Is Leadberry or Leadfeeder cheaper?

Leadberry starts at $0 (Leadberry Light), then $24 per month billed annually (Essential) (free plan available). Leadfeeder starts at 0 euros (Lite), then 79 euros per month billed annually (Discover) (free plan available).

Leadberry vs Leadfeeder

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Leadberry compared with Leadfeeder

Leadfeeder (Dealfront) has a permanently free tier, a claimed 45 percent match rate, EU data residency, native Google Analytics and CRM integrations, and a full sales intelligence platform behind it. Leadberry has none of that scale but charges $34 flat for unlimited leads where Leadfeeder meters you from about 99 euros. If procurement, EU hosting, or a published match rate matter, Leadfeeder. If unit cost matters and you are a five-person company, Leadberry.

Choose Leadberry if

Small B2B businesses and agencies testing whether website visitor identification is worth anything at all, teams that want unlimited company identification on a flat sub-$50 monthly bill rather than a metered one, and salespeople who will actually use the LinkedIn connection-degree feature to find a warm path into an identified account.

Choose Leadfeeder if

European and international B2B companies that need account-level visitor identification with genuine EU data residency, teams that want to start free and grow into a real platform rather than committing up front, and sales organisations that need contact data at identified accounts in the same subscription rather than through a second vendor.

Side by side

13 attributes

Attribute	Leadberry	Leadfeeder
Category	Visitor ID	Visitor ID
Starting price	$0 (Leadberry Light), then $24 per month billed annually (Essential) (free plan available)	0 euros (Lite), then 79 euros per month billed annually (Discover) (free plan available)
Pricing model	Flat monthly subscription with unlimited lead identification on all paid tiers, plus a permanent free plan capped at 25 leads a month; tiers differ on capability rather than on identification volume.	Freemium tiered subscription with identification volume rising by tier, unlimited users on every plan, a separate credits system metering enrichment and activation actions, and roughly 30 percent savings on annual billing.
Free plan	Leadberry Light gives 25 unique identified leads per month permanently at no cost.	Lite is free forever: the last 100 identified companies per month, 7 days of visitor history, and unlimited users.
Free trial	7 days, full access, no credit card required, roughly thirty-second signup	14 days on all paid plans, no credit card needed
Best for	Small B2B businesses and agencies testing whether website visitor identification is worth anything at all, teams that want unlimited company identification on a flat sub-$50 monthly bill rather than a metered one, and salespeople who will actually use the LinkedIn connection-degree feature to find a warm path into an identified account.	European and international B2B companies that need account-level visitor identification with genuine EU data residency, teams that want to start free and grow into a real platform rather than committing up front, and sales organisations that need contact data at identified accounts in the same subscription rather than through a second vendor.
Setup time	Minutes. The vendor advertises a thirty-second signup with no credit card, and identified companies begin appearing without configuration. Setting up meaningful filters and alerts is another half hour well spent.	Under an hour for identification: install the tracker, confirm data is flowing, and connect Slack and a CRM. Building useful custom feeds and configuring CRM automations properly takes a day of thought and is where the value actually comes from.
Learning curve	Very low, and lower than anything else in this category. The interface is a filtered list of companies with a detail view; there is no scoring model to tune, no segment builder to learn, and no data platform concepts to absorb.	Moderate and rising with tier. The Lite and Discover experience is a filtered company feed anyone can use. Activate and Scale bring contact data, intent, display campaigns, and CRM automation, which is a real platform with a real learning curve, and the Scale tier's dedicated customer success manager exists for a reason.
Platforms	Web application, Website integration, CSV and XLS export	JavaScript tracker for any website, Web application, Browser extension, Slack app, Looker Studio connector
Compliance	Privacy policy published; no detailed GDPR legal basis, certification, or audit documentation available	GDPR compliant with all data processed and stored within the EU, B2B data collected under European privacy standards, Company-level identification only; no person-level de-anonymization of visitors
Founded	2010	2012
Headquarters	Budapest, Hungary and Los Angeles, California, United States	Karlsruhe, Germany, with major offices in Helsinki, Finland and across the Netherlands, Denmark, Sweden, Italy, and Spain
Ownership	Bootstrapped; a product of Brandlift Inc., a digital agency	PE-owned (Great Hill Partners)

Strengths and limitations

Leadberry

Strengths

Flat unlimited-lead pricing on every paid tier, so cost per identified company falls toward zero as traffic grows rather than staying fixed like every metered competitor.
A permanent free plan at 25 leads a month that makes evaluating the whole category genuinely free, which no venture-funded competitor offers on the same terms.
The cheapest paid entry point in the category at $24 a month, with a $44 ceiling on self-serve.
The LinkedIn layer showing shared connections and connection degree at identified companies is the single most conversion-relevant feature here and is unusual at this price.

