Lusha

Accurate direct dials with the lowest-friction entry point

Lusha is a B2B contact data platform known for accurate direct-dial phone numbers and verified emails, delivered through a Chrome extension, web search, and API, with a free tier that makes adoption nearly frictionless.

Visit website

Overview

Lusha built its reputation on the hardest data point in B2B: the direct-dial phone number. Its community-sourced and verified dataset performs particularly well on dials, and its Chrome extension, revealing contact details on LinkedIn profiles in one click, remains the smoothest onboarding path in the category: install, reveal, call, all inside ten minutes.

The platform has broadened deliberately around that core: prospecting search with list building, buying intent and job-change signals, CRM enrichment, and an API for programmatic access. Compliance is a marketing pillar, ISO 27701, SOC 2, GDPR/CCPA alignment, positioned squarely at buyers nervous about data provenance.

Commercially, Lusha runs the classic PLG data motion: a genuinely useful free tier seeds individual SDRs and recruiters, credits meter usage upward, and team plans consolidate the organic adoption. It raised $245M (Series B at a $1.5B valuation in 2021) and has settled into its identity as the precision specialist next to Apollo's breadth and Clay's orchestration.

Best for

SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.

Not the right fit for

Teams needing maximum database breadth and filters for cheap; Apollo's coverage-per-dollar wins.
Orchestration-minded GTM engineering; Lusha is a provider inside such stacks (often via Clay), not the platform.
Enterprise org-chart and technographic depth; that's ZoomInfo's territory.
Email-volume programs where dials don't matter; cheaper sources suffice.

How it works

1
The primary motion is the extension: on a LinkedIn profile, Sales Navigator result, or company website, one click reveals the person's direct dial, mobile, and verified email, consuming a credit. Revealed contacts push to CRM or export with their enrichment attached.
2
The web app's prospecting search builds lists at scale: filter by title, seniority, industry, headcount, geography, and signals (job changes, intent), then bulk-reveal and export or sync. Alerts watch saved segments for new matches and champion moves.
3
Data flows outward through native CRM integrations (Salesforce, HubSpot, Pipedrive), engagement-platform pushes, CSV, and the API, which also powers programmatic enrichment, including Lusha's common role as a phone-waterfall step inside Clay. Community contribution (users sharing business-card-level data via the app ecosystem) plus licensed sources and verification loops feed the dataset itself.

Feature breakdown

18 features in 5 modules

Contact data engine

The dial-accuracy core.

Direct dials & mobiles: Phone accuracy, especially NA/EU direct dials, is the product's calling card and benchmark advantage.
Verified business emails: Multi-source verification with confidence indicators per record.
Community + licensed sourcing: Contributory network cross-verified against licensed and public sources in continuous loops.
Firmographic enrichment: Company size, industry, revenue bands, and location attached to every contact.

Chrome extension

The category's smoothest workflow.

One-click reveal on LinkedIn: Dials and emails surfaced on profiles and Sales Navigator results in-page.
Company-site reveal: Prospect from any website, the extension identifies the company and lists contacts.
Inline CRM push: Send revealed contacts to Salesforce/HubSpot/Pipedrive without opening them.
Bulk reveal on search pages: Credit-efficient sweeps of result lists on upper tiers.

Prospecting platform

List building beyond the extension.

Filtered search: Title, seniority, industry, headcount, geo, and technology filters with saved segments.
Job-change alerts: Track champions and buying-committee moves, warm-signal prospecting.
Buying intent: Topic-level intent (partner-sourced) prioritizes in-market accounts on upper tiers.
List management & export: Bulk enrichment, CSV export, and sync scheduling.

Enrichment & API

Lusha as an infrastructure component.

CRM enrichment: Scheduled refresh of Salesforce/HubSpot records against the live dataset.
Bulk CSV enrichment: Upload lists for match-and-append processing.
REST API: Person/company lookup endpoints powering waterfalls (notably inside Clay) and custom tooling.

Compliance & governance

The trust pillar of the positioning.

Certifications: ISO 27701 (privacy) and ISO 27001, SOC 2 Type II, GDPR/CCPA programs.
Data-subject tooling: Opt-out handling and provenance documentation for privacy reviews.
Team administration: Credit pooling, usage analytics, and role controls on team plans.

