LeadMagic vs Wappalyzer
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLeadMagic compared with Wappalyzer
Wappalyzer is a purpose-built technographics product with a browser extension, a lead list builder, and stack change alerts, at $250 a month for Pro. LeadMagic returns technographics as one field inside a company enrichment response, which is enough to filter a list and not enough to build a motion on. Buy Wappalyzer when the technology is the trigger; buy LeadMagic when the technology is context and the contact data is the point.
Wappalyzer compared with LeadMagic
LeadMagic includes technographics inside its company enrichment endpoint, but its real strengths are verified work emails, direct mobiles, and a job change detector, from $49.99 a month with credits charged only on successful results. Wappalyzer goes far deeper on the technology question and does nothing comparable on contact data quality. Use Wappalyzer to decide which accounts to target by stack, and LeadMagic to find and verify the people at them.
Choose LeadMagic if
Small teams that want champion job change tracking without a five-figure contract, Clay users who want signals and verified contact data from the same credit pool, and technical go-to-market operators who would rather call an API than log into another application.
Choose Wappalyzer if
Companies whose product displaces or complements a specific, detectable technology, agencies and consultancies prospecting by platform, and competitive analysts who need to know which stacks their market runs on and when those stacks change.
Side by side
13 attributes| Attribute | LeadMagic | Wappalyzer |
|---|---|---|
| Category | Signals | Signals |
| Starting price | $49.99 per month (Basic) (free trial) | $0 (Free), then $250 per month (Pro) (free plan available) |
| Pricing model | Self-serve credit subscription with one shared pool across more than fifteen endpoints, charged per successful result, with monthly or discounted annual billing. | Self-serve tiered subscription metered by lookups, email verifications, and API credits, with seat counts and technology targets as additional per-tier limits. |
| Free plan | No | Free includes 50 lookups and email verifications per month, 5 website alerts, and free sample lead lists. |
| Free trial | Trial credits are offered at sign-up rather than a fixed-length free trial | No time-limited trial; the free tier serves as the evaluation path |
| Best for | Small teams that want champion job change tracking without a five-figure contract, Clay users who want signals and verified contact data from the same credit pool, and technical go-to-market operators who would rather call an API than log into another application. | Companies whose product displaces or complements a specific, detectable technology, agencies and consultancies prospecting by platform, and competitive analysts who need to know which stacks their market runs on and when those stacks change. |
| Setup time | An hour to a first successful call. Sign up, take an API key, and hit an endpoint. Building a scheduled job change sweep across a contact list and writing results back to a CRM is a day of work, or an afternoon inside Clay. | Minutes. Install the browser extension, sign up for the free tier, and set five website alerts on the accounts you care about. Building a filtered lead list and connecting a CRM takes an afternoon. |
| Learning curve | Low for anyone technical and steep for anyone else. The endpoints are conventional and well described, but there is no interface to fall back on, so a team without engineering or Clay capability has no path to value. | Very low. The core question, what is this site running, is self-explanatory, and the lead list filters behave like any list builder. The judgement work is deciding which technology signals genuinely correlate with your deals rather than which ones are interesting. |
| Platforms | REST API, lm-tui command line client, Hosted MCP server, AI go-to-market chat in beta, CSV bulk enrichment | Web application, Chrome, Firefox, Edge, and Safari extensions, Google Workspace add-on for Gmail, API, Bulk data delivery |
| Compliance | GDPR obligations apply to the personal contact data returned, No publicly advertised SOC 2 attestation | Detection reads publicly available website fingerprints rather than personal data, Contact data handling is subject to standard GDPR obligations |
| Founded | 2022 | 2008 |
| Headquarters | United States, operating as a remote-first team | Not publicly disclosed; the company operates as a small distributed team |
| Ownership | Bootstrapped | Privately held with no publicly disclosed venture funding |
Strengths and limitations
LeadMagic
Strengths
- Job change detection at three credits a request, which puts the champion-moves signal within reach of companies that cannot spend five figures a year on it.
- Failed and empty lookups cost zero credits, which is a genuinely fairer meter than the pay-on-attempt model most enrichment vendors use.
- One credit pool across more than fifteen endpoints, so signals, contact data, and validation do not each need their own subscription and forecast.
- A hosted MCP server included on every tier, so an AI assistant can call signal and enrichment lookups as tools without an integration project.
Limitations
- There is no application. No dashboard, no alerts, no scoring, and no routing, so the entire workflow around a signal is yours to build.
