Less Annoying CRM

Name: Less Annoying CRM
Brand: Less Annoying CRM
Price: 15 USD

One price, one plan, every feature, and a human answers the phone

Less Annoying CRM is a deliberately simple contact and pipeline CRM for very small businesses, sold as a single plan at $15 per user per month with every feature included, unlimited contacts, companies, pipelines, and custom fields, 25 GB of file storage per user, a 30-day free trial with no card, no contracts, and free unlimited support from the company's own staff.

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Overview

Less Annoying CRM was started in St. Louis in 2009 by brothers Tyler and Bracken King, and the pitch has not changed since: most CRMs are built for enterprises and sold to small businesses, and the result is a product that nobody in a five-person company can use. Their answer was to build one plan with everything in it, price it plainly, never run a sales process, and answer the phone when customers call. The company is bootstrapped, has taken no outside investment, and has been profitable for years without ever pretending to be a platform.

The commercial model is the product's most radical feature. It is $15 per user per month, full stop. There is no free tier, no annual discount to negotiate, no feature ladder, no add-on catalogue, no AI credit meter, and no contract. Every customer gets unlimited contacts and companies, unlimited pipelines, unlimited custom fields, task management, email logging, user permissions, mobile access, 25 GB of file storage per user, all features, and all future upgrades. The trial is 30 days without a credit card, which is the longest evaluation window of any product in this category.

What you give up is everything that makes CRM projects expensive and complicated. There is no workflow automation engine, no email sequencing, no native dialer, no marketing automation, no custom objects, no forecasting model, and no large integration marketplace. The reporting is basic. If your requirements list includes any of those, this is the wrong product and the vendor will more or less tell you so. Their published guidance even suggests keeping the database below roughly 50,000 contacts, which is an honest admission of scale rather than an advertised limit.

What you get instead is adoption and support. Less Annoying CRM consistently rates near the top of small-business software for customer service because a person, employed by the company in St. Louis, answers the phone or the email and helps you set the thing up personally. For a two to ten person business that has already abandoned one CRM because nobody would maintain it, that is worth considerably more than a feature comparison suggests.

Best for

Very small businesses, solo professionals, and teams of roughly 1 to 15 people who need shared contacts, follow-up, and simple pipelines, who value support and predictability over features, and who have already failed to adopt a more complicated CRM.

Not the right fit for

Any team that needs workflow automation; there is no automation engine at all and there is no plan that adds one.
Outbound sales teams needing email sequences, dialers, or cadence analytics; none of that exists here in any form.
Marketing-led businesses; there is no campaign tooling, no landing pages, no forms builder of consequence, and no attribution reporting.
Companies with more than roughly 50,000 contacts or complex data models; the vendor itself advises staying below that, and there are no custom object types.
Buyers who want a deep integration ecosystem or advanced reporting; the API and Zapier are the ecosystem, and the reports are basic by design.

How it works

1
You sign up for a 30-day trial without a card, and the team will import your contacts for you if you send them a spreadsheet. Contacts, companies, notes, files, and history live on simple records with unlimited custom fields grouped however you like.
2
Sales work happens in pipelines, which are unlimited and fully customisable: define the stages, the statuses, and the fields you want to track for each one, whether that is a sales process, a hiring pipeline, or a grant application tracker.
3
Every contact and pipeline item carries tasks and events tied to a shared calendar, and the daily agenda email tells each user what they need to do. This is the mechanic that replaces automation: instead of a workflow engine, the product is organised so that a person can see everything due today in one place.
4
Email is logged rather than automated. Each user gets a personal bcc dropbox address, or connects Gmail or Outlook, so correspondence attaches to the right record. Beyond that, there is a documented API and Zapier for integrations, and deliberately little else.

Feature breakdown

20 features in 4 modules

Contacts and organisation

The shared address book done properly, with no limits.

