LeadMagic

Name: LeadMagic
Brand: LeadMagic
Price: 49.99 USD

Job change detection and verified contacts from one API, charged only when it works

LeadMagic is a B2B data API that combines a job change detector and hiring, growth, and account change signals with more than fifteen enrichment endpoints covering verified work emails, direct mobile numbers, personal emails, profile search, email and catch-all validation, and company enrichment including firmographics, technographics, and funding, all drawing from one credit pool where failed lookups cost nothing; it is bootstrapped, starts at $49.99 a month for 2,000 credits, and is reachable through a REST API, a terminal client, a hosted MCP server, and integrations including Clay.

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Overview

LeadMagic is the tool that fills the hole left when the job change category priced itself out of reach of small businesses. UserGems starts around $40,000 a year and Champify around $2,000 a month, both behind a demo. LeadMagic exposes a job change detector as an API endpoint costing three credits a request, on a plan that starts at $49.99 a month. It is not the same product, because there is no dashboard, no scoring, and no automated play, but the underlying signal is available to a company that does not have a five-figure budget.

The company was founded in 2022 by Jesse Ouellette, a career sales leader who spent fifteen years running field teams before building software, and it is bootstrapped with no external funding. It reports serving more than 3,000 teams and publishes performance claims of 97 percent email accuracy, 99.9 percent uptime, and sub-200 millisecond responses. Those are vendor numbers rather than audited ones, but the commercial model behind them is unusually honest: credits are charged per result, and a failed or empty lookup costs nothing.

The product is a single credit pool spanning more than fifteen endpoints. On the signals side that means the job change detector and an intent signals endpoint covering hiring, growth, and account changes. On the data side it means email finding, mobile finding, personal email finding, profile search, email validation, catch-all validation, and company enrichment that returns firmographics, technographics, and funding data. Because everything shares one balance, you are not buying four subscriptions to answer one question about an account.

Pricing is fully published and self-serve: Basic at $49.99 a month for 2,000 credits, Essential at $99 for 5,000, Growth at $249 for 20,000, Professional at $499 for 50,000, and Ultimate at $849 for 100,000, with annual billing saving roughly seventeen percent and credit rollover of up to two months banked on the higher tiers. The unit cost falls from around two and a half cents to under a cent as volume grows. The honest framing is that LeadMagic is an enrichment API with real signal endpoints attached, not a signal platform, and it should be bought as infrastructure rather than as an application.

Best for

Small teams that want champion job change tracking without a five-figure contract, Clay users who want signals and verified contact data from the same credit pool, and technical go-to-market operators who would rather call an API than log into another application.

Not the right fit for

Teams that want a signals product with an interface. There is no dashboard, no alerting, no scoring, and no routing; if nobody on your side will call an API or build a Clay table, you will get nothing from this.
Buyers who need website visitor identification or first-party product usage signals. Every endpoint here is about external company and contact data.
Anyone expecting UserGems-style workflow. The job change detector answers a question; it does not maintain a champion list, notify a rep, or write the play for you.
Teams that need audited data quality guarantees. The 97 percent email accuracy and 99.9 percent uptime figures are vendor claims, and a regulated buyer will want more than that.
Organisations requiring enterprise compliance paperwork and procurement support. This is a bootstrapped company founded in 2022 with a small team.

How it works

1
You call an endpoint. Everything in LeadMagic is a request and a response: give it a name and a domain and get a verified work email, give it a profile URL and get contact details, give it a contact record and ask whether that person has changed jobs.
2
The job change detector costs three credits a request and answers the question that champion tracking is built on: has this person moved. Run it across your closed-won contact list on a schedule and you have the same motion the expensive vendors sell, minus their interface.
3
The intent signals endpoint returns hiring, growth, and account change indicators at company level, so an account can be checked for movement at the same time you are enriching it, rather than through a separate subscription with a separate meter.
4
You act on the result in your own systems. There is no dashboard to check and no alert that arrives on its own. Access is by REST API, the lm-tui terminal client, a hosted MCP server for AI assistants, an AI go-to-market chat in beta, or CSV bulk enrichment, and native use inside Clay, Apollo, Databar, ZoomInfo, Freckle, Bitscale, Smartlead, and Instantly means a non-engineer can consume it through a tool they already run.

