LeadIQ vs Wiza
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLeadIQ compared with Wiza
Both start from LinkedIn, but Wiza is a lean list-builder: scrape a Sales Navigator search, verify in real time, pay only for valid results, with unlimited-email annual plans. LeadIQ is a heavier platform: one-click CRM sync, enrichment, signals, and enterprise governance. Solo recruiters and lean outbound teams get better economics from Wiza; multi-rep orgs with CRM standards get more from LeadIQ.
Wiza compared with LeadIQ
Both extract from LinkedIn, but they diverge on what happens next. LeadIQ invests in the workflow: one-click Salesforce sync, sequencer enrollment, job-change tracking, governance. Wiza invests in the data economics: live verification, pay-only-for-valid, unlimited annual reveals. Governed multi-rep Salesforce orgs get more from LeadIQ; recruiters, founders, and lean teams optimizing cost per verified contact get more from Wiza.
Choose LeadIQ if
Mid-market SDR and BDR teams running Salesforce or HubSpot with Outreach, Salesloft, or Gong Engage, who prospect primarily from LinkedIn and want capture, enrichment, and job-change signals in one governed, SOC 2-certified platform.
Choose Wiza if
Recruiters, lean outbound teams, and agencies that prospect from LinkedIn or Sales Navigator at meaningful volume and want verified-at-extraction data with pricing that stops punishing them per record, especially on the unlimited-email annual plans.
Side by side
13 attributes| Attribute | LeadIQ | Wiza |
|---|---|---|
| Category | Data | Data |
| Starting price | $0 (Free, 50 credits/mo); paid from $200/mo (free plan available) | $49/user/mo (Starter); unlimited emails from $990/user/yr (free plan available) |
| Pricing model | Freemium with universal credits. A free tier covers one user at 50 credits/month; the self-serve Pro tier prices by credit volume for up to 5 users; Enterprise is custom-quoted on annual billing with the AI, governance, and SSO feature set. Credits: 1 per email, 10 per mobile, 11 for both, 3 per account enrichment. | Per-user plans with two regimes: monthly plans meter valid emails and phone numbers with overage pricing, while annual plans switch to unlimited email reveals (and unlimited phones on the top tier) bounded by a 2,500 exports/month fair-use cap. Credits are only consumed for valid, verified results. |
| Free plan | 1 user, 50 credits/month, including extension capture, people search, exports, Champion Tracking, the AI writer, and integrations. | 20 valid emails and 5 phone numbers per month, with basic prospecting features. |
| Free trial | No | No |
| Best for | Mid-market SDR and BDR teams running Salesforce or HubSpot with Outreach, Salesloft, or Gong Engage, who prospect primarily from LinkedIn and want capture, enrichment, and job-change signals in one governed, SOC 2-certified platform. | Recruiters, lean outbound teams, and agencies that prospect from LinkedIn or Sales Navigator at meaningful volume and want verified-at-extraction data with pricing that stops punishing them per record, especially on the unlimited-email annual plans. |
| Setup time | Under an hour for an individual rep (extension install plus OAuth connections). A governed team rollout with the Salesforce managed package, field mappings, and capture permissions is a 1-2 week admin project. | Minutes: install the extension, connect a CRM via OAuth, run a first export. There is no meaningful deployment project even for teams. |
| Learning curve | Low for reps, the extension meets them inside LinkedIn where they already work. Moderate for admins configuring mappings, dedupe rules, and governance; that configuration is where the product's value is won or lost. | Very low. If a rep can run a Sales Navigator search, they can use Wiza; the only concepts to learn are credit mechanics and export destinations. |
| Platforms | Chrome extension, Web app, Salesforce managed package, REST API, MCP integration | Chrome extension, Web app (Wiza Prospect), API (Team plans) |
| Compliance | SOC 2 Type II, GDPR | GDPR-aligned processes (self-reported), CCPA opt-out handling |
| Founded | 2015 | 2019 |
| Headquarters | San Francisco, California, US (with a significant Singapore office) | Toronto, Ontario, Canada |
| Ownership | Venture-backed | Bootstrapped, founder-led |
Strengths and limitations
LeadIQ
Strengths
- The capture-to-CRM-to-sequence workflow is still among the best in the category: one click from a Sales Navigator profile to a synced Salesforce record enrolled in an Outreach sequence.
- Champion Tracking is included from the free tier and turns a proven high-reply play (job-change outreach) into a background process.
- Universal credits are simpler to administer than separate email and phone meters, and the free tier is honestly usable for evaluating the whole workflow.
- Native Salesforce managed package, duplicate detection, and governance controls make it deployable in orgs with strict CRM hygiene standards.
Limitations
- Mobile numbers at 10 credits each make phone-led prospecting expensive relative to phone-first vendors, and the credit pool drains far faster than email-only modeling suggests.