Unlimited contacts and companies: No record tiering of any kind, though the vendor advises staying below roughly 50,000 total contacts for good performance.
Unlimited custom fields: Add whatever fields your business needs, grouped into custom field sets per contact type, included in the single $15 price rather than gated to a tier.
Notes, files, and history: Every interaction, note, and attached document lives on the record with 25 GB of file storage per user, which is generous for the price.
Relationships between records: Link people to companies and to each other with labelled relationships, so referral networks and org structures are visible on the record.
Groups and filtering: Segment contacts into groups and saved filters for follow-up lists, which is how users run outreach without a marketing tool.

Pipelines and follow-up

Flexible enough to track anything, simple enough to keep current.

Unlimited custom pipelines: Build as many pipelines as you need with your own stages and per-pipeline custom fields; users track sales, hiring, renewals, and grant applications side by side.
Task management: Tasks with due dates assigned to users and attached to contacts or pipeline items, forming the daily work list that substitutes for automation.
Shared calendar: A team calendar with events tied to records, syncing with Google Calendar so the CRM does not require a second scheduling habit.
Daily agenda email: Each user receives a morning email listing their tasks and events for the day, which is the single feature customers cite most often for why the CRM stays current.
Simple reporting: Pipeline and activity reports covering what is open, what moved, and what is overdue. Clear, useful, and deliberately not analytical.

Email and collaboration

Logging rather than sending, by design.

Email logging via bcc dropbox: Each user gets a personal address to bcc so correspondence attaches to the right contact automatically, without changing which mail client they use.
Mailbox integration: Gmail and Outlook connections keep email history on records without manual copying.
User permissions: Control what each user can see and edit, included at the single price rather than reserved for a business tier, which competitors routinely do.
Multi-user collaboration: Shared contacts, calendars, and pipelines across the whole team with per-user visibility settings, so a small firm can run one shared database safely.

Access, support, and platform

The parts of the product that are actually the product.

Free unlimited human support: Phone and email support from the company's own staff in St. Louis at no extra charge, including help setting up your account and importing data. This is the differentiator, not a footnote.
Mobile access: A mobile-optimised web experience rather than a heavyweight native app, covering contacts, tasks, calendar, and pipelines on a phone.
REST API: A documented API for building custom integrations, which is how technical users connect the CRM to the rest of their tools.
Zapier integration: The practical integration route for forms, accounting, email marketing, and everything else, since the native catalogue is intentionally tiny.
All features and free upgrades: There is one plan, so every customer receives every feature and every future release without an upgrade conversation.
25 GB storage per user: File storage scales with the team rather than being sold as a capacity add-on.

Use cases

4 documented

Solo financial adviser or consultant

Client relationships, review dates, and referrals live in a notebook and a mail folder, and important follow-ups slip.

One $15 seat gives unlimited contacts with custom fields for review dates and relationships, plus a daily agenda email that surfaces every due task, with a real person available on the phone to set it up.

Six-person nonprofit tracking donors and grants

Donor history, grant deadlines, and volunteer contacts are spread across three spreadsheets that only one person understands.

Unlimited pipelines let them track grant applications and donor cultivation separately, with unlimited custom fields for the data that matters and permissions to keep sensitive records restricted.

Small business that abandoned a bigger CRM

The team bought a well-known CRM, spent weeks configuring it, and stopped updating it within a quarter because it was too much work.

The single plan removes every configuration decision, the interface has nothing to learn, and the support team helps import the salvaged data personally, which is the specific reason people switch to this product.

Professional services firm that wants predictable costs

Budget certainty matters more than features, and previous vendors have repriced or moved features into higher tiers.

$15 per user per month with no contract, no add-ons, no credit meters, and all future features included, from a bootstrapped company with no investors pushing it to reprice.

Pricing

from $15 per user per month

A single flat plan at one price per user per month, with every feature included, no contracts, and no add-ons or usage meters of any kind.

Plan	Price	Includes
The only plan	$15 per user per month, plus applicable tax	Unlimited contacts and companies Unlimited pipelines and unlimited custom fields Task management, shared calendar, and daily agenda email Email logging, user permissions, and mobile access 25 GB file storage per user, all features, and free upgrades There is genuinely one plan. No tiers, no contracts, and free support for every customer.

