Otterly.AI

1. 1

   You start by defining prompts, which is the step that determines whether the whole exercise is useful. These are the questions your buyers actually type into an assistant, phrased as they would phrase them, not your keyword list rewritten as questions. Otterly's prompt research helps generate candidates, and the number you can track is the main thing your plan buys: 15 on Lite, 100 on Standard, 400 on Premium.

2. 2

   Each day, Otterly runs every prompt against ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot in your chosen countries, drawing from support for more than fifty markets. It records whether your brand is mentioned by name, whether your domain is cited as a source, where in the answer you appear, and which competitors and sources appear alongside or instead of you.

3. 3

   That daily sampling accumulates into trend reporting: share of voice against competitors, which sources the assistants keep citing for your topics, sentiment around mentions of your brand, and movement over time. Because AI answers vary between runs, daily checks over weeks are the only honest way to read this data, and a tool that sampled weekly would mostly report noise.

4. 4

   Two further layers sit on top. GEO URL audits check whether specific pages are structured for AI parsing and citation, against a monthly allowance from 1,000 URLs on Lite to 10,000 on Premium. Agent Analytics, available on paid tiers with event allowances from 200,000 to a million a month, measures visits arriving from AI agents rather than classic referrers. Standard and Premium also expose an API and MCP access at 2,000 and 5,000 requests a month respectively.

Self-serve subscription in three published tiers plus a custom Enterprise arrangement, metered by tracked prompts, GEO URL audits, API and MCP requests, and analytics events, with unlimited team members on every plan.

Value assessment: Lite at $29 is the cheapest honest way to find out whether AI assistants recommend you, and for a small business asking that question for the first time it is close to the correct purchase regardless of what you buy afterwards. Standard at $189 with 100 prompts, unlimited workspaces, unlimited team members, API and MCP access is genuinely competitive with anything in the category and undercuts the incumbents' add-ons on both price and scope. The value case is muddied by the engine add-ons: if Claude and Gemini matter to you, the real price of Standard is closer to $250 and the real price of Premium can approach $1,000, at which point the Enterprise tier and the dedicated platforms deserve a look. Read the add-on list first, then compare.

Setup time

Under an hour of clicking and considerably longer of thinking. Creating an account and adding your brand takes minutes. Writing fifteen prompts that reflect how buyers actually ask about your category, rather than your keyword list with question marks appended, is the work, and it determines whether the data means anything.

Learning curve

Low mechanically, moderate conceptually. Reading the dashboard is easy. Understanding that AI answers vary between runs, that a single day's result is noise, and that trends over weeks are the only reportable signal takes longer and is the mistake new users most often make.

Onboarding

Fully self-serve on all three published tiers with a 14-day trial and no credit card. Enterprise adds personalised onboarding and a dedicated success manager. The vendor publishes substantial educational material about generative engine optimisation that is more useful than the product documentation.

Migration notes

Nothing to migrate in; prompts are defined fresh. Coming from another AI visibility tool, expect the absolute visibility scores to differ because sampling methods differ between vendors, so historical comparisons across tools are not meaningful. Keep at least a month of overlap if you are switching and need continuity in reporting.

Platforms

Web applicationREST API on Standard and aboveMCP endpoint on Standard and above

API

API access from the $189 Standard tier at 2,000 requests a month and 5,000 on Premium, with an MCP endpoint at the same allowances so AI assistants can query visibility data directly. Lite has no programmatic access at all. Included in the subscription rather than priced separately.

Compliance

GDPR

Data residency

Austrian company with European operations and hosting.

SSO

Available on the Enterprise tier; not offered on the self-serve plans.

Security notes

Otterly queries public AI assistants with prompts you define and analyses the responses. It does not require access to your site, analytics, or customer data, which keeps the security surface small. Agent Analytics involves placing tracking on your own properties, which is the one place customer data enters the picture.

Channels

Email supportIn-app supportDedicated success manager on Enterprise

Documentation

A help centre covering plans, prompt setup, engine coverage, and the API, alongside a blog that functions as some of the better available education on generative engine optimisation.

Community

No large official forum; a visible presence in the generative engine optimisation community, where the founders have been active commentators since the category emerged.

Founded

2024

Headquarters

Austria

Ownership

Privately held

Founders

Thomas Peham, Klaus-M. Schremser, Josef Trauner

Employees

Small team, in the region of seven to twenty

Funding

No large disclosed venture rounds. The company has grown from launch to a reported forty thousand users on a small team, and public estimates put revenue in the high six figures as of 2025.

Otterly.AI is the right first purchase in AI search visibility, and $29 is close to the correct amount to spend on a question you have not yet answered. Fifteen prompts checked daily across four engines will tell you within a fortnight whether AI assistants recommend you, who they recommend instead, and which sources they trust, and the GEO URL audits turn that into something a content team can act on. Unlimited team members at every tier and API access from $189 make it better scoped and better priced for this specific job than the incumbent add-ons, all of which cost more and give you less. Two cautions before you budget: Claude and Gemini are paid add-ons that can substantially change the real price, and this tool does only this job, so it sits alongside your SEO stack rather than replacing anything in it. Start at Lite, expect to need Standard if the answer turns out to matter, and read the add-on list before comparing headline prices with anyone.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.

Otterly.AI holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.

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