Lusha vs Prospeo
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentProspeo compared with Lusha
Lusha is the phone-first extension veteran with simple per-contact pricing and strong direct-dial coverage; Prospeo is the database-first challenger where mobiles cost 10 credits but emails cost pennies. SDR floors that live on the phone lean Lusha; email-led teams building filtered lists at volume lean Prospeo, and its comparison pages courting Lusha refugees on price are aimed at exactly that migration.
Choose Lusha if
SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.
Choose Prospeo if
Cost-conscious founders, outbound agencies, and small-to-mid sales teams that want a genuine searchable database with verified emails and mobile numbers, plus AI-assisted list building, at the lowest credible price in the category, especially US and EU targeted motions.
Side by side
13 attributes| Attribute | Lusha | Prospeo |
|---|---|---|
| Category | Data | Data |
| Starting price | Free plan; paid from $36/user/mo (free plan available) | $0 (Free, 100 credits/mo); paid from $37/mo per user billed yearly (free plan available) |
| Pricing model | Freemium with per-user monthly tiers; credits meter reveals (phone credits distinct from email on some plans). Scale tier adds API, enrichment, and governance on annual terms. | Credit-based freemium subscription: 1 credit per verified email revealed or exported (0 if no email is found), 10 credits per mobile number, 1 credit per full company record. Monthly or yearly per-user billing, with yearly discounted 25% and the full annual credit pool deposited upfront. Credits reset each cycle with no rollover; top-up add-ons start at 1,000 credits for $10. |
| Free plan | Monthly credit allowance with the extension, genuinely usable. | 100 credits/month with no time limit, 28 search filters, 3 intent topics, AI Search, 5 AI Lookalike searches, Personas, and the Chrome extension. |
| Free trial | 7 days (Pro features) | No |
| Best for | SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract. | Cost-conscious founders, outbound agencies, and small-to-mid sales teams that want a genuine searchable database with verified emails and mobile numbers, plus AI-assisted list building, at the lowest credible price in the category, especially US and EU targeted motions. |
| Setup time | Ten minutes to first reveal; an afternoon for CRM sync and team credit pooling. | Minutes to first list on the free plan; the extension is a Web Store install and CRM sync on Growth is an OAuth flow. No deployment project exists at any tier. |
| Learning curve | The gentlest in the data category. | Low for basic search and reveals; moderate to exploit the full filter set, intent topics, and ICP detection well. AI Search flattens the curve for non-specialists. |
| Platforms | Web app, Chrome extension, REST API (Scale) | Web app, Chrome extension, REST API, Google Sheets add-on, MCP server |
| Compliance | ISO 27701, ISO 27001, SOC 2 Type II, GDPR, CCPA | GDPR, CCPA opt-out and do-not-sell handling |
| Founded | 2016 | 2022 |
| Headquarters | Tel Aviv, Israel | Toronto, Ontario, Canada (French-founded, incorporated in Canada) |
| Ownership | Venture-backed (private) | Privately held, founder-led; no institutional funding disclosed |
Strengths and limitations
Lusha
Strengths
- Best-in-class direct-dial accuracy in its price range, the defining differentiator.
- Frictionless extension workflow; fastest time-to-value in the category.
- Genuinely useful free tier keeps evaluation honest.
- Compliance certifications (ISO 27701, SOC 2) ease privacy reviews unusual at this price.
Limitations
- Database breadth and filter depth trail Apollo's at similar spend.
- Credit economics punish careless bulk reveals; phone credits deplete fast.
- No engagement layer, pure data; execution lives elsewhere.
- Intent/signal features are add-on-grade, not differentiating.
Prospeo
Strengths
- The best price-to-database ratio in the category: a genuine 280M-record, 41-filter database with intent topics and technographics at prices that undercut even fellow challengers.
- Honest reveal economics: 1 credit per verified email, 0 for misses and duplicates, with a permanent 100-credit free plan that lets buyers verify accuracy in their own ICP before paying.
