Apollo.io vs Store Leads
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentStore Leads compared with Apollo.io
Apollo is a contact database with a sequencer attached, and it is the natural companion here rather than the alternative: Store Leads tells you which merchant to approach and why, Apollo tells you who to email and sends it. Store Leads even integrates with Apollo for exactly this. Buying only Apollo leaves you guessing which stores matter; buying only Store Leads leaves you with domains and no humans.
Choose Apollo.io if
Startups and SMB sales teams that want the largest self-serve contact database and outreach execution in one affordable product.
Choose Store Leads if
Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail.
Side by side
13 attributes| Attribute | Apollo.io | Store Leads |
|---|---|---|
| Category | Data | Signals |
| Starting price | Free plan; paid from $49/user/mo (free plan available) | $75 per month (Premium) (free plan available) |
| Pricing model | Freemium with per-user monthly tiers; credits meter email reveals (generous) and phone/export credits (tighter). Self-serve through Organization tier; custom above. | Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately. |
| Free plan | Free forever: limited credits, 2 sequences, basic filters. | Limited free search and store lookup on the website plus the Chrome extension, without export, API, or full attribute access. |
| Free trial | 14 days (of paid features) | Not published as a fixed-length trial; the free search preview and Chrome extension serve as the evaluation path |
| Best for | Startups and SMB sales teams that want the largest self-serve contact database and outreach execution in one affordable product. | Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail. |
| Setup time | Minutes to first list on free tier; a week to wire CRM enrichment rules and team sequences properly. | Under an hour to a first useful list. Sign up, pick your two platforms, apply filters on platform, geography, sales estimate, and installed apps, and export. Wiring alerts and a CRM push is another afternoon. |
| Learning curve | Low for prospecting; moderate for admin surface (credit policies, enrichment rules, plays). | Low. The filter interface is clear, the attribute names mean what they say, and the documentation explains the estimates. The genuine skill is picking thresholds that separate real businesses from hobby stores, which takes a couple of iterations. |
| Platforms | Web app, Chrome extension, iOS app, REST API | Web application, REST API, Chrome extension, CSV export |
| Compliance | SOC 2 Type II, GDPR program, CCPA | Stores non-personal business contact data only, which materially narrows GDPR exposure, No publicly advertised SOC 2 attestation |
| Founded | 2015 | 2019 |
| Headquarters | San Francisco, California, US | Victoria, British Columbia, Canada |
| Ownership | Venture-backed (private) | Privately held, operating as Lochside Software, Inc. |
Strengths and limitations
Apollo.io
Strengths
- Unmatched self-serve coverage-per-dollar; the price floor of the entire category.
- Data + engagement in one product removes the export/import loop entirely.
- Free tier and transparent pricing make evaluation frictionless.
- Enrichment/dedupe layer quietly excellent for CRM hygiene.
Limitations
- Direct-dial accuracy trails phone specialists (Lusha, Cognism) in many segments.
- Engagement layer lacks enterprise governance, CI depth, and forecasting.
- Credit mechanics (phone/export) complicate the headline pricing.
- EU data compliance posture is workable but not the selling point Cognism makes it.
Store Leads
Strengths
- Dated app install and uninstall records refreshed weekly are one of the cleanest buying signals available anywhere: an uninstall means an unsolved problem, right now, at a named store.
- Coverage of roughly 13.8 million active stores across 410-plus platforms is the most complete ecommerce index a small business can actually buy.
- Weekly refresh across the entire database, rather than opportunistic recrawling, means the worst-case staleness is measured in days rather than months.
- Estimated app spend is a better qualification filter than revenue, because it directly measures willingness to pay for software.
Limitations
- Ecommerce only. There is no coverage of B2B software companies, services firms, or anything without an online store, which rules out most of the market.
- The two-platform cap on Premium and Pro is easy to miss when comparing prices and is the most common reason buyers end up on a more expensive plan than they budgeted.
- No CSV export or API on the $75 plan makes the advertised entry price misleading as a working cost.
- Revenue and app spend are modelled estimates. They are good enough for segmentation and wrong often enough that quoting them back to a merchant on a call is risky.
Pricing compared
Apollo.io
Freemium with per-user monthly tiers; credits meter email reveals (generous) and phone/export credits (tighter). Self-serve through Organization tier; custom above.
- Free$0
- Basic$49
- Professional$79
- Organization$119
Nothing matches Apollo's coverage-per-dollar; it reset the category's price floor and forced legacy vendors into defensive bundling. The honest caveats: dial accuracy trails specialists, and heavy exporters discover credits are the true price. As a first data stack or a waterfall's volume layer, it remains the obvious call.
Store Leads
Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately.
- Premium$75
- Pro$250
- Elite$450
- Enterprise$950
Model it at two volumes. A solo app developer on Pro at $250 who exports 3,000 targeted merchants a month is paying roughly 8 cents a record for data that includes dated app installs, revenue estimates, and app spend, which no general contact database can produce at any price. An agency on Elite at $450 pulling 40,000 rows across every platform is at roughly a cent a record. Both are good. The bad deal is Premium at $75, where the absence of export means you cannot actually use what you are paying for; treat it as a $75 research subscription and nothing more. Add a contact vendor on top and the true cost of a working motion is closer to $350 to $600 a month than the headline $75.
Editorial verdict on each
Apollo.io
Category LeaderApollo is the gravitational center of self-serve B2B data: coverage that reset the market's price floor, fused to an engagement layer that genuinely eliminates the export loop for SMBs. Its honest weaknesses, dial accuracy, credit fine print, mid-depth engagement, haven't slowed the flywheel because nothing else offers this much stack per dollar. Start here; add specialists only where measurement says Apollo falls short.
Read the full Apollo.io profileStore Leads
Store Leads is the best value in this whole category if and only if your customers sell things online. The weekly refresh, the dated app install and uninstall records, and the estimated app spend give you a qualification stack that no general database can match, and unmetered exports mean the cost per record collapses once you are actually using it. Buy Pro at $250 if you sell into one or two platforms, or Elite at $450 if you are platform-agnostic, and budget another hundred or two for a contact vendor because Store Leads will not give you named humans. Skip Premium at $75: without export it is a research subscription wearing a prospecting plan's clothes. And be ruthless about the fit question, because outside ecommerce this product has literally nothing to say.
Read the full Store Leads profileApollo.io profile last reviewed 2026-08-22; Store Leads last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.