Moz Pro

Name: Moz Pro
Brand: Moz Pro
Price: 4939 USD

The tool that invented Domain Authority, still the cheapest serious suite with a real API

Moz Pro is an SEO software suite built around Link Explorer, Keyword Explorer, Site Crawl, and Rank Tracker, best known for creating the Domain Authority and Spam Score metrics that the industry adopted as shorthand for link strength; it is sold self-serve from $39 per month billed annually, includes AI search visibility tracking on every plan, and is backed by a Links API that starts at $20 per month, which is the cheapest programmatic access to a major backlink index.

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Overview

Moz has been in this market longer than anyone still selling. It began in 2004 as SEOmoz, a Seattle consultancy and blog run by Rand Fishkin and Gillian Muessig, and its main legacy is not a product feature but a vocabulary. Domain Authority, Page Authority, and Spam Score are Moz inventions that every competing tool now has to be compared against, and a great many marketing briefs still specify a DA threshold as if Google published one. Moz did not invent link scoring, but it made link scoring legible to people who do not do SEO for a living, which is a large part of why the company survived a decade of better-funded competition.

The current product is four tools plus reporting. Link Explorer runs on an index Moz describes as more than 40 trillion links with newly discovered links typically appearing within about three days. Keyword Explorer provides volume, difficulty, and priority scoring with the useful organic click-through-rate estimates Moz pioneered. Site Crawl audits your own property against a monthly page allowance. Rank Tracker follows positions per campaign. In March 2026 Moz added AI Visibility, currently in open beta and included on every plan including the $39 annual entry tier, which makes it one of the very few tools that does not charge extra for the feature everyone is now asking about.

The pricing is where Moz makes its case. Starter is $49 per month, or $39 annually, and Standard is $99, or $79 annually, which puts a full suite with a real backlink index at roughly a third of what Ahrefs charges. Limits are handled honestly with published overage prices rather than hard walls: $10 per additional campaign, $15 per additional 50,000 pages crawled, $20 per additional 200 tracked keywords. And the Moz Links API is a genuine outlier, starting at $20 per month for 3,000 rows against Ahrefs' reported $500 per month floor.

The catch is ambition. Moz has not tried to be the widest platform for years. There is no advertising intelligence, no social scheduling, no content editor, and the local listings product is sold separately at $20 to $40 per location per month. Under Ziff Davis ownership since 2021, the product has developed steadily rather than dramatically, which is either reassuring stability or quiet decline depending on how charitable you feel. For a small business that wants understandable SEO fundamentals at a defensible price, that restraint is mostly a feature.

Best for

Small businesses, freelancers, and in-house marketers who want a complete, understandable SEO suite with a credible backlink index for under $100 per month, and developers or agencies who need cheap programmatic access to link metrics through the Moz Links API.

Not the right fit for

Anyone who needs paid search, display, or social competitive intelligence; Moz is organic-only and has made no attempt at the cross-channel breadth Semrush sells.
Teams that treat Domain Authority as a target rather than a diagnostic; DA is a Moz-invented correlation with Google rankings, not a Google metric, and optimising for it directly is a well-documented way to waste money on links.
Content teams looking for draft grading or brief generation; there is no content editor here, so Clearscope, Surfer SEO, or Frase remains a separate purchase.
Multi-location businesses expecting local listings in the subscription; Moz Local is a separate product at $20 to $40 per location per month, which adds up fast at ten sites.
Buyers who need the deepest possible competitive data; Moz's keyword database and historical depth are smaller than Ahrefs' or Semrush's, and for high-stakes competitive analysis that gap is real.

How it works

1
You create a campaign for a site, which is the unit Moz meters on. Each campaign gets tracked keywords, a Site Crawl schedule, on-page grading, and link monitoring. Plan tier decides how many campaigns you get and how large each one can be, from 50 tracked keywords and 20,000 pages crawled monthly on Starter up to 3,000 keywords and 5 million pages on Large.
2
Link Explorer runs outside campaigns and accepts any domain or URL, returning Domain Authority, Page Authority, Spam Score, linking domains, anchor text, and discovered and lost links from Moz's index of more than 40 trillion links. This is where the DA number that half the industry quotes actually comes from.
3
Keyword Explorer takes a seed term and returns volume ranges, difficulty, organic click-through-rate estimates, and a composite Priority score that combines them. The click-through-rate estimate is the part worth using deliberately, because it discounts keywords whose SERPs are dominated by features that absorb the click.
4
AI Visibility, in open beta since March 2026 and included on every plan, tracks whether your brand appears in AI-generated answers, sitting alongside conventional rank tracking rather than being sold as a separate product. Everything then flows into scheduled reports, and the Moz Links API lets you pull the same link metrics programmatically from $20 per month.

