Accurate direct dials with the lowest-friction entry point
Lusha is a B2B contact data platform known for accurate direct-dial phone numbers and verified emails, delivered through a Chrome extension, web search, and API, with a free tier that makes adoption nearly frictionless.
Overview
Lusha built its reputation on the hardest data point in B2B: the direct-dial phone number. Its community-sourced and verified dataset performs particularly well on dials, and its Chrome extension, revealing contact details on LinkedIn profiles in one click, remains the smoothest onboarding path in the category: install, reveal, call, all inside ten minutes.
The platform has broadened deliberately around that core: prospecting search with list building, buying intent and job-change signals, CRM enrichment, and an API for programmatic access. Compliance is a marketing pillar, ISO 27701, SOC 2, GDPR/CCPA alignment, positioned squarely at buyers nervous about data provenance.
Commercially, Lusha runs the classic PLG data motion: a genuinely useful free tier seeds individual SDRs and recruiters, credits meter usage upward, and team plans consolidate the organic adoption. It raised $245M (Series B at a $1.5B valuation in 2021) and has settled into its identity as the precision specialist next to Apollo's breadth and Clay's orchestration.
Best for
SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.
Not the right fit for
- Teams needing maximum database breadth and filters for cheap; Apollo's coverage-per-dollar wins.
- Orchestration-minded GTM engineering; Lusha is a provider inside such stacks (often via Clay), not the platform.
- Enterprise org-chart and technographic depth; that's ZoomInfo's territory.
- Email-volume programs where dials don't matter; cheaper sources suffice.
How it works
- 1
The primary motion is the extension: on a LinkedIn profile, Sales Navigator result, or company website, one click reveals the person's direct dial, mobile, and verified email, consuming a credit. Revealed contacts push to CRM or export with their enrichment attached.
- 2
The web app's prospecting search builds lists at scale: filter by title, seniority, industry, headcount, geography, and signals (job changes, intent), then bulk-reveal and export or sync. Alerts watch saved segments for new matches and champion moves.
- 3
Data flows outward through native CRM integrations (Salesforce, HubSpot, Pipedrive), engagement-platform pushes, CSV, and the API, which also powers programmatic enrichment, including Lusha's common role as a phone-waterfall step inside Clay. Community contribution (users sharing business-card-level data via the app ecosystem) plus licensed sources and verification loops feed the dataset itself.
Feature breakdown
18 features in 5 modulesContact data engine
The dial-accuracy core.- Direct dials & mobiles
- Phone accuracy, especially NA/EU direct dials, is the product's calling card and benchmark advantage.
- Verified business emails
- Multi-source verification with confidence indicators per record.
- Community + licensed sourcing
- Contributory network cross-verified against licensed and public sources in continuous loops.
- Firmographic enrichment
- Company size, industry, revenue bands, and location attached to every contact.
Chrome extension
The category's smoothest workflow.- One-click reveal on LinkedIn
- Dials and emails surfaced on profiles and Sales Navigator results in-page.
- Company-site reveal
- Prospect from any website, the extension identifies the company and lists contacts.
- Inline CRM push
- Send revealed contacts to Salesforce/HubSpot/Pipedrive without opening them.
- Bulk reveal on search pages
- Credit-efficient sweeps of result lists on upper tiers.
Prospecting platform
List building beyond the extension.- Filtered search
- Title, seniority, industry, headcount, geo, and technology filters with saved segments.
- Job-change alerts
- Track champions and buying-committee moves, warm-signal prospecting.
- Buying intent
- Topic-level intent (partner-sourced) prioritizes in-market accounts on upper tiers.
- List management & export
- Bulk enrichment, CSV export, and sync scheduling.
Enrichment & API
Lusha as an infrastructure component.- CRM enrichment
- Scheduled refresh of Salesforce/HubSpot records against the live dataset.
- Bulk CSV enrichment
- Upload lists for match-and-append processing.
- REST API
- Person/company lookup endpoints powering waterfalls (notably inside Clay) and custom tooling.
Compliance & governance
The trust pillar of the positioning.- Certifications
- ISO 27701 (privacy) and ISO 27001, SOC 2 Type II, GDPR/CCPA programs.
