Leadfeeder

Name: Leadfeeder
Brand: Leadfeeder
Price: 079 USD

The category's grown-up: European data residency, a free tier, and a real company behind it

Leadfeeder is a European B2B website visitor identification and go-to-market platform that reveals which companies are browsing your site using an IP-to-company database it claims matches up to 45 percent of company traffic, then adds behavioural filtering, automatic lead scoring, verified contact data, campaign attribution, and no-code CRM automations; it processes and stores all data within the EU under GDPR safeguards, offers a permanently free tier covering the last 100 identified companies a month, and is the unified brand for the merged Leadfeeder and Echobot business that traded as Dealfront between 2023 and March 2026.

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Overview

Leadfeeder is the oldest and largest company in this category that a small business can still actually buy. It began in Finland as a straightforward visitor identification tool, merged with the German sales intelligence company Echobot in 2022 in a deal backed by a 180 million euro investment from Great Hill Partners, traded under the combined name Dealfront from April 2023, and then rebranded back to Leadfeeder on 24 March 2026. The rebrand was a naming exercise rather than a product change: subscriptions, plans, features, and the contracting entity stayed as they were, though the visitor identification module is now called Web Visitors, Promote became Campaigns, and the Dealfront API became the Leadfeeder API.

The reason that history matters to a buyer is what it produced. The merged business runs a genuinely European data operation: over 330 employees across Germany, Finland, the Netherlands, Denmark, Sweden, Italy, and Spain, all data processed and stored within the EU, and B2B data collected under what the company describes as Europe's highest privacy standards. If your problem is that a US person-level tool will never clear your privacy review and your buyers are in Europe, Leadfeeder is the vendor with the deepest local data and the most credible paperwork.

The product is broader than pure identification. Web Visitors reveals the companies on your site, including traffic from remote workers, with automatic bot and low-quality traffic removal and an IP database updated daily. On top sit more than fifty behavioural and firmographic filters for building custom feeds, automatic lead scoring that floats the hottest accounts to the top, a searchable contact database with emails, phone numbers, and LinkedIn profiles for decision-makers at identified companies, campaign attribution down to the keyword level, a browser extension that surfaces company data across the web and LinkedIn, and no-code CRM automations into Salesforce, HubSpot, Pipedrive, and Zoho.

Commercially it is the most accessible serious option in the category. Lite is free forever with the last 100 identified companies a month, 7 days of visitor history, and unlimited users. Discover starts at 79 euros a month billed annually, Activate at 369 euros adds verified contact data, intent signals, B2B display campaigns, and CRM automations, and Scale at 599 euros adds a dedicated customer success manager and automatic CRM enrichment. Every paid plan carries a 14-day trial with no credit card. There is also a credits system, separate from the identification allowance, that meters enrichment and activation actions, which is the part of the pricing most likely to surprise you.

Best for

European and international B2B companies that need account-level visitor identification with genuine EU data residency, teams that want to start free and grow into a real platform rather than committing up front, and sales organisations that need contact data at identified accounts in the same subscription rather than through a second vendor.

Not the right fit for

Anyone who needs a named individual visitor. Leadfeeder identifies companies and then sells you contacts who work there; it does not tell you which specific human was on the page, and no plan changes that.
Consumer-facing businesses. IP-to-company resolution resolves residential and mobile traffic to internet service providers, which produces a lead feed full of Comcast and Vodafone.
Buyers who want the whole platform at a small-business price. The features most people actually want (verified contact data, intent signals, CRM automations) live on Activate at 369 euros a month billed annually, or 527 euros monthly, which is a different budget conversation from the 79 euro headline.
Teams that dislike credit-metered pricing. The credits system for enrichment and activation runs separately from the identified-company allowance, which makes total cost harder to predict than a flat volume ladder.
Companies wanting a nimble vendor that ships weekly. This is a 330-plus person PE-backed business that has changed its own name twice in three years; it is stable, not fast.