Feature breakdown

22 features in 5 modules

Signal endpoints

The part that puts LeadMagic in this category rather than in a pure enrichment list.

Job change detector: Ask whether a known contact has moved roles or companies, at three credits per request. This is the champion-moves signal that dedicated vendors charge tens of thousands a year for, available here as a line item.
Hiring signals: Recruitment activity surfaces through the intent signals endpoint as a company-level indicator that a team is being built around a problem.
Growth signals: Company growth indicators feed the same endpoint, so expansion can be used as a trigger in your own scoring logic.
Account change signals: Changes at the account level are returned alongside hiring and growth, which is what lets a stale target list be refreshed rather than re-bought.
Funding data in company enrichment: Funding events come back as part of the company enrichment response rather than as a separate subscription, so the budget-just-arrived signal is available without another vendor.
Technographics in company enrichment: Technology detections are included in the same response, which covers the basic stack question even though it is not the depth a dedicated technographics vendor offers.

Contact data

The endpoints most customers arrive for, and the reason the signals are useful.

Email finder: Verified work emails from a name and a domain, with a stated 97 percent accuracy claim and no charge when the lookup fails to resolve.
Mobile finder: Direct dial numbers for decision makers, for teams whose follow-up motion is a call rather than an email.
Personal email finder: A fallback for cases where no work address exists, which is particularly relevant right after a job change when the new corporate address may not yet resolve.
Profile search: Extract contact details from a B2B profile URL, which is the endpoint most commonly chained after a social or job change signal.

Validation

Deliverability protection built into the same pool.

Email validation: Inbox deliverability checks before an address enters a sequence, which protects sender reputation at the point of list building.
Catch-all validation: Resolves whether a real inbox sits behind a catch-all domain, which is the single most common source of bounces in an otherwise clean list.
Pay per result: Failed or empty lookups cost zero credits across every endpoint, which is a materially different economic model from vendors that charge on attempts.

Access surfaces

Four ways in, none of which is a dashboard.

REST API: The primary interface across more than fifteen endpoints, with a stated sub-200 millisecond response target and 99.9 percent uptime claim.
Hosted MCP server: A Model Context Protocol endpoint so Claude and other assistants can call enrichment and signal lookups as tools, included on all tiers rather than gated.
lm-tui command line client: A terminal utility for operators who script their stack rather than clicking through screens.
CSV bulk enrichment: Upload a list and get it back enriched, which is the one path a non-technical user can follow without another tool.
AI go-to-market chat: A conversational interface described as being in beta, for querying the data without writing a request.

Credit model

One pool, published rates, and rollover.

Unified credit pool: All fifteen or more endpoints draw from the same balance, so you are not forecasting separate budgets for emails, mobiles, and signals.
Declining unit cost: Per-credit cost falls from roughly two and a half cents at the entry tier to under a cent at higher volumes, rewarding consolidation onto one provider.
Credit rollover: Up to two months of unused credits can be banked on the higher tiers, which softens the usual use-it-or-lose-it penalty.
Annual discount: Annual billing saves roughly seventeen percent, equivalent to two months free, with monthly plans still available.

Use cases

4 documented

Small team that cannot afford a job change platform

Three deals were won on the strength of one champion, and when those people move nobody finds out until the renewal goes badly. Every dedicated vendor quotes five figures a year behind a demo.

A scheduled job that runs the job change detector across the closed-won contact list at three credits a contact, writing hits into the CRM. The signal is the same; the cost is a rounding error and the workflow is theirs to build.

Clay user consolidating enrichment spend

Separate subscriptions for email finding, mobile numbers, validation, and company data, each with its own meter and its own minimum.

One LeadMagic key inside Clay covers all of it from a single credit pool with failed lookups free, and signals such as job changes and hiring sit in the same table as the contact data.

Founder building a triggered outbound motion

They want hiring and growth signals to decide which accounts to contact, and verified contact details for the people to contact there, without stitching together three vendors.

The intent signals endpoint decides the account and the finder endpoints supply the person, both metered from the same balance, with the whole chain callable from Claude through the hosted MCP server.

Operator protecting sender reputation

Bounce rates are climbing because catch-all domains are being treated as valid addresses and the sequencer is sending anyway.