Plan

Price

Includes

The only plan

$15

per user per month, plus applicable tax

Unlimited contacts and companies
Unlimited pipelines and unlimited custom fields
Task management, shared calendar, and daily agenda email
Email logging, user permissions, and mobile access
25 GB file storage per user, all features, and free upgrades

There is genuinely one plan. No tiers, no contracts, and free support for every customer.

Billing notes

There is one price, $15 per user per month, with no published annual discount and no long-term contract; you can cancel at any time.
There are no add-ons, no usage meters, no AI credits, and no per-company modules, which makes total cost of ownership trivially predictable.
Every feature is included for every customer, so there is never an upgrade conversation or a feature held hostage to a higher tier.
The 30-day trial requires no credit card, which is the longest no-card evaluation period among the CRMs in this directory.
Support is free and unlimited for all customers, including phone support, which competitors typically reserve for their top tiers.
The vendor advises keeping the database below roughly 50,000 contacts, which is a practical scale ceiling rather than a billing limit.

Value assessment: Feature for feature, $15 a seat buys less here than at any other vendor in this category: no automation, no sequencing, no calling, no marketing, no analytics. Judged on total cost of ownership and probability of actual adoption, it is one of the best-value purchases a very small business can make. There is no configuration project, no consultant, no upgrade path to budget for, and no support tier to buy. If a five-person firm uses this CRM daily for three years at a fixed $75 a month, it has beaten every cheaper-on-paper alternative that got abandoned in month four. The value case is entirely about fit: right-sized, it is excellent, and one size too small, it is useless.

Strengths & limitations

Strengths

One plan at $15 per user per month with every feature included, which eliminates tier anxiety, add-on creep, and upgrade negotiations entirely.
Free unlimited human support including phone, from the company's own staff, consistently rated among the best in small-business software.
Unlimited contacts, pipelines, and custom fields at the base price, where competitors gate all three behind higher tiers.
A 30-day no-card trial with hands-on import help, so evaluating it costs nothing but time.
Bootstrapped and independent since 2009 with no investors, no acquisitions, and no history of aggressive repricing.
The lowest adoption friction of anything in this category: teams that abandoned other CRMs tend to keep using this one.

Limitations

No workflow automation of any kind, and no plan that adds it, so repetitive process work stays manual.
No email sequencing, no native calling, and no marketing tooling, which rules out outbound and demand generation entirely.
No custom object types, so anything beyond contacts, companies, and pipeline items must be forced into custom fields.
Reporting is basic with no forecasting model, so managers wanting analytics will export to a spreadsheet.
The vendor advises staying below roughly 50,000 contacts, which is a real scale ceiling for growing databases.
The integration catalogue is tiny; almost everything routes through Zapier or the API, and there is no marketplace or partner network.

Head-to-head comparisons

5 alternatives

Less Annoying CRM vs Capsule CRM

from $0 for 2 users and 250 contacts, then about $18 per user per month on annual billing (Starter)

Capsule has a free 2-user plan and adds workflow automation, multiple pipelines, project boards, and AI enrichment on its roughly $36 Growth plan. Less Annoying CRM is $15 flat with better support and no automation at all. Choose Capsule when you need automation and delivery tracking; choose Less Annoying CRM when simplicity and support are the requirement and nothing else is.

Full Less Annoying CRM vs Capsule CRM comparison

Less Annoying CRM vs Nutshell

from $13 per user per month on annual billing (Foundation)

Nutshell bundles marketing tooling, chat, forms, landing pages, and email campaigns into plans from $13 per user per month, and adds sales automation at $42. Less Annoying CRM does none of that and costs $15 with everything included. If you need to generate leads, take Nutshell; if you only need to organise and follow up on the ones you already have, Less Annoying CRM is cheaper and far simpler.