- The signal set is narrow relative to dedicated platforms: job changes, hiring, growth, account changes, and funding, with no social listening, no website visitors, and no product usage.
- The job change detector answers a question about a contact you supply; it does not maintain a champion list or watch it for you, which is most of what packaged job change vendors actually sell.
- Accuracy and uptime figures are vendor claims rather than independently audited numbers, and match rates in practice vary by region and seniority.
Wappalyzer
Strengths
- The cleanest signal type in this category, read directly from public fingerprints rather than inferred, so a detection is close to a fact rather than a probability.
- Coverage of more than 8,000 technologies across 106 categories, which is the reference dataset for this question and has been for well over a decade.
- A permanently free tier with five website alerts and fifty lookups a month, enough to monitor key accounts and validate the thesis at no cost.
- Website Alerts turn a static dataset into a timing signal, and migrations detected early are among the strongest buying triggers that exist.
Limitations
- One signal type only. If your buyer's readiness is not expressed through a technology install, Wappalyzer has nothing to say about them.
- Pro's limit of two technology targets and one seat makes the entry tier awkward, pushing most real teams to $450 whether they need the volume or not.
- Detection sees what is publicly loadable, so server-side implementations, tag manager indirection, and privately hosted tools can be missed entirely.
- A technology being present says nothing about satisfaction, contract timing, or budget, so the false positive here is subtler than a wrong detection: it is a correct detection with no buying intent behind it.
Pricing compared
LeadMagic
Self-serve credit subscription with one shared pool across more than fifteen endpoints, charged per successful result, with monthly or discounted annual billing.
- Basic$49.99
- Essential$99
- Growth$249
- Professional$499
- Ultimate$849
Measured on the signal alone, LeadMagic is the cheapest route to job change detection by an enormous margin: three credits a check on a $49.99 plan against vendors quoting $40,000 a year for the packaged version. Measured as a whole, it is good value because the signals and the contact data share one pool and failed lookups are free, which removes the two most common ways credit-metered vendors quietly overcharge. What you are not buying is any of the workflow: no champion list that maintains itself, no alert, no scoring, no play. If your team can write a scheduled job or drive a Clay table, that trade is heavily in your favour. If it cannot, the $49.99 buys you nothing usable and you should pay more for a product with an interface.
Wappalyzer
Self-serve tiered subscription metered by lookups, email verifications, and API credits, with seat counts and technology targets as additional per-tier limits.
- Free$0
- Pro$250
- Business$450
- Enterprise$850 or more
Wappalyzer is priced as a data product rather than a cheap tool, and whether that is good value depends almost entirely on whether technology installs are your buying trigger. If they are, the signal is close to unambiguous and worth paying for, and Business at $450 with unlimited technology targets and five seats is the tier that actually fits a small sales team. If technographics are merely interesting to you, $250 a month for one seat and two technology targets is poor value next to broader signal tools at half the price. The free tier is the honest test: five website alerts and fifty lookups a month cost nothing, and a fortnight of using them will tell you whether stack changes correlate with your deals.
Editorial verdict on each
LeadMagic
LeadMagic is the answer to a specific unfairness in this category: the job change signal, which is one of the highest-converting triggers in B2B sales, is normally sold only in five-figure annual packages behind a demo. Here it is three credits a request on a $49.99 plan, sharing a credit pool with verified emails, mobiles, validation, and company data, with failed lookups costing nothing. Buy it if you or your Clay table can turn an API response into a task, because on that basis the value is hard to beat and the pay-per-result meter is genuinely fairer than the norm. Do not buy it expecting a product: there is no dashboard, no champion list that maintains itself, no scoring, and no alert, and the signal set is narrow. It is infrastructure for a motion you design, not a motion you can switch on.
Read the full LeadMagic profileWappalyzer
Wappalyzer owns the cleanest signal in this category. A technology detection is read from the site itself rather than inferred from behaviour, so it is close to a fact, and after eighteen years the dataset covering 8,122 technologies is the reference for that question. Whether you should pay for it comes down to one thing: does a technology appearing or disappearing on a prospect's site actually predict a deal for you. Start with the free tier, put website alerts on your five most important accounts, and find out at no cost. If the answer is yes, go straight to Business at $450, because Pro's two technology targets and single seat will frustrate any real team. If the answer is no, buy a broader signal tool instead, because Wappalyzer will not tell you anything about accounts whose readiness is expressed in any other way, and it will not score, route, or act on the signal once it has found it.
Read the full Wappalyzer profileLeadMagic profile last reviewed 2026-08-22; Wappalyzer last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.