Catch-all validation runs before enrolment so only resolvable inboxes enter the sequence, and because failed lookups cost nothing the hygiene pass is cheaper than the bounces it prevents.

Pricing

from $49.99 per month (Basic)

Self-serve credit subscription with one shared pool across more than fifteen endpoints, charged per successful result, with monthly or discounted annual billing.

Plan	Price	Includes
Basic	$49.99 per month, or $490 per year	2,000 credits per month All endpoints included API, CLI, and MCP access Failed lookups cost nothing At three credits per job change check, this covers roughly 650 champion checks a month before anything else.
Essential	$99 per month, or $990 per year	5,000 credits per month All endpoints included Lower per-credit cost The tier most small teams settle on once signals and enrichment share the same pool.
Growth	$249 per month, or $2,490 per year	20,000 credits per month Credit rollover All endpoints included Per-credit cost drops to roughly a cent here, which is where consolidation starts paying for itself.
Professional	$499 per month, or $4,990 per year	50,000 credits per month Credit rollover All endpoints included
Ultimate	$849 per month, or $8,490 per year	100,000 credits per month Credit rollover All endpoints included Beyond this, Enterprise pricing is quoted individually.

Billing notes

Credits are charged only on successful results, so failed or empty lookups are free across every endpoint, which is unusual and materially changes effective cost.
One credit pool covers all endpoints, so signal checks, email finding, mobile lookups, and validation compete for the same balance rather than sitting in separate budgets.
The job change detector costs three credits per request, so sizing a champion-tracking motion is simple arithmetic against your plan.
Annual billing saves roughly seventeen percent, the equivalent of two months free, and higher tiers allow up to two months of unused credits to roll over.
Per-credit cost falls from around two and a half cents at Basic to under a cent at higher volumes, which rewards consolidating enrichment spend onto one vendor.

Value assessment: Measured on the signal alone, LeadMagic is the cheapest route to job change detection by an enormous margin: three credits a check on a $49.99 plan against vendors quoting $40,000 a year for the packaged version. Measured as a whole, it is good value because the signals and the contact data share one pool and failed lookups are free, which removes the two most common ways credit-metered vendors quietly overcharge. What you are not buying is any of the workflow: no champion list that maintains itself, no alert, no scoring, no play. If your team can write a scheduled job or drive a Clay table, that trade is heavily in your favour. If it cannot, the $49.99 buys you nothing usable and you should pay more for a product with an interface.

Strengths & limitations

Strengths

Job change detection at three credits a request, which puts the champion-moves signal within reach of companies that cannot spend five figures a year on it.
Failed and empty lookups cost zero credits, which is a genuinely fairer meter than the pay-on-attempt model most enrichment vendors use.
One credit pool across more than fifteen endpoints, so signals, contact data, and validation do not each need their own subscription and forecast.
A hosted MCP server included on every tier, so an AI assistant can call signal and enrichment lookups as tools without an integration project.
Available inside Clay, Apollo, Smartlead, Instantly, and other tools, which lets non-engineers consume it through software they already run.
Published pricing across five self-serve tiers with annual discounts and credit rollover, with no demo required until Enterprise volumes.
Bootstrapped with no external funding since 2022, which removes the investor pressure that has pushed several competitors upmarket or into acquisition.

Limitations

There is no application. No dashboard, no alerts, no scoring, and no routing, so the entire workflow around a signal is yours to build.
The signal set is narrow relative to dedicated platforms: job changes, hiring, growth, account changes, and funding, with no social listening, no website visitors, and no product usage.
The job change detector answers a question about a contact you supply; it does not maintain a champion list or watch it for you, which is most of what packaged job change vendors actually sell.
Accuracy and uptime figures are vendor claims rather than independently audited numbers, and match rates in practice vary by region and seniority.
Technographics and firmographics are included rather than specialised, so a team whose whole motion depends on technology detection will find the depth thin next to a dedicated provider.
Small bootstrapped team with limited published compliance documentation, which is fine for a $49.99 experiment and thin for a company-wide data dependency.

Head-to-head comparisons

3 alternatives

LeadMagic vs PredictLeads

from $0 for the first 100 API calls per month, then a $40 monthly minimum

PredictLeads is signal-first, with eight dated, source-linked datasets covering job openings, technographics, news, and funding across 120 million companies, and no contact data at all. LeadMagic is contact-first, with a job change detector and hiring and growth signals attached. Use PredictLeads to decide which accounts deserve attention and LeadMagic to find and verify the people at them; both are cheap enough that running the pair still costs less than one packaged platform.

