BuiltWith vs Store Leads
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedBuiltWith compared with Store Leads
Store Leads is the ecommerce specialist: 13 million active stores across 410 platforms with product counts, revenue estimates, and app installs, from $75 a month. BuiltWith is the generalist across the whole web. If every customer you want runs an online store, Store Leads is cheaper, deeper on the attributes that matter, and easier to use; if your targets include SaaS companies, publishers, and B2B sites, only BuiltWith covers them.
Store Leads compared with BuiltWith
BuiltWith covers the whole web across roughly 492 million domains with eighteen years of dated history, from $295 a month. Store Leads covers ecommerce only, at 13.8 million stores, but adds revenue estimates, app spend, product counts, and carrier data that BuiltWith does not model, from $75. If every prospect you want runs a storefront, Store Leads is cheaper and deeper; the moment your list includes SaaS companies or publishers, only BuiltWith covers them.
Choose BuiltWith if
Companies whose product is installed on a website and who sell against a named competitor: Shopify and WooCommerce app vendors, martech and analytics tools, payment and checkout products, agencies pitching replatforming work, and anyone doing genuine market sizing on technology adoption.
Choose Store Leads if
Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail.
Side by side
13 attributes| Attribute | BuiltWith | Store Leads |
|---|---|---|
| Category | Signals | Signals |
| Starting price | $0 for individual site lookups, then $295 per month for Basic (free plan available) | $75 per month (Premium) (free plan available) |
| Pricing model | Flat monthly or annual subscription by plan, with no per-row export credits; the lookup API is a separate metered product. | Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately. |
| Free plan | Individual site lookups through the website and browser extensions are free forever and unlimited; list building, exports, alerts, and API access are not included. | Limited free search and store lookup on the website plus the Chrome extension, without export, API, or full attribute access. |
| Free trial | No published free trial on paid plans | Not published as a fixed-length trial; the free search preview and Chrome extension serve as the evaluation path |
| Best for | Companies whose product is installed on a website and who sell against a named competitor: Shopify and WooCommerce app vendors, martech and analytics tools, payment and checkout products, agencies pitching replatforming work, and anyone doing genuine market sizing on technology adoption. | Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail. |
| Setup time | An hour to build a first list, longer to trust it. Sign up, pick your tracked technologies, and run a query; the work is in learning which filter combinations produce a list that is actually addressable rather than 40,000 rows of noise. | Under an hour to a first useful list. Sign up, pick your two platforms, apply filters on platform, geography, sales estimate, and installed apps, and export. Wiring alerts and a CRM push is another afternoon. |
| Learning curve | Moderate and front-loaded. The interface offers little guidance and the filter grammar rewards experimentation. Most of the skill is knowing which technology combinations imply a real buying situation, and that is domain knowledge rather than software knowledge. | Low. The filter interface is clear, the attribute names mean what they say, and the documentation explains the estimates. The genuine skill is picking thresholds that separate real businesses from hobby stores, which takes a couple of iterations. |
| Platforms | Web application, Chrome extension, Firefox extension, REST API, Bulk datasets | Web application, REST API, Chrome extension, CSV export |
| Compliance | GDPR obligations apply to the contact data appended to exports, No publicly advertised SOC 2 attestation | Stores non-personal business contact data only, which materially narrows GDPR exposure, No publicly advertised SOC 2 attestation |
| Founded | 2007 | 2019 |
| Headquarters | Sydney, Australia | Victoria, British Columbia, Canada |
| Ownership | Bootstrapped | Privately held, operating as Lochside Software, Inc. |
Strengths and limitations
BuiltWith
Strengths
- The deepest technographic history available anywhere: dated install and removal records per domain going back to 2007, which no competitor can retroactively manufacture.
- Removal alerts are a genuinely differentiated buying signal, because a company that just uninstalled a tool is shopping right now rather than someday.
- Exports are unmetered on paid plans, so the cost per record collapses at volume instead of climbing the way credit-based vendors do.
- CRM integrations to six systems are included on every paid tier rather than reserved for an enterprise plan.
Limitations
- The $295 entry price with a two-technology cap is a hard wall for small teams, and there is no published trial to de-risk it.
- The interface is dated and dense, and there is effectively no onboarding, so the first week is spent learning a filter grammar by trial and error.
