Nightwatch
A rank tracker with 107,000 locations, unlimited seats, and AI citations in the same chart
Nightwatch is a search rank tracker that follows keyword positions daily across more than 107,000 locations in 190-plus countries and across Google, Bing, YouTube, DuckDuckGo, Yahoo, and Google Maps, and in the same account tracks whether a brand is cited in ChatGPT, Claude, Gemini, and Perplexity answers, sold self-serve from €79 per month with unlimited user seats on every plan.
Overview
Nightwatch is a Slovenian company that has spent a decade doing one thing properly: knowing exactly where a page ranks, for whom, and where. The differentiating number is location granularity. Most rank trackers offer country-level tracking and treat city-level as a premium feature. Nightwatch tracks across more than 107,000 individual locations in 190-plus countries with postcode precision, which turns rank tracking from a national vanity metric into something a multi-location business can actually act on. A dentist with four practices does not care about the national position; they care about the position in the four postcodes where their patients live.
The second thing Nightwatch does that matters commercially is refuse to charge per seat. Every plan, including the €79 Starter, includes unlimited users. In a category where Ahrefs and Semrush charge $40 to $80 for each additional person and Majestic effectively charges €285 for the second seat, unlimited seats at €79 changes the arithmetic for any team of more than two. White-label reporting is likewise included on every plan rather than gated at an agency tier, which is the other decision small agencies notice immediately.
In 2025 and 2026 Nightwatch extended the same tracking logic to AI answers. Rather than selling AI visibility as a separate product, it added prompt tracking across ChatGPT, Claude, Gemini, and Perplexity into the existing account, with allowances of 50 prompts and 1,500 responses a month on Starter, 150 prompts and 4,500 responses on Professional, and 500 prompts and 15,000 responses on Agency. The framing is deliberate: Citation Intelligence connects where you rank in classic search to whether you get cited in AI answers, which is a question a standalone AI visibility tool cannot answer because it does not have your rankings.
The plans are €79 for 500 keywords across 5 sites, €159 for 2,500 keywords across 25 sites, and €399 for 7,500 keywords across 100 sites, with a 14-day trial on all of them. Site auditing, keyword research, SERP feature tracking, a Looker Studio connector, and an API from the Professional tier round it out. Nightwatch is bootstrapped and has been break-even since its first year, which is the sort of detail that predicts a vendor will still be there in five years better than a funding announcement does.
Best for
Multi-location businesses, local SEO specialists, and small agencies who need accurate position data at postcode granularity for several sites and several people, and who want AI citation tracking in the same account rather than as a second subscription.
Not the right fit for
- Anyone who wants a full research suite; Nightwatch has keyword research and a site auditor but they are supporting features, and it will not replace Semrush, Serpstat, or Ahrefs for competitive analysis.
- Buyers who need a serious backlink index, because link data is not what Nightwatch sells and its coverage is not comparable to Majestic or Ahrefs.
- Solo operators tracking twenty keywords on one site, for whom €79 is far more capability than the problem justifies and Wincher or a cheaper tracker would do.
- Teams whose primary need is deep AI visibility analysis, since 50 prompts on Starter is a monitoring allowance rather than the prompt-level research a dedicated tool like Peec AI or Otterly.AI provides.
- Organisations that need a technical crawler with JavaScript rendering and configurable crawl rules; the built-in audit finds common issues and stops well short of Sitebulb or Screaming Frog.
How it works
- 1
You add a site and a keyword list, then choose where to track. This is the step that distinguishes the product: rather than picking a country, you can pick any of more than 107,000 locations down to postcode precision, and track the same keyword in several of them simultaneously to see how the result differs from one neighbourhood to the next.
- 2
Nightwatch checks those positions daily on an automated schedule, with on-demand refreshes available when you need to confirm something immediately rather than wait for the overnight run. Desktop and mobile are tracked separately because the indexes differ, and results cover Google, Bing, YouTube, DuckDuckGo, Yahoo, and Google Maps rather than Google alone.
