LeadIQ
Extension-first prospecting wired into Salesforce, with AI agents on top
LeadIQ is a B2B prospecting platform built around a Chrome extension that captures verified contact data from LinkedIn and syncs it to Salesforce, HubSpot, and sales engagement tools in one click, layered with job-change tracking (Champion Tracking), AI account research, CRM enrichment, and a conversational AI agent called Lando, all metered from a single universal credit pool.
Overview
LeadIQ came up as the tool SDRs used to stop copy-pasting from LinkedIn: highlight prospects in Sales Navigator, and the extension captures verified emails and mobile numbers and writes them into Salesforce or a sequencer without leaving the page. That capture-and-sync workflow is still the spine of the product, and it remains one of the smoothest in the category, with a native Salesforce managed package and one-click pushes into Outreach, Salesloft, and Gong Engage.
Around the extension, LeadIQ has built a signals-and-AI layer that distinguishes it from plain email finders. Champion Tracking watches contacts for job changes and alerts reps when a past buyer lands somewhere new, one of the highest-converting outbound plays available. AI Account Prospecting identifies ICP-fit accounts and decision-makers automatically, an AI writer drafts personalized openers, and Lando, the company's conversational agent, answers prospecting questions across your CRM data and LeadIQ's third-party data. An MCP integration extends the same capability to external AI tools using the account's existing credits.
LeadIQ is the most conventionally venture-backed of the sub-enterprise data vendors: founded in 2015 by Mei Siauw, roughly $42M raised including a $30M Series B led by Cathay Innovation in 2021, and a headcount around 130 split between San Francisco and Singapore. It sells hardest to mid-market and enterprise SDR teams already running Salesforce, and its pricing reflects that: a genuinely useful free tier for individuals, then a jump to team plans where phone numbers burn ten credits apiece and the marquee AI features live in a custom-priced Enterprise tier.
Best for
Mid-market SDR and BDR teams running Salesforce or HubSpot with Outreach, Salesloft, or Gong Engage, who prospect primarily from LinkedIn and want capture, enrichment, and job-change signals in one governed, SOC 2-certified platform.
Not the right fit for
- Teams without a CRM-plus-sequencer stack; LeadIQ's value concentrates in its sync workflow, and a solo founder emailing from a spreadsheet is paying for plumbing they will not use.
- Phone-heavy teams on a budget; at 10 credits per mobile number, dialing-centric workflows drain credit pools quickly, and per-dial economics favor Lusha or Cognism.
- Standalone database shoppers; LeadIQ's native search is thinner than UpLead's or Apollo's, since the product assumes LinkedIn is your search interface.
- Buyers who want the AI features at a published price; AI Account Prospecting, Lando, SSO, and governance controls are all Enterprise-tier and quote-only.
- Agencies juggling many small client workspaces; the packaging and Salesforce-first architecture target in-house teams, not multi-tenant agency operations.
How it works
- 1
Reps install the Chrome extension and work LinkedIn or Sales Navigator as usual. Selecting one or many profiles triggers LeadIQ to look up verified work emails and mobile numbers, and a configurable one-click flow creates or updates the records in Salesforce or HubSpot and enrolls them in an Outreach, Salesloft, or Gong Engage sequence in the same motion.
- 2
Everything draws from one universal credit pool: an email costs 1 credit, a mobile number 10, email plus phone 11, and enriching an account record 3, so admins manage a single meter instead of separate email and phone allowances. A free tier with 50 monthly credits lets individual reps run the core workflow indefinitely at low volume.
- 3
The signals layer runs in the background: Champion Tracking monitors designated contacts (past customers, active champions) and alerts the team when someone changes jobs, creating a warm reason to reach out at the new account. CRM enrichment refreshes stale records via the Salesforce managed package or HubSpot integration, and webform enrichment fills out inbound leads at capture time.
