Store Leads vs Wappalyzer
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentStore Leads compared with Wappalyzer
Wappalyzer is the cheap generalist: a free extension, credit packs, and technology lists across all kinds of sites. Store Leads is the ecommerce specialist with attributes Wappalyzer has no equivalent for, including app spend and uninstall dates. Use Wappalyzer to test whether a technographic motion works at all; move to Store Leads once you have confirmed your buyers are merchants and you need the commerce-specific fields.
Choose Store Leads if
Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail.
Choose Wappalyzer if
Companies whose product displaces or complements a specific, detectable technology, agencies and consultancies prospecting by platform, and competitive analysts who need to know which stacks their market runs on and when those stacks change.
Side by side
13 attributes| Attribute | Store Leads | Wappalyzer |
|---|---|---|
| Category | Signals | Signals |
| Starting price | $75 per month (Premium) (free plan available) | $0 (Free), then $250 per month (Pro) (free plan available) |
| Pricing model | Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately. | Self-serve tiered subscription metered by lookups, email verifications, and API credits, with seat counts and technology targets as additional per-tier limits. |
| Free plan | Limited free search and store lookup on the website plus the Chrome extension, without export, API, or full attribute access. | Free includes 50 lookups and email verifications per month, 5 website alerts, and free sample lead lists. |
| Free trial | Not published as a fixed-length trial; the free search preview and Chrome extension serve as the evaluation path | No time-limited trial; the free tier serves as the evaluation path |
| Best for | Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail. | Companies whose product displaces or complements a specific, detectable technology, agencies and consultancies prospecting by platform, and competitive analysts who need to know which stacks their market runs on and when those stacks change. |
| Setup time | Under an hour to a first useful list. Sign up, pick your two platforms, apply filters on platform, geography, sales estimate, and installed apps, and export. Wiring alerts and a CRM push is another afternoon. | Minutes. Install the browser extension, sign up for the free tier, and set five website alerts on the accounts you care about. Building a filtered lead list and connecting a CRM takes an afternoon. |
| Learning curve | Low. The filter interface is clear, the attribute names mean what they say, and the documentation explains the estimates. The genuine skill is picking thresholds that separate real businesses from hobby stores, which takes a couple of iterations. | Very low. The core question, what is this site running, is self-explanatory, and the lead list filters behave like any list builder. The judgement work is deciding which technology signals genuinely correlate with your deals rather than which ones are interesting. |
| Platforms | Web application, REST API, Chrome extension, CSV export | Web application, Chrome, Firefox, Edge, and Safari extensions, Google Workspace add-on for Gmail, API, Bulk data delivery |
| Compliance | Stores non-personal business contact data only, which materially narrows GDPR exposure, No publicly advertised SOC 2 attestation | Detection reads publicly available website fingerprints rather than personal data, Contact data handling is subject to standard GDPR obligations |
| Founded | 2019 | 2008 |
| Headquarters | Victoria, British Columbia, Canada | Not publicly disclosed; the company operates as a small distributed team |
| Ownership | Privately held, operating as Lochside Software, Inc. | Privately held with no publicly disclosed venture funding |
Strengths and limitations
Store Leads
Strengths
- Dated app install and uninstall records refreshed weekly are one of the cleanest buying signals available anywhere: an uninstall means an unsolved problem, right now, at a named store.
- Coverage of roughly 13.8 million active stores across 410-plus platforms is the most complete ecommerce index a small business can actually buy.
- Weekly refresh across the entire database, rather than opportunistic recrawling, means the worst-case staleness is measured in days rather than months.
- Estimated app spend is a better qualification filter than revenue, because it directly measures willingness to pay for software.
Limitations
- Ecommerce only. There is no coverage of B2B software companies, services firms, or anything without an online store, which rules out most of the market.
- The two-platform cap on Premium and Pro is easy to miss when comparing prices and is the most common reason buyers end up on a more expensive plan than they budgeted.
- No CSV export or API on the $75 plan makes the advertised entry price misleading as a working cost.