- 3
For every ranking check, Nightwatch stores the raw HTML snapshot of the result page. That is an unusual commitment and it exists so a disputed position can be verified after the fact rather than argued about, which matters when a client questions a report.
- 4
Alongside the rankings, you define prompts for AI visibility tracking. Nightwatch runs those prompts against ChatGPT, Claude, Gemini, and Perplexity, records whether and how your brand is cited, and its Citation Intelligence view correlates that against your classic search positions for the same topics. Everything feeds segmentable dashboards, white-label reports, a Looker Studio connector, and an API on Professional and above.
Feature breakdown
27 features in 5 modulesRank tracking granularity
The reason to buy it, stated in numbers.- 107,000-plus tracked locations
- Positions can be tracked in more than 107,000 individual locations across 190-plus countries with postcode-level precision, rather than at national level with cities as an upsell.
- Daily automated plus on-demand checks
- Every plan refreshes positions daily on a schedule, with manual refreshes available when you need to confirm a movement immediately rather than wait for the overnight run.
- Desktop and mobile tracked separately
- Mobile and desktop indexes diverge, and Nightwatch reports them as separate series rather than blending them into one number.
- Six search engines
- Google, Bing, YouTube, DuckDuckGo, Yahoo, and Google Maps, which matters for anyone whose audience searches somewhere other than google.com.
- 170-plus languages
- Language-specific tracking rather than assuming the local language of the tracked location.
- Raw HTML snapshots
- The result page is stored for every ranking check so a disputed position can be verified after the fact. Almost no competitor commits to this and it is what the vendor's accuracy claims rest on.
AI search visibility
Bundled into the same account rather than sold as a separate product.- Prompt tracking across four assistants
- Brand mentions and citations are tracked in ChatGPT, Claude, Gemini, and Perplexity answers against prompts you define.
- Prompt and response allowances by tier
- 50 prompts and 1,500 responses a month on Starter, 150 prompts and 4,500 on Professional, and 500 prompts and 15,000 on Agency.
- Citation Intelligence
- Correlates classic search positions with AI citation behaviour for the same topics, which is a question a standalone AI visibility tool structurally cannot answer because it has no rankings data.
- Share of voice across AI platforms
- Aggregates how often your brand appears against competitors in AI answers rather than reporting raw mention counts.
- Prompt analysis alongside keyword research
- Prompts are researched and managed in the same place as keywords, so the AI and classic search programmes share one plan.
Reporting and segmentation
Where the agency case gets made.- White-label reporting on every plan
- Branded client reporting is included from the €79 Starter tier rather than gated behind an agency plan, which is the opposite of the industry convention.
- Segmentation and filtering
- Keyword sets can be sliced by location, device, intent, page, or any custom tag, so a report can answer a specific question rather than showing everything.
- Custom dashboards
- Views are assembled per client or per stakeholder rather than being a single fixed layout.
- Scheduled report delivery
- Reports generate and send automatically, which is the difference between a tool an agency uses and one it maintains.
- Looker Studio connector
- Ranking and AI visibility data flow into Looker Studio for teams that report everything from one dashboard.
- Unlimited user seats
- Every plan including the €79 Starter includes unlimited users, against $40 to $80 per seat at Ahrefs and Semrush and roughly fourteen euro at SE Ranking.
SERP features and competitive tracking
What is on the page, not just where you sit on it.- SERP feature tracking
- Featured snippets, knowledge panels, local packs, and other result features are tracked so you know when a position eleven is actually above the fold and a position four is not.
- Competitor position tracking
- Competitor domains are tracked against the same keyword set and locations for direct comparison rather than separate reports.
- Visibility and share of voice metrics
- Aggregates positions into a trend line at site, segment, or location level rather than leaving you to average a table.
- Google Maps and local pack tracking
- Local pack positions are tracked alongside organic ones, which is the pairing a multi-location business actually needs.
Supporting tools and developer access
Enough to avoid a second subscription, not enough to replace a suite.- Site audit
- Technical issue detection and Core Web Vitals reporting included in the subscription, adequate for catching common problems and not a substitute for a dedicated crawler.