Use cases

4 documented

Phone-first SDR

Lives on the dialer; connect rates collapse when numbers are switchboards or dead.

Lusha's direct dials lift connect rates enough to make call blocks economical again, the core Lusha story.

Recruiter sourcing passive candidates

Needs personal-adjacent contact routes for candidates who ignore InMail.

One-click reveals on LinkedIn profiles turn sourcing lists into callable pipelines same-day.

SMB team upgrading from nothing

First data purchase; needs value proven before any contract.

Free-tier credits demonstrate accuracy on real targets; Pro tier adoption follows organically.

GTM engineer's phone waterfall

Clay pipeline has emails covered cheaply but needs a quality dial source as the phone step.

Lusha's API slots in as the phone-waterfall tier, paying its premium only on hits that matter.

Pricing

from Free plan (40 credits/mo); paid from $49.90/mo, or $37.45/mo billed yearly (Starter, 1 user, 400 credits/mo)

Freemium with per-plan tiers that each include a set number of seats; one credit pool meters reveals (1 credit per email, 5 per phone number), and Pro and Premium credit allowances expand on a slider. Yearly billing is 25 percent off; Scale is custom.

Plan	Price	Includes
Free	$0 forever	40 credits a month, 1 seat Chrome extension Basic search Automated email sequences
Starter	$49.90 per month ($449.10 billed yearly, about $37.45 a month)	400 credits a month, 1 seat List export
Pro	$69.90 per month from 600 credits ($629.10 billed yearly); seats included, extra seats $49.90	2 seats included (up to 10) Credit slider up to 3,200 credits a month CRM integrations, API and webhooks Shared credit pool
Premium	$399.90 per month from 3,400 credits with 5 seats ($3,599.10 billed yearly)	Intent + job-change signals Bulk reveal Credit slider up to 10,000 credits a month
Scale	Custom annual	API access CRM enrichment SSO + governance Dedicated CSM and team credit limits

Add-ons

Credit packs (metered): Top-ups beyond plan allowances.

Billing notes

Yearly billing is 25 percent off every paid plan.
Phone credits are the scarce resource; size plans by dial volume, not email needs.
Credits pool across team members on paid tiers, useful for uneven usage.
API access is rate-limited to 100 calls a day on Free, Lite and Starter and unrestricted from Pro, though Lusha's FAQ says API access is on Premium and Scale; confirm the plan in writing before building a waterfall on it.

Value assessment: Priced above Apollo per record and below enterprise contracts, Lusha's premium buys dial accuracy where it pays for itself in connect rates. For email-centric volume it's the wrong spend; for phone-led motions it's often the highest-ROI data line after the sequencer.

Entry price history

Entry price unchanged since 22 August 2026, last confirmed on 27 September 2026.

Checked	Entry price	What happened
27 September 2026	$49.90	Re-checked, unchanged
26 September 2026	$49.90	Not comparable with the previous figure. Lusha moved from per-user pricing to per-plan tiers with seats included and added a one-user Starter plan at $49.90 a month, or $37.45 a month billed yearly.
22 August 2026	Free plan; paid from $36/user/mo	First recorded

Dates are when SaaSTracker checked the vendor’s published pricing, not when the vendor changed it. See the price changes log for movements across the whole database.

Strengths & limitations

Strengths

Best-in-class direct-dial accuracy in its price range, the defining differentiator.
Frictionless extension workflow; fastest time-to-value in the category.
Genuinely useful free tier keeps evaluation honest.
Compliance certifications (ISO 27701, SOC 2) ease privacy reviews unusual at this price.
Clean API makes it the standard phone step in waterfall stacks.

Limitations

Database breadth and filter depth trail Apollo's at similar spend.
Credit economics punish careless bulk reveals; phone credits deplete fast.
The engagement layer is thin: automated email sequences exist on every plan, but calling, multichannel cadences and deliverability tooling live elsewhere.
Intent/signal features are add-on-grade, not differentiating.
Community sourcing invites provenance questions the certifications answer only partly, strict EU buyers still scrutinize.