Full LeadMagic vs PredictLeads comparison

LeadMagic vs Wappalyzer

from $0 (Free), then $250 per month (Pro)

Wappalyzer is a purpose-built technographics product with a browser extension, a lead list builder, and stack change alerts, at $250 a month for Pro. LeadMagic returns technographics as one field inside a company enrichment response, which is enough to filter a list and not enough to build a motion on. Buy Wappalyzer when the technology is the trigger; buy LeadMagic when the technology is context and the contact data is the point.

Full LeadMagic vs Wappalyzer comparison

LeadMagic vs Clay

from Free plan; paid from $149/mo

Clay is the table and the orchestration; LeadMagic is one of the providers you call from inside it, and the two are used together far more often than they are compared. If you need somewhere to build the logic, blend providers, and run waterfalls, buy Clay. If you already have that, whether through Clay or your own code, LeadMagic is one of the better value keys to plug into it.

Full LeadMagic vs Clay comparison

Implementation & onboarding

Setup time: An hour to a first successful call. Sign up, take an API key, and hit an endpoint. Building a scheduled job change sweep across a contact list and writing results back to a CRM is a day of work, or an afternoon inside Clay.
Learning curve: Low for anyone technical and steep for anyone else. The endpoints are conventional and well described, but there is no interface to fall back on, so a team without engineering or Clay capability has no path to value.
Onboarding: Entirely self-serve across all five published tiers, with trial credits at sign-up and no demo required until Enterprise volumes.
Migration notes: Nothing to migrate in, since LeadMagic is a data source rather than a system of record. Because enriched results flow into your CRM or your own database, everything you have paid for stays with you if you leave, and switching providers means changing an API call rather than exporting an archive. The one thing that does not transfer is the credit balance, so avoid over-buying annual capacity before you have measured your real match rates.

Platform, API & security

Platforms: REST APIlm-tui command line clientHosted MCP serverAI go-to-market chat in betaCSV bulk enrichment
API: The API is the product, spanning more than fifteen endpoints across contact finding, validation, company enrichment, intent signals, and job change detection, with a stated sub-200 millisecond response target and a 99.9 percent uptime claim.
Compliance: GDPR obligations apply to the personal contact data returnedNo publicly advertised SOC 2 attestation
Data residency: Not published.
SSO: Not applicable in the usual sense, since access is by API key rather than an application login.
Security notes: LeadMagic returns personal contact data including work emails, personal emails, and mobile numbers, which places clear data protection obligations on the customer as controller, particularly for EU and UK contacts. Access is by API key, so key rotation and scope discipline are your responsibility, and the personal email endpoint in particular deserves a documented lawful basis before use.

Support & resources

Channels: Email supportIn-app supportEnterprise support at custom volumes
Documentation: API documentation covering every endpoint, credit costs per call, the terminal client, the hosted MCP server, and bulk enrichment.
Community: A strong founder-led presence in outbound and deliverability circles, plus visibility through partner tools such as Clay, Smartlead, and Instantly rather than a formal user forum.

Company

Founded: 2022
Headquarters: United States, operating as a remote-first team
Ownership: Bootstrapped
Founders: Jesse Ouellette
Employees: Small; the company reports serving more than 3,000 teams with a lean headcount
Funding: No external funding. The company is bootstrapped and has raised nothing from venture investors.

Timeline

2022Founded by Jesse Ouellette, a fifteen-year field sales leader who moved into software after a dispute over email signature policy and deliverability.
2023Establishes the pay-per-result credit model across email finding, mobile finding, and validation endpoints, with failed lookups costing nothing.
2024Passes seven figures in annual revenue while bootstrapped, and becomes a standard provider inside Clay and other orchestration tools.
2025Adds the job change detector and an intent signals endpoint covering hiring, growth, and account changes, extending the API from enrichment into signals.
2026Ships a hosted MCP server, a terminal client, and an AI go-to-market chat in beta, and reports more than 3,000 teams on published self-serve pricing from $49.99 a month.