Feature breakdown

25 features in 5 modules

Link Explorer and authority metrics

The product that gave the industry its shared vocabulary.

Link index of more than 40 trillion links: Moz describes an index exceeding 40 trillion links, with newly discovered links typically appearing within about three days of detection, which is competitive with any index in the category.
Domain Authority: The 1 to 100 logarithmic domain strength score that became industry shorthand, recalculated periodically as Moz refines its model against live search results.
Page Authority: The same scoring applied at URL level, which is the more useful of the two for judging whether a specific page can outrank another.
Spam Score: Flags link profiles carrying patterns associated with penalised sites, used mainly to qualify prospects before an outreach campaign or to triage an inherited link profile.
Link Intersect: Finds domains linking to competitors but not to you, the standard link prospecting workflow, available inside the main subscription.
Discovered and lost link tracking: Monitors new and lost backlinks per campaign so link decay shows up in a report rather than in a traffic drop three months later.

Keyword research

Smaller than the giants, but with better-designed derived metrics than most.

Keyword Explorer: Volume ranges, difficulty, and suggestion lists from Moz's keyword database, with results grouped by relevance rather than dumped as a raw list.
Organic CTR estimates: Estimates what share of searches actually produce an organic click given the SERP features present, which is the metric that stops teams chasing high-volume keywords nobody clicks through on.
Priority score: A single composite of volume, difficulty, and click-through likelihood that gives non-specialists a defensible way to rank a keyword list without a training course.
SERP analysis: Shows the current ranking pages with their authority metrics inline, so difficulty is explained rather than asserted.
Keyword lists and gap analysis: Save, segment, and compare keyword sets against competitors to find terms they rank for and you do not.

Site Crawl and rank tracking

The monitoring half, metered per campaign with published overage prices.

Site Crawl: Technical audit crawling 20,000 pages monthly on Starter, 400,000 on Standard, 2 million on Medium, and 5 million on Large, with issue categorisation and change tracking between crawls.
On-demand crawls: Trigger a recrawl after a fix rather than waiting for the scheduled run, which is how you verify a deployment actually resolved an issue.
Rank Tracker: 50 tracked keywords on Starter, 300 on Standard, 1,500 on Medium, and 3,000 on Large, tracked by campaign with competitor comparison and search visibility scoring.
On-Page Grader: Scores a specific URL against a target keyword and lists concrete fixes, which is the closest Moz gets to a content optimization tool.
Custom reports: Scheduled branded PDF reports per campaign, adequate for client delivery without the white-label depth of a dedicated agency tool.
Published overage pricing: Limits are extendable at documented prices, $10 per additional campaign, $15 per additional 50,000 pages crawled, and $20 per additional 200 keywords, rather than forcing a full tier upgrade.

AI visibility and free tools

Included rather than upsold, which is genuinely unusual in 2026.

AI Visibility (open beta): Launched in March 2026 and included on every Moz Pro plan including the $39 annual entry tier, tracking whether your brand shows up in AI-generated answers alongside conventional rankings.
MozBar: The browser extension that shows Domain Authority and Page Authority inline on any SERP or page, one of the most widely installed SEO extensions in existence.
Free Domain Analysis: A public tool for checking DA, top pages, and linking domains for any site, capped but usable without an account.
Moz Academy and the Whiteboard Friday archive: A large body of free SEO training that predates most competitors' marketing departments and is still among the better ways to teach a junior marketer the fundamentals.

API and adjacent products

The cheapest real backlink API in the category, plus a separately sold local product.

Moz Links API: Row-based pricing starting around $20 per month for 3,000 rows and scaling through $125 for 50,000 and $500 for 500,000, with a free tier of about 50 rows monthly. Compare with Ahrefs, where API capacity is reported to start near $500 per month.
Row-based rather than unit-based metering: You pay for rows returned, which is far easier to forecast than credit systems that charge for opening reports and applying filters.
Moz Local: Local listings distribution and monitoring sold separately at $20 to $40 per location per month, or $16 to $33 billed annually, which is a real cost multiplier for multi-location businesses.
Google Analytics and Search Console connections: Campaigns pull your own performance data alongside Moz's index data so reports are not purely third-party estimates.