Head-to-head comparisons

3 alternatives

Lusha vs Apollo.io

from Free plan; paid from $49/user/mo

Apollo for breadth, filters, and bundled execution; Lusha for dial accuracy and instant workflow. Many teams run both, Apollo as the list engine, Lusha as the phone truth source.

Full Lusha vs Apollo.io comparison

Lusha vs Clay

from Free plan; paid from $167/mo billed annually (Launch)

Complementary by design: Clay orchestrates, Lusha provides, typically as the premium phone step in a waterfall. Buying Clay doesn't replace Lusha; it rationalizes when Lusha credits get spent.

Full Lusha vs Clay comparison

Lusha vs HeyReach

from $79/sender/mo

Different layers entirely: Lusha finds the human's coordinates; HeyReach works them on LinkedIn. In LinkedIn-heavy stacks Lusha supplies the email/phone fallback when connection requests stall.

Full Lusha vs HeyReach comparison

Pairs well with

7 categories

Lusha is a data tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is ListKit for cold email outreach, mailfloss for email verification, Less Annoying CRM for sales CRM, Waalaxy for LinkedIn outreach, Owler for buying signals & intent, Browse AI for GTM engineering and Leadberry for website visitor identification, each the leading tool in that category on published criteria.

ListKitCold Email Outreach · Ease of Use
Because
Lusha lists the engagement layer is thin among its limits. ListKit adds Plain-language AI search over a reported 977 million contacts.
Benefit
Outreach goes out on a schedule and replies land in one place instead of a personal inbox.
mailflossEmail Verification · Ease of Use
Because
Lusha lists credit economics punish careless bulk reveals among its limits. mailfloss adds typo repair across more than 250 patterns.
Benefit
Dead addresses come off the list before the send, so the bounce rate never touches the domain.
Less Annoying CRMSales CRM · Ease of Use
Because
Lusha is built for data, not CRM. Less Annoying CRM adds unlimited contacts, pipelines, and custom fields at the base.
Benefit
Every conversation ends up on a record, so a rep leaving does not take the pipeline with them.
WaalaxyLinkedIn Outreach · Ease of Use
Because
Lusha is built for data, not LinkedIn. Waalaxy adds 99+ template library.
Benefit
A second channel reaches the people who never open email, without a rep doing it by hand.
OwlerBuying Signals & Intent · Ease of Use
Because
Lusha lists intent/signal features are add-on-grade, not differentiating among its limits. Owler adds free Community tier.
Benefit
Outreach lands while a company is actually looking, rather than on a random Tuesday.
Browse AIGTM Engineering · Ease of Use
Because
Lusha is built for data, not GTM engineering. Browse AI adds monitoring and change detection.
Benefit
The workflow nobody wanted to buy a whole tool for gets built in an afternoon.
LeadberryWebsite Visitor Identification · Best Value
Because
Lusha is built for data, not visitor ID. Leadberry adds people data with names, titles, phones, emails, and social profiles.
Benefit
The companies already reading the site become a list, instead of anonymous traffic.

Pairings follow the methodology: the leading tool in each complementary category, chosen on published criteria. Placement cannot be purchased.

Full Lusha stack

Implementation & onboarding

Setup time: Ten minutes to first reveal; an afternoon for CRM sync and team credit pooling.
Learning curve: The gentlest in the data category.
Onboarding: Fully self-serve; Scale adds guided onboarding and admin setup.
Migration notes: Nothing meaningful to migrate in; revealed data exports freely. Leaving costs only the credit balance, deliberately low lock-in.

Platform, API & security

Platforms: Web appChrome extensionREST API
API: Person/company lookup and enrichment endpoints; the standard phone-waterfall integration surface.
Compliance: ISO 27701ISO 27001SOC 2 Type IIGDPRCCPA
Data residency: Cloud-hosted (US/EU); no customer-selectable residency.
SSO: Google sign-in; SAML SSO on Scale.
Security notes: Published trust center with data-provenance documentation; opt-out and DSAR tooling, the strongest formal privacy posture in its price class.

