Otterly.AI vs Peec AI
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedOtterly.AI compared with Peec AI
The closest competitor and the sharper comparison. Peec AI starts at €85 for 50 prompts with three models included and charges €30 to €140 per extra model, while Otterly starts at $29 for 15 prompts with four engines included and charges $9 to $439 for Claude and Gemini. Peec is stronger on source, sentiment, and competitor depth and has raised $21M to build it out; Otterly is cheaper to start, includes Copilot as standard, and adds Agent Analytics and GEO URL audits. Start with Otterly Lite to find out whether you have a problem; move to Peec if the answer is yes and the channel deserves a serious tool.
Peec AI compared with Otterly.AI
The direct comparison and a genuine tier difference. Otterly.AI starts at $29 for 15 prompts across four included engines with unlimited seats, GEO URL audits, and agent analytics; Peec starts around €85 for 50 prompts across three models with far deeper source, sentiment, and competitive analysis. Otterly is the tool for finding out whether you have a problem. Peec is the tool for understanding and fixing it. Many teams genuinely should buy Otterly first and graduate.
Choose Otterly.AI if
Marketing teams at small and mid-sized businesses who need to know whether AI assistants recommend them, agencies adding AI visibility reporting to client work, and anyone who wants to test this category properly before committing to a four-figure monthly platform.
Choose Peec AI if
Marketing teams and agencies who have already established that AI answers matter to their category and want a serious measurement and diagnosis tool, particularly brands operating across several European markets where per-country tracking exposes real differences.
Side by side
13 attributes| Attribute | Otterly.AI | Peec AI |
|---|---|---|
| Category | SEO | SEO |
| Starting price | $29 per month (14 days trial) | About €85 per month (7 days trial) |
| Pricing model | Self-serve subscription in three published tiers plus a custom Enterprise arrangement, metered by tracked prompts, GEO URL audits, API and MCP requests, and analytics events, with unlimited team members on every plan. | Self-serve subscription in three published brand tiers plus a custom Enterprise arrangement, metered by tracked prompts, projects, countries per project, and included AI models, with unlimited user seats on every paid plan. |
| Free plan | No | No |
| Free trial | 14 days, no credit card required | 7 days, no credit card required |
| Best for | Marketing teams at small and mid-sized businesses who need to know whether AI assistants recommend them, agencies adding AI visibility reporting to client work, and anyone who wants to test this category properly before committing to a four-figure monthly platform. | Marketing teams and agencies who have already established that AI answers matter to their category and want a serious measurement and diagnosis tool, particularly brands operating across several European markets where per-country tracking exposes real differences. |
| Setup time | Under an hour of clicking and considerably longer of thinking. Creating an account and adding your brand takes minutes. Writing fifteen prompts that reflect how buyers actually ask about your category, rather than your keyword list with question marks appended, is the work, and it determines whether the data means anything. | An hour to configure and considerably longer to get right. Creating a project, adding your brand and competitors, and selecting models is quick. Writing a prompt set that reflects how buyers actually ask about your category is the real work, and Peec's prompt suggestions with volume analysis shorten it without removing it. |
| Learning curve | Low mechanically, moderate conceptually. Reading the dashboard is easy. Understanding that AI answers vary between runs, that a single day's result is noise, and that trends over weeks are the only reportable signal takes longer and is the mistake new users most often make. | Moderate. The dashboards are readable immediately, but reading them correctly requires understanding that AI answers vary between runs, that a single day proves nothing, and that the source report rather than the headline visibility score is the output you should act on. |
| Platforms | Web application, REST API on Standard and above, MCP endpoint on Standard and above | Web application, REST API, Looker Studio connector on Advanced |
| Compliance | GDPR | GDPR |
| Founded | 2024 | 2024 |
| Headquarters | Austria | Berlin, Germany |
| Ownership | Privately held | Venture-backed |
Strengths and limitations
Otterly.AI
Strengths
- The cheapest credible entry into AI search visibility at $29, in a category where most vendors start at $85 to $200 and several require a sales call.
- Unlimited team members on every plan including the entry tier, against $40 to $80 per seat and $199-plus gates at the incumbent suites.
- Daily tracking on every plan, which is the minimum honest sampling rate for a channel this noisy and is not universal at the low end.
- Four engines included as standard covering ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, plus more than fifty country markets.
Limitations
- Claude and Google AI Mode with Gemini are paid add-ons, and at Premium the Claude add-on alone can nearly double the bill, which makes headline price comparisons misleading.
- Fifteen prompts on Lite is a diagnostic allowance, not a programme. Most teams that find the answer interesting will need Standard within a quarter.
- No API or MCP access on the $29 tier, so automating anything means $189.
- It measures and audits but does not fix; becoming citable is content, structure, and PR work that the tool will identify and not perform.
