Moz Pro vs SE Ranking
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedMoz Pro compared with SE Ranking
SE Ranking and Moz sit at similar price points and both target small businesses and agencies, but they optimise differently: SE Ranking is stronger on white-label agency reporting, project volume, and rank tracking flexibility, while Moz is stronger on link data quality, brand-recognised metrics, and API affordability. Agencies delivering many client reports should test SE Ranking first; teams whose work centres on link analysis should take Moz.
SE Ranking compared with Moz Pro
Similar price bracket, different centre of gravity. Moz is stronger on link data credibility, has better-known metrics, includes AI visibility in the base price, and offers a cheaper API. SE Ranking is stronger on rank tracking granularity, project headroom, white-label reporting, and multi-seat teams. Choose Moz for link-led work by a small team; choose SE Ranking for client delivery at volume.
Choose Moz Pro if
Small businesses, freelancers, and in-house marketers who want a complete, understandable SEO suite with a credible backlink index for under $100 per month, and developers or agencies who need cheap programmatic access to link metrics through the Moz Links API.
Choose SE Ranking if
Small and mid-sized SEO agencies, freelancers with multiple clients, and in-house teams of two to six people who need the full range of SEO tooling with white-label reporting and cannot justify Ahrefs or Semrush seat pricing.
Side by side
13 attributes| Attribute | Moz Pro | SE Ranking |
|---|---|---|
| Category | SEO | SEO |
| Starting price | $49 per month (Starter), or $39 per month billed annually (free plan available) | 87.20 euros per month billed annually (Core), or 109 euros billed monthly (14 days trial) |
| Pricing model | Self-serve tiered subscription metered per campaign on tracked keywords and pages crawled, with published per-unit overage pricing and a separately sold row-based Links API. | Self-serve tiered subscription quoted in euros, metered on projects, daily-tracked keywords, and audit pages, with included manager seats, cheap extra seats, and separately priced AI, agency, and API add-ons. |
| Free plan | No free Moz Pro plan, but a free Links API tier of roughly 50 rows per month, free public tools including Domain Analysis and MozBar, and the Moz Academy training library. | No |
| Free trial | Free trial offered on the Standard and Medium monthly plans | 14 days, fully functional |
| Best for | Small businesses, freelancers, and in-house marketers who want a complete, understandable SEO suite with a credible backlink index for under $100 per month, and developers or agencies who need cheap programmatic access to link metrics through the Moz Links API. | Small and mid-sized SEO agencies, freelancers with multiple clients, and in-house teams of two to six people who need the full range of SEO tooling with white-label reporting and cannot justify Ahrefs or Semrush seat pricing. |
| Setup time | About thirty minutes. Create a campaign, verify the site, connect Google Analytics and Search Console, add competitors and target keywords, and start the first Site Crawl. Larger sites take longer to crawl but nothing needs configuring while they do. | Under an hour per project. Add the domain, choose search engines, countries, devices, and locations, import keywords, connect Google Analytics and Search Console, and start the first audit crawl. Agencies onboarding a full client book should budget a day and use the free annual migration. |
| Learning curve | The gentlest of the major suites. Moz's whole design philosophy is making SEO legible to non-specialists, and Priority score, DA, and the issue-severity grouping in Site Crawl are all built for people who need a defensible next action rather than a raw dataset. | Moderate. The tool is broad but the navigation is organised by job rather than by dataset, so a competent marketer is productive in a couple of days. The report builder is the part worth investing an afternoon in, since it is what clients see every month. |
| Platforms | Web application, MozBar browser extension, Links API, Moz Local (separate product) | Web application, Chrome extension, Looker Studio connector, REST API, White-label client portal |
| Compliance | GDPR, CCPA | GDPR |
| Founded | 2004 | 2013 |
| Headquarters | Seattle, Washington, United States | Watford, United Kingdom, with hubs in Miami, Wroclaw, and Kyiv |
| Ownership | Owned by Ziff Davis, following acquisition by J2 Global in 2021 | Bootstrapped, privately held |
Strengths and limitations
Moz Pro
Strengths
- The best value among established SEO suites, with a full toolkit from $39 per month billed annually against $129 or more for comparable competitors.
- AI Visibility is included on every plan rather than sold as a $199 to $699 add-on, which as of 2026 is a genuine competitive advantage.
- The Moz Links API starts around $20 per month for 3,000 rows, making it the only realistically priced backlink API for small businesses and independent developers.
- Published, granular overage pricing at $10 per campaign, $15 per 50,000 pages, and $20 per 200 keywords means you extend a plan rather than jump a tier.
Limitations
- Organic search only. No advertising research, no display or social intelligence, and no market traffic analytics, so it does not replace Semrush for a cross-channel marketer.
- The keyword database and historical depth are smaller than Ahrefs' or Semrush's, which matters for competitive analysis in crowded verticals.