- 4
The AI layer sits on top for Enterprise accounts: AI Account Prospecting proposes ICP-fit accounts and maps decision-makers, the AI writer generates personalized email openers from prospect and account context, and Lando answers natural-language questions that join first-party CRM data with LeadIQ's database. The same data is reachable from external AI tools through LeadIQ's MCP integration, metered against the same credits.
Feature breakdown
20 features in 5 modulesProspecting and capture
The extension-first workflow that made LeadIQ's name.- Chrome extension capture
- Capture verified emails and mobile numbers from LinkedIn and Sales Navigator profiles or search results, individually or in batches, without leaving the page.
- One-click CRM and sequencer sync
- A single action creates or updates the Salesforce or HubSpot record and enrolls the prospect in an Outreach, Salesloft, or Gong Engage sequence, with field mappings controlled by admins.
- Database and company search
- A web-app people and company search for prospecting outside LinkedIn; serviceable, but intentionally secondary to the extension workflow.
- Universal credits
- One credit pool covers every workflow: 1 credit per email, 10 per mobile number, 11 for both, 3 per account enrichment, so admins meter a single number.
- Verified emails and mobile numbers
- Contact data is verified at capture time, and LeadIQ reports accuracy improvements as a core roadmap metric rather than publishing a flat guarantee.
Signals and tracking
The warm-outbound layer: knowing when to reach out, not just who.- Champion Tracking
- Monitors selected contacts for job changes in near real time and alerts reps when a champion or past buyer lands at a new account, included even on the free tier.
- Signals
- Account-level triggers surfaced alongside contact data to time outreach around relevant events.
- AI Account Prospecting
- Automatically identifies accounts matching your ICP and maps likely decision-makers within them; an Enterprise-tier capability.
Enrichment and data hygiene
Keeping the CRM accurate instead of just adding to it.- Salesforce managed package
- A native Salesforce app for CRM enrichment, refreshing contact and account fields inside the org rather than through an external sync job.
- HubSpot enrichment
- Equivalent record enrichment for HubSpot CRMs, keeping the platform relevant below the Salesforce enterprise segment.
- Webform enrichment
- Fills out inbound form submissions with firmographic and contact data at capture, shortening forms without losing fields.
- File enrichment (CSV upload)
- Bulk-enrich uploaded lists; gated to the Enterprise tier.
- Salesforce duplicate detection
- Flags existing records before the extension creates new ones, an Enterprise governance feature aimed at orgs with strict CRM hygiene rules.
AI workflows
The 2025-2026 layer: agents and generation on top of the data.- Lando agent
- A conversational AI interface that answers prospecting questions by joining first-party CRM data with LeadIQ's third-party data; Enterprise tier.
- AI outbound message writer
- Generates personalized email openers from prospect, account, and trigger context, available from the free tier up.
- MCP integration
- Exposes LeadIQ data to external AI tools via Model Context Protocol, drawing on the account's existing credit pool, so agentic workflows do not need separate contracts.
Administration and governance
The controls that make it sellable to larger sales orgs.- Governance controls and admin settings
- Field-mapping rules, capture permissions, and advanced admin settings on Enterprise keep reps from writing junk into the CRM.
- Team analytics and reporting
- Usage and pipeline-contribution reporting per rep and team; Enterprise tier.
- SSO
- Single sign-on is available on the Enterprise tier only.
- SOC 2 Type II and GDPR
- SOC 2 Type II certification with encryption in transit and at rest, and GDPR-compliant processing, documented publicly.
Use cases
4 documentedSDR team lead at a mid-market SaaS company
Eight SDRs prospect in Sales Navigator all day, and manual data entry into Salesforce plus Outreach costs each rep an hour daily while producing inconsistent, duplicate-ridden records.
The extension's one-click capture-and-sequence flow removes the copy-paste layer entirely, admin field mappings standardize what lands in Salesforce, and the team's measure of success shifts from data entry to conversations started; LeadIQ's enterprise customers report time savings in the hundreds of hours per quarter.
Account executive working a churn-and-return motion
Past champions keep moving to new companies, and the AE only finds out months later from a LinkedIn feed scroll, long after a competitor got the first meeting.