- The standalone database search is a supporting feature; without LinkedIn as the search surface, LeadIQ is a weaker pure database than UpLead, Apollo, or ZoomInfo.
- The most differentiated capabilities (Lando, AI Account Prospecting, SSO, governance, CSV enrichment) are locked in a quote-only Enterprise tier with no published pricing.
- Venture-backed cost structure shows in pricing: teams that only need an email finder can get the raw data for a fraction of the cost from Findymail or Prospeo class tools.
Wiza
Strengths
- Verify-at-extraction architecture genuinely delivers on low bounce claims; reviewers routinely place Wiza's valid-email rates at or near the top of the category.
- Only charging for valid results makes advertised volumes map to usable contacts, not attempts.
- Unlimited-email annual pricing ($990/user/year) is the aggressive move in the category and decisively undercuts credit models at volume.
- Recruiting is a first-class use case: Recruiter support plus personal emails and cell numbers serve a segment most B2B data tools treat as an afterthought.
Limitations
- The workflow still assumes LinkedIn (ideally Sales Navigator, a separate cost) as the primary search surface; Wiza Prospect is younger and shallower than dedicated databases as a standalone tool.
- No intent data, no technographics, and thin firmographic filtering compared with UpLead or the enterprise databases.
- Enterprise readiness is limited: no published SOC 2 report or SSO on the marketing site, which stalls security reviews at larger buyers.
- Per-user pricing with a 3-seat Team minimum compounds quickly for larger teams even though per-record cost is low.
Pricing compared
LeadIQ
Freemium with universal credits. A free tier covers one user at 50 credits/month; the self-serve Pro tier prices by credit volume for up to 5 users; Enterprise is custom-quoted on annual billing with the AI, governance, and SSO feature set. Credits: 1 per email, 10 per mobile, 11 for both, 3 per account enrichment.
- Free$0
- ProFrom $200
- EnterpriseCustom
For an email-led team of five that lives in Sales Navigator and Salesforce, Pro's credit tiers price out comparably to Lusha or UpLead while including a better sync workflow and free job-change tracking, a fair deal. The economics tilt sharply with phone usage: at 10 credits per mobile, LeadIQ's effective per-dial cost runs well above phone-first competitors, and heavy dialers should model it honestly. The Enterprise tier competes on workflow quality, governance, and AI rather than data volume per dollar, which is defensible against ZoomInfo's pricing but a hard sell against Apollo for teams that just want maximum records.
Wiza
Per-user plans with two regimes: monthly plans meter valid emails and phone numbers with overage pricing, while annual plans switch to unlimited email reveals (and unlimited phones on the top tier) bounded by a 2,500 exports/month fair-use cap. Credits are only consumed for valid, verified results.
- Free$0
- Starter$49
- Email$99/mo monthly, or $990/year for unlimited
- Email + Phone$199/mo monthly, or $1,990/year for unlimited
- TeamCustom
On annual billing, Wiza's per-record economics are close to unbeatable for LinkedIn-based prospecting: $990 a year for up to 2,500 verified-email exports a month works out to about 3.3 cents per valid email at full utilization, an order of magnitude below UpLead-class credit pricing, with phones-included at double that. Monthly plans are far less interesting, essentially standard per-credit pricing with overage. The costs to weigh are per-seat multiplication across teams, the missing intent and technographic layers, and the dependence on LinkedIn's tolerance of extraction workflows, a structural risk every tool in this niche shares.
Editorial verdict on each
LeadIQ
LeadIQ wins on the last mile. No competitor in this weight class moves a prospect from a Sales Navigator search into a governed Salesforce record and a running sequence with less friction, and Champion Tracking on the free tier is the category's best giveaway. The costs of that positioning are equally clear: mobile numbers at 10 credits price out heavy dialers, the standalone database is a supporting act, and everything that makes LeadIQ more than a nice extension, the AI agents, governance, SSO, sits behind a quote-only Enterprise wall. Buy it when your team's workflow is LinkedIn-to-Salesforce and workflow quality is the bottleneck; buy a database when data volume is.
Read the full LeadIQ profileWiza
Wiza is the best pure converter of LinkedIn attention into sendable, verified contact data, and its annual unlimited-email pricing is the sharpest offer in the category for volume prospectors and recruiters. The architecture bet, verify live at extraction and charge only for valid results, delivers exactly the accuracy the marketing claims, and the bootstrapped economics suggest the pricing is durable rather than promotional. What Wiza is not is a full data platform: no intent, no technographics, thin enterprise posture, and a workflow that inherits LinkedIn's platform risk. If your prospecting starts in Sales Navigator, buy it; if it starts with a firmographic query, start elsewhere.
Read the full Wiza profileLeadIQ profile last reviewed 2026-08-22; Wiza last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.