LeadIQ vs Lusha
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentLeadIQ compared with Lusha
Both are extension-first prospecting tools, but they optimize different halves of the record. Lusha is the phone-number specialist with simpler per-credit economics for dialers; LeadIQ charges 10 credits per mobile but wraps capture in a far deeper Salesforce workflow with job-change tracking and governance. Dial-heavy SDR floors pick Lusha; Salesforce-disciplined orgs that prospect on LinkedIn and sequence by email pick LeadIQ.
Choose LeadIQ if
Mid-market SDR and BDR teams running Salesforce or HubSpot with Outreach, Salesloft, or Gong Engage, who prospect primarily from LinkedIn and want capture, enrichment, and job-change signals in one governed, SOC 2-certified platform.
Choose Lusha if
SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.
Side by side
13 attributes| Attribute | LeadIQ | Lusha |
|---|---|---|
| Category | Data | Data |
| Starting price | $0 (Free, 50 credits/mo); paid from $20/mo ($15 billed annually) for 200 credits | Free plan (40 credits/mo); paid from $49.90/mo, or $37.45/mo billed yearly (Starter, 1 user, 400 credits/mo) |
| Pricing model | Freemium with universal credits. A free tier covers one user at 50 credits/month; the self-serve Pro tier prices by credit volume for up to 5 users; Enterprise is custom-quoted on annual billing with the AI, governance, and SSO feature set. Credits: 1 per email, 10 per mobile, 11 for both, 3 per account enrichment. | Freemium with per-plan tiers that each include a set number of seats; one credit pool meters reveals (1 credit per email, 5 per phone number), and Pro and Premium credit allowances expand on a slider. Yearly billing is 25 percent off; Scale is custom. |
| Free plan | 1 user, 50 credits/month, including extension capture, people search, exports, Champion Tracking, the AI writer, and integrations. | 40 credits a month for one user with the extension, enough for a handful of phone reveals or 40 emails. |
| Free trial | 30 days on any plan | No |
| Best for | Mid-market SDR and BDR teams running Salesforce or HubSpot with Outreach, Salesloft, or Gong Engage, who prospect primarily from LinkedIn and want capture, enrichment, and job-change signals in one governed, SOC 2-certified platform. | SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract. |
| Setup time | Under an hour for an individual rep (extension install plus OAuth connections). A governed team rollout with the Salesforce managed package, field mappings, and capture permissions is a 1-2 week admin project. | Ten minutes to first reveal; an afternoon for CRM sync and team credit pooling. |
| Learning curve | Low for reps, the extension meets them inside LinkedIn where they already work. Moderate for admins configuring mappings, dedupe rules, and governance; that configuration is where the product's value is won or lost. | The gentlest in the data category. |
| Platforms | Chrome extension, Web app, Salesforce managed package, REST API, MCP integration | Web app, Chrome extension, REST API |
| Compliance | SOC 2 Type II, GDPR | ISO 27701, ISO 27001, SOC 2 Type II, GDPR, CCPA |
| Founded | 2015 | 2016 |
| Headquarters | San Francisco, California, US (with a significant Singapore office) | Tel Aviv, Israel |
| Ownership | Venture-backed | Venture-backed (private) |
Strengths and limitations
LeadIQ
Strengths
- The capture-to-CRM-to-sequence workflow is still among the best in the category: one click from a Sales Navigator profile to a synced Salesforce record enrolled in an Outreach sequence.
- Champion Tracking is included from the free tier and turns a proven high-reply play (job-change outreach) into a background process.
- Universal credits are simpler to administer than separate email and phone meters, and the free tier is honestly usable for evaluating the whole workflow.
- Native Salesforce managed package, duplicate detection, and governance controls make it deployable in orgs with strict CRM hygiene standards.
Limitations
- Mobile numbers at 10 credits each make phone-led prospecting expensive relative to phone-first vendors, and the credit pool drains far faster than email-only modeling suggests.
- The standalone database search is a supporting feature; without LinkedIn as the search surface, LeadIQ is a weaker pure database than UpLead, Apollo, or ZoomInfo.
- The most differentiated capabilities (Lando, AI Account Prospecting, SSO, governance, CSV enrichment) are locked in a quote-only Enterprise tier with no published pricing.
- Credits are priced per reveal type, and at 10 credits per phone number a phone-heavy team climbs the Pro slider quickly, toward about $290 a month at 6,750 credits.
Lusha
Strengths
- Best-in-class direct-dial accuracy in its price range, the defining differentiator.
- Frictionless extension workflow; fastest time-to-value in the category.
- Genuinely useful free tier keeps evaluation honest.
- Compliance certifications (ISO 27701, SOC 2) ease privacy reviews unusual at this price.
Limitations
- Database breadth and filter depth trail Apollo's at similar spend.