Full Less Annoying CRM vs Nutshell comparison

Less Annoying CRM vs HubSpot CRM

from $0 for the free CRM, then $7 per seat per month on annual billing for Sales Hub Starter

HubSpot's free tier is more capable than Less Annoying CRM on paper and covers two users at no cost, but its useful automation and reporting sit at $90 a seat plus a $1,500 onboarding fee. Less Annoying CRM never gets more expensive and never gets more complicated. Companies that expect to need marketing automation should start on HubSpot free; companies that just want organised follow-up forever should pay the $15.

Full Less Annoying CRM vs HubSpot CRM comparison

Less Annoying CRM vs folk

from $24/member/mo (Standard, billed annually; $30 monthly)

folk is the modern relationship CRM with LinkedIn-first capture, a contemporary interface, and light AI assistance, aimed at network-driven teams. Less Annoying CRM is plainer, cheaper, and backed by phone support from the people who build it. Agencies and investors working a network fit folk; local service businesses and advisers who want a shared address book with follow-up fit Less Annoying CRM.

Full Less Annoying CRM vs folk comparison

Less Annoying CRM vs Salesflare

from $29/user/mo (Growth, billed annually; $39 monthly)

Salesflare automates data capture from mailboxes and calendars so B2B reps barely type, and adds email sequences that Less Annoying CRM lacks entirely. Less Annoying CRM is cheaper, simpler, and supports any kind of pipeline rather than just B2B sales. Email-led B2B teams should take Salesflare; small businesses tracking mixed relationships and processes should take Less Annoying CRM.

Full Less Annoying CRM vs Salesflare comparison

Implementation & onboarding

Setup time: Under an hour, and often less. Import contacts, define one pipeline, invite the team. The support staff will do the import for you from a spreadsheet if you ask, which most competitors charge for or hand to a partner.
Learning curve: The lowest of any product in this category. There is nothing to configure beyond field sets and pipeline stages, and no advanced features waiting to confuse anyone. Non-technical users are productive on day one.
Onboarding: Self-serve signup with a 30-day no-card trial, plus free personal help from the St. Louis support team including one-to-one setup calls. There is no sales process, no demo gate, and no paid onboarding tier.
Migration notes: Import from CSV with mapping, and the support team will assist directly. Because there is no automation, no sequencing, and no custom object model, migrations in and out are simple by construction. Export is complete: contacts, companies, notes, tasks, events, pipeline items, and custom fields all come out as CSV, and the API supports full extraction. Nothing about this product traps your data.

Platform, API & security

Platforms: Web appMobile-optimised web on iOS and AndroidGoogle Calendar sync
API: Documented REST API for custom integrations, plus a Zapier connector that covers the practical integration surface for most customers. There is no large native marketplace by design.
Compliance: GDPRStandard SaaS security practices with encryption in transit and at rest
Data residency: United States hosting; no regional hosting options are advertised.
SSO: Not a headline feature; the product targets small teams where identity federation is rarely a requirement.
Security notes: Per-user permissions, daily backups, encryption in transit and at rest, and a long track record of stability. Formal compliance certifications are lighter than the public-company vendors in this category, which reflects the company's size and target market rather than carelessness.

Support & resources

Channels: Free unlimited phone supportFree unlimited email supportOne-to-one setup and import assistance at no chargeNo paid support tiers of any kind
Documentation: Clear, plain-language help documentation and video guides, plus an API reference for developers.
Community: No large forum or conference; the company's own support team is the community, which is consistent with everything else about the product.

Company

Founded: 2009
Headquarters: St. Louis, Missouri, United States
Ownership: Bootstrapped and privately held by its founders, with no outside investment
Founders: Tyler King, Bracken King
Employees: Small team; the company deliberately stays compact and does not publish detailed headcount
Funding: Self-funded from revenue since 2009. The founders have been explicit that staying independent lets them prioritise small-business customers over investor growth expectations.

Timeline

2009Founded in St. Louis by brothers Tyler and Bracken King, on the premise that small businesses are badly served by enterprise CRM software.
2013Establishes the single-plan, single-price model with free phone support, which becomes the company's defining commercial choice.
2018Builds a reputation as one of the highest-rated small-business software vendors for customer service, driven almost entirely by word of mouth rather than marketing spend.
2021Raises its long-held price to $15 per user per month while keeping the single-plan, all-features-included model intact.
2024Continues shipping incremental improvements including relationship linking, richer pipelines, and calendar improvements, all delivered to every customer at no extra cost.
2026Still one plan, $15 per user per month, 30-day no-card trial, free phone support, and no add-ons, in a category where almost every competitor has added usage meters.