Integrations

Clay
Apollo
Smartlead
Instantly
Databar
ZoomInfo
Freckle
Bitscale
CRM platforms
Hosted MCP for Claude and other assistants

Frequently asked questions

10 questions

What is LeadMagic?

LeadMagic is a B2B data API. It combines signal endpoints, including a job change detector and hiring, growth, and account change signals, with more than fifteen enrichment endpoints covering verified work emails, direct mobiles, personal emails, profile search, email and catch-all validation, and company enrichment with firmographics, technographics, and funding, all drawing from one credit pool.

How much does LeadMagic cost?

Basic is $49.99 a month for 2,000 credits, Essential is $99 for 5,000, Growth is $249 for 20,000, Professional is $499 for 50,000, and Ultimate is $849 for 100,000, with Enterprise quoted individually. Annual billing saves roughly seventeen percent and higher tiers roll over up to two months of unused credits. Failed or empty lookups cost nothing.

Can LeadMagic replace a job change platform like UserGems?

It can replace the signal, not the product. The job change detector answers whether a contact you supply has moved, at three credits a request, which is the underlying data those platforms are built on. What it does not do is maintain your champion list, alert the owning rep, score the move, or launch a play. If you can run a scheduled job or a Clay table, you get most of the value for a tiny fraction of the price. If you cannot, buy the packaged product.

Which signals does LeadMagic own?

Job changes at the person level, and hiring, growth, and account change signals at the company level, plus funding and technographic detail returned inside company enrichment. It has nothing on website visitors, product usage, social or community activity, or third-party research intent, so it covers one slice of the signal landscape rather than the whole picture.

How fresh is the data?

LeadMagic does not publish crawl cadences, which is a real gap compared with providers that do. What it does publish is response performance, with a sub-200 millisecond target and a 99.9 percent uptime claim, and the practical implication is that freshness is determined by when you call rather than when a batch ran. For job change tracking that means the cadence is yours to choose: sweep your contact list weekly and you find out within a week.

How does the credit model work?

One pool covers every endpoint, and credits are charged per successful result, so a lookup that returns nothing costs nothing. The job change detector costs three credits per request while most other endpoints cost less, and per-credit cost falls from roughly two and a half cents at the entry tier to under a cent at higher volumes. Unused credits roll over up to two months on the higher plans.

What about false positives?

The main risk with job change data is staleness in either direction: a profile that has not been updated yet, or one updated before the person actually started. LeadMagic returns the detection rather than a judgement, so the guard is your own logic, such as confirming the new employer with a company enrichment call and finding a verified work email at that domain before writing. Because failed lookups are free, that verification chain costs less than it does with most vendors.

Does LeadMagic route signals or create tasks?

No. There is no dashboard, no alerting, and no routing. Signals are returned to whatever called the endpoint, and turning them into a CRM record, a Slack message, or a sequence enrolment is entirely your build. The available surfaces are the REST API, a terminal client, a hosted MCP server, CSV bulk enrichment, and native use inside Clay, Apollo, Smartlead, and Instantly.

Do I need a developer?

Either a developer or Clay, with one exception. CSV bulk enrichment lets a non-technical user upload a list and get it back enriched, which covers a one-off job change sweep. Anything continuous, such as checking your champion list weekly and writing results into the CRM, needs code or an orchestration tool.

Who is behind LeadMagic and is it stable?

It was founded in 2022 by Jesse Ouellette, who spent fifteen years running field sales teams before building software, and it is bootstrapped with no external funding. The company reports more than 3,000 teams using it and passed seven figures in annual revenue while self-funded. That means no investor pressure to abandon $49.99 customers, alongside the usual small-vendor caveats: a lean team and limited published compliance documentation.

Editorial verdict

LeadMagic is the answer to a specific unfairness in this category: the job change signal, which is one of the highest-converting triggers in B2B sales, is normally sold only in five-figure annual packages behind a demo. Here it is three credits a request on a $49.99 plan, sharing a credit pool with verified emails, mobiles, validation, and company data, with failed lookups costing nothing. Buy it if you or your Clay table can turn an API response into a task, because on that basis the value is hard to beat and the pay-per-result meter is genuinely fairer than the norm. Do not buy it expecting a product: there is no dashboard, no champion list that maintains itself, no scoring, and no alert, and the signal set is narrow. It is infrastructure for a motion you design, not a motion you can switch on.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.