Use cases

4 documented

Freelance SEO consultant with several small clients

Needs a credible link index, rank tracking, and site audits across multiple client sites without a $250 per month platform bill.

Standard at $79 billed annually covers 3 campaigns, 300 tracked keywords, and 400,000 crawled pages, with extra campaigns available at $10 each rather than forcing a tier jump.

Developer building an internal link-quality check

Wants to score inbound link prospects programmatically inside an existing outreach tool, but every major SEO API quotes four figures a month.

The Moz Links API delivers Domain Authority, Spam Score, and linking domain counts from around $20 per month for 3,000 rows, which turns an enterprise-priced idea into a line item.

In-house marketer who is not an SEO specialist

Inherited responsibility for organic traffic, needs to prioritise a keyword list and fix obvious technical problems, and has no appetite for a tool with forty menus.

Keyword Explorer's Priority score orders the list defensibly, Site Crawl surfaces issues by severity, and Moz Academy fills the knowledge gap without a consultant.

Agency asked about AI answers by a client

The client read that ChatGPT is replacing search and wants to know whether they appear in AI answers, but the budget will not stretch to a dedicated AI visibility subscription.

Moz's AI Visibility beta is included on every plan from $39 per month, so the question gets a data-backed answer without a second vendor contract.

Pricing

from $49 per month (Starter), or $39 per month billed annually

Self-serve tiered subscription metered per campaign on tracked keywords and pages crawled, with published per-unit overage pricing and a separately sold row-based Links API.

Plan	Price	Includes
Starter	$49 per month, or $39 billed annually	50 tracked keywords 20,000 pages crawled per month Link Explorer and Keyword Explorer access AI Visibility beta included Site Crawl and On-Page Grader Genuinely usable for one small site, which cannot be said of most sub-$50 entry tiers in this category.
Standard	$99 per month, or $79 billed annually	3 campaigns 300 tracked keywords 400,000 pages crawled per month Full Link Explorer and Keyword Explorer Custom reports and free trial available The sensible plan for a freelancer or a small in-house team, and where most Moz customers sit.
Medium	$179 per month, or $143 billed annually	1,500 tracked keywords 2 million pages crawled More campaigns and higher report limits Free trial available on monthly billing
Large	$299 per month, or $239 billed annually	3,000 tracked keywords 5 million pages crawled per month Top self-serve campaign and reporting limits Suited to agencies with many client sites

Add-ons

Additional campaign ($10 per month each): Cheaper than upgrading a tier for one extra client site.
Additional 50,000 pages crawled ($15 per month): Useful for one large site that exceeds a plan otherwise sized correctly.
Additional 200 tracked keywords ($20 per month): Keeps rank tracking from being the reason you jump a full tier.
Moz Links API (From about $20 per month for 3,000 rows): Scales through roughly $125 for 50,000 rows and $500 for 500,000, with a free tier around 50 rows monthly.
Moz Local ($20 to $40 per location per month): A separate product; annual billing brings it to roughly $16 to $33 per location per month.

Billing notes

Annual billing saves about 20 percent on every Moz Pro tier, which is a larger discount than Ahrefs or Semrush offer.
Limits are extendable at published per-unit prices rather than requiring a tier upgrade, which is the most buyer-friendly overage model in this category.
The free trial is offered on Standard and Medium monthly plans rather than on every tier, so evaluate at the level you intend to buy.
Moz Local is a genuinely separate purchase priced per location. A ten-location business on the Preferred tier is looking at roughly $300 per month on top of Moz Pro.
The Links API is billed on rows returned rather than credits consumed, which makes cost forecasting far easier than Ahrefs' credit model.
AI Visibility is included on all plans while in open beta. Treat that as a beta commitment, not a permanent pricing guarantee, and ask before signing an annual contract on the strength of it.
Moz Pro plans do not publish a per-seat surcharge in the way Ahrefs and Semrush do, which for a small team is a meaningful practical saving.

