LeadMagic vs PredictLeads
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLeadMagic compared with PredictLeads
PredictLeads is signal-first, with eight dated, source-linked datasets covering job openings, technographics, news, and funding across 120 million companies, and no contact data at all. LeadMagic is contact-first, with a job change detector and hiring and growth signals attached. Use PredictLeads to decide which accounts deserve attention and LeadMagic to find and verify the people at them; both are cheap enough that running the pair still costs less than one packaged platform.
PredictLeads compared with LeadMagic
LeadMagic is a contact-first API that adds a job change detector and hiring and growth signals on top of email and mobile enrichment, from $49.99 a month with credits charged only on successful results. PredictLeads is signal-first with no contact data at all. The natural pairing is to use PredictLeads to decide which accounts matter and LeadMagic to find and verify the people to contact there, and teams building in Clay routinely call both.
Choose LeadMagic if
Small teams that want champion job change tracking without a five-figure contract, Clay users who want signals and verified contact data from the same credit pool, and technical go-to-market operators who would rather call an API than log into another application.
Choose PredictLeads if
Technical go-to-market teams and developers building their own signal engine, Clay users who want dated source-linked signals inside their tables, and product teams embedding company intelligence into their own application, all of whom want data rather than another dashboard.
Side by side
13 attributes| Attribute | LeadMagic | PredictLeads |
|---|---|---|
| Category | Signals | Signals |
| Starting price | $49.99 per month (Basic) (free trial) | $0 for the first 100 API calls per month, then a $40 monthly minimum (free plan available) |
| Pricing model | Self-serve credit subscription with one shared pool across more than fifteen endpoints, charged per successful result, with monthly or discounted annual billing. | Self-serve pay as you go metered by API call, with volume-tiered per-credit rates and a monthly minimum, plus a quoted Enterprise flat-file plan. |
| Free plan | No | Up to 100 free API calls per month, self-serve, with no card required to start building against the API. |
| Free trial | Trial credits are offered at sign-up rather than a fixed-length free trial | A free tier rather than a time-limited trial, available at sign-up |
| Best for | Small teams that want champion job change tracking without a five-figure contract, Clay users who want signals and verified contact data from the same credit pool, and technical go-to-market operators who would rather call an API than log into another application. | Technical go-to-market teams and developers building their own signal engine, Clay users who want dated source-linked signals inside their tables, and product teams embedding company intelligence into their own application, all of whom want data rather than another dashboard. |
| Setup time | An hour to a first successful call. Sign up, take an API key, and hit an endpoint. Building a scheduled job change sweep across a contact list and writing results back to a CRM is a day of work, or an afternoon inside Clay. | An hour to a first API response, since the free tier requires no card and the endpoints are conventional REST. Getting to a production motion where signals create tasks is a genuine engineering project of one to three weeks, or an afternoon if you are consuming it inside Clay. |
| Learning curve | Low for anyone technical and steep for anyone else. The endpoints are conventional and well described, but there is no interface to fall back on, so a team without engineering or Clay capability has no path to value. | Low for a developer and high for everyone else. The API is straightforward and the documentation covers the datasets clearly, but the hard part is not technical: deciding which combinations of signals actually mean something for your business is judgement work that the product deliberately leaves to you. |
| Platforms | REST API, lm-tui command line client, Hosted MCP server, AI go-to-market chat in beta, CSV bulk enrichment | REST API, Real-time webhooks, Flat files via AWS S3, Google Cloud Storage, and SFTP, MCP endpoint for AI agents |
| Compliance | GDPR obligations apply to the personal contact data returned, No publicly advertised SOC 2 attestation | Data is sourced from public company web pages, news, and filings rather than personal data brokers, European operating base subject to GDPR |
| Founded | 2022 | 2015 |
| Headquarters | United States, operating as a remote-first team | Ljubljana, Slovenia |
| Ownership | Bootstrapped | Venture-backed, lightly funded |
Strengths and limitations
LeadMagic
Strengths
- Job change detection at three credits a request, which puts the champion-moves signal within reach of companies that cannot spend five figures a year on it.
- Failed and empty lookups cost zero credits, which is a genuinely fairer meter than the pay-on-attempt model most enrichment vendors use.
- One credit pool across more than fifteen endpoints, so signals, contact data, and validation do not each need their own subscription and forecast.
- A hosted MCP server included on every tier, so an AI assistant can call signal and enrichment lookups as tools without an integration project.
Limitations
- There is no application. No dashboard, no alerts, no scoring, and no routing, so the entire workflow around a signal is yours to build.