- Data-subject tooling
- Opt-out handling and provenance documentation for privacy reviews.
- Team administration
- Credit pooling, usage analytics, and role controls on team plans.
Use cases
4 documentedPhone-first SDR
Lives on the dialer; connect rates collapse when numbers are switchboards or dead.
Lusha's direct dials lift connect rates enough to make call blocks economical again, the core Lusha story.
Recruiter sourcing passive candidates
Needs personal-adjacent contact routes for candidates who ignore InMail.
One-click reveals on LinkedIn profiles turn sourcing lists into callable pipelines same-day.
SMB team upgrading from nothing
First data purchase; needs value proven before any contract.
Free-tier credits demonstrate accuracy on real targets; Pro tier adoption follows organically.
GTM engineer's phone waterfall
Clay pipeline has emails covered cheaply but needs a quality dial source as the phone step.
Lusha's API slots in as the phone-waterfall tier, paying its premium only on hits that matter.
Pricing
from Free plan; paid from $36/user/moFreemium with per-user monthly tiers; credits meter reveals (phone credits distinct from email on some plans). Scale tier adds API, enrichment, and governance on annual terms.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 forever |
|
| Pro | $36 per user / month |
|
| Premium | $59 per user / month |
|
| Scale | Custom annual |
|
Add-ons
- Credit packs (metered): Top-ups beyond plan allowances.
Billing notes
- Annual billing discounts ~25%.
- Phone credits are the scarce resource; size plans by dial volume, not email needs.
- Credits pool across team members on paid tiers, useful for uneven usage.
- API access requires Scale; waterfall builders budget accordingly.
Value assessment: Priced above Apollo per record and below enterprise contracts, Lusha's premium buys dial accuracy where it pays for itself in connect rates. For email-centric volume it's the wrong spend; for phone-led motions it's often the highest-ROI data line after the sequencer.
Strengths & limitations
Strengths
- Best-in-class direct-dial accuracy in its price range, the defining differentiator.
- Frictionless extension workflow; fastest time-to-value in the category.
- Genuinely useful free tier keeps evaluation honest.
- Compliance certifications (ISO 27701, SOC 2) ease privacy reviews unusual at this price.
- Clean API makes it the standard phone step in waterfall stacks.
Limitations
- Database breadth and filter depth trail Apollo's at similar spend.
- Credit economics punish careless bulk reveals; phone credits deplete fast.
- No engagement layer, pure data; execution lives elsewhere.
- Intent/signal features are add-on-grade, not differentiating.
- Community sourcing invites provenance questions the certifications answer only partly, strict EU buyers still scrutinize.
Head-to-head comparisons
3 alternativesLusha vs Apollo.io
from Free plan; paid from $49/user/moApollo for breadth, filters, and bundled execution; Lusha for dial accuracy and instant workflow. Many teams run both, Apollo as the list engine, Lusha as the phone truth source.
Full Lusha vs Apollo.io comparisonLusha vs Clay
from Free plan; paid from $149/moComplementary by design: Clay orchestrates, Lusha provides, typically as the premium phone step in a waterfall. Buying Clay doesn't replace Lusha; it rationalizes when Lusha credits get spent.
Full Lusha vs Clay comparisonLusha vs HeyReach
from $79/sender/moDifferent layers entirely: Lusha finds the human's coordinates; HeyReach works them on LinkedIn. In LinkedIn-heavy stacks Lusha supplies the email/phone fallback when connection requests stall.
Full Lusha vs HeyReach comparisonImplementation & onboarding
- Setup time
- Ten minutes to first reveal; an afternoon for CRM sync and team credit pooling.
- Learning curve
- The gentlest in the data category.
- Onboarding
- Fully self-serve; Scale adds guided onboarding and admin setup.
- Migration notes
- Nothing meaningful to migrate in; revealed data exports freely. Leaving costs only the credit balance, deliberately low lock-in.
Platform, API & security
- Platforms
- Web appChrome extensionREST API (Scale)
- API
- Person/company lookup and enrichment endpoints; the standard phone-waterfall integration surface.