Value assessment: Moz Pro is the best price-to-capability ratio among the established suites, and it is not close. Standard at $79 annually gives you a 40-trillion-link index, 300 tracked keywords, 400,000 crawled pages, and AI visibility tracking for roughly what one additional Ahrefs seat costs. The overage model is honest, the annual discount is a real 20 percent, and the Links API at $20 per month is the only affordable programmatic access to a major backlink index anywhere in the market. What you give up is depth and breadth: a smaller keyword database, no advertising or social intelligence, no content editor, and local sold separately. If your SEO work is fundamentals done consistently rather than competitive intelligence done exhaustively, Moz is the rational purchase and the money you save is better spent on content.

Strengths & limitations

Strengths

The best value among established SEO suites, with a full toolkit from $39 per month billed annually against $129 or more for comparable competitors.
AI Visibility is included on every plan rather than sold as a $199 to $699 add-on, which as of 2026 is a genuine competitive advantage.
The Moz Links API starts around $20 per month for 3,000 rows, making it the only realistically priced backlink API for small businesses and independent developers.
Published, granular overage pricing at $10 per campaign, $15 per 50,000 pages, and $20 per 200 keywords means you extend a plan rather than jump a tier.
Domain Authority, Page Authority, and Spam Score are industry-standard vocabulary, so Moz numbers need no explanation in a client meeting.
A link index Moz describes as more than 40 trillion links with roughly three-day discovery-to-index latency, which is competitive with anything at any price.
Moz Academy, the Whiteboard Friday archive, and MozBar are the best free education and tooling package in SEO, and they predate almost every competitor's content programme.

Limitations

Organic search only. No advertising research, no display or social intelligence, and no market traffic analytics, so it does not replace Semrush for a cross-channel marketer.
The keyword database and historical depth are smaller than Ahrefs' or Semrush's, which matters for competitive analysis in crowded verticals.
Domain Authority is widely misused as a goal rather than a diagnostic, and Moz's marketing has never worked very hard to discourage that.
Moz Local is priced per location and sold separately, which makes multi-location businesses substantially more expensive than the Moz Pro sticker price suggests.
No content optimization editor at all, so any team producing regular long-form content needs a second subscription.
AI Visibility is still an open beta, and beta features included at no charge have a habit of becoming paid tiers once they stabilise.
Product development under Ziff Davis ownership has been incremental rather than ambitious, and Moz is no longer the tool practitioners reach for first in competitive research.

Head-to-head comparisons

6 alternatives

Moz Pro vs Ahrefs

from $29 per month (Starter), or $129 per month for Lite

Ahrefs has the deeper crawl, better derived metrics, and Content Explorer, and charges $129 to $449 plus $40 to $80 per additional seat plus $199 to $699 for AI visibility. Moz gives you a 40-trillion-link index, AI visibility included, and no seat surcharge, from $39 per month annually. Choose Ahrefs when data credibility is what your clients are buying; choose Moz when the same jobs need doing at a third of the cost.

Full Moz Pro vs Ahrefs comparison

Moz Pro vs Semrush

from $139 per month (SEO plan, monthly billing) or $117.33 per month billed annually

Semrush covers paid search, local, social, PR, and market research alongside SEO and bundles AI visibility from $199 per month. Moz does organic only, cheaper and more calmly, with AI visibility included from $39. If you are a marketing generalist who needs cross-channel intelligence, pay for Semrush. If you are an SEO doing SEO, Moz does the job for a quarter of the money.

Full Moz Pro vs Semrush comparison

Moz Pro vs SE Ranking

from 87.20 euros per month billed annually (Core), or 109 euros billed monthly

SE Ranking and Moz sit at similar price points and both target small businesses and agencies, but they optimise differently: SE Ranking is stronger on white-label agency reporting, project volume, and rank tracking flexibility, while Moz is stronger on link data quality, brand-recognised metrics, and API affordability. Agencies delivering many client reports should test SE Ranking first; teams whose work centres on link analysis should take Moz.

Full Moz Pro vs SE Ranking comparison

Moz Pro vs Ubersuggest

from $29 per month (Personal), or $290 one time for a lifetime Individual licence

Ubersuggest is cheaper still and offers a lifetime purchase, which is compelling for a site owner who wants keyword ideas and nothing else. Moz costs more per month but has a real link index, real technical auditing, an API, and credible metrics. Take Ubersuggest if SEO is a side task; take Moz the moment someone is accountable for organic results.