How it works

1
You install the Leadfeeder tracker on your site, and from that point every session is checked against the company IP database, which the company updates daily using proprietary data alongside external signals.
2
Matched sessions become identified companies in your lead feed, with bots and low-quality traffic automatically stripped out. The vendor claims match rates of up to 45 percent of visiting companies, which is at the higher end of credible for IP-to-company resolution and reflects the depth of the European IP data the Echobot merger brought in.
3
You shape that raw feed into custom feeds using more than fifty behavioural and firmographic filters: companies that visited your pricing page, companies that arrived from a specific ad campaign, companies in a given industry and size band, companies that came back three times this week. Automatic lead scoring floats the highest-potential accounts to the top of the list without you configuring anything.
4
For the accounts worth pursuing, the contact database supplies people. You search decision-makers at the identified company by job role, seniority, and location, and get email addresses, phone numbers, and LinkedIn profiles. This is the bridge from account signal to a person you can contact, and it is why Leadfeeder does not need to de-anonymize individual visitors.
5
Alerts and automations move the signal out of the tool. Email or Slack alerts fire when a named target company visits, and no-code automations push identified companies and contacts into Salesforce, HubSpot, Pipedrive, or Zoho as records with owners assigned.
6
On the measurement side, campaign attribution shows which campaigns and even which search keywords are attracting target accounts, so paid and content spend can be judged by the accounts it draws rather than by click volume. A browser extension puts the same company data in front of you while you browse the web or LinkedIn.

Feature breakdown

26 features in 5 modules

Web Visitors identification

The core module, renamed in the 2026 rebrand but unchanged in substance.

IP-to-company identification: Reveals the companies visiting your site without a form fill, backed by an IP-to-company database the company describes as the most comprehensive available and updates daily.
Up to 45 percent company match rate: The published claim, which sits at the credible high end for IP-based resolution and reflects the European IP data the Echobot merger brought into the business.
Remote worker recognition: The database attempts to attribute traffic from employees working outside the corporate network, which is the largest single failure mode for reverse-IP tools post-2020.
Automatic bot and low-quality traffic removal: Junk traffic is stripped before it reaches your feed, which matters more than it sounds: an unfiltered IP feed is mostly crawlers and hosting providers.
Visit behaviour and frequency: Which pages a company viewed, how deeply it engaged, and how often it returns, which is what separates a buying signal from a page view.
Visitor history retention: The free Lite tier keeps 7 days of visitor history and the last 100 identified companies; paid plans extend both, and history depth is the main practical limit of the free tier.

Filtering, scoring, and feeds

Turning an undifferentiated company list into a prioritised worklist.

Fifty-plus behavioural and firmographic filters: Qualify identified companies by industry, size, location, pages viewed, engagement depth, visit frequency, and traffic source, in combination.
Custom feeds: Saved filter combinations become standing feeds, for example companies visiting the pricing page or companies arriving from a specific ad campaign, each of which can drive its own automation.
Automatic lead scoring: The hottest leads are placed at the top of the list without configuration, which is the right default for a small team with no time to build a scoring model.
Named-account alerts: Email or Slack notification when a specific target company appears on the site, which is the core ABM workflow.
Audience building: Higher tiers use the filtering engine to build audiences for activation rather than only for internal review.

Contact data and activation

How Leadfeeder gets you to a person without de-anonymizing anyone.

Decision-maker contact database: Search people at identified companies by job role, seniority, and location, with email addresses, phone numbers, and LinkedIn profiles supplied. Available from the Activate tier.
Intent signals: Third-party buying intent layered onto identified accounts, available on Activate and above.
B2B display campaigns: The module formerly called Promote and now called Campaigns runs display advertising against identified and target accounts from inside the same platform.
Browser extension: Surfaces company data as you browse the web and LinkedIn, which is the feature reps actually keep using after the novelty of the lead feed wears off.
AI-powered enrichment: Identified companies are enriched with firmographic and technographic detail automatically rather than through a separate data subscription.

CRM automation and measurement

Getting the signal into the system of record and proving it did something.

No-code CRM workflows: Push identified companies and contacts into Salesforce, HubSpot, Pipedrive, Zoho, or Microsoft Dynamics with owner assignment and field mapping, without engineering involvement.
Automatic CRM data enrichment: On the Scale tier, existing CRM records are enriched automatically rather than only new ones created from web visits.
Campaign and keyword attribution: See which campaigns and which exact search keywords attract target accounts, so spend is judged on accounts influenced rather than clicks bought.
Looker Studio and Google Ads connectors: Identification data flows into existing reporting and advertising tooling rather than staying trapped in the vendor dashboard.
Leadfeeder API: The API formerly branded as the Dealfront API remains available for programmatic access and custom integration work.
Unlimited users on every plan: Including the free Lite tier, so there is no per-seat cost to giving the whole team visibility. This is one of Leadfeeder's quietly strong commercial terms.

Compliance and data operation

The reason a European buyer shortlists this vendor before any other.