- Support is thin by design in a company with a handful of staff; expect email responses, not a customer success manager.
- Detection is fingerprint-based, so a technology loaded through a tag manager, a server-side proxy, or a reverse-proxied subdomain can be missed entirely, and a leftover script from a tool nobody uses any more will read as an active install. Both directions of error are common.
Store Leads
Strengths
- Dated app install and uninstall records refreshed weekly are one of the cleanest buying signals available anywhere: an uninstall means an unsolved problem, right now, at a named store.
- Coverage of roughly 13.8 million active stores across 410-plus platforms is the most complete ecommerce index a small business can actually buy.
- Weekly refresh across the entire database, rather than opportunistic recrawling, means the worst-case staleness is measured in days rather than months.
- Estimated app spend is a better qualification filter than revenue, because it directly measures willingness to pay for software.
Limitations
- Ecommerce only. There is no coverage of B2B software companies, services firms, or anything without an online store, which rules out most of the market.
- The two-platform cap on Premium and Pro is easy to miss when comparing prices and is the most common reason buyers end up on a more expensive plan than they budgeted.
- No CSV export or API on the $75 plan makes the advertised entry price misleading as a working cost.
- Revenue and app spend are modelled estimates. They are good enough for segmentation and wrong often enough that quoting them back to a merchant on a call is risky.
Pricing compared
BuiltWith
Flat monthly or annual subscription by plan, with no per-row export credits; the lookup API is a separate metered product.
- Free lookups$0
- Basic$295
- Pro$495
- Team$995
Model it at two volumes. A niche app vendor tracking one competitor and exporting 2,000 rows a month pays $295 on Basic, which works out to roughly 15 cents per record, and that is expensive against a general contact database until you remember no contact database can tell you who installed a specific tag last week. A serious agency on Pro at $495 pulling 40,000 rows across a dozen technologies pays about a cent a record, which is cheap by any comparison. The value curve is steeply in favour of heavy users, and the $295 floor with a two-technology cap is the worst deal in the table. If you cannot see yourself running more than one query a month, use the free lookups and buy something else.
Store Leads
Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately.
- Premium$75
- Pro$250
- Elite$450
- Enterprise$950
Model it at two volumes. A solo app developer on Pro at $250 who exports 3,000 targeted merchants a month is paying roughly 8 cents a record for data that includes dated app installs, revenue estimates, and app spend, which no general contact database can produce at any price. An agency on Elite at $450 pulling 40,000 rows across every platform is at roughly a cent a record. Both are good. The bad deal is Premium at $75, where the absence of export means you cannot actually use what you are paying for; treat it as a $75 research subscription and nothing more. Add a contact vendor on top and the true cost of a working motion is closer to $350 to $600 a month than the headline $75.
Editorial verdict on each
BuiltWith
BuiltWith is the definitive technographic dataset and it prices like a tool that knows it has no real substitute. The install and removal history is the asset: knowing that 300 companies dropped your competitor's tag last month is a better prospecting list than any general contact database can produce, and no vendor can go back and manufacture eighteen years of dated records. Buy Pro at $495 if technology installs are the literal trigger for your sale and you will pull thousands of rows a month, because unmetered exports make the cost per record trivial at that volume. Do not buy Basic at $295 hoping to test the idea cheaply, because two tracked technologies is not a test, it is a constraint; use the free lookups or start with Wappalyzer instead. And go in understanding that you are buying a list, not a motion: BuiltWith hands you the names and expects you to already know what to do with them.
Read the full BuiltWith profileStore Leads
Store Leads is the best value in this whole category if and only if your customers sell things online. The weekly refresh, the dated app install and uninstall records, and the estimated app spend give you a qualification stack that no general database can match, and unmetered exports mean the cost per record collapses once you are actually using it. Buy Pro at $250 if you sell into one or two platforms, or Elite at $450 if you are platform-agnostic, and budget another hundred or two for a contact vendor because Store Leads will not give you named humans. Skip Premium at $75: without export it is a research subscription wearing a prospecting plan's clothes. And be ruthless about the fit question, because outside ecommerce this product has literally nothing to say.
Read the full Store Leads profileBuiltWith profile last reviewed 2026-08-22; Store Leads last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.