- Compliance
- ISO 27701ISO 27001SOC 2 Type IIGDPRCCPA
- Data residency
- Cloud-hosted (US/EU); no customer-selectable residency.
- SSO
- Google sign-in; SAML SSO on Scale.
- Security notes
- Published trust center with data-provenance documentation; opt-out and DSAR tooling, the strongest formal privacy posture in its price class.
Support & resources
- Channels
- Chat & emailPriority support upper tiersCSM on Scale
- Documentation
- Clear help center and API documentation.
- Community
- No formal community; product-led motion.
Company
- Founded
- 2016
- Headquarters
- Tel Aviv, Israel
- Ownership
- Venture-backed (private)
- Founders
- Yoni Tserruya, Assaf Eisenstein
- Employees
- ~300 (est. 2026)
- Funding
- $245M raised; valued at $1.5B (Nov 2021).
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Series A | $40M | 2021 | ION Crossover Partners |
| Series B | $205M | 2021 | PSG; $1.5B valuation |
Timeline
- 2016Founded around the extension-reveal workflow.
- 2019PLG flywheel: free tier + extension drives mass SDR adoption.
- 2021$205M Series B at $1.5B; team platform buildout.
- 2023ISO 27701 and compliance positioning sharpen the enterprise pitch.
- 2024Intent, job-change signals, and enrichment round out the platform.
- 2025API/waterfall demand (Clay ecosystem) becomes a growth channel in itself.
Integrations
- Salesforce
- HubSpot
- Pipedrive
- Outreach
- Salesloft
- Clay
- LinkedIn / Sales Navigator (extension)
- Zapier
- API
- CSV export
Frequently asked questions
8 questionsWhat is Lusha used for?
Lusha is used to find verified B2B contact details, especially direct-dial phone numbers and work emails, via a Chrome extension on LinkedIn, a prospecting search platform, CRM enrichment, and an API.
How much does Lusha cost?
A free tier includes monthly reveal credits; paid plans run $36 (Pro) and $59 (Premium) per user/month with ~25% annual discounts, and the custom Scale tier adds API, enrichment, and SSO. Phone credits are the practical meter.
Is Lusha's data accurate?
Its direct-dial accuracy consistently ranks at or near the top of the category, the core reason to pay its premium. Email coverage is solid but narrower than Apollo's breadth; accuracy varies by region, with NA/EU strongest.
Does Lusha have a free plan?
Yes, free monthly credits with the extension, enough to genuinely evaluate accuracy on your real targets before paying.
Where does Lusha's data come from?
A contributory community network cross-verified with licensed and public sources, under a documented privacy program (ISO 27701, SOC 2, GDPR/CCPA). Provenance documentation is available for privacy reviews.
Lusha vs Apollo, which should I buy?
Apollo for database breadth, filters, and bundled sequencing at the lowest cost; Lusha when phone connect rates matter enough to pay for dial accuracy. Phone-led teams often run both.
Does Lusha integrate with Clay?
Yes, it's one of the most common phone-waterfall steps in Clay tables via native integration and API, spending its premium credits only where cheaper sources missed.
Is Lusha GDPR compliant?
Lusha operates a documented GDPR/CCPA program with ISO 27701 certification and opt-out tooling, among the strongest formal postures in self-serve data. As always, your own use of the data carries its own compliance obligations.
Editorial verdict
Lusha is the precision instrument of self-serve B2B data: the extension is still the fastest reveal workflow anywhere, and the dials are the ones that actually connect. It has wisely stopped pretending to be a platform, its future is being the trusted, certified accuracy layer inside bigger stacks, a role the Clay era rewards. Buy it for phones and speed; buy breadth elsewhere.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.
Awards & badges
1 heldLusha holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.
Best Value · B2B Data Providers
“Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data.”
<a href="https://saastracker.org/products/lusha"><img src="https://saastracker.org/badges/embed/lusha/best-value-summer-2026.svg" width="180" height="180" alt="Lusha: Best Value, B2B Data Providers. SaaSTracker Summer 2026 Awards." /></a>