Limitations

No published match rate and no published identification methodology beyond the phrase proprietary algorithm, so you have to measure quality yourself.
Company-level only. It never tells you which human visited, only which organisation and who works there.
No documented public API, which rules it out for any team that wants to build on the data rather than read it in a dashboard or a CSV.
Compliance documentation is thin: no published GDPR legal basis detail, no data residency statement, no visitor opt-out mechanics, which is awkward for a company half-based in the EU.

Leadfeeder

Strengths

The most generous permanent free tier in the category: 100 identified companies a month with unlimited users, which lets a business validate the whole idea at zero cost.
Genuine EU data processing and storage under GDPR safeguards, backed by a European data operation with over 330 employees across seven countries.
A claimed 45 percent company match rate with a daily-updated IP database, automatic bot filtering, and explicit handling of remote worker traffic.
Contact data for decision-makers is included from the Activate tier, which removes the need for a second data vendor and closes the gap from account to person without de-anonymization.

Limitations

Company-level only. No plan identifies the individual visitor, so if the specific person is what you need, this is structurally the wrong product.
The features most buyers actually want sit on Activate at 369 euros a month billed annually, so the 79 euro headline substantially understates the real cost of the platform.
The credits system meters enrichment and activation separately from identification volume, making total cost of ownership harder to predict than a single flat ladder.
IP-to-company resolution still fails on much residential and mobile traffic despite the remote-worker handling, so the 45 percent figure is a ceiling rather than an expectation.

Pricing compared

Leadberry

Flat monthly subscription with unlimited lead identification on all paid tiers, plus a permanent free plan capped at 25 leads a month; tiers differ on capability rather than on identification volume.

Leadberry Light$0
Essential$24
Pro$34
Premium$44
Leadberry UltimateFrom $299

On unit economics Leadberry is not close to being beaten. Unlimited company identification for $34 a month means the cost per identified company falls toward zero as your traffic grows, while every metered competitor holds you at somewhere between 7 and 33 cents each forever. If company-level identification is what you need and your site has real volume, no other product in this category is in the same price universe. What you give up is everything around the reveal: there is no published match rate, no documented API, no first-party data platform, no intent scoring, no EU data residency statement, and no compliance file. That is a fair trade for a small business testing the category or running a simple alert-and-export workflow, and a bad trade for a team that wants to build something on top of the data.

Leadfeeder

Freemium tiered subscription with identification volume rising by tier, unlimited users on every plan, a separate credits system metering enrichment and activation actions, and roughly 30 percent savings on annual billing.

Lite0 euros
Discover79 euros
Activate369 euros
Scale599 euros
EnterpriseCustom

Leadfeeder is two products at two very different price points and it is important not to confuse them. The free Lite tier and the 79 euro Discover plan are excellent value for pure company identification, particularly with unlimited users and genuine EU data residency, and nothing else in the category offers a permanently free tier of this quality. Activate at 369 euros a month is a different proposition: you are buying a small go-to-market platform with contact data, intent, display advertising, and CRM automation, and against dedicated point solutions for each of those it is reasonable rather than cheap. The credits meter makes the true cost harder to model than a flat ladder. Judged as an entry product it is the best value here; judged as a platform it is fairly priced and no longer a small-business purchase.

Editorial verdict on each

Leadberry

Best Value

Leadberry is the price floor of this category and the right first stop for a small business that has never tried visitor identification. A permanent free plan lets you measure whether your traffic resolves at all, and if it does, $24 to $44 a month buys unlimited company identification with people data, behavioural filters, alerts, export, and the LinkedIn connection layer that actually produces meetings. On unit economics nothing else comes close. What you are giving up is everything a larger team eventually wants: a published match rate, an API, a compliance file, EU data residency, intent scoring, and a first-party data platform. Buy it if you want a clean company feed you will read and act on. Look at Salespanel, Snitcher, SalesViewer, or Leadinfo instead the moment someone in the business needs to build on the data or defend it to a privacy officer.

Read the full Leadberry profile

Leadfeeder

Category Leader

Leadfeeder is the safe answer in this category and, for a European buyer, usually the right one. The free Lite tier is the best zero-cost entry point anyone offers, EU-only processing and company-level scope make the compliance conversation short, the IP data is the deepest in Europe, and unlimited users on every plan removes the seat tax that quietly inflates competitors' bills. It is also the vendor least likely to disappear, which matters when you are wiring something into your CRM. The catches are honest ones: the 79 euro headline is not the price of the platform most people want (that is Activate at 369 euros billed annually), the credits meter makes total cost harder to predict, it will never tell you which person visited, and the company has renamed itself twice in three years. Start on Lite, and if the free feed shows accounts worth chasing, decide deliberately whether you are buying identification (Discover, or Snitcher for better terms) or a go-to-market platform (Activate). Those are different purchases and the pricing page rather blurs the line.

Read the full Leadfeeder profile

Leadberry profile last reviewed 2026-08-22; Leadfeeder last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.