Leadberry vs SalesViewer
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLeadberry compared with SalesViewer
SalesViewer is the German answer, from 99 euros a month for 50 company detections, with a genuinely documented GDPR and CCPA posture, a certified data protection stance, an opt-out mechanism, and mobile apps. Leadberry is half the price with unlimited detections and almost no published compliance detail. This is a straightforward trade: SalesViewer if a privacy officer has to sign the purchase, Leadberry if nobody is asking.
SalesViewer compared with Leadberry
Opposite ends of the same category. Leadberry charges $24 to $44 a month for unlimited company identification with a permanent free tier and publishes almost no compliance detail. SalesViewer charges 99 euros for 50 detections and publishes externally audited GDPR and CCPA certifications, European hosting, cookieless architecture, and a voluntary opt-out. If a privacy officer signs your purchase order, SalesViewer. If a salesperson does, Leadberry, and you will save more than 90 percent per identified company.
Choose Leadberry if
Small B2B businesses and agencies testing whether website visitor identification is worth anything at all, teams that want unlimited company identification on a flat sub-$50 monthly bill rather than a metered one, and salespeople who will actually use the LinkedIn connection-degree feature to find a warm path into an identified account.
Choose SalesViewer if
German, DACH, and wider European B2B companies whose purchase has to survive a data protection officer, businesses that need externally certified GDPR and CCPA compliance rather than a claim, and teams that want session video recording and mobile apps alongside company identification.
Side by side
13 attributes| Attribute | Leadberry | SalesViewer |
|---|---|---|
| Category | Visitor ID | Visitor ID |
| Starting price | $0 (Leadberry Light), then $24 per month billed annually (Essential) (free plan available) | 99 euros per month (Pro 50, 50 company detections) (14 days trial) |
| Pricing model | Flat monthly subscription with unlimited lead identification on all paid tiers, plus a permanent free plan capped at 25 leads a month; tiers differ on capability rather than on identification volume. | Monthly subscription metered on unique company detections per month, with website count rising by tier, no contract, cancellation at any time, and 20 percent off for annual billing. |
| Free plan | Leadberry Light gives 25 unique identified leads per month permanently at no cost. | No |
| Free trial | 7 days, full access, no credit card required, roughly thirty-second signup | 14 days, self-serve |
| Best for | Small B2B businesses and agencies testing whether website visitor identification is worth anything at all, teams that want unlimited company identification on a flat sub-$50 monthly bill rather than a metered one, and salespeople who will actually use the LinkedIn connection-degree feature to find a warm path into an identified account. | German, DACH, and wider European B2B companies whose purchase has to survive a data protection officer, businesses that need externally certified GDPR and CCPA compliance rather than a claim, and teams that want session video recording and mobile apps alongside company identification. |
| Setup time | Minutes. The vendor advertises a thirty-second signup with no credit card, and identified companies begin appearing without configuration. Setting up meaningful filters and alerts is another half hour well spent. | Minutes for the tracking code, with the vendor stating results appear within minutes of installation. Budget additional time to wire consent through your consent management platform properly, which the vendor's own guidance treats as part of the setup rather than an afterthought. |
| Learning curve | Very low, and lower than anything else in this category. The interface is a filtered list of companies with a detail view; there is no scoring model to tune, no segment builder to learn, and no data platform concepts to absorb. | Low. Smart categories provide working groupings without configuration, scoring is automatic, and the interface is a filtered company feed with a detail view. The only genuinely new concept for most buyers is session video, which needs no learning at all. |
| Platforms | Web application, Website integration, CSV and XLS export | Web application, JavaScript tracking code, iOS app, Android app, API |
| Compliance | Privacy policy published; no detailed GDPR legal basis, certification, or audit documentation available | GDPR certification (obtained 2018, re-certified 2020, with regular external audits by independent data protection experts), CCPA certification (obtained 2019, documented separately), European ISO-certified data centre hosting, Consent guidance aligned to section 25 of the German TDDDG |
| Founded | 2010 | 2010 |
| Headquarters | Budapest, Hungary and Los Angeles, California, United States | Bochum, Germany |
| Ownership | Bootstrapped; a product of Brandlift Inc., a digital agency | Privately held German GmbH, founder-led, with a registered share capital of 25,000 euros |
Strengths and limitations
Leadberry
Strengths
- Flat unlimited-lead pricing on every paid tier, so cost per identified company falls toward zero as traffic grows rather than staying fixed like every metered competitor.
- A permanent free plan at 25 leads a month that makes evaluating the whole category genuinely free, which no venture-funded competitor offers on the same terms.
- The cheapest paid entry point in the category at $24 a month, with a $44 ceiling on self-serve.
- The LinkedIn layer showing shared connections and connection degree at identified companies is the single most conversion-relevant feature here and is unusual at this price.
Limitations
- No published match rate and no published identification methodology beyond the phrase proprietary algorithm, so you have to measure quality yourself.