- Keyword research
- Keyword discovery and volume data for planning, feeding directly into the tracked set rather than requiring an export and re-import.
- NightOwl automated agent
- An automated SEO agent that surfaces findings and recommended actions from your tracking data rather than waiting to be asked.
- API access
- Available from the €159 Professional tier, with custom rate limits on Agency. Starter has no API, which is the main reason to skip it if you intend to automate reporting.
- Google Analytics and Search Console integration
- Traffic and impression data layer onto ranking data so position changes can be read against actual outcomes.
- Site and keyword allowances by tier
- 500 keywords across 5 sites on Starter, 2,500 across 25 sites on Professional, and 7,500 across 100 sites on Agency.
Use cases
4 documentedMulti-location service business
Six branches in six towns, and the national ranking report says position four while three of the branches are invisible in their own local results.
The same keyword set is tracked in six specific postcodes plus Google Maps local packs, exposing exactly which branches are losing and where the location pages need work.
Small agency with eight clients and four staff
Four people need access and eight clients need branded monthly reports, and per-seat pricing plus an agency-tier gate for white-label would triple the cost elsewhere.
Professional at €159 covers 25 sites, unlimited users, and white-label reporting, which is less than two Ahrefs seats before any tracking has been done.
In-house SEO watching AI answers eat the funnel
Rankings are stable but traffic is falling, and the suspicion is that AI Overviews and ChatGPT are answering the queries before anyone clicks.
Citation Intelligence tracks the same topics in both places and shows whether the pages that still rank are the ones being cited, which is a correlation no standalone AI visibility tool can produce.
Consultant defending a report to a sceptical client
A client checks a keyword on their own phone, sees a different position, and challenges the whole report.
The stored raw HTML snapshot for that check shows exactly what the result page looked like at the time, ending the argument with evidence rather than an explanation of personalisation.
Pricing
from €79 per monthSelf-serve subscription in three published tiers, metered by tracked keywords, sites, and AI prompts and responses, with unlimited user seats included on every plan.
| Plan | Price | Includes |
|---|---|---|
| Starter | €79 per month, or €948 per year |
The missing API is the one real gap; everything else on Starter is a complete product. |
| Professional | €159 per month, or €1,908 per year |
The tier most agencies land on, mainly for the API and the 25-site allowance. |
| Agency | €399 per month, or €4,788 per year |
|
Billing notes
- Annual billing is charged as twelve months up front at the listed annual figure; monthly billing is available on every tier without a minimum term.
- Seats are unlimited on every plan including the €79 Starter. This is the single most buyer-friendly seat policy in the category, against $40 to $80 per additional seat at Ahrefs and Semrush and roughly fourteen euro at SE Ranking.
- White-label reporting is included on every plan rather than gated at an agency tier, which is where Serpstat puts it at $410 and Seobility at €49.90.
- Two meters run in parallel: tracked keywords for classic search and prompts plus responses for AI visibility. Exceeding the keyword allowance means upgrading rather than buying an overage pack, so size the plan for the keyword count rather than the price.
- The AI prompt allowances are monitoring-sized rather than research-sized. Fifty prompts on Starter tells you whether you are visible; it does not support the prompt-level experimentation that a dedicated tool such as Peec AI at €85 or Otterly.AI at $29 is built for.
- API access starts at Professional. Starter has none, so anyone planning to pipe ranking data into their own reporting should budget €159 rather than €79.
- The 14-day trial covers the full product on any plan, which is a genuine evaluation rather than a restricted demo.
Value assessment: Judged as a rank tracker, Nightwatch is expensive per keyword and cheap per person, and for most small teams the second number is the one that decides the purchase. €159 for 2,500 keywords across 25 sites with unlimited users, white-label reporting, API access, and AI citation tracking is a configuration that would cost several times more assembled from a suite plus seats plus an AI visibility add-on. The location granularity is genuinely differentiated and the stored HTML snapshots are a credibility feature nobody else offers. Where the value thins is at the edges: a solo operator tracking a hundred keywords is overpaying at €79, and a team that needs deep AI visibility research will find the prompt allowances too small and end up buying a dedicated tool anyway. Buy it for accuracy, locations, and seats. Do not buy it as a suite.
