Leadfeeder vs Leadinfo
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLeadfeeder compared with Leadinfo
Leadinfo is the Dutch alternative with strong Benelux and DACH coverage, session replay, personas, and pricing from 69 euros a month, but caps users at 3 or 10 below its top tier. Leadfeeder gives unlimited users on every plan including free, a wider platform, and a larger data operation. Pick Leadinfo if screen recordings and its regional data depth appeal and your team is small; pick Leadfeeder if you want the free tier, unlimited seats, and the broader platform.
Leadinfo compared with Leadfeeder
Leadfeeder has a permanently free tier, unlimited users on every plan including free, a higher published match rate, and a bigger platform with contact data and display campaigns. Leadinfo counters with screen recordings, personas, an automation layer running through to meeting booking, and 70-plus native integrations, at 159 euros for 5,000 companies. Take Leadfeeder if free entry and unlimited seats matter most; take Leadinfo if you want to see what identified companies actually did and automate the follow-up.
Choose Leadfeeder if
European and international B2B companies that need account-level visitor identification with genuine EU data residency, teams that want to start free and grow into a real platform rather than committing up front, and sales organisations that need contact data at identified accounts in the same subscription rather than through a second vendor.
Choose Leadinfo if
European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score.
Side by side
13 attributes| Attribute | Leadfeeder | Leadinfo |
|---|---|---|
| Category | Visitor ID | Visitor ID |
| Starting price | 0 euros (Lite), then 79 euros per month billed annually (Discover) (free plan available) | 69 euros per month (Starter) (14 days trial) |
| Pricing model | Freemium tiered subscription with identification volume rising by tier, unlimited users on every plan, a separate credits system metering enrichment and activation actions, and roughly 30 percent savings on annual billing. | Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers. |
| Free plan | Lite is free forever: the last 100 identified companies per month, 7 days of visitor history, and unlimited users. | No |
| Free trial | 14 days on all paid plans, no credit card needed | 14 days, no credit card required, with a reported count of identified companies during the trial |
| Best for | European and international B2B companies that need account-level visitor identification with genuine EU data residency, teams that want to start free and grow into a real platform rather than committing up front, and sales organisations that need contact data at identified accounts in the same subscription rather than through a second vendor. | European B2B small and mid-sized businesses, particularly in the Benelux and DACH markets, that want company-level identification with genuinely observable visitor behaviour, and teams who value seeing a recording of what a prospect did over reading another engagement score. |
| Setup time | Under an hour for identification: install the tracker, confirm data is flowing, and connect Slack and a CRM. Building useful custom feeds and configuring CRM automations properly takes a day of thought and is where the value actually comes from. | Well under an hour for identification and alerts: install the script, connect Slack and a CRM, and identified companies begin appearing immediately. Setting up personas, automations, and Leadbot properly takes longer and is where the platform earns its price. |
| Learning curve | Moderate and rising with tier. The Lite and Discover experience is a filtered company feed anyone can use. Activate and Scale bring contact data, intent, display campaigns, and CRM automation, which is a real platform with a real learning curve, and the Scale tier's dedicated customer success manager exists for a reason. | Moderate. The company feed and screen recordings are intuitive, but the automation layer (automations, Leadbot, Autopilot) is a workflow product with real configuration decisions, and the capped automation counts on Starter and Scale mean you have to be deliberate about which ones you build. |
| Platforms | JavaScript tracker for any website, Web application, Browser extension, Slack app, Looker Studio connector | JavaScript tracking script for any website, Web application, Slack app |
| Compliance | GDPR compliant with all data processed and stored within the EU, B2B data collected under European privacy standards, Company-level identification only; no person-level de-anonymization of visitors | Stated 100 percent GDPR compliance with opt-out capabilities, All data processed on AWS servers in Ireland and Frankfurt, within EU jurisdiction, Company-level identification only; no person-level de-anonymization of visitors |
| Founded | 2012 | 2017 |
| Headquarters | Karlsruhe, Germany, with major offices in Helsinki, Finland and across the Netherlands, Denmark, Sweden, Italy, and Spain | Rotterdam, Netherlands |
| Ownership | PE-owned (Great Hill Partners) | Majority-owned by team.blue |
Strengths and limitations
Leadfeeder
Strengths
- The most generous permanent free tier in the category: 100 identified companies a month with unlimited users, which lets a business validate the whole idea at zero cost.
- Genuine EU data processing and storage under GDPR safeguards, backed by a European data operation with over 330 employees across seven countries.
- A claimed 45 percent company match rate with a daily-updated IP database, automatic bot filtering, and explicit handling of remote worker traffic.
- Contact data for decision-makers is included from the Activate tier, which removes the need for a second data vendor and closes the gap from account to person without de-anonymization.
Limitations
- Company-level only. No plan identifies the individual visitor, so if the specific person is what you need, this is structurally the wrong product.
- The features most buyers actually want sit on Activate at 369 euros a month billed annually, so the 79 euro headline substantially understates the real cost of the platform.
- The credits system meters enrichment and activation separately from identification volume, making total cost of ownership harder to predict than a single flat ladder.