EU data processing and storage: All data is processed and stored within the EU under GDPR safeguards, with no US transfer in the default configuration.
European data collection standards: B2B data is collected under what the company describes as Europe's highest privacy standards, which is a substantive claim given the German regulatory environment Echobot operated in.
Company-level only: No person-level de-anonymization of visitors is attempted, which keeps the processing on the same footing as any conventional reverse-IP tool.
Established corporate vendor: Over 330 employees across seven European countries and the US, PE-backed by Great Hill Partners, and serving a stated 15,000-plus customers, which clears procurement checks a startup cannot.

Use cases

4 documented

European B2B company that cannot use a US person-level tool

The sales team wants website intent, the data protection officer will not approve a vendor that de-anonymizes individuals and stores data in the US, and the project has been stuck for a quarter.

Leadfeeder's EU-only processing, company-level scope, and European data collection standards give the DPO an approvable vendor, and the built-in contact database gets sales to a named decision-maker without ever identifying the actual visitor.

Small business testing whether visitor ID is worth paying for

Nobody wants to spend a few hundred a month on a category they have never used, and the internal argument is going in circles.

The free Lite tier runs indefinitely with the last 100 identified companies a month and unlimited users, so the team finds out whether the traffic contains anyone worth chasing before a single euro is committed.

Marketing lead defending paid spend in a board review

Clicks and sessions are up, MQLs are flat, and the board wants to know whether the budget is reaching the accounts the company actually sells to.

Campaign and keyword attribution shows which campaigns and search terms bring in target accounts, so the report changes from a traffic chart to a list of named in-ICP companies that the spend produced.

Sales team that also needs contact data

Visitor identification and a separate contact database vendor would mean two subscriptions, two procurement cycles, and two sets of data quality problems.

Activate combines identification, intent, and a verified decision-maker database with emails, phone numbers, and LinkedIn profiles in one subscription, with CRM automations pushing both the account and the contacts into Salesforce or HubSpot automatically.

Pricing

from 0 euros (Lite), then 79 euros per month billed annually (Discover)

Freemium tiered subscription with identification volume rising by tier, unlimited users on every plan, a separate credits system metering enrichment and activation actions, and roughly 30 percent savings on annual billing.

Plan	Price	Includes
Lite	0 euros per month	Last 100 identified companies per month 7 days of visitor history Unlimited users Free forever, with a 14-day full-access trial available Core visitor identification only The most generous permanent free tier in the category, and a real product rather than a demo. History depth is the binding constraint.
Discover	79 euros per month billed annually (113 euros monthly)	Tiered identified-company limits above the free allowance Full visitor history Behavioural and firmographic filters and custom feeds Automatic lead scoring Unlimited users Core identification without contact data or intent; a genuine small-business plan but not the full platform.
Activate	369 euros per month billed annually (527 euros monthly)	Everything in Discover Verified contact data for decision-makers Buying intent signals B2B display campaigns CRM automations The tier most buyers actually want, and the point at which Leadfeeder stops being cheap. This is the real price of the platform.
Scale	599 euros per month, annual billing only	Everything in Activate Automatic CRM data enrichment Dedicated customer success manager Higher identification and credit allowances Annual commitment required
Enterprise	Custom contact required	Custom identification volumes Custom credit allocations Dedicated team Bespoke commercial terms Not a self-serve purchase

Billing notes

Prices are in euros and quoted at the annual rate; monthly billing costs roughly 30 percent more (113 euros instead of 79, 527 instead of 369). Scale and Enterprise are annual only.
The credits system is separate from the identified-company allowance and meters enrichment and activation actions. This is the least predictable part of the pricing and the thing to ask about before signing.
Identified-company limits are tiered within each named plan, so the headline price is a starting point rather than the price at your volume.
Unlimited users on every plan including the free Lite tier means there is no seat cost as the team grows.
The 14-day trial requires no credit card and covers all paid plans, so you can measure your real match rate on Activate rather than guessing from the free tier.
The step from Discover to Activate is large (79 to 369 euros annually billed) and gates the features most buyers describe as the reason they bought: contact data, intent, and CRM automations.

Value assessment: Leadfeeder is two products at two very different price points and it is important not to confuse them. The free Lite tier and the 79 euro Discover plan are excellent value for pure company identification, particularly with unlimited users and genuine EU data residency, and nothing else in the category offers a permanently free tier of this quality. Activate at 369 euros a month is a different proposition: you are buying a small go-to-market platform with contact data, intent, display advertising, and CRM automation, and against dedicated point solutions for each of those it is reasonable rather than cheap. The credits meter makes the true cost harder to model than a flat ladder. Judged as an entry product it is the best value here; judged as a platform it is fairly priced and no longer a small-business purchase.