Strengths & limitations
Strengths
- More than 107,000 tracked locations across 190-plus countries with postcode precision, which is the deepest local granularity in any self-serve rank tracker.
- Unlimited user seats on every plan including the €79 entry tier, which is the most buyer-friendly seat policy in the category by a wide margin.
- White-label reporting included on every plan rather than gated at an agency tier, which is the opposite of the industry convention.
- Raw HTML snapshots stored for every ranking check, so a disputed position is settled with evidence rather than an explanation about personalisation.
- AI citation tracking across ChatGPT, Claude, Gemini, and Perplexity in the same account, with Citation Intelligence correlating it against classic rankings.
- Six search engines including YouTube and Google Maps, plus separate desktop and mobile series and 170-plus languages.
- Bootstrapped and break-even since its first year of operation, which predicts vendor longevity better than most funding announcements do.
Limitations
- Not a research suite. Keyword research and site auditing are supporting features, and competitive analysis is not what the product does.
- No meaningful backlink data, so a link programme needs Majestic, Ahrefs, or Moz alongside it.
- AI prompt allowances are monitoring-sized: 50 prompts on Starter and 150 on Professional will not support the prompt-level experimentation a dedicated AI visibility tool is built for.
- No API on the €79 Starter tier, which makes the real entry price €159 for anyone automating reporting.
- Expensive per keyword against cheaper trackers, so a solo operator with a small keyword set is paying for granularity and seats they do not need.
- The built-in site audit is a convenience rather than a technical crawler, with none of the rendering or configuration depth of Sitebulb or Screaming Frog.
- No free plan, only a 14-day trial, so there is no permanently free path for a very small site.
Head-to-head comparisons
6 alternativesNightwatch vs Otterly.AI
from $29 per monthDifferent jobs that increasingly touch. Otterly.AI is a dedicated AI search visibility tracker from $29 with 15 prompts, daily tracking across four AI engines, GEO URL audits, and unlimited team members. Nightwatch is a rank tracker that also tracks AI citations and can correlate the two. If AI visibility is the programme, buy Otterly.AI. If classic rankings are the programme and AI visibility is a growing question inside it, Nightwatch answers both in one chart.
Full Nightwatch vs Otterly.AI comparisonNightwatch vs Peec AI
from About €85 per monthPeec AI at €85 tracks 50 prompts across AI models with far deeper source, sentiment, and competitor analysis than Nightwatch's bundled AI module. Nightwatch gives you 50 prompts too, but as an addition to 500 tracked keywords across 107,000 locations. Buy Peec AI when the AI channel is important enough to deserve its own tool; buy Nightwatch when it is one signal among many and you would rather not run two subscriptions.
Full Nightwatch vs Peec AI comparisonNightwatch vs Ranktracker
from $39 per month (Launch, billed annually at $312 per year)Ranktracker is the cheaper generalist with rank tracking plus a broader supporting toolset at a lower entry price. Nightwatch is the specialist: far more locations, stored HTML evidence, six search engines, unlimited seats, and white-label reporting on every plan. A small site tracking national positions should take Ranktracker; a multi-location business or an agency that has to defend its numbers should take Nightwatch.
Full Nightwatch vs Ranktracker comparisonNightwatch vs SE Ranking
from 87.20 euros per month billed annually (Core), or 109 euros billed monthlySE Ranking is a full agency suite with research, auditing, tracking, white-label reporting, and an AI visibility add-on at roughly sixty-three euro, priced around fourteen euro per seat. Nightwatch does less but tracks better, with more locations and unlimited seats. The realistic pairing for a growing agency is SE Ranking for research and reporting plus Nightwatch where ranking accuracy is contractual, though most will pick one.
Full Nightwatch vs SE Ranking comparisonNightwatch vs Mangools
from About $29.90 per month billed annually (Basic), or roughly $49 billed monthlyMangools is the cheap, pleasant, deliberately limited option: keyword research, SERP analysis, basic backlinks, and rank tracking for under $50. Nightwatch costs more than twice as much and tracks positions to a standard Mangools does not attempt, with unlimited seats and AI citations included. Solo operators should start with Mangools; anyone billing clients for ranking reports should move to Nightwatch.