- Independent finder benchmarks repeatedly place Prospeo's coverage and accuracy at or near the top for US and EU contacts, consistent with its 98% claim there.
- AI Search, Lookalikes, and Personas make the database usable by people who will never learn a 41-filter query builder, and they ship on the free tier.
Limitations
- No credit rollover on monthly plans; unused credits expire every cycle, the harshest expiry policy among its direct competitors.
- Accuracy is region-skewed: excellent in the US and EU, but independent testing reports APAC accuracy falling to roughly 60%, and niche non-tech verticals are thinner.
- Bulk jobs against low-match segments burn budget on the 10-credit mobile side and can disappoint on match rates; third-party tests of large cold Sales Navigator lists have reported very low bulk match rates, so test your segment on the free tier before industrial runs.
- Support is a recurring complaint in user reviews, slow and inconsistent under load, which is the predictable cost of the price point and team size.
Pricing compared
Lusha
Freemium with per-user monthly tiers; credits meter reveals (phone credits distinct from email on some plans). Scale tier adds API, enrichment, and governance on annual terms.
- Free$0
- Pro$36
- Premium$59
- ScaleCustom
Priced above Apollo per record and below enterprise contracts, Lusha's premium buys dial accuracy where it pays for itself in connect rates. For email-centric volume it's the wrong spend; for phone-led motions it's often the highest-ROI data line after the sequencer.
Prospeo
Credit-based freemium subscription: 1 credit per verified email revealed or exported (0 if no email is found), 10 credits per mobile number, 1 credit per full company record. Monthly or yearly per-user billing, with yearly discounted 25% and the full annual credit pool deposited upfront. Credits reset each cycle with no rollover; top-up add-ons start at 1,000 credits for $10.
- Free$0
- Starter$49/mo monthly, or $37/mo billed yearly ($441/yr)
- Growth$99/mo monthly, or $74/mo billed yearly ($888/yr)
- Pro$249/mo monthly, or $187/mo billed yearly ($2,241/yr)
On raw price per verified email, Prospeo is close to unbeatable among tools with a real database: about 1.8 cents on yearly Starter and 1.2 cents on yearly Pro, versus roughly 44 cents and up per credit at UpLead, and it charges nothing on misses. The full-year upfront credit deposit makes yearly plans quietly more flexible than the no-rollover policy suggests. The discipline required is knowing the discounts' edges: mobiles are 10x, expired credits are gone, APAC accuracy drops off, and a $10-per-1,000 top-up culture can mask overspend on low-match bulk jobs. For US/EU email-led motions, capability per dollar is the category benchmark; for phone-led, APAC, or enterprise-governed motions, the cheap credits are answering the wrong question.
Editorial verdict on each
Lusha
Best ValueLusha is the precision instrument of self-serve B2B data: the extension is still the fastest reveal workflow anywhere, and the dials are the ones that actually connect. It has wisely stopped pretending to be a platform, its future is being the trusted, certified accuracy layer inside bigger stacks, a role the Clay era rewards. Buy it for phones and speed; buy breadth elsewhere.
Read the full Lusha profileProspeo
Prospeo is the price-performance benchmark of the new B2B data generation: a real database with intent, technographic, and AI-assisted search at one to two cents per verified email, a permanently free on-ramp, and reveal economics that never charge for a miss. Against ZoomInfo-class contracts the value gap is absurd; even against fellow challengers it usually wins on pure cost per record. The bill for that positioning is paid in edges: expiring credits, 10x mobile costs, APAC accuracy that falls off a cliff, thin support, and no enterprise security story. Buy Prospeo as the high-volume, US/EU email-data engine of a cost-disciplined stack, verify your specific segment on the free plan first, and pair it with a deliverability-first verifier when your lists skew toward hard catch-all domains.
Read the full Prospeo profileLusha profile last reviewed 2026-08-22; Prospeo last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.