- IP-to-company resolution still fails on much residential and mobile traffic despite the remote-worker handling, so the 45 percent figure is a ceiling rather than an expectation.
Leadinfo
Strengths
- Screen recordings of identified company sessions are genuinely differentiated: watching a prospect hesitate on your pricing page is worth more than any engagement score.
- A large, well-specified database (220 million companies, 195 countries, 45 data points per record) with automatic bot detection filtering the feed before you see it.
- The company publishes a realistic expectation (around 30 percent of visitors identified) and reports the actual count during the trial rather than leading with a best-case number.
- All data processed on AWS servers in Ireland and Frankfurt, keeping processing inside EU jurisdiction with stated GDPR compliance and opt-out capabilities.
Limitations
- Seat caps of 3 on Starter and 10 on Scale are the meanest terms among the European tools here, and force a jump to 359 euros for a team that grows rather than a business that grows.
- Automation counts are capped alongside seats (3 and 10), which is a tight limit for a product whose value proposition leans on automation.
- Company-level only, so no plan will tell you which individual visited.
- The pricing ladder is coarse: Starter's 100 companies and Scale's 5,000 leave nothing in between, so a business identifying 300 companies a month overpays substantially at Scale or is squeezed at Starter.
Pricing compared
Leadfeeder
Freemium tiered subscription with identification volume rising by tier, unlimited users on every plan, a separate credits system metering enrichment and activation actions, and roughly 30 percent savings on annual billing.
- Lite0 euros
- Discover79 euros
- Activate369 euros
- Scale599 euros
- EnterpriseCustom
Leadfeeder is two products at two very different price points and it is important not to confuse them. The free Lite tier and the 79 euro Discover plan are excellent value for pure company identification, particularly with unlimited users and genuine EU data residency, and nothing else in the category offers a permanently free tier of this quality. Activate at 369 euros a month is a different proposition: you are buying a small go-to-market platform with contact data, intent, display advertising, and CRM automation, and against dedicated point solutions for each of those it is reasonable rather than cheap. The credits meter makes the true cost harder to model than a flat ladder. Judged as an entry product it is the best value here; judged as a platform it is fairly priced and no longer a small-business purchase.
Leadinfo
Tiered subscription priced on identified companies per month, with user seats and automation count as the primary differentiators between tiers.
- Starter69 euros
- Scale159 euros
- Pro359 euros
Scale at 159 euros a month is the plan that makes Leadinfo interesting, and it is good value: 5,000 identified companies, screen recordings, personas, LinkedIn Ads and GA4 integration, and real-time CRM syncing for less than most competitors charge for identification alone. The gap between Starter and Scale is the widest sensible jump in the category (100 companies to 5,000 for 90 euros), which makes Starter look more like a pricing anchor than a serious plan. The weak spot is seats: capping at 3 and 10 is stingy next to Snitcher's unlimited users on every tier and Leadfeeder's unlimited users on free, and it means a growing team pays 359 euros for headcount rather than for capability. Judged on capability per euro at Scale, this is among the better deals here; judged on commercial terms for a team of any size, the seat policy is the thing that costs you.
Editorial verdict on each
Leadfeeder
Category LeaderLeadfeeder is the safe answer in this category and, for a European buyer, usually the right one. The free Lite tier is the best zero-cost entry point anyone offers, EU-only processing and company-level scope make the compliance conversation short, the IP data is the deepest in Europe, and unlimited users on every plan removes the seat tax that quietly inflates competitors' bills. It is also the vendor least likely to disappear, which matters when you are wiring something into your CRM. The catches are honest ones: the 79 euro headline is not the price of the platform most people want (that is Activate at 369 euros billed annually), the credits meter makes total cost harder to predict, it will never tell you which person visited, and the company has renamed itself twice in three years. Start on Lite, and if the free feed shows accounts worth chasing, decide deliberately whether you are buying identification (Discover, or Snitcher for better terms) or a go-to-market platform (Activate). Those are different purchases and the pricing page rather blurs the line.
Read the full Leadfeeder profileLeadinfo
Leadinfo is the European visitor identification tool for teams that want to understand behaviour rather than just collect account names. Screen recordings are the standout: watching an identified prospect stall on your pricing page produces better decisions than any engagement score, and combined with personas, a 220-million-company database, EU processing in Ireland and Frankfurt, and an automation layer that runs through to meeting booking, the Scale tier at 159 euros for 5,000 identified companies is one of the better capability-per-euro deals in the category. Two things should give you pause. The seat and automation caps (3 and 10 below the top tier) are the stingiest terms among the European options and will push a growing team to 359 euros for reasons unrelated to data. And the pricing ladder is coarse enough that a business identifying a few hundred companies a month is either squeezed at Starter or paying for volume it will never use at Scale. If unlimited seats matter more than behavioural depth, Snitcher or Leadfeeder are better commercial fits. If you want to see what your buyers actually did, this is the one.
Read the full Leadinfo profileLeadfeeder profile last reviewed 2026-08-22; Leadinfo last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.