Strengths & limitations

Strengths

The most generous permanent free tier in the category: 100 identified companies a month with unlimited users, which lets a business validate the whole idea at zero cost.
Genuine EU data processing and storage under GDPR safeguards, backed by a European data operation with over 330 employees across seven countries.
A claimed 45 percent company match rate with a daily-updated IP database, automatic bot filtering, and explicit handling of remote worker traffic.
Contact data for decision-makers is included from the Activate tier, which removes the need for a second data vendor and closes the gap from account to person without de-anonymization.
Unlimited users on every plan including free, which is a materially better seat policy than most competitors offer.
Campaign and keyword-level attribution turns the tool into a marketing measurement asset rather than only a sales feed.
Corporate stability that a startup vendor cannot match: PE backing from Great Hill Partners, 15,000-plus stated customers, and a business built from two established companies rather than one two-year-old product.

Limitations

Company-level only. No plan identifies the individual visitor, so if the specific person is what you need, this is structurally the wrong product.
The features most buyers actually want sit on Activate at 369 euros a month billed annually, so the 79 euro headline substantially understates the real cost of the platform.
The credits system meters enrichment and activation separately from identification volume, making total cost of ownership harder to predict than a single flat ladder.
IP-to-company resolution still fails on much residential and mobile traffic despite the remote-worker handling, so the 45 percent figure is a ceiling rather than an expectation.
The company has changed its own name twice in three years (Leadfeeder to Dealfront in 2023, back to Leadfeeder in 2026), which creates confusing documentation, stale reviews, and mismatched search results.
PE ownership brings the usual pressures: a 180 million euro investment expects a return, and pricing and packaging in this category have generally moved upward under that kind of ownership.
The free Lite tier's 7-day visitor history is short enough that it cannot support any workflow that involves reviewing last month's accounts.

Head-to-head comparisons

4 alternatives

Leadfeeder vs Snitcher

from $49 per month (up to 50 companies identified)

The two serious EU-native company-level options, and the shortlist most European buyers end up with. Leadfeeder has the permanently free tier, a bigger data platform, contact data and display advertising built in, and a vendor procurement will recognise; Snitcher is cheaper at working volumes, gives unlimited seats without a tier jump, ships REST and personalisation APIs on every plan, and has no credits meter. Take Leadfeeder if you want one platform and a free starting point; take Snitcher if you want cleaner pricing and more technical control.

Full Leadfeeder vs Snitcher comparison

Leadfeeder vs Albacross

from 59 euros per month billed annually (84 euros monthly)

Albacross is the Swedish competitor and includes AI-driven email and LinkedIn outreach sequences inside the subscription from about 59 euros a month, which Leadfeeder does not. Leadfeeder has the deeper European IP data, the higher published match rate, a free tier, and far more corporate weight behind it. Choose Albacross if you want identification and outbound execution in one cheap subscription; choose Leadfeeder if data quality, attribution, and vendor stability matter more than bundled sequencing.

Full Leadfeeder vs Albacross comparison

Leadfeeder vs Leadinfo

from 69 euros per month (Starter)

Leadinfo is the Dutch alternative with strong Benelux and DACH coverage, session replay, personas, and pricing from 69 euros a month, but caps users at 3 or 10 below its top tier. Leadfeeder gives unlimited users on every plan including free, a wider platform, and a larger data operation. Pick Leadinfo if screen recordings and its regional data depth appeal and your team is small; pick Leadfeeder if you want the free tier, unlimited seats, and the broader platform.

Full Leadfeeder vs Leadinfo comparison

Leadfeeder vs Factors.ai

from $199 per month (Lite)

Factors.ai overlaps on account identification but is built as an ABM and attribution platform, with LinkedIn and Google AdPilot, predictive scoring, and multi-touch reporting, self-serve from $199 a month with serious tiers from $6,000 a year. Leadfeeder is stronger on European identification data and offers a free entry point Factors does not. Take Factors if ad orchestration and attribution modelling are the deliverable; take Leadfeeder if the identification data itself and EU residency are what you are buying.