Champion Tracking flags each job change within days, and the AE opens the new account with a warm, pre-existing relationship, the single highest-reply outbound play the team runs.
RevOps manager with a duplicate-heavy Salesforce org
Growth-era tooling let reps create records freely, and now routing, attribution, and dedupe cleanup consume ops time every week.
The managed package enriches existing records in place, duplicate detection stops the extension from re-creating known contacts, and governance controls limit which fields reps can write, cutting cleanup work at the source.
Sales leader piloting AI prospecting
Wants agent-driven account research and natural-language access to prospect data without buying a separate AI point solution and another data contract.
AI Account Prospecting proposes ICP-fit accounts, Lando answers cross-source questions inside the workflow, and the MCP integration lets the team's existing AI tools pull LeadIQ data against the same credit pool.
Pricing
from $0 (Free, 50 credits/mo); paid from $200/moFreemium with universal credits. A free tier covers one user at 50 credits/month; the self-serve Pro tier prices by credit volume for up to 5 users; Enterprise is custom-quoted on annual billing with the AI, governance, and SSO feature set. Credits: 1 per email, 10 per mobile, 11 for both, 3 per account enrichment.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 forever |
Unusually functional for a free tier; 50 credits is about 4 email-plus-phone unlocks, so it is a workflow trial more than a working allowance. |
| Pro | From $200 per month (annual billing about 25% less) |
Price scales with the credit tier selected, not per seat; the entry price buys the lowest credit band. |
| Enterprise | Custom annual billing only |
|
Billing notes
- Annual billing discounts Pro by roughly 25% against monthly rates.
- The 10-credit mobile number cost is the line that dominates real budgets: a phone-heavy team burns a 1,000-credit pool on about 90 phone unlocks, so model your email-to-phone mix before choosing a credit tier.
- Champion Tracking on the free tier is a genuine giveaway; most competitors charge for job-change tracking or omit it entirely.
- The features that justify LeadIQ against cheaper finders (Lando, AI Account Prospecting, governance, SSO, CSV enrichment) are all Enterprise and quote-only, so serious evaluations should assume a sales cycle.
- Prices current as of August 2026.
Value assessment: For an email-led team of five that lives in Sales Navigator and Salesforce, Pro's credit tiers price out comparably to Lusha or UpLead while including a better sync workflow and free job-change tracking, a fair deal. The economics tilt sharply with phone usage: at 10 credits per mobile, LeadIQ's effective per-dial cost runs well above phone-first competitors, and heavy dialers should model it honestly. The Enterprise tier competes on workflow quality, governance, and AI rather than data volume per dollar, which is defensible against ZoomInfo's pricing but a hard sell against Apollo for teams that just want maximum records.
Strengths & limitations
Strengths
- The capture-to-CRM-to-sequence workflow is still among the best in the category: one click from a Sales Navigator profile to a synced Salesforce record enrolled in an Outreach sequence.
- Champion Tracking is included from the free tier and turns a proven high-reply play (job-change outreach) into a background process.
- Universal credits are simpler to administer than separate email and phone meters, and the free tier is honestly usable for evaluating the whole workflow.
- Native Salesforce managed package, duplicate detection, and governance controls make it deployable in orgs with strict CRM hygiene standards.
- SOC 2 Type II certification and documented GDPR processing clear security review at mid-market and enterprise accounts.
- The AI layer (Lando, AI Account Prospecting, MCP access metered on existing credits) is a coherent strategy rather than a bolted-on chatbot.
Limitations
- Mobile numbers at 10 credits each make phone-led prospecting expensive relative to phone-first vendors, and the credit pool drains far faster than email-only modeling suggests.
- The standalone database search is a supporting feature; without LinkedIn as the search surface, LeadIQ is a weaker pure database than UpLead, Apollo, or ZoomInfo.
- The most differentiated capabilities (Lando, AI Account Prospecting, SSO, governance, CSV enrichment) are locked in a quote-only Enterprise tier with no published pricing.