- Domain Authority is widely misused as a goal rather than a diagnostic, and Moz's marketing has never worked very hard to discourage that.
- Moz Local is priced per location and sold separately, which makes multi-location businesses substantially more expensive than the Moz Pro sticker price suggests.
SE Ranking
Strengths
- The friendliest seat economics of any full SEO suite: three seats included on Growth and extras from about 14.40 euros, against $40 to $80 at Ahrefs.
- Genuinely granular rank tracking with daily checks, separate desktop and mobile, and location targeting down to postal code, at a price where most competitors offer country-level only.
- White-label reporting, client portal access, and 10 to 30 project slots make it a complete agency platform rather than a research tool with reports bolted on.
- Generous audit crawl allowances at 250,000 and 2 million pages per month relative to the price.
Limitations
- The backlink index and keyword database are respectable but not the reference datasets; for high-stakes competitive analysis practitioners still cross-check against Ahrefs.
- AI search visibility costs an extra 63.20 to 79 euros per month, so the tool that is cheapest on seats is not cheapest once AI tracking is included.
- Euro pricing exposes US and UK buyers to currency movement on a subscription they budget in dollars or pounds.
- The entry price near 87 to 109 euros is well above Moz Starter, Mangools, or Ubersuggest, and much of what it buys is agency machinery a solo site owner will never open.
Pricing compared
Moz Pro
Self-serve tiered subscription metered per campaign on tracked keywords and pages crawled, with published per-unit overage pricing and a separately sold row-based Links API.
- Starter$49
- Standard$99
- Medium$179
- Large$299
Moz Pro is the best price-to-capability ratio among the established suites, and it is not close. Standard at $79 annually gives you a 40-trillion-link index, 300 tracked keywords, 400,000 crawled pages, and AI visibility tracking for roughly what one additional Ahrefs seat costs. The overage model is honest, the annual discount is a real 20 percent, and the Links API at $20 per month is the only affordable programmatic access to a major backlink index anywhere in the market. What you give up is depth and breadth: a smaller keyword database, no advertising or social intelligence, no content editor, and local sold separately. If your SEO work is fundamentals done consistently rather than competitive intelligence done exhaustively, Moz is the rational purchase and the money you save is better spent on content.
SE Ranking
Self-serve tiered subscription quoted in euros, metered on projects, daily-tracked keywords, and audit pages, with included manager seats, cheap extra seats, and separately priced AI, agency, and API add-ons.
- Core87.20 EUR
- Growth188 EUR
- EnterpriseCustom quote
SE Ranking is the best answer in this category to the question small agencies actually ask, which is not who has the biggest index but how many people and clients can I cover for a defensible monthly figure. Growth at 188 euros gives you 30 projects, 5,000 daily-tracked keywords, three seats, and white-label client reporting; the closest equivalent at Semrush is Pro+ at $299 plus $45 per extra user, and at Ahrefs it is Standard at $249 plus $60 per seat. The compromise is depth rather than breadth: the backlink index and keyword database are good, not definitive, and the AI Search Toolkit is a separate 63 to 79 euro line rather than bundled. If your work is delivering consistent SEO to multiple small clients, this is the correct purchase. If your work is winning arguments about competitive link data, it is not.
Editorial verdict on each
Moz Pro
Moz Pro is no longer the tool that defines the category, and it has stopped pretending to be. What it is instead is the most sensibly priced complete SEO suite on the market: a 40-trillion-link index, credible authority metrics that need no explanation in a client meeting, honest published overage pricing, a 20 percent annual discount, AI visibility included rather than upsold, and a Links API starting at $20 per month when the nearest equivalent is reported at $500. The tradeoffs are clear and you should take them seriously if they apply to you: a thinner keyword database, no advertising or social intelligence, no content editor, and local listings sold separately per location. For a small business, a freelancer, or an in-house marketer who is accountable for organic traffic and not running a competitive intelligence operation, Moz is the rational default and the several hundred dollars a month you do not spend on Ahrefs is better spent on the content itself.
Read the full Moz Pro profileSE Ranking
SE Ranking is the most sensible full SEO platform a small agency can buy in 2026. It gets the arithmetic right where the market leaders get it wrong: three seats included on Growth with extras at about 14.40 euros, thirty project slots, daily postal-code-level rank tracking, two million audit pages a month, white-label reporting with client portals, a 14-day working trial, and free data migration if you commit annually. It is not the deepest dataset in the category and it does not pretend to be, and the AI Search Toolkit is a separate 63 to 79 euro line rather than a bundled feature, which blunts the price advantage if AI visibility is your main reason to buy. But for the specific job of delivering consistent SEO work to a book of small clients with more than one person doing it, nothing else at this price is close.
Read the full SE Ranking profileMoz Pro profile last reviewed 2026-08-22; SE Ranking last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.