Full Leadfeeder vs Factors.ai comparison

Implementation & onboarding

Setup time: Under an hour for identification: install the tracker, confirm data is flowing, and connect Slack and a CRM. Building useful custom feeds and configuring CRM automations properly takes a day of thought and is where the value actually comes from.
Learning curve: Moderate and rising with tier. The Lite and Discover experience is a filtered company feed anyone can use. Activate and Scale bring contact data, intent, display campaigns, and CRM automation, which is a real platform with a real learning curve, and the Scale tier's dedicated customer success manager exists for a reason.
Onboarding: Self-serve for Lite, Discover, Activate, and Scale, with a 14-day no-credit-card trial across paid plans. Enterprise requires a sales conversation. Note that as of March 2026 you log in at leadfeeder.com rather than the old Dealfront domain.
Migration notes: Additive rather than a system of record, so nothing needs importing. Existing Dealfront customers were carried across the March 2026 rebrand with no change to subscription, plan, features, or contracting entity, though module names changed (Web Visitors, Campaigns, and the Leadfeeder API). Moving from a competing identification tool is a matter of rebuilding filters and reconnecting the CRM; running both during a trial on identical traffic is the only reliable way to compare match rates.

Platform, API & security

Platforms: JavaScript tracker for any websiteWeb applicationBrowser extensionSlack appLooker Studio connector
API: The Leadfeeder API, previously branded the Dealfront API, provides programmatic access for custom integration work alongside native connectors and Zapier.
Compliance: GDPR compliant with all data processed and stored within the EUB2B data collected under European privacy standardsCompany-level identification only; no person-level de-anonymization of visitors
Data residency: All data is processed and stored within the EU under GDPR safeguards; there is no default US transfer.
SSO: Available on higher and enterprise tiers; not published as a feature of the free or entry plans.
Security notes: Leadfeeder's security position rests on scope and geography rather than on unusual technical controls: identification stops at the company, and processing stays inside the EU. As with any reverse-IP tool, customers still need their own lawful basis and privacy notice disclosure for the processing they carry out, and the contact database on Activate and above is a separate data product with its own compliance considerations for how you use the contacts.

Support & resources

Channels: Email supportIn-app supportDedicated customer success manager on Scale and Enterprise
Documentation: Help centre at help.leadfeeder.com covering tracker installation, feeds and filters, contact data, CRM automations, the API, and the March 2026 rebrand, plus product update notes.
Community: No large public forum, but a substantial published knowledge base, blog, and press release archive reflecting the size of the company.

Company

Founded: 2012
Headquarters: Karlsruhe, Germany, with major offices in Helsinki, Finland and across the Netherlands, Denmark, Sweden, Italy, and Spain
Ownership: PE-owned (Great Hill Partners)
Employees: Over 330 across seven European countries and the United States
Funding: Great Hill Partners invested 180 million euros in 2022 to merge Echobot and Leadfeeder, with a further 50 million euros set aside for strategic acquisitions.

Funding history

Round	Amount	Year	Notes
Early venture rounds	Not disclosed in full	2015	Leadfeeder raised venture funding as an independent Finnish company before the merger.
Great Hill Partners investment	180 million euros	2022	Funded the merger of Echobot and Leadfeeder into a single European go-to-market platform, with an additional 50 million euros reserved for acquisitions.

Timeline

2012Leadfeeder is founded in Finland as a website visitor identification tool that reveals which companies are browsing a site.
2022Great Hill Partners invests 180 million euros to merge Leadfeeder with the German sales intelligence company Echobot, creating a European go-to-market platform with around 250 staff across six offices.
2023The merged business publicly rebrands as Dealfront in April, integrating the two product lines and growing past 330 employees.
2024Expands the platform with intent signals, B2B display campaigns, AI-powered lead scoring, and no-code CRM automations on top of core identification.
2026Rebrands back to Leadfeeder on 24 March, unifying the suite under the original name with no change to subscriptions or contracting entity; Web Visitors, Campaigns, and the Leadfeeder API are the renamed modules.

Integrations

Salesforce
HubSpot
Pipedrive
Zoho CRM
Microsoft Dynamics
Slack
Google Ads
Looker Studio
Gong
Zapier
Leadfeeder API
Browser extension for web and LinkedIn

Frequently asked questions

10 questions

What is Leadfeeder?

Leadfeeder is a B2B website visitor identification and go-to-market platform. It reveals which companies visit your website using an IP-to-company database, filters and scores them, supplies verified contact data for decision-makers at those companies, runs display campaigns against them, attributes campaigns and keywords to the accounts they attract, and automates records into your CRM. All data is processed and stored within the EU.

Is Leadfeeder the same as Dealfront?