- Venture-backed cost structure shows in pricing: teams that only need an email finder can get the raw data for a fraction of the cost from Findymail or Prospeo class tools.
- Headcount has drifted down from its 2023 peak (roughly 150 to about 130), and the company has not raised since 2021; buyers signing multi-year enterprise deals should ask the standard vendor-viability questions.
- No meaningful agency or multi-workspace story; packaging assumes a single in-house sales org.
Head-to-head comparisons
2 alternativesLeadIQ vs Lusha
from Free plan; paid from $36/user/moBoth are extension-first prospecting tools, but they optimize different halves of the record. Lusha is the phone-number specialist with simpler per-credit economics for dialers; LeadIQ charges 10 credits per mobile but wraps capture in a far deeper Salesforce workflow with job-change tracking and governance. Dial-heavy SDR floors pick Lusha; Salesforce-disciplined orgs that prospect on LinkedIn and sequence by email pick LeadIQ.
Full LeadIQ vs Lusha comparisonLeadIQ vs Wiza
from $49/user/mo (Starter); unlimited emails from $990/user/yrBoth start from LinkedIn, but Wiza is a lean list-builder: scrape a Sales Navigator search, verify in real time, pay only for valid results, with unlimited-email annual plans. LeadIQ is a heavier platform: one-click CRM sync, enrichment, signals, and enterprise governance. Solo recruiters and lean outbound teams get better economics from Wiza; multi-rep orgs with CRM standards get more from LeadIQ.
Full LeadIQ vs Wiza comparisonImplementation & onboarding
- Setup time
- Under an hour for an individual rep (extension install plus OAuth connections). A governed team rollout with the Salesforce managed package, field mappings, and capture permissions is a 1-2 week admin project.
- Learning curve
- Low for reps, the extension meets them inside LinkedIn where they already work. Moderate for admins configuring mappings, dedupe rules, and governance; that configuration is where the product's value is won or lost.
- Onboarding
- Self-serve on Free and Pro; Enterprise accounts get standard vendor-led onboarding through the sales process.
- Migration notes
- Captured data lives in your CRM, so leaving LeadIQ costs you the workflow, not the records. Champion Tracking watchlists and admin configuration are the main non-portable assets; there is no import of tracking history from competing tools.
Platform, API & security
- Platforms
- Chrome extensionWeb appSalesforce managed packageREST APIMCP integration
- API
- API access is included from the free tier for lookups and enrichment, and the MCP integration exposes the same data to AI tools against the account's credit pool; heavy programmatic users should confirm rate limits by tier.
- Compliance
- SOC 2 Type IIGDPR
- Data residency
- Not publicly specified; company operates from the US and Singapore.
- SSO
- Available on the Enterprise tier.
- Security notes
- Data encrypted in transit and at rest; SOC 2 Type II certification is publicly stated, which puts LeadIQ ahead of most similarly sized competitors on documented security posture.
Support & resources
- Channels
- In-app chatEmail supportDedicated support on Enterprise
- Documentation
- A public help center covering extension setup, integration configuration, credit mechanics, and the Salesforce managed package.
- Community
- No large public community; the company invests in content and vendor-led enablement instead.
Company
- Founded
- 2015
- Headquarters
- San Francisco, California, US (with a significant Singapore office)
- Ownership
- Venture-backed
- Founders
- Mei Siauw
- Employees
- ~131 (est. 2026, per public company-data trackers)
- Funding
- Roughly $42M raised in total, including a $30M Series B led by Cathay Innovation (October 2021) with Eight Roads Ventures, Draper Associates, and others.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Series B | $30M | 2021 | Led by Cathay Innovation; brought total funding to about $42M. |
Timeline
- 2015Founded by Mei Siauw to eliminate manual data entry from LinkedIn prospecting.
- 2019One-click sync into Salesforce and major sequencers establishes the capture-to-workflow positioning.
- 2021$30M Series B led by Cathay Innovation funds the push upmarket into mid-market and enterprise SDR teams.