- Credit economics punish careless bulk reveals; phone credits deplete fast.
- The engagement layer is thin: automated email sequences exist on every plan, but calling, multichannel cadences and deliverability tooling live elsewhere.
- Intent/signal features are add-on-grade, not differentiating.
Pricing compared
LeadIQ
Freemium with universal credits. A free tier covers one user at 50 credits/month; the self-serve Pro tier prices by credit volume for up to 5 users; Enterprise is custom-quoted on annual billing with the AI, governance, and SSO feature set. Credits: 1 per email, 10 per mobile, 11 for both, 3 per account enrichment.
- Free$0
- ProFrom $20
- EnterpriseCustom
For an email-led team of five that lives in Sales Navigator and Salesforce, Pro's credit tiers price out comparably to Lusha or UpLead while including a better sync workflow and free job-change tracking, a fair deal. The economics tilt sharply with phone usage: at 10 credits per mobile, LeadIQ's effective per-dial cost runs well above phone-first competitors, and heavy dialers should model it honestly. The Enterprise tier competes on workflow quality, governance, and AI rather than data volume per dollar, which is defensible against ZoomInfo's pricing but a hard sell against Apollo for teams that just want maximum records.
Lusha
Freemium with per-plan tiers that each include a set number of seats; one credit pool meters reveals (1 credit per email, 5 per phone number), and Pro and Premium credit allowances expand on a slider. Yearly billing is 25 percent off; Scale is custom.
- Free$0
- Starter$49.90
- Pro$69.90
- Premium$399.90
- ScaleCustom
Priced above Apollo per record and below enterprise contracts, Lusha's premium buys dial accuracy where it pays for itself in connect rates. For email-centric volume it's the wrong spend; for phone-led motions it's often the highest-ROI data line after the sequencer.
Editorial verdict on each
LeadIQ
LeadIQ wins on the last mile. No competitor in this weight class moves a prospect from a Sales Navigator search into a governed Salesforce record and a running sequence with less friction, and Champion Tracking on the free tier is the category's best giveaway. The costs of that positioning are equally clear: mobile numbers at 10 credits price out heavy dialers, the standalone database is a supporting act, and everything that makes LeadIQ more than a nice extension, the AI agents, governance, SSO, sits behind a quote-only Enterprise wall. Buy it when your team's workflow is LinkedIn-to-Salesforce and workflow quality is the bottleneck; buy a database when data volume is.
Read the full LeadIQ profileLusha
Best ValueLusha is the precision instrument of self-serve B2B data: the extension is still the fastest reveal workflow anywhere, and the dials are the ones that actually connect. It has wisely stopped pretending to be a platform, its future is being the trusted, certified accuracy layer inside bigger stacks, a role the Clay era rewards. Buy it for phones and speed; buy breadth elsewhere.
Read the full Lusha profileLeadIQ profile last reviewed 2026-09-26; Lusha last reviewed 2026-09-27. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in B2B Data Providers
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Frequently asked questions
6 questionsWhat is the difference between LeadIQ and Lusha?
Both are extension-first prospecting tools, but they optimize different halves of the record. Lusha is the phone-number specialist with simpler per-credit economics for dialers; LeadIQ charges 10 credits per mobile but wraps capture in a far deeper Salesforce workflow with job-change tracking and governance. Dial-heavy SDR floors pick Lusha; Salesforce-disciplined orgs that prospect on LinkedIn and sequence by email pick LeadIQ.
Is LeadIQ or Lusha cheaper?
LeadIQ starts at $0 (Free, 50 credits/mo); paid from $20/mo ($15 billed annually) for 200 credits. Lusha starts at Free plan (40 credits/mo); paid from $49.90/mo, or $37.45/mo billed yearly (Starter, 1 user, 400 credits/mo). The billing models differ, so the entry price is rarely the whole cost. LeadIQ pricing model: Freemium with universal credits. Lusha pricing model: Freemium with per-plan tiers that each include a set number of seats; one credit pool meters reveals (1 credit per email, 5 per phone number), and Pro and Premium credit allowances expand on a slider.
Does LeadIQ or Lusha have a free plan?
LeadIQ has a free plan. 1 user, 50 credits/month, including extension capture, people search, exports, Champion Tracking, the AI writer, and integrations. Trial terms: 30 days on any plan. Lusha has a free plan. 40 credits a month for one user with the extension, enough for a handful of phone reveals or 40 emails.
Who should choose LeadIQ?
Mid-market SDR and BDR teams running Salesforce or HubSpot with Outreach, Salesloft, or Gong Engage, who prospect primarily from LinkedIn and want capture, enrichment, and job-change signals in one governed, SOC 2-certified platform.
Who should choose Lusha?
SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.
What are the best alternatives to LeadIQ and Lusha?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Prospeo (Momentum), Exa (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