Yes. Leadfeeder merged with the German company Echobot in 2022, the combined business rebranded as Dealfront in April 2023, and on 24 March 2026 it rebranded back to Leadfeeder. Subscriptions, plans, features, and the contracting entity did not change. Some modules were renamed: the visitor identification product is now Web Visitors, Promote became Campaigns, and the Dealfront API became the Leadfeeder API. You now log in at leadfeeder.com.

How much does Leadfeeder cost?

Lite is free forever with the last 100 identified companies a month, 7 days of history, and unlimited users. Discover starts at 79 euros a month billed annually (113 monthly). Activate is 369 euros annually billed (527 monthly) and adds verified contact data, intent signals, display campaigns, and CRM automations. Scale is 599 euros annually and adds automatic CRM enrichment and a dedicated CSM. Enterprise is custom. A separate credits system meters enrichment and activation actions.

Does Leadfeeder identify individual people?

No. It identifies companies. What it does instead is supply a searchable database of decision-makers at those companies, filterable by role, seniority, and location, with emails, phone numbers, and LinkedIn profiles. That gets you to a person you can contact without ever de-anonymizing the actual visitor, which is why the product works in Europe where person-level tools do not.

Is Leadfeeder GDPR compliant?

Yes, and it is one of the strongest positions in the category. All data is processed and stored within the EU under GDPR safeguards, B2B data is collected under European privacy standards, and identification stops at the company level so no individual visitor is resolved. You still need your own lawful basis and a privacy notice covering the processing you carry out, but the vendor side of the compliance argument is about as clean as this category gets.

What match rate does Leadfeeder achieve?

The company claims up to 45 percent of visiting companies identified, supported by a daily-updated IP database, automatic bot and low-quality traffic removal, and explicit handling of remote worker traffic. Treat 45 percent as a ceiling rather than an expectation: your real rate depends on how much of your traffic is on corporate networks versus residential and mobile connections. The 14-day no-credit-card trial is the way to measure it.

What does the free plan actually give me?

Lite is genuinely free forever and gives you the last 100 identified companies per month, 7 days of visitor history, and unlimited users. It is the most useful free tier in this category and enough to answer the only question that matters at the start, which is whether your traffic contains anyone worth chasing. The binding constraint is history depth: 7 days cannot support any workflow involving last month's accounts.

How do the credits work?

Credits are a usage-based unit metering enrichment and activation actions, and they run separately from your identified-company allowance. That means two things can limit you at once, and total cost is harder to model than a flat volume ladder. If you are evaluating Activate or Scale, ask specifically how many credits your intended workflow consumes per month before you sign, because this is the part of the pricing most likely to produce a surprise.

How does this compare with just doing an IP-to-company lookup?

The raw lookup is the commodity. What you pay Leadfeeder for is the quality and freshness of the database (updated daily, with remote worker handling), bot filtering that keeps the feed usable, fifty-plus filters and automatic scoring so the feed becomes a worklist, contact data at the identified companies, keyword-level attribution, and CRM automation. A bare lookup gives you a company name and none of the machinery that makes it act on itself.

Who owns Leadfeeder?

Great Hill Partners, a private equity firm, which invested 180 million euros in 2022 to merge Echobot and Leadfeeder, with a further 50 million euros earmarked for acquisitions. The business has over 330 employees across Germany, Finland, the Netherlands, Denmark, Sweden, Italy, Spain, and the US, and states more than 15,000 customers. That gives it stability a startup cannot match, and the pricing pressure that usually comes with PE ownership.

Editorial verdict

Leadfeeder is the safe answer in this category and, for a European buyer, usually the right one. The free Lite tier is the best zero-cost entry point anyone offers, EU-only processing and company-level scope make the compliance conversation short, the IP data is the deepest in Europe, and unlimited users on every plan removes the seat tax that quietly inflates competitors' bills. It is also the vendor least likely to disappear, which matters when you are wiring something into your CRM. The catches are honest ones: the 79 euro headline is not the price of the platform most people want (that is Activate at 369 euros billed annually), the credits meter makes total cost harder to predict, it will never tell you which person visited, and the company has renamed itself twice in three years. Start on Lite, and if the free feed shows accounts worth chasing, decide deliberately whether you are buying identification (Discover, or Snitcher for better terms) or a go-to-market platform (Activate). Those are different purchases and the pricing page rather blurs the line.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.

Awards & badges

1 held

Leadfeeder holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.

Category Leader · Website Visitor Identification

“The category's grown-up: European data residency, a free tier, and a real company behind the pixel.”

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