- Revenue and app spend are modelled estimates. They are good enough for segmentation and wrong often enough that quoting them back to a merchant on a call is risky.
Wappalyzer
Strengths
- The cleanest signal type in this category, read directly from public fingerprints rather than inferred, so a detection is close to a fact rather than a probability.
- Coverage of more than 8,000 technologies across 106 categories, which is the reference dataset for this question and has been for well over a decade.
- A permanently free tier with five website alerts and fifty lookups a month, enough to monitor key accounts and validate the thesis at no cost.
- Website Alerts turn a static dataset into a timing signal, and migrations detected early are among the strongest buying triggers that exist.
Limitations
- One signal type only. If your buyer's readiness is not expressed through a technology install, Wappalyzer has nothing to say about them.
- Pro's limit of two technology targets and one seat makes the entry tier awkward, pushing most real teams to $450 whether they need the volume or not.
- Detection sees what is publicly loadable, so server-side implementations, tag manager indirection, and privately hosted tools can be missed entirely.
- A technology being present says nothing about satisfaction, contract timing, or budget, so the false positive here is subtler than a wrong detection: it is a correct detection with no buying intent behind it.
Pricing compared
Store Leads
Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately.
- Premium$75
- Pro$250
- Elite$450
- Enterprise$950
Model it at two volumes. A solo app developer on Pro at $250 who exports 3,000 targeted merchants a month is paying roughly 8 cents a record for data that includes dated app installs, revenue estimates, and app spend, which no general contact database can produce at any price. An agency on Elite at $450 pulling 40,000 rows across every platform is at roughly a cent a record. Both are good. The bad deal is Premium at $75, where the absence of export means you cannot actually use what you are paying for; treat it as a $75 research subscription and nothing more. Add a contact vendor on top and the true cost of a working motion is closer to $350 to $600 a month than the headline $75.
Wappalyzer
Self-serve tiered subscription metered by lookups, email verifications, and API credits, with seat counts and technology targets as additional per-tier limits.
- Free$0
- Pro$250
- Business$450
- Enterprise$850 or more
Wappalyzer is priced as a data product rather than a cheap tool, and whether that is good value depends almost entirely on whether technology installs are your buying trigger. If they are, the signal is close to unambiguous and worth paying for, and Business at $450 with unlimited technology targets and five seats is the tier that actually fits a small sales team. If technographics are merely interesting to you, $250 a month for one seat and two technology targets is poor value next to broader signal tools at half the price. The free tier is the honest test: five website alerts and fifty lookups a month cost nothing, and a fortnight of using them will tell you whether stack changes correlate with your deals.
Editorial verdict on each
Store Leads
Store Leads is the best value in this whole category if and only if your customers sell things online. The weekly refresh, the dated app install and uninstall records, and the estimated app spend give you a qualification stack that no general database can match, and unmetered exports mean the cost per record collapses once you are actually using it. Buy Pro at $250 if you sell into one or two platforms, or Elite at $450 if you are platform-agnostic, and budget another hundred or two for a contact vendor because Store Leads will not give you named humans. Skip Premium at $75: without export it is a research subscription wearing a prospecting plan's clothes. And be ruthless about the fit question, because outside ecommerce this product has literally nothing to say.
Read the full Store Leads profileWappalyzer
Wappalyzer owns the cleanest signal in this category. A technology detection is read from the site itself rather than inferred from behaviour, so it is close to a fact, and after eighteen years the dataset covering 8,122 technologies is the reference for that question. Whether you should pay for it comes down to one thing: does a technology appearing or disappearing on a prospect's site actually predict a deal for you. Start with the free tier, put website alerts on your five most important accounts, and find out at no cost. If the answer is yes, go straight to Business at $450, because Pro's two technology targets and single seat will frustrate any real team. If the answer is no, buy a broader signal tool instead, because Wappalyzer will not tell you anything about accounts whose readiness is expressed in any other way, and it will not score, route, or act on the signal once it has found it.
Read the full Wappalyzer profileStore Leads profile last reviewed 2026-08-22; Wappalyzer last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.