- Company-level only. It never tells you which human visited, only which organisation and who works there.
- No documented public API, which rules it out for any team that wants to build on the data rather than read it in a dashboard or a CSV.
- Compliance documentation is thin: no published GDPR legal basis detail, no data residency statement, no visitor opt-out mechanics, which is awkward for a company half-based in the EU.
SalesViewer
Strengths
- The strongest documented compliance position in this category: externally audited GDPR certification from 2018 and re-certified in 2020, a separate CCPA certification from 2019, and regular independent audits.
- Cookieless tracking that operates, per the vendor, without IP address references, which is an architectural answer to the category's central legal problem rather than a policy workaround.
- All data in European ISO-certified data centres, a migration completed in 2014 rather than retrofitted under regulatory pressure.
- A published voluntary visitor opt-out that the vendor describes as exceeding legal requirements, in a category where most vendors publish no opt-out mechanism at all.
Limitations
- By far the highest cost per identified company in this category, at roughly two euros at entry and still 84 cents at the top published tier.
- Fifty detections a month on a single website is a very small entry allowance, and the ladder gets expensive fast at 339 and 629 euros.
- Website count is gated by tier, so a company with several brands pays for volume it may not need.
- Company-level only. It never identifies the individual, and unlike US competitors it has no person-level layer to switch on anywhere.
Pricing compared
Leadberry
Flat monthly subscription with unlimited lead identification on all paid tiers, plus a permanent free plan capped at 25 leads a month; tiers differ on capability rather than on identification volume.
- Leadberry Light$0
- Essential$24
- Pro$34
- Premium$44
- Leadberry UltimateFrom $299
On unit economics Leadberry is not close to being beaten. Unlimited company identification for $34 a month means the cost per identified company falls toward zero as your traffic grows, while every metered competitor holds you at somewhere between 7 and 33 cents each forever. If company-level identification is what you need and your site has real volume, no other product in this category is in the same price universe. What you give up is everything around the reveal: there is no published match rate, no documented API, no first-party data platform, no intent scoring, no EU data residency statement, and no compliance file. That is a fair trade for a small business testing the category or running a simple alert-and-export workflow, and a bad trade for a team that wants to build something on top of the data.
SalesViewer
Monthly subscription metered on unique company detections per month, with website count rising by tier, no contract, cancellation at any time, and 20 percent off for annual billing.
- Pro 5099 euros
- Premium 250339 euros
- Individual 750629 euros
SalesViewer is the most expensive company-level identification per unit in this category, and it is not close. What justifies the price is not the reveal, which is comparable to a dozen cheaper tools, but everything wrapped around it: externally audited GDPR and CCPA certifications rather than assertions, European ISO-certified hosting since 2014, cookieless architecture that does not depend on a mechanism browsers are removing, a stated design that avoids IP address references entirely, a published voluntary opt-out, and consent guidance tied to actual German statute. Add video session recording and native mobile apps, neither of which competitors at any price reliably offer. If your purchase has to pass a data protection officer, that file is the product and two euros per identified company is cheap next to a stalled project. If nobody is asking those questions, you are overpaying by an order of magnitude and Leadberry, Salespanel, Snitcher, or Leadinfo will serve you better.
Editorial verdict on each
Leadberry
Best ValueLeadberry is the price floor of this category and the right first stop for a small business that has never tried visitor identification. A permanent free plan lets you measure whether your traffic resolves at all, and if it does, $24 to $44 a month buys unlimited company identification with people data, behavioural filters, alerts, export, and the LinkedIn connection layer that actually produces meetings. On unit economics nothing else comes close. What you are giving up is everything a larger team eventually wants: a published match rate, an API, a compliance file, EU data residency, intent scoring, and a first-party data platform. Buy it if you want a clean company feed you will read and act on. Look at Salespanel, Snitcher, SalesViewer, or Leadinfo instead the moment someone in the business needs to build on the data or defend it to a privacy officer.
Read the full Leadberry profileSalesViewer
InnovationSalesViewer is the tool you buy when the data protection officer, not the sales director, has the final say. Cookieless tracking that the vendor says never references IP addresses, European ISO-certified hosting since 2014, externally audited GDPR and CCPA certifications, consent guidance tied to actual German statute, and a published voluntary opt-out add up to the only genuinely substantiated compliance story in this category, and video session recording plus native mobile apps are real product advantages on top. The price is the problem: roughly two euros per identified company at entry and still 84 cents at the top tier, which is ten to thirty times what Salespanel, Leadberry, or Snitcher charge for company-level data. Buy it in Germany, the DACH region, or anywhere else a compliance review can kill the project, and treat the premium as the cost of a purchase that gets approved. Anywhere else, it is a lot of money for a company name.
Read the full SalesViewer profileLeadberry profile last reviewed 2026-08-22; SalesViewer last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.