps its position is architectural rather than documentary: because Leadberry resolves companies rather than strangers, it does not depend on the jurisdictional ringfencing that US person-level tools use to stay lawful in Europe, where those tools simply disable the feature for EU visitors. Company-level identification still processes personal data in the GDPR sense and still requires a legitimate-interest balancing test and a disclosure in your own privacy notice. If a privacy officer has to sign off, SalesViewer, Snitcher, or Leadinfo publish far more.

What does an identified company actually cost?

That depends entirely on your traffic, because paid plans are unlimited rather than metered. At 300 identified companies a month, the $34 Pro tier works out to about 11 cents each. At 3,000 identified companies a month, the same $34 works out to about 1 cent each. Metered competitors typically hold you between 7 and 33 cents per identified company no matter how much you grow. The flat model is Leadberry's strongest commercial argument and it gets stronger the more traffic you have.

Can I route identified companies into Slack and my CRM?

Yes, though less directly than some competitors. Leadberry has native connectors for CRM systems and email automation tools, plus Zapier, which is how Slack and Microsoft Teams get reached. Email alerts are the first-party notification channel. There is no documented public API, so anything genuinely custom has to go through Zapier or a CSV export.

Is the free plan a trial or permanent?

Permanent. Leadberry Light gives 25 unique identified leads a month indefinitely at no cost, separate from the 7-day full-access trial of the paid tiers. For a small site that is genuinely enough to run on, and for anyone evaluating the category it is the cheapest way to find out whether your traffic resolves at a useful rate before spending money anywhere.

What is the LinkedIn feature and why does it matter?

For each identified company, Leadberry surfaces the company's LinkedIn page, which of your own connections work there, and the degree of separation. That turns a cold account into a possible warm introduction, which converts at a rate no cold email approaches. It is the feature customers cite most and it is unusual to find at this price, where most competitors either omit it or reserve it for an upper tier.

Who owns Leadberry and is the company stable?

Leadberry is a product of Brandlift Inc., a digital agency with offices in Los Angeles and Budapest, founded and led by Adam Jankovits. It is bootstrapped with no outside funding, and public figures put it at roughly $660,000 in annual revenue, around 1,000 customers, and about six employees. Sixteen years of continuous operation without venture capital is a stronger continuity signal than most of this category can offer, though it also explains the absence of an API, published match rates, and compliance documentation.

Editorial verdict

Leadberry is the price floor of this category and the right first stop for a small business that has never tried visitor identification. A permanent free plan lets you measure whether your traffic resolves at all, and if it does, $24 to $44 a month buys unlimited company identification with people data, behavioural filters, alerts, export, and the LinkedIn connection layer that actually produces meetings. On unit economics nothing else comes close. What you are giving up is everything a larger team eventually wants: a published match rate, an API, a compliance file, EU data residency, intent scoring, and a first-party data platform. Buy it if you want a clean company feed you will read and act on. Look at Salespanel, Snitcher, SalesViewer, or Leadinfo instead the moment someone in the business needs to build on the data or defend it to a privacy officer.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.

Awards & badges

1 held

Leadberry holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.

Best Value · Website Visitor Identification

“Company-level visitor identification at $24 a month with unlimited leads, and a free tier that actually works.”

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