- The signal set is narrow relative to dedicated platforms: job changes, hiring, growth, account changes, and funding, with no social listening, no website visitors, and no product usage.
- The job change detector answers a question about a contact you supply; it does not maintain a champion list or watch it for you, which is most of what packaged job change vendors actually sell.
- Accuracy and uptime figures are vendor claims rather than independently audited numbers, and match rates in practice vary by region and seniority.
PredictLeads
Strengths
- Every record carries a primary source URL, which is the single most useful quality property in signal data and something most vendors cannot offer.
- Published crawl cadences rather than vague freshness claims: news as often as every eight minutes, job data at least every 36 hours, company sites daily on average.
- Coverage genuinely at scale, including 120 million companies, 270 million historical job records since 2016, and 1.4 billion technology detections.
- Data is crawled first-party rather than licensed from brokers, so errors are fixable at source and the provenance chain is short.
Limitations
- There is no application. No dashboard, no alerts, no inbox, and nothing that tells a salesperson what to do this morning without you building it.
- Company-level only. Nothing about individual people, so champion job changes and person-level intent are outside the product entirely.
- No first-party signals at all: PredictLeads cannot see your website traffic, your product usage, or your email engagement.
- No scoring or prioritisation. Deciding that a funding round plus five engineering hires means an account is in market is logic you write and maintain.
Pricing compared
LeadMagic
Self-serve credit subscription with one shared pool across more than fifteen endpoints, charged per successful result, with monthly or discounted annual billing.
- Basic$49.99
- Essential$99
- Growth$249
- Professional$499
- Ultimate$849
Measured on the signal alone, LeadMagic is the cheapest route to job change detection by an enormous margin: three credits a check on a $49.99 plan against vendors quoting $40,000 a year for the packaged version. Measured as a whole, it is good value because the signals and the contact data share one pool and failed lookups are free, which removes the two most common ways credit-metered vendors quietly overcharge. What you are not buying is any of the workflow: no champion list that maintains itself, no alert, no scoring, no play. If your team can write a scheduled job or drive a Clay table, that trade is heavily in your favour. If it cannot, the $49.99 buys you nothing usable and you should pay more for a product with an interface.
PredictLeads
Self-serve pay as you go metered by API call, with volume-tiered per-credit rates and a monthly minimum, plus a quoted Enterprise flat-file plan.
- Free$0
- Pay as you go, 101 to 5,000 calls$40 minimum plus $0.04 per credit
- Pay as you go, 5,001 to 100,000 calls$0.02 falling to $0.01 per credit
- Pay as you go, above 100,000 calls$0.004 falling to $0.002 per credit
- EnterpriseCustom
For a team that can write code or drive a Clay table, PredictLeads is the cheapest credible signal data on the market by a wide margin. A hundred free calls a month to prototype, a $40 floor to go live, and per-call rates that fall to fractions of a cent at scale, against a category where packaged platforms start at thousands of dollars a month for signals they source from providers like this one. The value collapses entirely if you cannot build: there is no interface, no alerting, and no scoring, so a non-technical buyer will spend $40 and get nothing. Judged as a data purchase rather than a software purchase, the coverage numbers, the published crawl cadences, and the source URL on every record make this unusually good value.
Editorial verdict on each
LeadMagic
LeadMagic is the answer to a specific unfairness in this category: the job change signal, which is one of the highest-converting triggers in B2B sales, is normally sold only in five-figure annual packages behind a demo. Here it is three credits a request on a $49.99 plan, sharing a credit pool with verified emails, mobiles, validation, and company data, with failed lookups costing nothing. Buy it if you or your Clay table can turn an API response into a task, because on that basis the value is hard to beat and the pay-per-result meter is genuinely fairer than the norm. Do not buy it expecting a product: there is no dashboard, no champion list that maintains itself, no scoring, and no alert, and the signal set is narrow. It is infrastructure for a motion you design, not a motion you can switch on.
Read the full LeadMagic profilePredictLeads
PredictLeads is what you buy when you have decided to build the signal engine yourself. The coverage is real, the crawl cadences are published rather than implied, and the primary source URL on every record is a quality property almost nobody else in this category offers. Pricing starts free, floors at $40 a month, and falls to fractions of a cent per call, which makes it dramatically cheaper than any packaged platform running on comparable data. The catch is unambiguous and you should not talk yourself past it: there is no dashboard, no alert, and no scoring, so the value only exists if you or your Clay table can turn API responses into something a person acts on. Technical go-to-market teams should treat this as a default component of their stack. Everyone else should buy a tool with an interface and let it worry about where the data came from.
Read the full PredictLeads profileLeadMagic profile last reviewed 2026-08-22; PredictLeads last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.