Support & resources

Channels: Chat & emailPriority support upper tiersCSM on Scale
Documentation: Clear help center and API documentation.
Community: No formal community; product-led motion.

Company

Founded: 2016
Headquarters: Tel Aviv, Israel
Ownership: Venture-backed (private)
Founders: Yoni Tserruya, Assaf Eisenstein
Employees: ~300 (est. 2026)
Funding: $245M raised; valued at $1.5B (Nov 2021).

Funding history

Round	Amount	Year	Notes
Series A	$40M	2021	ION Crossover Partners
Series B	$205M	2021	PSG; $1.5B valuation

Timeline

2016Founded around the extension-reveal workflow.
2019PLG flywheel: free tier + extension drives mass SDR adoption.
2021$205M Series B at $1.5B; team platform buildout.
2023ISO 27701 and compliance positioning sharpen the enterprise pitch.
2024Intent, job-change signals, and enrichment round out the platform.
2025API/waterfall demand (Clay ecosystem) becomes a growth channel in itself.

Integrations

Salesforce
HubSpot
Pipedrive
Outreach
Salesloft
Clay
LinkedIn / Sales Navigator (extension)
Zapier
API
CSV export

Frequently asked questions

11 questions

What is Lusha used for?

Lusha is used to find verified B2B contact details, especially direct-dial phone numbers and work emails, via a Chrome extension on LinkedIn, a prospecting search platform, CRM enrichment, and an API.

How much does Lusha cost?

A free tier includes 40 credits a month; paid plans are priced per plan with seats included: Starter at $49.90 a month (400 credits, one user), Pro from $69.90, and Premium from $399.90 with five seats, all 25 percent off on yearly billing, and the custom Scale tier adds API, enrichment, and SSO. Phone credits are the practical meter.

Is Lusha's data accurate?

Its direct-dial accuracy consistently ranks at or near the top of the category, the core reason to pay its premium. Email coverage is solid but narrower than Apollo's breadth; accuracy varies by region, with NA/EU strongest.

Does Lusha have a free plan?

Yes, free monthly credits with the extension, enough to genuinely evaluate accuracy on your real targets before paying.

Where does Lusha's data come from?

A contributory community network cross-verified with licensed and public sources, under a documented privacy program (ISO 27701, SOC 2, GDPR/CCPA). Provenance documentation is available for privacy reviews.

Lusha vs Apollo, which should I buy?

Apollo for database breadth, filters, and bundled sequencing at the lowest cost; Lusha when phone connect rates matter enough to pay for dial accuracy. Phone-led teams often run both.

Does Lusha integrate with Clay?

Yes, it's one of the most common phone-waterfall steps in Clay tables via native integration and API, spending its premium credits only where cheaper sources missed.

Is Lusha GDPR compliant?

Lusha operates a documented GDPR/CCPA program with ISO 27701 certification and opt-out tooling, among the strongest formal postures in self-serve data. As always, your own use of the data carries its own compliance obligations.

What should I pair Lusha with?

What do I pair with Lusha for Cold Email Outreach?

ListKit. Lusha lists the engagement layer is thin among its limits. ListKit adds Plain-language AI search over a reported 977 million contacts.

Is Lusha enough on its own?

For data, yes. Lusha does not cover email verification, sales CRM and LinkedIn outreach, and its own profile says so; mailfloss, Less Annoying CRM and Waalaxy are the tools that fill those gaps.

Editorial verdict

Lusha is the precision instrument of self-serve B2B data: the extension is still the fastest reveal workflow anywhere, and the dials are the ones that actually connect. It has wisely stopped pretending to be a platform, its future is being the trusted, certified accuracy layer inside bigger stacks, a role the Clay era rewards. Buy it for phones and speed; buy breadth elsewhere.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.

Awards & badges

1 held

Lusha holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.

Best Value · B2B Data Providers

“Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data.”

Embed code

<a href="https://saastracker.org/products/lusha"><img src="https://saastracker.org/badges/embed/lusha/best-value-summer-2026.svg?v=2" width="180" height="180" alt="Lusha: Best Value, B2B Data Providers. SaaSTracker Summer 2026 Awards." /></a>

Download: SVG · PNG