Full Moz Pro vs Ubersuggest comparison

Moz Pro vs Screaming Frog SEO Spider

from Free up to 500 URLs, then $279 per licence per year

These are complements. Screaming Frog is a desktop crawler that will interrogate a site far more forensically than Moz Site Crawl ever will, for a flat annual licence with no monthly index subscription. Moz supplies the link index, keyword data, and ongoing monitoring that a desktop crawler cannot. Technical SEOs run both; a small business doing basic hygiene can start with Moz alone.

Full Moz Pro vs Screaming Frog SEO Spider comparison

Moz Pro vs Ranktracker

from $39 per month (Launch, billed annually at $312 per year)

Rank Tracker is a focused rank monitoring and reporting product, while Moz bundles rank tracking into a broader suite alongside link and keyword research. If your only recurring need is accurate daily positions and clean client reports, a dedicated tracker gives you more keyword slots per dollar. If rank tracking is one of four things you need, Moz's bundle is better arithmetic.

Full Moz Pro vs Ranktracker comparison

Implementation & onboarding

Setup time: About thirty minutes. Create a campaign, verify the site, connect Google Analytics and Search Console, add competitors and target keywords, and start the first Site Crawl. Larger sites take longer to crawl but nothing needs configuring while they do.
Learning curve: The gentlest of the major suites. Moz's whole design philosophy is making SEO legible to non-specialists, and Priority score, DA, and the issue-severity grouping in Site Crawl are all built for people who need a defensible next action rather than a raw dataset.
Onboarding: Entirely self-serve with a free trial on Standard and Medium monthly plans. Moz Academy provides structured free training, which is the fastest way to bring a junior marketer up to speed on the tool and the discipline at the same time.
Migration notes: Rank tracking history begins when you create the campaign, so there is no backfill from another tool. Keyword lists import cleanly by CSV. If you are moving from Ahrefs or Semrush, expect Domain Authority to disagree with their equivalent metrics; they are different models measuring the same idea and neither is authoritative, so pick one and stop comparing.

Platform, API & security

Platforms: Web applicationMozBar browser extensionLinks APIMoz Local (separate product)
API: Moz Links API with row-based pricing from around $20 per month for 3,000 rows, scaling through roughly $125 for 50,000 and $500 for 500,000 rows, with a free tier around 50 rows monthly. This is by a wide margin the cheapest programmatic access to a major backlink index.
Compliance: GDPRCCPA
Data residency: United States hosting; no customer-selectable regional hosting is advertised.
SSO: Not advertised on self-serve Moz Pro plans.
Security notes: Moz is owned by Ziff Davis, a listed company with formal security and privacy programmes, which generally means procurement documentation is available on request. Buyers with a formal vendor review should ask for current attestations rather than relying on the marketing site.

Support & resources

Channels: Email supportHelp desk ticketingLive chat during business hours
Documentation: Extensive help hub plus the Moz Beginner's Guide to SEO, which remains one of the most widely used free SEO texts in the industry.
Community: The Moz Q&A forum, the long-running Whiteboard Friday video series, and Moz Academy courses, all free and all predating most competitors' education programmes.

Company

Founded: 2004
Headquarters: Seattle, Washington, United States
Ownership: Owned by Ziff Davis, following acquisition by J2 Global in 2021
Founders: Rand Fishkin, Gillian Muessig
Employees: Not separately disclosed since acquisition; reported in the low hundreds
Funding: Raised venture funding including a $18M round from Foundry Group in 2012 before being acquired by J2 Global, now Ziff Davis, in 2021.

Funding history

Round	Amount	Year	Notes
Series B	$18M	2012	Led by Foundry Group, funding the shift from consultancy to software company.
Acquisition	Undisclosed	2021	Acquired by J2 Global, subsequently renamed Ziff Davis, and operated alongside its other marketing technology assets.

Timeline

2004Founded as SEOmoz in Seattle by Rand Fishkin and Gillian Muessig, initially as a consultancy and blog rather than a software company.
2012Raises $18M led by Foundry Group, rebrands to Moz, and commits fully to software with Moz Analytics.
2015Introduces the Domain Authority and Page Authority metrics that become industry-standard shorthand for link strength.
2018Rebuilds its link index as Link Explorer with a substantially larger crawl and faster discovery-to-index latency.
2021Acquired by J2 Global, later renamed Ziff Davis, ending Moz's period as an independent venture-backed company.
2026Launches AI Visibility in open beta, included on every Moz Pro plan from $39 per month billed annually rather than sold as an add-on.

