Clay vs Store Leads
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in B2B Data Providers and the best in Buying Signals & Intent for every option we track, with award winners called out.
The short answer
Editorial assessmentStore Leads compared with Clay
Clay orchestrates: it runs waterfalls across data providers, enriches, scores, and pushes into sequences, but it does not own an ecommerce index. Store Leads owns the index and stops at export. Teams already running Clay should buy Store Leads for the data and let Clay do the routing; teams without an orchestration layer will be working from CSVs and a CRM push.
Choose Clay if
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Choose Store Leads if
Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail.
Side by side
13 attributes| Attribute | Clay | Store Leads |
|---|---|---|
| Category | Data | Signals |
| Starting price | Free plan; paid from $167/mo billed annually (Launch) | $75 per month (Premium) (free plan available) |
| Pricing model | Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth. | Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately. |
| Free plan | 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. | Limited free search and store lookup on the website plus the Chrome extension, without export, API, or full attribute access. |
| Free trial | 14 days | Not published as a fixed-length trial; the free search preview and Chrome extension serve as the evaluation path |
| Best for | GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines. | Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail. |
| Setup time | First enriched table in an hour via templates; a production pipeline (sources, then waterfalls, then scoring, then delivery) typically takes 2-4 weeks to harden. | Under an hour to a first useful list. Sign up, pick your two platforms, apply filters on platform, geography, sales estimate, and installed apps, and export. Wiring alerts and a CRM push is another afternoon. |
| Learning curve | The steepest in this report, genuinely a skill. Templates, the academy, and a large creator ecosystem (courses, agencies) flatten it substantially. | Low. The filter interface is clear, the attribute names mean what they say, and the documentation explains the estimates. The genuine skill is picking thresholds that separate real businesses from hobby stores, which takes a couple of iterations. |
| Platforms | Web app, Chrome extension, REST API | Web application, REST API, Chrome extension, CSV export |
| Compliance | SOC 2 Type II, GDPR program | Stores non-personal business contact data only, which materially narrows GDPR exposure, No publicly advertised SOC 2 attestation |
| Founded | 2017 | 2019 |
| Headquarters | New York City, US | Victoria, British Columbia, Canada |
| Ownership | Venture-backed (private) | Privately held, operating as Lochside Software, Inc. |
Strengths and limitations
Clay
Strengths
- Waterfall coverage decisively beats any single data provider.
- Claygent turns open-web research into a scalable, auditable pipeline step.
- Deep native integrations across the modern outbound stack (sequencers, CRMs, signals).
- Template/creator ecosystem compounds, proven workflows are one click away.
Limitations
- Real learning curve, tables, waterfalls, and prompt design reward (effectively require) a technical operator.
- Credit economics are powerful but unforgiving without active management.
- Not a proprietary data source; quality ceilings are its providers'.
- Enterprise governance (SSO, roles, audit) only matures at top tiers.
Store Leads
Strengths
- Dated app install and uninstall records refreshed weekly are one of the cleanest buying signals available anywhere: an uninstall means an unsolved problem, right now, at a named store.
- Coverage of roughly 13.8 million active stores across 410-plus platforms is the most complete ecommerce index a small business can actually buy.
- Weekly refresh across the entire database, rather than opportunistic recrawling, means the worst-case staleness is measured in days rather than months.
- Estimated app spend is a better qualification filter than revenue, because it directly measures willingness to pay for software.
Limitations
- Ecommerce only. There is no coverage of B2B software companies, services firms, or anything without an online store, which rules out most of the market.
- The two-platform cap on Premium and Pro is easy to miss when comparing prices and is the most common reason buyers end up on a more expensive plan than they budgeted.
- No CSV export or API on the $75 plan makes the advertised entry price misleading as a working cost.
- Revenue and app spend are modelled estimates. They are good enough for segmentation and wrong often enough that quoting them back to a merchant on a call is risky.
Pricing compared
Clay
Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth.
- Free$0
- Launch$167
- Growth$446
- EnterpriseCustom
Clay's effective price is workflow-dependent: well-designed tables deliver coverage and personalization no single vendor matches at any price, while naive configurations burn credits alarmingly. Teams treating credit design as part of the craft consistently report it as the stack's highest-ROI line item.
Store Leads
Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately.
- Premium$75
- Pro$250
- Elite$450
- Enterprise$950
Model it at two volumes. A solo app developer on Pro at $250 who exports 3,000 targeted merchants a month is paying roughly 8 cents a record for data that includes dated app installs, revenue estimates, and app spend, which no general contact database can produce at any price. An agency on Elite at $450 pulling 40,000 rows across every platform is at roughly a cent a record. Both are good. The bad deal is Premium at $75, where the absence of export means you cannot actually use what you are paying for; treat it as a $75 research subscription and nothing more. Add a contact vendor on top and the true cost of a working motion is closer to $350 to $600 a month than the headline $75.
Editorial verdict on each
Clay
Clay is the most consequential product in this report: it moved the center of outbound gravity from databases and sequencers to the orchestration layer between them, and its valuation sprint reflects substance, not froth. The costs are honest, a real learning curve and credit economics that punish sloppiness, but teams that invest in the craft get coverage, research, and personalization nothing else assembles. If your outbound has an engineer, this is their instrument.
Read the full Clay profileStore Leads
Store Leads is the best value in this whole category if and only if your customers sell things online. The weekly refresh, the dated app install and uninstall records, and the estimated app spend give you a qualification stack that no general database can match, and unmetered exports mean the cost per record collapses once you are actually using it. Buy Pro at $250 if you sell into one or two platforms, or Elite at $450 if you are platform-agnostic, and budget another hundred or two for a contact vendor because Store Leads will not give you named humans. Skip Premium at $75: without export it is a research subscription wearing a prospecting plan's clothes. And be ruthless about the fit question, because outside ecommerce this product has literally nothing to say.
Read the full Store Leads profileClay profile last reviewed 2026-09-26; Store Leads last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Clay and Store Leads?
Clay orchestrates: it runs waterfalls across data providers, enriches, scores, and pushes into sequences, but it does not own an ecommerce index. Store Leads owns the index and stops at export. Teams already running Clay should buy Store Leads for the data and let Clay do the routing; teams without an orchestration layer will be working from CSVs and a CRM push.
Is Clay or Store Leads cheaper?
Clay starts at Free plan; paid from $167/mo billed annually (Launch). Store Leads starts at $75 per month (Premium) (free plan available). The billing models differ, so the entry price is rarely the whole cost. Clay pricing model: Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. Store Leads pricing model: Flat monthly or annual subscription by plan, gated on platform coverage, search volume, export and API access, and seats; extra seats billed separately.
Does Clay or Store Leads have a free plan?
Clay has a free plan. 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. Trial terms: 14 days. Store Leads has a free plan. Limited free search and store lookup on the website plus the Chrome extension, without export, API, or full attribute access. Trial terms: Not published as a fixed-length trial; the free search preview and Chrome extension serve as the evaluation path.
Who should choose Clay?
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Who should choose Store Leads?
Shopify and WooCommerce app developers, ecommerce agencies, 3PL and shipping vendors, payment and checkout products, DTC-focused service businesses, and investment analysts who want alternative data on online retail.
What are the best alternatives to Clay and Store Leads?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Lusha (Best Value), Prospeo (Momentum). SaaSTracker profiles 17 products in Buying Signals & Intent. The Summer 2026 awards in the category went to Crunchbase (Category Leader), Trigify (Best Value), Unify (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