Peec AI
Strengths
- Source-domain intelligence is the standout feature: knowing which references the models trust for your category converts a measurement into an actionable PR and content brief.
- Unlimited user seats on every paid tier, which is unusual anywhere in this category and pointedly better than the incumbent suites' add-on pricing.
- Sentiment and answer-position tracking give a more honest read than a binary mentioned-or-not metric, since being named dismissively and being named first are very different outcomes.
- Multi-country tracking on Advanced, which matters more than it sounds because assistants localise heavily and a global average hides the markets where you are actually losing.
Limitations
- Only three AI models are included per plan, and additional engines cost €30 to €140 a month depending on tier, which makes headline price comparisons with competitors misleading until you have modelled your engine list.
- Starter's single project makes it useless for any agency and marginal for any company with more than one brand.
- The seven-day trial is short for a channel whose signal only emerges over weeks of daily sampling, so a proper evaluation likely means paying for a month.
- No classic SEO functionality whatsoever: no rank tracking, no keyword research, no crawler, no backlinks, so it is always an additional line item.
Pricing compared
Otterly.AI
Self-serve subscription in three published tiers plus a custom Enterprise arrangement, metered by tracked prompts, GEO URL audits, API and MCP requests, and analytics events, with unlimited team members on every plan.
- Lite$29
- Standard$189
- Premium$489
- EnterpriseFrom about $1,000
Lite at $29 is the cheapest honest way to find out whether AI assistants recommend you, and for a small business asking that question for the first time it is close to the correct purchase regardless of what you buy afterwards. Standard at $189 with 100 prompts, unlimited workspaces, unlimited team members, API and MCP access is genuinely competitive with anything in the category and undercuts the incumbents' add-ons on both price and scope. The value case is muddied by the engine add-ons: if Claude and Gemini matter to you, the real price of Standard is closer to $250 and the real price of Premium can approach $1,000, at which point the Enterprise tier and the dedicated platforms deserve a look. Read the add-on list first, then compare.
Peec AI
Self-serve subscription in three published brand tiers plus a custom Enterprise arrangement, metered by tracked prompts, projects, countries per project, and included AI models, with unlimited user seats on every paid plan.
- StarterAbout €85
- ProAbout €205
- AdvancedAbout €425
- EnterpriseCustom
Peec AI is priced as a serious tool for people who have already decided the channel matters, and on that basis Pro at €205 for 150 prompts across five projects with unlimited seats is fair, particularly for an agency where it works out around forty euro per client. What you are buying over the cheaper options is depth: source-domain intelligence, sentiment, answer position, and competitive share of voice, which together diagnose rather than merely detect. What complicates the value is the model add-on structure, since a realistic configuration covering ChatGPT plus both Google surfaces can add €30 to €140 a month, and the seven-day trial is short for a channel whose signal only emerges over weeks. If you are still asking whether you have a problem, this is the wrong price point and Otterly.AI Lite at $29 is the right one. If you know you have a problem and need to fix it, Peec is the better instrument.
Editorial verdict on each
Otterly.AI
InnovationOtterly.AI is the right first purchase in AI search visibility, and $29 is close to the correct amount to spend on a question you have not yet answered. Fifteen prompts checked daily across four engines will tell you within a fortnight whether AI assistants recommend you, who they recommend instead, and which sources they trust, and the GEO URL audits turn that into something a content team can act on. Unlimited team members at every tier and API access from $189 make it better scoped and better priced for this specific job than the incumbent add-ons, all of which cost more and give you less. Two cautions before you budget: Claude and Gemini are paid add-ons that can substantially change the real price, and this tool does only this job, so it sits alongside your SEO stack rather than replacing anything in it. Start at Lite, expect to need Standard if the answer turns out to matter, and read the add-on list before comparing headline prices with anyone.
Read the full Otterly.AI profilePeec AI
MomentumPeec AI is the serious instrument in a category that is still mostly selling dashboards. The source-domain intelligence is the reason to buy it: knowing which editorial sites, review platforms, and forums the models treat as trusted references for your category is the difference between knowing you are invisible and knowing what to do about it, and no cheaper tool reports it as well. Add sentiment, answer position, competitive share of voice, per-market tracking, and unlimited seats, and Pro at around €205 across five projects is fair money for an agency and defensible for a single brand that has already decided the channel matters. Two things to weigh honestly. The model add-on structure means the headline price is not the price, and a configuration covering ChatGPT plus both Google surfaces will cost noticeably more than €85. And if you have not yet established that AI assistants influence your buyers, this is the wrong first purchase; spend $29 on Otterly.AI for a month, and come here when the answer turns out to matter.
Read the full Peec AI profileOtterly.AI profile last reviewed 2026-08-22; Peec AI last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.