- 2023Champion Tracking (job-change alerts) ships and becomes a signature feature, included even on the free plan.
- 2025AI layer arrives: AI Account Prospecting, an outbound message writer, and MCP support for external AI tools.
- 2026Lando, a conversational agent joining CRM data with LeadIQ's database, headlines the platform's agentic repositioning.
Integrations
- Salesforce (managed package)
- HubSpot
- Outreach
- Salesloft
- Gong Engage
- Groove by Clari
- Clay
- Zapier
- Workato
- Chili Piper
- Nooks
- Orum
- LinkedIn / Sales Navigator (extension)
- MCP (AI tool access)
Frequently asked questions
10 questionsWhat does LeadIQ do?
LeadIQ captures verified emails and mobile numbers from LinkedIn and Sales Navigator through a Chrome extension and syncs them into Salesforce, HubSpot, and sequencers like Outreach and Salesloft in one click. Around that core it adds job-change tracking, CRM enrichment, AI account research, and a conversational AI agent called Lando.
How much does LeadIQ cost?
A free tier gives one user 50 credits a month with the core workflow included. The Pro tier starts around $200/month for up to 5 users with credit tiers scaling from 200 to 6,750 credits, discounted about 25% on annual billing. Enterprise, which adds the AI features, governance, and SSO, is custom-quoted on annual contracts.
How do LeadIQ credits work?
One universal pool covers everything: an email costs 1 credit, a mobile number 10, email plus phone together 11, and enriching an account record 3. The 10-credit phone cost is the number to model carefully, since phone-heavy usage drains pools roughly ten times faster than email-only prospecting.
What is Champion Tracking?
Champion Tracking monitors contacts you designate, typically past buyers and internal champions, and alerts you when they change jobs, so reps can open the new account with an existing relationship. It is included on every tier, including the free plan.
What is Lando?
Lando is LeadIQ's conversational AI agent, available on the Enterprise tier. It answers prospecting questions in natural language by combining your first-party CRM data with LeadIQ's third-party contact and account data, functioning as an extra research layer for the team.
Does LeadIQ work with Salesforce?
Yes, deeply: a native managed package handles enrichment inside the org, the extension creates and updates records with admin-controlled field mappings, and Enterprise adds duplicate detection and governance controls. Salesforce integration quality is one of LeadIQ's main competitive arguments.
Is there a free version of LeadIQ?
Yes, a permanent free tier for one user with 50 credits a month, including extension prospecting, exports, Champion Tracking, the AI message writer, and integration access. It is enough to evaluate the full workflow, though 50 credits covers only a handful of phone unlocks.
How accurate is LeadIQ's data?
LeadIQ verifies contact data at capture time and emphasizes accuracy improvements over publishing a flat guarantee number. As with all extension-first tools, accuracy is strongest for currently employed LinkedIn-active professionals in North America and weaker at the long tail; run a trial against your own ICP before committing.
Is LeadIQ SOC 2 certified?
Yes, LeadIQ holds SOC 2 Type II certification, states GDPR compliance, and encrypts data in transit and at rest, which typically satisfies mid-market and enterprise security review.
Who founded LeadIQ and how is it funded?
LeadIQ was founded in 2015 by Mei Siauw and is headquartered in San Francisco with a Singapore office. It has raised approximately $42M, most recently a $30M Series B led by Cathay Innovation in 2021, and employs around 130 people as of 2026.
Editorial verdict
LeadIQ wins on the last mile. No competitor in this weight class moves a prospect from a Sales Navigator search into a governed Salesforce record and a running sequence with less friction, and Champion Tracking on the free tier is the category's best giveaway. The costs of that positioning are equally clear: mobile numbers at 10 credits price out heavy dialers, the standalone database is a supporting act, and everything that makes LeadIQ more than a nice extension, the AI agents, governance, SSO, sits behind a quote-only Enterprise wall. Buy it when your team's workflow is LinkedIn-to-Salesforce and workflow quality is the bottleneck; buy a database when data volume is.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.