Full Nightwatch vs Mangools comparisonNightwatch vs SEOTesting
from $50 per month (Single Site)Complementary. Nightwatch tells you a position moved; SEOTesting tells you whether your change caused it, by running controlled tests on your own Search Console data at a fraction of the price. Neither substitutes for the other, and a team shipping optimisations regularly enough that guessing gets expensive should run both.
Full Nightwatch vs SEOTesting comparisonImplementation & onboarding
- Setup time
- An hour or two, most of it spent deciding which locations to track rather than on configuration. Adding sites, importing keywords from CSV, and connecting Search Console and Analytics is quick; choosing between national and postcode-level tracking for each keyword set is the decision that determines whether the data is useful.
- Learning curve
- Low for basic tracking, moderate for segmentation. The interface is clean and the reports are readable immediately. Getting real value means learning the segmentation and tagging model well enough that a report answers one question rather than showing everything, which takes a couple of weeks.
- Onboarding
- Entirely self-serve on all three tiers with a 14-day full-product trial and no sales call at any price. Documentation covers setup and the API; Agency customers get priority support.
- Migration notes
- Keyword lists import from CSV and projects are quick to recreate. Historical position data does not transfer from another tracker, which matters more here than in most categories because ranking history is the product, so plan to run both in parallel for a month if client reporting continuity is contractual. Exports and the Looker Studio connector make leaving straightforward.
Platform, API & security
- Platforms
- Web applicationREST API on Professional and aboveLooker Studio connector
- API
- REST API from the €159 Professional tier, with custom rate limits available on Agency. Not available on the €79 Starter plan at any price, which is the main functional reason to skip Starter.
- Compliance
- GDPR
- Data residency
- European operation and hosting, based in Slovenia.
- SSO
- Not published as a standard feature on the self-serve tiers.
- Security notes
- Nightwatch tracks public search results and optionally connects to Google Analytics and Search Console. The stored raw HTML snapshots are result pages rather than customer data. Being an EU company with EU hosting simplifies procurement for European buyers relative to US-hosted alternatives.
Support & resources
- Channels
- Email supportIn-app chatPriority support on Agency
- Documentation
- Documentation covering setup, location selection, segmentation, and the API, plus a blog focused on rank tracking methodology rather than generic SEO advice.
- Community
- No large official forum; a steady presence in local SEO and agency communities where location granularity is the recurring reason for recommendation.
Company
- Founded
- 2015
- Headquarters
- Ljubljana, Slovenia
- Ownership
- Privately held and bootstrapped
- Employees
- Small team, not publicly disclosed
- Funding
- No venture funding. The company states it has been bootstrapped and break-even since its first year of operation, which is unusual in a category dominated by funded competitors.
Timeline
- 2015Nightwatch launches in Ljubljana as a rank tracker built around location granularity rather than keyword volume, reaching break-even in its first year.
- 2017Location coverage expands past 100,000 tracked locations with postcode precision, establishing the feature that still differentiates the product.
- 2019Segmentation, custom dashboards, and white-label reporting arrive on every plan rather than being gated at an agency tier.
- 2021Coverage broadens beyond Google to Bing, YouTube, DuckDuckGo, Yahoo, and Google Maps, with desktop and mobile tracked as separate series.
- 2025AI visibility tracking launches across ChatGPT, Claude, Gemini, and Perplexity, bundled into existing plans with prompt and response allowances rather than sold as a separate product.
- 2026Citation Intelligence connects classic search positions to AI citation behaviour, and NightOwl adds an automated agent that surfaces findings from tracking data.
Integrations
- Google Search Console
- Google Analytics
- Looker Studio
- REST API on Professional and above
- CSV import and export
- Scheduled white-label report delivery
- Zapier via API
Frequently asked questions
10 questionsWhat is Nightwatch?