Integrations

Google Search Console
Google Analytics
Google Business Profile (via Moz Local)
Google Sheets and CSV export
MozBar for Chrome
Moz Links API for custom applications
Third-party dashboards via API

Frequently asked questions

10 questions

What is Moz Pro?

Moz Pro is an SEO software suite combining Link Explorer, Keyword Explorer, Site Crawl, Rank Tracker, and reporting. It is best known for creating Domain Authority, Page Authority, and Spam Score, the metrics most of the industry uses as shorthand for link strength, and it now includes AI search visibility tracking on every plan.

How much does Moz Pro cost?

Starter is $49 per month or $39 billed annually, Standard is $99 or $79, Medium is $179 or $143, and Large is $299 or $239. Annual billing saves about 20 percent. Limits can be extended without changing tier at $10 per additional campaign, $15 per additional 50,000 pages crawled, and $20 per additional 200 tracked keywords.

What is Domain Authority and should I care about it?

Domain Authority is a Moz-created score from 1 to 100 predicting how well a domain is likely to rank, derived from its link profile. It is useful as a comparative diagnostic, for example when qualifying link prospects or benchmarking against competitors. It is not a Google metric and treating it as a target rather than a symptom is one of the most common and expensive mistakes in SEO.

How big is the Moz link index and how fresh is it?

Moz describes an index of more than 40 trillion links, with newly discovered links typically appearing in the index within about three days of detection. That freshness is competitive with far more expensive tools and is the main reason Moz remains credible on link data despite a smaller keyword database.

Does Moz track AI search visibility?

Yes. Moz launched AI Visibility in open beta in March 2026 and includes it on every Moz Pro plan, starting at $39 per month billed annually. That is materially different from Ahrefs, where equivalent capability is a $199 to $699 per month add-on. Because it is a beta included at no extra charge, treat its long-term pricing as unsettled.

How does the Moz API compare with Ahrefs and Semrush APIs?

It is dramatically cheaper. The Moz Links API is priced on rows returned, starting around $20 per month for 3,000 rows and scaling through roughly $125 for 50,000 and $500 for 500,000, with a free tier around 50 rows monthly. Ahrefs API capacity is reported to start near $500 per month and Semrush does not publish unit prices at all. If you need programmatic link metrics on a small budget, Moz is effectively the only option.

Does Moz Pro include local SEO?

No. Moz Local is a separate product priced per location at $20 to $40 per month, or roughly $16 to $33 billed annually. For a single-location business that is a modest add-on. For a ten-location chain it can cost more than the Moz Pro subscription itself, so price it explicitly rather than assuming it is bundled.

How many keywords can I track and how often are they checked?

Tracked keyword allowances run from 50 on Starter to 300 on Standard, 1,500 on Medium, and 3,000 on Large, per campaign, with competitor comparison and a search visibility score. If you need more, additional blocks of 200 keywords are $20 per month rather than requiring a tier upgrade, which is unusually reasonable.

Is Moz still competitive with Ahrefs and Semrush?

On price, overage fairness, API cost, and included AI visibility, yes and arguably better. On keyword database size, historical depth, cross-channel intelligence, and content tooling, no. Moz has settled into being the well-built affordable option rather than the market leader, which for most small businesses is the more useful thing to be.

Does Moz offer a free trial?

Yes, on the Standard and Medium monthly plans. There is no permanently free Moz Pro tier, but the Links API has a free allowance of roughly 50 rows per month, MozBar and the free Domain Analysis tool work without a subscription, and Moz Academy plus the Beginner's Guide to SEO are free training resources.

Editorial verdict

Moz Pro is no longer the tool that defines the category, and it has stopped pretending to be. What it is instead is the most sensibly priced complete SEO suite on the market: a 40-trillion-link index, credible authority metrics that need no explanation in a client meeting, honest published overage pricing, a 20 percent annual discount, AI visibility included rather than upsold, and a Links API starting at $20 per month when the nearest equivalent is reported at $500. The tradeoffs are clear and you should take them seriously if they apply to you: a thinner keyword database, no advertising or social intelligence, no content editor, and local listings sold separately per location. For a small business, a freelancer, or an in-house marketer who is accountable for organic traffic and not running a competitive intelligence operation, Moz is the rational default and the several hundred dollars a month you do not spend on Ahrefs is better spent on the content itself.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.