Integrations

Google Calendar
Gmail and Outlook email logging
Mailchimp via Zapier
QuickBooks via Zapier
Form tools via Zapier
Zapier as the primary integration route
REST API for custom integrations

Frequently asked questions

10 questions

What is Less Annoying CRM?

Less Annoying CRM is a deliberately simple CRM for very small businesses, sold as one plan at $15 per user per month with every feature included: unlimited contacts and companies, unlimited pipelines, unlimited custom fields, tasks, a shared calendar, email logging, user permissions, and 25 GB of file storage per user. It has been made by a bootstrapped company in St. Louis since 2009.

How much does Less Annoying CRM cost?

$15 per user per month plus applicable tax. There are no tiers, no contracts, no annual commitment, no add-ons, and no usage meters. Every customer gets every feature and every future upgrade at that price, and support is free and unlimited including phone.

Is there a free plan or trial?

There is no free plan, but the trial is 30 days with no credit card required, which is the longest no-card evaluation in this category. The support team will also import your contacts from a spreadsheet during the trial at no charge so you are testing with real data.

Does it have workflow automation or email sequences?

No, and this is the single most important thing to understand before buying. There is no automation engine, no email sequencing, no native dialer, and no marketing automation, and there is no higher plan that adds them. The daily agenda email and task list are the intended substitute. If you need automation, buy Capsule, Pipedrive, or Zoho instead.

What are the record and scale limits?

Contacts, companies, pipelines, and custom fields are all unlimited, and file storage is 25 GB per user. The vendor's own guidance advises staying below roughly 50,000 total contacts for good performance, which is an honest practical ceiling rather than a billing limit, and it is the point at which a growing business should look at a larger CRM.

How good is the support?

It is the reason most customers stay. Phone and email support from the company's own staff in St. Louis is free and unlimited for every customer, including help configuring the account and importing data. Competitors typically reserve phone support for their $79 to $150 per seat tiers, if they offer it at all.

Does it work on mobile?

Yes, through a mobile-optimised web experience rather than a heavyweight native app. Contacts, tasks, the calendar, and pipelines all work on a phone. It is functional rather than best in class, and teams that need a polished offline-capable native app should look at Pipedrive or Zoho.

Can I export my data if I leave?

Completely. Contacts, companies, notes, tasks, events, pipeline items, and custom fields all export to CSV, and the REST API supports full programmatic extraction. Because there is no automation or custom object model, there is essentially no configuration that fails to travel, which makes this one of the lowest-risk CRMs to try.

What size of business is it built for?

One to roughly fifteen people, and honestly closer to ten. It is excellent for solo professionals, advisers, nonprofits, and small service firms. Once a business needs automation, sequencing, marketing tooling, or analytical reporting, it has outgrown the product, and the right move is Capsule, Pipedrive, or Zoho rather than waiting for features that will never arrive.

Who owns the company?

It remains privately owned by its founders, brothers Tyler and Bracken King, and has been bootstrapped since 2009 with no outside investment. That independence is why the pricing model has stayed intact while most of the category has added tiers, add-ons, and AI credit meters.

Editorial verdict

Less Annoying CRM is the most honest product in this category and the least ambitious, which is exactly the point. One plan, $15 per user per month, everything included, no contract, a 30-day no-card trial, and free phone support from the people who build it. For a solo professional or a team under about ten people who need shared contacts, flexible pipelines, and reliable follow-up, it is close to unimprovable, and the probability that the team is still using it in three years is higher than for anything else here. Buy it only if you can genuinely live without automation, sequencing, calling, marketing tooling, and analytics, because none of those exist and none of them are coming. If that list reads like a relief rather than a compromise, this is your CRM.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.