Nightwatch is a search rank tracker that follows keyword positions daily across more than 107,000 locations in 190-plus countries and across Google, Bing, YouTube, DuckDuckGo, Yahoo, and Google Maps. It also tracks whether your brand is cited in ChatGPT, Claude, Gemini, and Perplexity answers, and includes site auditing, keyword research, white-label reporting, and unlimited user seats. Plans start at €79 per month.
How much does Nightwatch cost?
Starter is €79 per month or €948 per year for 500 keywords across 5 sites. Professional is €159 or €1,908 per year for 2,500 keywords across 25 sites and adds API access. Agency is €399 or €4,788 per year for 7,500 keywords across 100 sites. All three include unlimited users and white-label reporting, and all offer a 14-day trial.
Does Nightwatch charge per user?
No. Every plan including the €79 Starter tier includes unlimited user seats. That is the most buyer-friendly seat policy in the category: Ahrefs and Semrush charge $40 to $80 per additional seat, SE Ranking charges roughly fourteen euro, and Majestic effectively charges €285 for the second user by making you jump to its API plan.
How granular is Nightwatch's location tracking?
Down to postcode level across more than 107,000 individual locations in 190-plus countries, with desktop and mobile tracked as separate series and 170-plus languages supported. This is the product's main differentiator. Most competitors offer country-level tracking as standard and treat city-level as a premium feature, which is useless for a business with several branches in different towns.
Does Nightwatch track AI search visibility?
Yes, across ChatGPT, Claude, Gemini, and Perplexity, with allowances of 50 prompts and 1,500 responses a month on Starter, 150 and 4,500 on Professional, and 500 and 15,000 on Agency. Its Citation Intelligence view correlates AI citations against your classic search positions for the same topics, which is a question a standalone AI visibility tool cannot answer because it has no rankings data.
Is Nightwatch's AI tracking enough to replace a dedicated tool?
For monitoring, yes. For research, no. Fifty prompts on Starter tells you whether you are visible and roughly how that is trending. It does not support the prompt-level experimentation, source analysis, and sentiment work that Peec AI at €85 or Otterly.AI at $29 are built around. Treat it as a signal inside a rank tracking programme, not as an AI visibility programme.
How often does Nightwatch update rankings?
Daily on an automated schedule on every plan, with on-demand refreshes available when you need to confirm something immediately. That compares with weekly updates on SpyFu and several cheaper trackers, and matches the daily cadence of Serpstat and SE Ranking.
Does Nightwatch have an API?
Yes, from the €159 Professional tier, with custom rate limits available on Agency. The €79 Starter plan has no API at any price, which is the main functional reason to skip it if you intend to pipe ranking data into your own reporting or a data warehouse.
Why does Nightwatch store HTML snapshots?
So a disputed position can be verified rather than argued about. For every ranking check, the raw result page is stored, which means when a client checks a keyword on their own phone and sees something different, you can show exactly what the result page looked like at the time of the check. Almost no competitor commits to this, and it is what the vendor's accuracy claims actually rest on.
Who owns Nightwatch?
Nightwatch is privately held, bootstrapped, and based in Ljubljana, Slovenia. The company states it has been break-even since its first year of operation and has taken no venture funding. In a category where several competitors have been acquired or repositioned by investors, a small profitable vendor with a decade of operating history is a reasonable continuity bet.
Editorial verdict
Nightwatch is a specialist that earns its price on two numbers: 107,000 tracked locations and zero per-seat charges. If you run a multi-location business or an agency where somebody has to defend a ranking report to a client, postcode-level tracking with stored HTML evidence, six search engines, unlimited users, and white-label reporting on every plan is a combination nothing else in the category offers at €79. The AI citation tracking is a genuine bonus rather than a headline: Citation Intelligence connecting rankings to AI mentions is a view a standalone visibility tool cannot produce, but the prompt allowances are sized for monitoring, so anyone running a serious AI visibility programme will still want Otterly.AI or Peec AI alongside it. Skip Starter if you need the API, budget for a separate research suite and a separate crawler, and buy Nightwatch for exactly what it is: the most accurate and most fairly priced rank tracker available to a small team.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.